Latest news with #SpicySausageMcMuffin
Yahoo
a day ago
- Business
- Yahoo
McDonald's new spicy breakfast items are here: How long they're available
McDonald's is unveiling a series of new options to help "spice up" its breakfast menu as part of the fast food chain's 50th anniversary celebrations for the McMuffin. The three new spicy breakfast menu items include the Spicy McMuffin, Spicy Sausage McMuffin and Spicy Sausage McMuffin with Egg. The items will feature their traditional ingredients – cheese, egg, Canadian bacon or sausage and a buttered English muffin, topped with Spicy Pepper Sauce, according to a news release from McDonald's. The items are available beginning July 8 for a limited time at participating locations, according to the fast food chain. McDonald's launched the Egg McMuffin in 1975. The breakfast item was the brainchild of Herb Peterson, a McDonald's franchisee in Santa Barbara, California. Herb, according to previous USA TODAY reporting, presented the sandwich as a to-go version of a diner classic: Eggs Benedict. Roy Kroc, the businessman who transformed McDonald's into what it is today, loved the idea. The iconic fast food chain also has a new double burger on its menu: the Daily Double. The Daily Double, available now nationwide, is made with two beef patties, a slice of American cheese plus shredded lettuce, slivered onions, mayo and two tomato slices. The burger had been available in limited markets including Chicago, Miami and Seattle, but will be available nationally through 2025, the company said. On July 22, the Daily Double will join McDonald's McValue Meal Deal options, served with a 4-piece order of Chicken McNuggets, small fries and small soft drink ($6 or $7; pricing depends on your restaurant). That menu still includes the $5 Meal Deal. The burger is now appearing in the McDonald's app, where you can also get deals including a free medium order of fries with a $1 purchase in the app every Friday through the end of 2025. Contributing: Mike Snider, USA TODAY Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@ Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@ This article originally appeared on USA TODAY: McDonald's new spicy breakfast items: See what they are
Yahoo
a day ago
- Business
- Yahoo
McDonald's adds new spicy item to its breakfast menu starting July 8
(This story has been updated with new information.) As part of the fast food chain's 50th anniversary celebrations for the McMuffin, McDonald's is releasing a series of new options to "spice up" its breakfast menu. Starting July 8, McDonald's is launching three spicy breakfast menu items: the Spicy McMuffin, Spicy Sausage McMuffin and Spicy Sausage McMuffin with Egg. The McMuffins will feature their traditional ingredients – cheese, egg, Canadian bacon or sausage, and a buttered English muffin, topped with Spicy Pepper Sauce, according to a news release. McDonald's launched the Egg McMuffin in 1975. The breakfast item was the brainchild of Herb Peterson, a McDonald's franchisee in Santa Barbara, California. Herb, according to previous USA TODAY reporting, presented the sandwich as a to-go version of a diner classic: Eggs Benedict. Roy Kroc, the businessman who transformed McDonald's into what it is today, loved the idea. The Spicy McMuffin (and its subsidiaries) will be available for a limited time at participating locations starting on Tuesday, July 8. Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@ This article originally appeared on USA TODAY: Spicy McMuffin: When to get new item on McDonald's breakfast menu
Yahoo
5 days ago
- Business
- Yahoo
McDonald's Snack Wrap returns to the golden arches today — and 3 other new spicy menu additions this week
McDonald's is making some big changes as it adds new items to its U.S. menu this week. The fan-favorite Snack Wrap is back by popular demand today. The menu item originally debuted in 2006 and consisted of chicken, shredded lettuce and cheese covered with either ranch or honey mustard, wrapped in a tortilla. It was discontinued in 2016. The fast food chain also spiced things up on its breakfast menu with new additions that include the Spicy Sausage McMuffin, the Spicy Egg McMuffin and the Spicy Sausage McMuffin with Egg. Later this month, the fast food chain will beef up its McValue offerings for a limited time in participating locations. Here's what else to know about the new menu offerings: The Snack Wrap will be a permanent menu item starting Thursday, July 10, in restaurants nationwide. It will be available in two flavors: spicy and ranch. A ranch chicken Snack Wrap previously contained 320 calories. The menu item will be priced at $3 and will be available to order starting at 10:30 a.m. local time through late night at participating restaurants. After years of fans reportedly pleading with the fast food giant to bring back the Snack Wrap, McDonald's announced in June on social media that the item would make its triumphant return. 'You created a movement. A movement so powerful that you finally won,' the post read. McDonald's is spicing up its breakfast menu with three new additions starting on Tuesday, July 8, for a limited time at participating restaurants nationwide. The fast food giant is offering a variety of Spicy McMuffins featuring its Spicy Pepper Sauce, including: Spicy Sausage McMuffin (460 calories) Spicy Egg McMuffin (360 calories) Spicy Sausage McMuffin with Egg (530 calories) The new breakfast menu items come as part of the fast food chain's 50th anniversary celebrations for the McMuffin. McDonald's has a new double burger on its menu: the Daily Double. It will be available through the end of 2025 at participating restaurants across the U.S. It's being offered as a more premium burger with two beef patties, cheese, shredded lettuce, tomato, slivered onions and mayo (490 calories). Starting July 22, the Daily Double will be a new entrée option in the McDonald's McValue Meal Deal bundle and will be priced at $6 or $7, depending on the location.
Time Business News
08-07-2025
- Business
- Time Business News
What Should We Learn From McDonald's Big Announcement?
In July 2025, McDonald's big announcement made headlines across the business and food world — not just for what it added to the menu, but for how it reflects a masterclass in brand strategy. Celebrating the 50th anniversary of the iconic Egg McMuffin, McDonald's introduced a bold twist: the Spicy McMuffin with a shot of McDonald's new spicy pepper sauce, alongside its popular spicy chicken McNuggets. With a fiery pepper sauce and spicy sausage variants, this limited-time offer shows how legacy brands, like founder Roy Kroc's McDonald's, can adapt to modern tastes without abandoning their roots. More than a menu update, McDonald's big announcement signals a deeper shift in how the brand speaks to changing consumer values — from embracing generational flavor trends to reinforcing loyalty through personalization and sustainability. Let's unpack the key lessons from this move and explore how businesses of all sizes can apply these insights to stay ahead in today's dynamic market. To mark the 50th anniversary of the beloved Egg McMuffin, McDonald's big announcement revealed the launch of new muffin choices and new varieties, including a new spicy McMuffin with traditional ingredients, a delicious twist on the classic breakfast menu sandwich. Starting July 8, 2025, McDonald's began offering the Spicy McMuffin, Spicy Sausage McMuffin, and Spicy Sausage McMuffin with Egg at participating locations, which will help McDonald's break into the gourmet breakfast segment. Each version includes McDonald's signature Spicy Pepper Sauce and spicy sriracha sauce — adding a bold kick with a habanero kick to a nostalgic favorite. This limited-time offering reflects changing consumer preferences, especially among younger generations like Gen Z, who are known for loving adventurous, spicy flavors. But the brilliance of McDonald's big announcement wasn't just the food — it was the strategy behind it that addressed consumer demand. It honored a half-century legacy, sparked curiosity with a new flavor profile, targeted a trending taste, and showcased how brands can evolve without losing their roots. McDonald's big announcement is a goldmine of branding and marketing strategy — the kind that marketers, strategists, and entrepreneurs should pay close attention to. It wasn't just about making breakfast a little bolder — it was a move that aligned perfectly with modern consumer behavior, generational preferences, and value-driven loyalty. Here are the best 6 marketing lessons brands can take from this smart and spicy rollout: A standout feature of McDonald's big announcement is its thoughtful balance between innovation and tradition. While spicy versions of the Egg McMuffin and the beloved Spicy Snack Wrap, featuring a key ingredient of McCrispy chicken strips and hints of garlic, are now available nationwide as new items for a limited time, including the Spicy McCrispy sandwich, the original beloved snack wrap remains untouched. This move respects long-time fans while enticing new, flavor-seeking audiences — a blueprint for evolving without alienating. The lesson: Don't overhaul what already works. Instead, offer variations that invite curiosity and choice. Think of it as creating a new branch on a beloved tree rather than chopping it down. Application for your brand: Maintain your flagship products but introduce seasonal or limited-time variants to test interest. Market new offerings as an addition , not a replacement , preserving brand trust while exploring new territory. At the heart of McDonald's big announcement is one sharp insight: younger generations, especially Gen Z, love bold and spicy flavors, including hot sauce. According to statistics site ScrapeHero, a Harris Poll indicates that over 75% of Gen Z consumers enjoy spicy food, and two-thirds are more likely to buy something if it's labeled as spicy. By launching the Spicy McMuffin, McDonald's is speaking directly to their preferences, increasing the odds of trial and virality. The lesson: Understanding generational trends isn't optional — it's essential. Gen Z craves heat, authenticity, and personalization, while older generations might lean toward comfort and nostalgia. Application for your brand: Use market research and social listening to uncover what excites your target demographic. Tailor your product variations, flavors, or features to appeal to specific age groups. Avoid a one-size-fits-all approach; instead, create segmented marketing campaigns based on generational insights. McDonald's big announcement smartly frames the Spicy McMuffin line as a limited-time glow-up , creating urgency and curiosity. Limited-Time Offers (LTOs) are a proven strategy for sparking excitement, driving foot traffic, and generating free buzz through social media and word of mouth. The lesson: Scarcity breeds action. Offering something for 'a limited time only' encourages customers to try it now — not later. Application for your brand: Launch short-term campaigns or seasonal product releases to re-engage existing customers and attract new ones. Tie LTOs to holidays, anniversaries, or pop culture trends to increase relevance. Use the data and customer feedback collected during LTO periods to inform future product decisions. By tying the launch of the Spicy McMuffin to the Egg McMuffin's 50th birthday, McDonald's big announcement skillfully taps into brand nostalgia while injecting new energy into a timeless product. It's not just about launching something new — it's about evolving a legacy. The lesson: Innovation doesn't mean forgetting your roots. In fact, your heritage can be your biggest differentiator. Application for your brand: Celebrate product or brand milestones publicly to showcase longevity and trust. Tell the story of how your best-sellers came to be, and how they're evolving to stay relevant. Let customers know that while your products may adapt, your values remain consistent. Alongside flavor innovation, McDonald's big announcement also underscores the brand's broader focus on customer loyalty and personalization. Through its app-based rewards system, McDonald's is able to gather purchasing behavior, personalize offers, and foster stronger customer relationships. The lesson: Loyalty programs aren't just about points — they're about building long-term engagement through personalization and convenience. Application for your brand: Build a digital rewards or membership program that collects valuable customer data. Use that data to send personalized offers and anticipate customer needs. Reward repeat business with exclusive content marketing platforms, early product access, or tailored discounts. Though not the centerpiece of McDonald's big announcement, the company continues to publicly commit to sustainability — from using cage-free eggs in all U.S. locations to reducing plastic waste through packaging innovations. Today's consumers expect transparency and responsible practices, and McDonald's is delivering just that. The lesson: Transparency builds trust. In an age of ethical consumerism, people want to support brands that do the right thing — and share proof of it. Application for your brand: Publicly share progress on sustainability goals, sourcing practices, and product transparency. Make it easy for customers to learn about your ingredients, values, and mission. Incorporate storytelling that highlights how your brand is making a positive impact. McDonald's big announcement is more than a spicy twist on a breakfast classic — it's a lesson in modern branding. From honoring product legacy and tapping into generational trends, to leveraging digital engagement and doubling down on values, McDonald's has shown how even the most established brands can evolve with purpose. That's not the only new thing, the new double burger or significant thing; their strategy highlights significant innovation. Key takeaways for businesses: Don't fear innovation — embrace it while respecting what made you successful. Speak your audience's language, especially across generations. Use limited-time offers to test, excite, and collect insights. Build loyalty with relevance and rewards. Stand tall on your values and communicate them openly. In a fast-moving world, brands that learn to listen, adapt, and lead with intention will always have the edge. So take a cue from McDonald's big announcement: bold doesn't have to mean risky — it can mean brilliant. TIME BUSINESS NEWS
Chicago Tribune
08-07-2025
- Business
- Chicago Tribune
McDonald's unveils spicy twist with new breakfast menu lineup
McDonald's announced Tuesday morning that it has turned up the heat on breakfast with the launch of its new Spicy McMuffin sandwich lineup. The limited time offer features three takes on the iconic McMuffin: the Spicy Egg McMuffin, Spicy Sausage McMuffin and Spicy Sausage McMuffin with Egg. Each sandwich is served on a toasted English muffin with melted cheese and either sausage or Canadian bacon. The sandwiches are finished with a drizzle of McDonald's signature Spicy Pepper Sauce. 'I love anything spicy and I'm a sucker for McDonald's breakfast, so this sounds like a fast-food dream, especially if I've had one too many cocktails the night before,' said Alex Darus a food reporter for and The Plain Dealer. According to McDonald's, the menu additions mark a significant seasonal update and coincide with the original Egg McMuffin's 50th anniversary. The company also noted that eggs used in the new sandwiches are now 100% cage-free in the U.S., part of their ongoing sustainability commitments. The spicy sandwiches are only available for a limited time at participating locations nationwide, but McDonald's did not say for how long the new sandwiches would be around. McDonald's recently announced the return of its fan-favorite Snack Wrap, which will be available nationwide Thursday. Here's a look at the newest limited-time items heating up the McDonald's menu this summer: Blueberry & Crème Pie: A sweet summer twist on McDonald's classic baked pie, this limited-time dessert features warm layers of blueberries and smooth vanilla crème in a golden, flaky crust. (Available nationwide while supplies last) The Daily Double: The double-patty burger is topped with American cheese, lettuce, tomatoes, onions and mayo, and now it's part of the McValue Meal Deal lineup starting at $6 or $7. (Available nationwide through the end of 2025) HERSHEY'S S'mores McFlurry: The seasonal McFlurry blends McDonald's vanilla soft serve with chunks of HERSHEY'S Milk Chocolate, marshmallows and graham crackers. (Available now nationwide for a limited time only)
