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The Set appoints Spotlight Communications
The Set appoints Spotlight Communications

Travel Daily News

time10-06-2025

  • Business
  • Travel Daily News

The Set appoints Spotlight Communications

Spotlight Communications appointed global PR agency for The Set, aiming to boost brand visibility and elevate its luxury hotel affiliation worldwide. London based Spotlight Communications has been appointed as the global PR agency representing luxury brand affiliation company, The Set. Spotlight will focus on building brand awareness, affinity and the positioning of The Set through international media relations, thought-leadership, events and brand partnerships. Targeting top-tier travel, luxury, lifestyle, trade and business media, Spotlight's strategy will help define The Set as a modern alternative to traditional representation by highlighting its portfolio of non-competing independent hotels and resorts, its commitment to both individuality and shared values, its collaborative strength and promise of uncompromising luxury. 'We are honoured to be appointed as the PR agency supporting The Set's business objectives globally,' said Lucy Clifton, Spotlight Communications CEO. 'Our strategy will comprise a global communications campaign to build engagement and advocacy by both elevating the storytelling around The Set and its member hotels, as well as highlighting The Set's membership value proposition.' Robin Stangroom, CEO, The Set added, 'We are excited to work with Spotlight Communications to help drive The Set's brand PR, especially as we look to expand further, globally. Spotlight will work as an extension of our PR team as we firmly establish The Set as a global symbol of luxury for both hotel owners and their guests.' Spotlight Communications is a boutique, international PR agency with a commitment to excellence grounded in a personalised, agile approach and strong relationship with the world's most influential luxury travel media. The Spotlight team forges their media connections through strategic, creative storytelling to elevate their clients and their business goals. With a portfolio of non-competing properties, The Set is a carefully curated luxury brand affiliation company comprising some of the world's best, like-minded, independent hotels and resorts. Whilst maintaining full control over daily operations and their own hotel brand and identity, member hotels enjoy the Set's wide commercial and brand benefits on a global scale. Members include: The Upper House (Hong Kong); The Siam (Bangkok); Hotel Esencia (Mexico); Hotel Café Royal (London); Deos Mykonos; Mamilla (Israel); Nay Palad Hideaway |(Philippines); The Middle House (Shanghai); The Temple House (Chengdu) and The David Citadel (Israel).

Grand Hotel Villa Serbelloni appoints Spotlight Communications
Grand Hotel Villa Serbelloni appoints Spotlight Communications

Travel Daily News

time13-05-2025

  • Travel Daily News

Grand Hotel Villa Serbelloni appoints Spotlight Communications

Spotlight Communications appointed PR agency for Grand Hotel Villa Serbelloni, promoting its luxury offerings, new spa, beach club, and sustainability across global markets. London-based Spotlight Communications has been appointed as the PR agency for Grand Hotel Villa Serbelloni across the UK, Europe (excluding France and Italy), Asia and Australia. Dating back to 1850, this Lake Como landmark was originally a private residence before becoming a luxurious retreat. Over the years, it has hosted political leaders, artists, and royalty, drawn by its refined elegance and breathtaking setting. Each of the 94 unique rooms offers stunning views of Lake Como, the park, or Bellagio, blending historic charm with modern comforts. Handcrafted antique furniture, linen sheets, and silk bedspreads enhance the sense of timeless luxury. The hotel's crown jewels are the The Signature Suites, honouring figures like Winston Churchill, JFK, and the Queen of Sweden, feature frescoed ceilings, Murano chandeliers and curated antiques. New Beach Club: Baci da Bellagio The recently unveiled Baci da Bellagio Beach Club is the newest retreat at Grand Hotel Villa Serbelloni and seamlessly blends classic Riviera elegance with playful, fashion-forward design. Guests can relax in style on teak-decked loungers, shaded by the club's signature Baci Beach umbrellas, each featuring a hidden kiss of red lipstick, a charming nod to the club's name. Visitors have the opportunity to indulge in the exclusive Baci Spritz and Striped Cocktail, expertly crafted to complement the club's nautical ambiance. With pristine sandy shores, direct lake access and a vibrant yet sophisticated atmosphere, Baci da Bellagio is set to elevate lakeside leisure, offering an elegant getaway on Italy's most iconic lake. New Spa: Luce del Lago For the 2025 season, Grand Hotel Villa Serbelloni, is also pleased to introduce Luce del Lago – the largest wellness centre on Lake Como. The spa's gem is the Hammam Private Spa, a space that honours ancient traditions with a modern twist. The hammam spa at Grand Hotel Villa Serbelloni offers 3 exclusive journeys 'Morning Mists', 'Silk of the Lake' and 'Night on the Lake', all relaxing treatments focused on the use of steam. The spa also features three heated pools: an adult Hydropool with soothing whirlpools, a safe 70 cm-deep children's pool and an outdoor pool offering year-round relaxation with lake views. Drinking & Dining The hotel offers two standout dining experiences. La Goletta celebrates Mediterranean cuisine with locally sourced ingredients, featuring dishes like Handmade Bucatini with Tomato Sauce and Panzanella with Burrata and Scampi. At Mistral, listed among the Michelin Guide's top culinary destinations, Executive Chef Ettore Bocchia pioneers' molecular gastronomy, crafting innovative dishes that merge tradition and creativity. Guests can also experience the rare Wine Tonging ritual, where vintage bottles are opened with red-hot iron tongs. Sustainability Sustainability is at the heart of Villa Serbelloni's operations. Solar panels power air conditioning, while an innovative system cools the hotel using water from Lake Como, returned purified to minimise impact. Locally sourced ingredients, including produce from the hotel's private garden, reinforce its commitment to eco-conscious luxury.

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