Latest news with #SultanHaithamCity
Zawya
13-08-2025
- Business
- Zawya
Oman's city planners target heritage, innovation balance
Muscat – Oman is advancing plans to develop smart cities that merge modern technology with traditional architecture, aiming to preserve national identity while meeting the needs of urban transformation. Officials say the approach seeks to balance heritage and innovation in line with Oman Vision 2040. Sultan Haitham City is cited as a leading example, offering a blend of modernity and privacy, while serving as a model for future development and a potential investment hub. Al Hassan bin Ali al Shakiri, architect at the Executive Office for Smart Cities Projects at the Ministry of Housing and Urban Planning, said smart cities in Oman are 'not just infrastructure, but tools for renewing identity and improving quality of life, based on traditional Omani architecture and its understanding of the environment and social behaviour'. He noted that Omani architectural principles – such as the use of local building materials, natural ventilation through mashrabiyas, and compact layouts that create shaded pathways – can be adapted to modern urban needs. Traditional systems like falaj irrigation, mud buildings and narrow passageways provide a foundation for designs that reduce energy consumption, improve air quality and direct pedestrian flow. Shakiri said smart city development must adapt to the local environment, use resources sustainably and integrate technology in a way that serves the community before the technology itself. Dr Haitham bin Najim al Abri, an architect and researcher in Omani architecture, said the country's urban heritage reflects 'the Omanis' genius in harmonising with nature and respecting resources'. He asserted, 'Smart cities here are not copies of global models, but an extension of the genius of our ancestors, where technology nurtures identity rather than erasing it.' Abri identified challenges including the import of generic international designs, lack of digital documentation of heritage, and limited local expertise combining heritage and smart technologies. He said these could be addressed through local innovation, legislation to integrate identity into urban design, and hybrid education combining heritage knowledge with modern engineering skills. Property owner Abdul Aziz bin Mohammed al Balushi said heritage values are visible in the planning of Sultan Haitham City. 'We see respect for privacy in neighbourhood designs, and spaces such as mosques, councils and parks that encourage community interaction.' The city's architecture draws from traditional motifs such as arches and engravings, while integrating smart lighting, connected green spaces and dedicated pedestrian and cycling paths. © Apex Press and Publishing Provided by SyndiGate Media Inc. (
Zawya
08-07-2025
- Business
- Zawya
Muzn Islamic Banking signs MOU to Facilitate Housing Finance for Sarooj Oasis Project in Sultan Haitham City
Muscat: NBO Muzn Islamic Banking has announced the signing of a Memorandum of Understanding (MOU) with Sarooj Development Company to provide Shari'ah-compliant home financing solutions for eligible customers purchasing properties developed under Sarooj Oasis Project, an integrated mixed-use development project located in Sultan Haitham City. Held at NBO's Head Office, the MOU was signed by Abdullah Zahran Al Hinai, Chief Executive Officer of NBO, Mohammed Yahya Al Jabri, Assistant General Manager of Global Transaction Banking at NBO and Sulaiman Khamis Al Qasmi, Deputy CEO of Sarooj Development Company. Commenting on the partnership, Salima Obaid Issa Al-Marzoqi, Assistant General Manager and Chief Islamic Banking Officer at NBO, stated, 'This MOU comes as a part of our broader commitment to empower individuals through providing ethical financial solutions and supporting the national development goals. At Muzn Islamic Banking, we are proud to be a trusted partner in Oman's housing journey, ensuring citizens have access to home ownership opportunities that align with their values and aspirations.' From his end, Sulaiman Khamis Al Qasmi, Deputy CEO of Sarooj Development Company, added, 'At Sarooj Development Company, we are committed to shape integrated communities that offer real value to Omani individuals. This agreement with NBO Muzn Islamic Banking represents more than just financial facilitation; it reflects our responsibility to ensure that home ownership is accessible, sustainable and aligned with Oman's long-term urban development goals. We are proud to help deliver a project that supports both personal aspirations and national priorities.' This agreement allows eligible Omani nationals to access financing through Muzn Islamic Banking in accordance with Islamic principles, enabling them to purchase homes in one of the Sultanate's most strategically planned urban developments. The financing solution is structured to protect the interests of all stakeholders, including the bank, the developer and the customer, while maintaining full alignment with regulatory requirements. Sarooj Oasis is being developed under a Public-Private Partnership (PPP) with the Ministry of Housing and Urban Planning and forms part of the Sultan Haitham City initiative. The project aims to reduce pressure on land demand by providing integrated living environments with quality infrastructure and services. This collaboration reinforces Muzn Islamic Banking's role in enabling ethical financial access while supporting Oman's broader development goals.
Zawya
22-05-2025
- Business
- Zawya
Oman: Sultan Haitham City to host SOCIO by The Lux Collective
Muscat- The hospitality group The Lux Collective, in partnership with Adanté Realty, has announced the official launch of SOCIO By The Lux Collective, the first-ever hotel and branded residences in Sultan Haitham City. The landmark agreement between Adanté Realty and The Lux Collective brings 219 branded residences keys and 170 hotel keys to Plot 97 to 99 within Yenaier Residences, the flagship sustainable development of Sultan Haitham City. Strategically located in Phase 1 of Oman's first smart city, SOCIO By The Lux Collective introduces a vibrant lifestyle destination that combines luxury design, community-driven experiences, and long-term investment potential. SOCIO By The Lux Collective is a bold expression of contemporary living of the future, where design meets purpose and form, community is cultivated, and global citizens come together. Dr Aadil Alexander, Chief Executive Officer of Adanté Realty, stated: 'With the official signing now complete, we are thrilled to formally launch SOCIO By The Lux Collective, a bold new chapter for residential living in Oman. This partnership reflects our shared vision to create elevated living experiences grounded in purpose, sustainability, and global design. Olivier Chavy, Chief Executive Officer of The Lux Collective, added: 'We are truly honoured to embark on this like-minded partnership with Adanté Realty – one that is built on creativity and a shared belief in future living. As part of our Group's strategic global expansion and strong commitment to the Middle East region, we are proud to announce the signing of our new urban lifestyle brand SOCIO in Oman – SOCIO By The Lux Collective." SOCIO By The Lux Collective is located on Plots 97, 98, and 99 within Sultan Haitham City, Oman's first smart and sustainable city. The project will feature a total of 389 units, including 170 hotel keys, 123 branded serviced apartments, and 96 branded non-serviced apartments. These 2022 © All right reserved for Oman Establishment for Press, Publication and Advertising (OEPPA) Provided by SyndiGate Media Inc. (
Trade Arabia
21-05-2025
- Business
- Trade Arabia
Lux Collective unveils first branded homes in Sultan Haitham City
Global hospitality group The Lux Collective, has announced the official launch of its key project - Socio By The Lux Collective - the first-ever hotel and branded residences in Sultan Haitham City in partnership with Adanté Realty. The landmark agreement between Adanté Realty and The Lux Collective brings 219 branded residences keys and 170 hotel keys to Plot 97 to 99 within Yenaier Residences, the flagship sustainable development of Sultan Haitham City, said The Lux Collective in a statement. The signing ceremony took place at the Oman Real Estate Expo at the Oman Convention & Exhibition Centre, marking a milestone moment in Oman's real estate evolution. Strategically located in Phase 1 of Oman's first smart city, Socio By The Lux Collective introduces a vibrant lifestyle destination that combines luxury design, community driven experiences, and long-term investment potential. Designed for modern urban living, the project offer residents premium hospitality services, smart home features, and seamless integration with retail, wellness and green spaces, said the statement. Socio By The Lux Collective is a bold expression of contemporary living of the future - where design meets purpose and form, community is cultivated, and global citizens come together. Located on Plots 97, 98 and 99 within Sultan Haitham City, Oman's first smart and sustainable city, the project features a total of 389 units, including 170 hotel keys, 123 branded serviced apartments and 96 branded non-serviced apartments. These branded residences form an integral part of the broader Yenaier Residences masterplan, which comprises over 780 residential units. Designed to set a new benchmark in urban luxury, it will offer world-class hospitality services, refined interiors, wellness-driven amenities, and a lifestyle experience that blends seamlessly with nature and community-centric living, said the developer. Inspired by the warmth of Omani culture, it is a space where tradition, innovation and sustainability coexist, and where conscious travellers belong, it added. On the key partnership, Adanté Realty CEO Dr Aadil Alexander said: "With the official signing now complete, we are thrilled to formally launch Socio By The Lux Collective, a bold new chapter for residential living in Oman." "This partnership reflects our shared vision to create elevated living experiences grounded in purpose, sustainability and global design," he stated. "Socio By The Lux Collective will not only redefine branded residences in the region but will also serve as a catalyst for future-ready communities in Sultan Haitham City. We believe this is the kind of project that will attract international attention and long-term value, not only for residents but for the nation as a whole," he added. The Lux Collective CEO Olivier Chavy said: "We are truly honoured to embark on this like-minded partnership with Adanté Realty - one that is built on creativity and a shared belief in future living." "As part of our Group's strategic global expansion and strong commitment to the Middle East region, we are proud to announce the signing of our new urban lifestyle brand Socio in Oman – Socio By The Lux Collective," he stated. This milestone marks a continuation of our Group's journey, grounded in shared history and cultural resonance - from the recent opening of LUX Marijani in Zanzibar, once part of the sultanate of Oman, to this significant step into Muscat. "Socio By The Lux Collective is a bold expression of modern urban living - where modernity meets meaningful community, rooted in Omani heritage and expressed with global confidence," said Chavy.
Zawya
21-05-2025
- Business
- Zawya
The Lux Collective and Adanté Realty officially launch ‘SOCIO By The Lux Collective'
Dubai – Award-winning global hospitality group The Lux Collective, in partnership with Adanté Realty, proudly announces the official launch of SOCIO By The Lux Collective, the first-ever hotel & branded residences in Sultan Haitham City. The signing ceremony took place at the Oman Real Estate Expo at the Oman Convention & Exhibition Centre, marking a milestone moment in Oman's real estate evolution. The landmark agreement between Adanté Realty and The Lux Collective brings 219 branded residences keys and 170 hotel keys to Plot 97 to 99 within Yenaier Residences, the flagship sustainable development of Sultan Haitham City. Setting a New Benchmark for Lifestyle and Investment Strategically located in Phase 1 of Oman's first smart city, SOCIO By The Lux Collective introduces a vibrant lifestyle destination that combines luxury design, community driven experiences, and long-term investment potential. Designed for modern urban living, these residences offer residents premium hospitality services, smart home features, and seamless integration with retail, wellness and green spaces. SOCIO By The Lux Collective is a bold expression of contemporary living of the future — where design meets purpose and form, community is cultivated, and global citizens come together. Inspired by the warmth of Omani culture, it is a space where tradition, innovation and sustainability coexist, and where conscious travellers belong. Dr Aadil Alexander, Chief Executive Officer of Adanté Realty, stated: 'With the official signing now complete, we are thrilled to formally launch SOCIO By The Lux Collective, a bold new chapter for residential living in Oman. This partnership reflects our shared vision to create elevated living experiences grounded in purpose, sustainability and global design. SOCIO By The Lux Collective will not only redefine branded residences in the region but will also serve as a catalyst for future-ready communities in Sultan Haitham City. We believe this is the kind of project that will attract international attention and long-term value, not only for residents but for the nation as a whole.' Mr Olivier Chavy, Chief Executive Officer of The Lux Collective, added: 'We are truly honoured to embark on this like-minded partnership with Adanté Realty – one that is built on creativity and a shared belief in future living. As part of our Group's strategic global expansion and strong commitment to the Middle East region, we are proud to announce the signing of our new urban lifestyle brand SOCIO in Oman – SOCIO By The Lux Collective. This milestone marks a continuation of our Group's journey, grounded in shared history and cultural resonance — from the recent opening of LUX* Marijani in Zanzibar, once part of the Sultanate of Oman, to this significant step into Muscat. SOCIO By The Lux Collective is a bold expression of modern urban living— where modernity meets meaningful community, rooted in Omani heritage and expressed with global confidence.' SOCIO By The Lux Collective is located on Plots 97, 98 and 99 within Sultan Haitham City, Oman's first smart and sustainable city. The project will feature a total of 389 units, including 170 hotel keys, 123 branded serviced apartments and 96 branded non-serviced apartments. These branded residences form an integral part of the broader Yenaier Residences masterplan, which comprises over 780 residential units. Designed to set a new benchmark in urban luxury, SOCIO will offer world-class hospitality services, refined interiors, wellness-driven amenities, and a lifestyle experience that blends seamlessly with nature and community-centric living. This launch cements Adanté Realty's commitment to advancing Oman's Vision 2040 through sustainable, luxury urban development. With Yenaier positioned at the heart of Sultan Haitham City and now joined by renowned global hospitality group The Lux Collective, a new residential era of future living has officially begun. About The Lux Collective The Lux Collective ('TLC') is a Mauritian-born global luxury hotel operator and manages brands LUX*, SALT, TAMASSA, SOCIO and Café LUX*. At the heart of its purpose, TLC makes each moment matter and cares about what matters. Putting people first is the core of TLC's culture as well as staying true to the values of being passionate, responsible and innovative in all that it does. By providing comfort through thoughtful and exquisite designs, TLC creates experiences that make each moment matter for all guests. It is committed to operating in a considered and respectful manner that is mindful of future generations. Through its signature Groupwide sustainability project Tread Lightly, The Lux Collective promises an eco-conscious stay throughout its hotels. Its partnership with Altruistiq, a group of CO2 experts, focuses on the environmental footprint and ensures that emission sources are tracked using the highest international Science-Based standard. Growing the global presence, TLC currently manages 18 operating resorts and hotels in Mauritius, Maldives, Ile de la Reunion, China and Tanzania, and with 12 more hotels in its development pipeline in Africa, Asia and the Middle East. An affiliate member of IBL, a major economic player in the Indian Ocean and a public-listed leader of the 'Top 100' Mauritian companies, IBL is active in key sectors of the Mauritian economy, with a global portfolio of approximately 300 subsidiaries and associated companies. Media Relations Global: Renee Lim, The Lux Collective, Vice President PR & Corporate Communications, Oman: Yashraj Duggal, Adanté Realty, Marketing Manager, marketing@
