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'Meta's AI advertising platform': Personalisation and targeting takes centre stage
'Meta's AI advertising platform': Personalisation and targeting takes centre stage

Fashion United

time8 hours ago

  • Business
  • Fashion United

'Meta's AI advertising platform': Personalisation and targeting takes centre stage

Meta owner, Mark Zuckerberg (owner of Facebook, Instagram and WhatsApp), is focusing on AI advertising. The company is reportedly working on an artificial intelligence-based advertising platform that will allow advertisers to more easily personalise adverts and target them to a specific audience. The Wall Street Journal first reported this. Summary Meta is investing in a platform with AI tools to enable advertisers to personalise adverts and target them to specific audiences. Meta's AI tools may create opportunities for smaller companies that cannot engage marketing agencies. There are questions about the transparency and societal impact of AI advertising, particularly regarding the reinforcement of existing inequalities. According to sources within the company, Meta wants advertisers to soon work exclusively through AI-driven advertising. The AI tool can independently create adverts – including image, video and text – and display these to specific target groups, for example, users in a particular region (this is called geotracking in computer science). Through these tools, Meta users would see different versions of the same advert, fully adapted to their personal online behaviour. To further develop the technology, the company is investing between 64 and 72 billion dollars in AI infrastructure, according to The Guardian, based on a financial forecast. Meta wants 'level playing field' for businesses Well-known fashion companies are increasingly using AI for their campaigns. Brands such as H&M, Desigual and Mango are actively experimenting with AI advertising. Stradivarius even launched a collection that was entirely designed and presented using AI, including virtual models. Meta's chief marketing officer, Alex Schultz, emphasised in a LinkedIn post that Meta's AI tools offer opportunities for smaller companies that cannot engage marketing agencies for financial reasons: 'We believe in the future of (traditional) agencies, but AI creates a level playing field.' Stradivarius uses AI for advertising. Credits: Stradivarius Ai advertising and societal impact: Do algorithms reinforce inequalities? While tech and fashion companies are enthusiastic about the possibilities of AI in advertising, the use of automation raises questions in the academic world. Several scholars in digitalisation (Mariëtte van Huijstee, Ilyaz Nasrullah, Wouter Nieuwenhuizen) emphasise that algorithms – such as Meta's – are not neutral. It is also often unclear how these systems make decisions, for example, who makes these decisions and whether their biases influence what content is shown to whom. There is a 'black box' effect, where users and companies do not know exactly how the content is created or distributed. American researcher, Ruha Benjamin, a professor at Princeton University, argues in her book Race After Technology that algorithms – consciously or unconsciously – can reinforce existing inequalities. For example, people in deprived neighbourhoods are more often shown adverts for cheap products or fewer career opportunities, while people in affluent neighbourhoods receive adverts for luxury goods or education. In this way, existing social and economic differences can be unintentionally reinforced. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@

The all-purpose ‘must-have' dress style made for work and play this summer
The all-purpose ‘must-have' dress style made for work and play this summer

The Sun

time22-05-2025

  • Entertainment
  • The Sun

The all-purpose ‘must-have' dress style made for work and play this summer

IF you're going to invest in some new summer staples this season, put the shirt dress at the top of your list. It's incredibly versatile - smart, stylish and perfect for so many occasions, whether you're heading to the office on a warm summer's day or dressing for a day trip to the coast. A shirt dress truly is a wardrobe hero that will never go out of fashion - think of it as your summer sidekick. Plus, the high street is currently full of options, from fitted silhouettes to looser, boxier styles, so there's something to suit everyone. Here are the Fabulous Fashion Team's top picks and how to style them. Clemmie Fieldsend, 34, Fashion Editor 4 Making the most out of an item and being a style chameleon is easiest when you have a shirt dress, and this oversized beige one from Arket has the versatility for endless summer outfits. Worn on its own with sandals, like this stunning pair from New Look with gold detailing for just £22.99, it's perfect for holidays or when things hot up in the UK. For a more defined silhouette, you can also belt it with a tonal brown colour, and this one from Stradivarius with stud detailing is a nod to designer Khaite's £530 version. Or, you can unbutton it to the waist with a vest top underneath, and slip on a pair of black linen trousers, which makes the perfect flight outfit - then you can just whip off the bottoms and be ready for that holiday heat when you land. Wherever you're going or whatever you're doing, this is my must-have for summer. Emily Regan, 25, Fashion Assistant I love the cinched waist detail of this shirt dress as it adds some structure, and I'm also really into the poplin-style skirt as it gives such a lovely shape. It's also incredibly versatile - I've styled mine for the beach with raffia sandals, a matching sun hat and a gorgeous hand-made bag from The Jacksons. But you could easily dress it for work with a pair of loafers and a structured tote bag. It's even perfect for a relaxed day at the races. The blue and white stripe is a classic that'll stand the test of time in your wardrobe. Tracey Lea Sayer, 53, Fashion Director 4 As someone who borrows from the boys all year round, shirt dresses are my absolute go-to for summer in the city. They feel chic, smart and ultimately keep you cool while whizzing around on the tube and enjoying a spot of sunbathing on your lunch break. This year, rather than opt for my usual Oxford stripe dress, I've gone for a navy linen shirt dress because I want to try something completely different! I am going to wear it over a pair of white wide-leg dress trousers for a grown-up feel, and a look that will easily take me from day to an after-work event. I like sticking to the 'rule of three' - three colours, three textures and three accessories always make the perfect combo! Abby McHale, 30, Deputy Fashion Editor Having a fuller bust can sometimes make shopping for shirt dresses tricky, as they can often gape open. However, over the years I have found that sizing up does the trick. Most shirt dresses come with a belt like this one from Reserved, so even if you size up, you can always maintain your shape with the belt. I've kept this look pretty tonal, mixing in other neutral shades, but I've added interest to the look with a striped tote bag and paisley neck scarf. A shirt dress really is one of the most versatile items in my wardrobe - for example, I'd wear this to the office, out on a weekend and even on holiday. Plus, they are a classic that comes back year after year, so you know you're always going to get your money's worth. Why the high street still rules! Fabulous' Fashion Director, Tracey Lea Sayer shares her thoughts. I WAS 10 when I first discovered the utter joy of high-street shopping for clothes with my mum and nan. Going into town on Saturday became a family tradition – a girls' day out we would look forward to all week. My mum's favourite shop was M&S, where she would gaze at jackets with big shoulder pads and floral sundresses, while my nan would make a beeline for John Lewis and their classic coats and elegant court shoes. I was all over Tammy Girl – Etam's little sister – and Chelsea Girl, which was later rebranded to high-street fave River Island. I would spend hours in the changing rooms, watched keenly by my two cheerleaders, who gave the thumbs up – or thumbs down – on what I was trying on. Frilly ra-ra skirts, duster coats, polka dot leggings, puff balls, boob tubes… I tried them all, often making my nan howl with laughter. Fashion wasn't so fast back in the 1980s and every item was cherished and worn until it fell apart – literally – at the seams. At 18, I went to art college and my tastes became more refined. Extra cash from a part-time job in a bar meant I could move on to slightly more expensive stores, like Warehouse, Miss Selfridge and the mecca that was Topshop. I knew at this point I wanted to work in fashion because the high street had totally seduced me. One day, I wrote an article for a competition in a glossy mag about my love of retail therapy and my favourite LBD – and I won! That led me to where I am today – Fashion Director of Fabulous. It's not just me that loves the high street – big-name designers are fans, too. When Cool Britannia hit in the '90s, they all turned up in one big store. Designers at Debenhams was a stroke of genius by Debenhams CEO Belinda Earl, designer Ben de Lisi and fashion director Spencer Hawken, who introduced diffusion ranges from John Rocha, Matthew Williamson and Betty Jackson, to name a few. This meant we could all afford a bit of luxury and wear a well-known designer's signature style. Years later, I hosted a night with Debenhams and Fabulous for 250 readers, who were in awe meeting all the designers. It was a real career highlight for me. In 2004, H&M started rolling out their international designer collabs. Karl Lagerfeld was first, followed by Roberto Cavalli, Marni, Stella McCartney, Maison Martin Margiela, Sonia Rykiel, Comme des Garçons, Balmain, Versace and many, many more. I could barely contain myself! Then in 2007, Kate Moss launched her first collection with Topshop, with thousands queuing along London's Oxford Street. I remember sitting behind Ms Moss and Topshop boss Philip Green at a London Fashion Week Topshop Unique catwalk show. I had my three-year-old daughter, Frankie, in tow and we both made the news the next day after we were papped behind Kate, my supermodel girl crush. At the time, the high street was on fire. Who needed designer buys when Mango stocked tin foil trousers just like the designer Isabel Marant ones and you could buy a bit of Barbara Hulanicki's legendary brand Biba from Topshop? High street stores even started to storm London Fashion week. Although Topshop Unique had shown collections since 2001, in 2013 River Island showed its first collection in collaboration with global superstar Rihanna, who was flown in by a friend of mine on a private jet. KER-CHING! A whole new generation of high profile high street collabs followed. Beyoncé created Ivy Park with Topshop's Philip Green and I even flew to LA for Fabulous to shoot the Kardashian sisters in their bodycon 'Kollection' for Dorothy Perkins. I am pleased to say they were the absolute dream cover stars. Fast forward to 2024 and while the high street doesn't look exactly like it did pre-Covid, it has made a gallant comeback. Stores like M&S, Reserved and Zara, and designer collabs like Victoria Beckham X Mango and Rochelle Humes for Next are giving me all the feels. The supermarkets have really come into their own, too, smashing it with gorgeous collections that look expensive, but at prices that still allow us to afford the weekly shop. The last 30 years of high street fashion have been one big adventure for me. Bring on the next 30!

French films with English subtitles to watch in June 2025
French films with English subtitles to watch in June 2025

Local France

time21-05-2025

  • Entertainment
  • Local France

French films with English subtitles to watch in June 2025

The cinema club Lost in Frenchlation holds regular screenings of French films with English subtitles, with the aim of allowing French language beginners to appreciate the richness and diversity of French cinema. The films are usually a mixture of new releases and classics. Here's what is coming up in June – including a special premiere to mark the Champs-Elysées Film Festival and not one but two Blanche Gardin vehicles. Miséricorde – Wednesday, June 4th What? The New York Times described Alain Guiraudie's 2024 multi César–nominated movie as 'film noir with the lights turned on', while French critic Caroline Besse called it a 'delicious thriller like a mushroom omelette'. We hold no such cinematically flavourful opinion on this tree-bound missing person mystery set in darkest Aveyron, save to say you'll probably really enjoy it. Catherine Frot is a joy as the concerned widow whose son is caught up in the centre of the story. Advertisement When? Drinks at 7pm, screening at 8pm, followed by a Q&A with one of the stars. Where? Jeu de Paume, 1 Pl. de la Concorde, 75008 Paris. Tickets? Tickets – costing between €7.50 and €11.50 – can be ordered here . Les Musiciens – Friday, June 6th What? Frédéric Pierrot is on scene-stealing form in this well regarded drama. He is the misanthropic perfectionist composer of a piece of music that an idealistic heiress (Valérie Donzelli) wants to see performed at a unique concert bringing together four Stradivarius instruments. When? Drinks at 7pm, screening at 8pm, followed by a Q&A with director Gregory Magne. Where? L'Entrepôt, 17 Rue Francis de Pressensé, Paris 14. Tickets? Tickets – costing between €6 and €9.50 – can be ordered here . Un Monde Merveilleux – Thursday, June 12th What? Blanche Gardin continues to be utterly astonishing in this clever near-future comedy as a rebellious and technosceptic former teacher eking out an existence as a petty criminal, who kidnaps a caregiver robot in an effort to regain custody of her daughter. Advertisement When? Drinks at 7pm, screening at 8pm, followed by a Q&A with first-time feature director Guilio Callegari. Where? Luminor, 20 Rue du Temple, Paris 4. Tickets? Tickets – costing between €7.50 and €11.50 – can be ordered here . Le Grand Bain – Sunday, June 15th What? Remember The Full Monty – the 1997 British comedy about unemployed middle-aged Sheffield steelworkers who form a male striptease act? Think that, only French, and involving an all-male synchronised swimming team rather than loveable poundshop Chippendales. Just as heartwarming, too. When? Tea bar open from 7pm for a hot drink, screening at 7.30pm – with subdued lighting so cinemagoers can combine the movie with a spot of casual knitting as part of World Wide Knit In Public Day. Where? Studio des Ursulines, 10 Rue des Ursulines, 75005 Paris. Tickets? Tickets – costing between €5.40 and €9.40 – can be ordered here . Champs-Elysées Film Festival: L'Incroyable Femme des Neiges (The Incredible Snow Woman) – Sunday, June 22nd What? As part of the Champs-Elysées Film Festival, Lost in Frenchlation proudly hosts the premiere of Sébastien Betbeder's comedy drama – in which the remarkable Blanche Gardin (you may remember her as the technosceptic mother from Un Monde Merveilleux ) stars as an arctic explorer who fears nothing … except confronting her own existence back in her native Jura. Advertisement When? Limited drinks – included in the ticket price and served on the rooftop – start at 6.30pm, screening at 8.30pm followed by a Q&A with cast and crew. Hot food is available on the evening for €9, payable on the night. Where? Publicis Cinéma, 129 avenue des Champs-Élysées, 75008, Paris. Tickets? Tickets – costing €40 until June 1st and €45 thereafter, including rooftop cocktails – are available here .

Frankie Dettori issues huge career update amid Royal Ascot rumours after 'embarrassing' bankruptcy downfall
Frankie Dettori issues huge career update amid Royal Ascot rumours after 'embarrassing' bankruptcy downfall

Scottish Sun

time14-05-2025

  • Business
  • Scottish Sun

Frankie Dettori issues huge career update amid Royal Ascot rumours after 'embarrassing' bankruptcy downfall

Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) FRANKIE DETTORI has issued a huge career update amid rumours he could make a spectacular British return at Royal Ascot. The world's most famous jockey has continued riding in the States since filing for bankruptcy in March. 1 Frankie Dettori blew a kiss to the camera as he confirmed his riding arrangements for the summer amid rumours of a Royal Ascot return Dettori came close to a £6million win in Dubai barely weeks after his 'embarrassing' downfall - that saw him named at the centre of a tax avoidance scheme. He didn't get his dream of a Kentucky Derby winner - the main reason he moved to the States. And rumours had been rife he could be the man to step in for Kieran Shoemark after he lost his job as No1 rider for father-son training duo John and Thady Gosden. Dettori was the main for John Gosden during his final years riding in Britain. They enjoyed huge success with the likes of Stradivarius and 'mare in a million' Enable. Punters thought Dettori could be the man to steer the likes of Field Of Gold to Royal Ascot success. Especially after Shoemark lost his role on the back of his runner-up finish on the grey in the 2000 Guineas. But Dettori, 54, appeared to confirm his riding plans for the summer in a video posted from the racecourse. In the video captioned 'A big kiss from @ChurchillDowns', he said: "If you're wondering, I'm still at Churchill Downs. "I'm planning to stay here for the rest of the spring and I'll be spending the summer in Saratoga. "Kiss from Churchill Downs." A lot can change in the month between now and Royal Ascot. And American trainers are always quick to snap up Dettori's services at the famous Berkshire track - especially after he became a global star with his Magnificent Seven. But Dettori's latest words appear to confirm he will definitely be staying in the US rather than jetting back to ride at Flat racing's biggest meeting. More to follow. FREE BETS - GET THE BEST SIGN UP DEALS AND RACING OFFERS Commercial content notice: Taking one of the offers featured in this article may result in a payment to The Sun. You should be aware brands pay fees to appear in the highest placements on the page. 18+. T&Cs apply. Remember to gamble responsibly A responsible gambler is someone who: Establishes time and monetary limits before playing Only gambles with money they can afford to lose Never chases their losses Doesn't gamble if they're upset, angry or depressed Gamcare – Gamble Aware – Find our detailed guide on responsible gambling practices here.

Frankie Dettori issues huge career update amid Royal Ascot rumours after 'embarrassing' bankruptcy downfall
Frankie Dettori issues huge career update amid Royal Ascot rumours after 'embarrassing' bankruptcy downfall

The Irish Sun

time14-05-2025

  • Entertainment
  • The Irish Sun

Frankie Dettori issues huge career update amid Royal Ascot rumours after 'embarrassing' bankruptcy downfall

FRANKIE DETTORI has issued a huge career update amid rumours he could make a spectacular British return at Royal Ascot. The world's most famous jockey has continued riding in the States since 1 Frankie Dettori blew a kiss to the camera as he confirmed his riding arrangements for the summer amid rumours of a Royal Ascot return Dettori c He didn't get his dream of a Kentucky Derby winner - the main reason he moved to the States. And rumours had been rife he could be the man to step in for Kieran Shoemark after he lost his job as No1 rider for father-son training duo John and Thady Gosden. Dettori was the main for John Gosden during his final years riding in Britain. They enjoyed huge success with the likes of Stradivarius and 'mare in a million' Enable. Punters thought Dettori could be the man to steer the likes of Field Of Gold to Royal Ascot success. Especially after Shoemark lost his role on the back of his runner-up finish on the grey in the 2000 Guineas. But Dettori, 54, appeared to confirm his riding plans for the summer in a video posted from the racecourse. Most read in Horse Racing In the video captioned 'A big kiss from @ChurchillDowns', he said: "If you're wondering, I'm still at Churchill Downs. "I'm planning to stay here for the rest of the spring and I'll be spending the summer in Saratoga. "Kiss from Churchill Downs." A lot can change in the month between now and Royal Ascot. And American trainers are always quick to snap up Dettori's services at the famous Berkshire track - especially after he became a global star with his Magnificent Seven. But Dettori's latest words appear to confirm he will definitely be staying in the US rather than jetting back to ride at Flat racing's biggest meeting. More to follow. FREE BETS - GET THE BEST SIGN UP DEALS AND RACING OFFERS Commercial content notice: Taking one of the offers featured in this article may result in a payment to The Sun. You should be aware brands pay fees to appear in the highest placements on the page. 18+. T&Cs apply. . Remember to gamble responsibly A responsible gambler is someone who: Read more on the Irish Sun Establishes time and monetary limits before playing Only gambles with money they can afford to lose Never chases their losses Doesn't gamble if they're upset, angry or depressed Gamcare – Gamble Aware – Find our detailed guide on responsible gambling practices here.

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