Latest news with #SummerFridays
Buzz Feed
4 days ago
- Entertainment
- Buzz Feed
Amazon Has A "Gift Shop" Section Of Things You'll Want
Psst — Amazon has a "Gift Shop" section full of perfect gift ideas for your loved ones ... and for yourself. 😈 Here are some of the best picks from it: A wildly popular hummingbird projection lantern to make your porch or backyard feel like you're stepping out of the real world and into a whimsical fairy tale. E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.) Murdle, Volume 1, a true essential for anyone who relaxes to true crime podcasts or Only Murders in the Building. The book is full of 100 mystery-themed logic puzzles with four different levels of difficulty that they can do solo or with pals, and in order or out of order (although if they do it in order, they get the full scoop on Deductive Logico and Inspector Irratino, whose hilarious misadventures guide you through the book). A set of leg- and foot-compression air massagers reviewers *swear* by for relief from pain, swelling, and edema symptoms. Your calves, toes, ankles, and heels are all going to be so happy that the rest of your human body will be jealous of them. An absurdly darling pink Lego typewriter that has different build options — you can also turn it into a flowery "keytar" instrument and a sweet little flowerpot with a writing pad and pen. (But honestly, I've imprinted on that pink typewriter so hard that if I hear about any of you making something else, I'm gonna cry some big Barbie tears.) A set of reviewer-beloved aromatherapy shower steamers to help energize yourself at the start of the day or unwind at the end of one. Oh mighty grapefruit shower fizz ... please do for our sleepy brains what the snooze alarm could not!!! A pair of oversize subtle cat-eye sunglasses so cute that you'll want to snag 'em in every color, and so affordable that you won't weep dollar signs if you accidentally leave them at the coffee shop. Oxo's compact Cold Brew Rapid Brewer to make cold brew in FIVE MINUTES (!!) with results so quick and delicious that reviewers love it more than their beloved Aeropresses (and even call it "Aeropress 2.0"). Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in. 🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo. A waterproof, super lightweight JBL Go 3 speaker so you can impress your friends not just with your excellent playlist curation skills, but the ridiculous sound quality that comes out of this tiny gizmo. It's so portable that you can easily tuck it into a tote bag on your way to a park or pool hang, and so waterproof that reviewers even keep it in the shower! A wildly popular mini magnet "putty" fidget reviewers absolutely swearrrrr by for anxiety, stress, and boredom. These smooth, soft, itty bitty pieces are designed with a weak magnetism to ~glide~ around each other and let you build them into shapes, and are so versatile that you'll never run out of ways to tinker with them. A tiny lucky turtle charm as the perfect "comfort object" to keep in your pocket or your purse for a little extra magic, or give to someone else who needs some. A delightfully irreverent Maybe Swearing Will Help coloring book that's equal parts cheeky, cathartic, and genuinely fun to color. It even comes with a set of markers so you can get down to business immediately. Reviewers especially love this since it leans more optimistic and clever than other swearing coloring books, without losing its edge. A dainty gold-plated birthstone necklace, another home run from jewelry brand Pavoi so understated and lovely that all your friends are going to want one with their birthstone, too. (Brb, grabbing July before y'all beat me to it.) A Yonanas fruit soft serve maker that magics any frozen fruit into an ice cream or sorbet texture so you can have a yummy frozen treat made to your *precise* favorite fruit combos. A lot of folks with dietary restrictions swear by this to get their ice cream kicks! An affordable, Lululemon-esque longline sports bra just as comfy, supportive, and versatile as the real thing that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat. "The Peckish Pirates," a brand spanking new addition to the cult-favorite Magic Puzzle series so beloved on TikTok. Like the others before it, this isn't just a puzzle, but a whimsically illustrated, colorful journey — there are tons of Easter eggs in it, a collection of miniature scenes full of optical illusions and surprises, *plus* a magical twist at the end. You'll have to solve the puzzle to find out! A cult-fave unicorn-themed playing card deck for when you need a little ~magic~ on your side to get the perfect hand. Lip Smacker's Liquid Lip Gloss Friendship Pack, the ultimate in family-friendly nostalgia — reviewers love to grab these for themselves, to share with friends, and to introduce the next generation to the incomparable flavor and ✨shine✨ of this iconic lippie. A reviewer-beloved Bluetooth speaker cell phone stand that basically turns any room in your home into an instant mini movie theater. You can set this bb up in the kitchen for cooking tutorials, in your living room for FaceTime calls, or by your bed for some late-night "Sure, I can watch old seasons of Stranger Things before bed. It'll be FINE." A beginner-friendly mini pottery wheel kit with everything you need to start making your teensy creations, and/or recreate that scene from Ghost as cheaply as possible. An effortlessly chic Nine West watch that not only pairs beautifully with your jewelry, but will help knock you out of that habit of checking your phone for time a thousand times a day and getting distracted by your notifications. A super popular Slammo game set you should only buy if you're prepared for HOURS worth of showdowns in the backyard at every party and family hang you throw from now until eternity. This compact, super portable net ball bouncing game has all the same energy as volleyball, but without taking up nearly as much space. Taco Cat Goat Cheese Pizza, a DEEPLY beloved, fast-paced card game suitable for kids and adults that will have everyone in fits of high-stakes giggles in no time. Bonus: each game only lasts 10–15 minutes, so you can go one or a few rounds depending on how much time you've got together. A set of vinyl coasters to give your coffee table a delightfully retro nostalgic touch *and* protect it from the perils of condensation mid-party. A Disney treat–themed Loungefly wallet for anyone who wants to eat their adorable cake and store their credit cards and cash in it, too. A pair of "three dimensional" frog earrings so adorable that regular earrings can pack it in — it's all about this cute lil' frog booty now. The Little Book of Hygge, a best-selling book for anyone whose life could use more coziness, togetherness, and calm. The home-like feeling of the Danish term "hygge" is right there at the core of it, and you can learn all about little ways to infuse it in your own life with this book written by the CEO of the Happiness Research Institute in Copenhagen. A cowboy hat–shaped wine stopper for when you're all yeehawed out for the night and need to save some vino for the next rodeo.
Buzz Feed
6 days ago
- Entertainment
- Buzz Feed
38 Luxe, Cheap Products That Look Like You Won A Lotto
A pair of elevated faux leather sandals as the ultimate "what on earth will make my feet match this outfit??" shoe for all your warm weather shenanigans. These pair just as beautifully with a cocktail dress as they do with a swimsuit or jeans, like that one really chill kid in high school who hung out with people in every clique. A tinted lip balm so close to the same magic as "Black Honey," TikTok's beloved $25 ~universal shade~ from Clinique, that it will genuinely startle you — especially when you see the price. This is a perfect, nonsticky "go-to" lippie that's just a step above the "no makeup makeup" look, giving the perfect subtly polished effect. A square neck "going out" top that isn't NOT a near perfect lookalike for the $38 Skims and $40 Abercrombie versions. This is an excellent find for anyone who is ~choosy~ about colors, because this comes in a whole rainbow's worth of them. Kitsch's new "Ultra Petite" Satin Scrunchies for anyone who loves the hair-protective style of satin, but wants a lower profile that the big billowing versions. These are super gentle and prevent creasing, but still have an all-day firm hold. A Lululemon-inspired mini wristlet wallet set that looks just like their $50 version, and also easily holds cash, cards, and lip balms, so you don't have to deal with the whole muss and fuss of a purse if you're going on a walk around the neighborhood. Plus, you know what they say — keep your friends close and your beloved lippies closer. A Skims-inspired square-neck compressive body suit, which is basically 10 outfits in one — you can rock it solo, wear it as a bodysuit tucked into jeans, or pair it with a hoodie or a jacket. Go, little base layer, gooooo! A pair of luxe retro-style oval sunglasses giving Miu Miu vibes without the $489 price tag. The devil's in the chic details on this one, including the little gold embellishments on the sides and the nostalgic shape of the lenses, which are softer than the typical skinny oval lens. E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.) A set of golden bracelets giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from Cartier — the middle one is giving the $8,000 "Juste Un Clou" and the studded one is giving the $6,000 "Love Bracelet!" A vintage-inspired beaded clutch bag for an oh-so-elegant touch to your evening outfits that will have people wondering if you danced yourself right out of a time machine. And a timeless transparent beaded handbag so mesmerizing that friends won't believe how beautiful it is in person, let alone how little you paid for it. Jergens Natural Glow Firming Self Tanner Body Lotion to give you a gradual-building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier, and a HECK of a lot cheaper than its competitors. An affordable sleeveless exercise romper you will be SO glad you bought on days when the sun is trying to bake you like cookie dough. These are medium-compressive, soft, breezy, and SUPER easy to throw on when your brain is too fried to match a top and a bottom in the heat. Bonus — these are comparable to Aerie, Abercrombie, and Hollister versions that can go for three times this price! An adorable, clear waterproof sunscreen bag to keep your various SPFs for easy access when you need to protect yourself from the sun's shenanigans, and to keep the rest of your stuff safe if one of your sunscreen bottles decides to go ~kaboom~. (Psst — these have the same vibe as the beloved Stoney Clover cosmetic bags that start at $68!) A plated, jewel-embedded ring you can buy yourself as a little treat if the $1,250 Cartier Love Ring is decidedly out of your budget. Dare I say this version is ... prettier than the designer one? An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat. A pair of pretty pastel wireless over-the-ear headphones crafted to look like AirPods Max, so you can still enjoy the comfort and chic style of their iconic headphones without shelling out hundreds of dollars. These feature premium cushion padding, a built-in mic with the ability to take calls, 10 hours of playtime per charge, and surprisingly decent noise blocking for the price. An Anthropologie-inspired reversible quilted throw blanket you can get in all kinds of fun, lively prints that will startle your boring couch into having a personality, or give your bed a *much*-needed reset after a long dreary winter. A set of earthy pastel knives to add some quiet calm and downright shocking functionality to your kitchen — reviewers are in love with how sharp, efficient, and easy to handle these blades are, not to mention how easy they are to clean. A bodycon lounge dress perfect for fans of Skims looking to spare themselves a few bucks — this versatile, figure-hugging dress has just the right amount of compression to mimic the iconic style and stay oh-so-comfortable for long periods of wear. A set of sophisticated cylindrical wineglasses to rival Crate & Barrel's, and to elevate your Friday wine-cheese-and-Netflix nights so instantaneously that you'll feel like an extra in one of those Shows About Rich Families Who Fight All The Time. A ribbed button up tank top with some real Abercrombie & Fitch energy to perfectly straddle that line of "professional" and "I am 100000% going out after work today, and a martini glass will be involved." A reviewer-beloved sparkling crystal suncatcher that's an investment in lifting your spirits every day — now you can come home to soft rainbow lights cast all over your entryway, turning your home into a magical realm as effervescent and lovely as you. Essence's Drop of Sunshine Bronzing Drops, aka the more affordable version of the beloved $39 Drunk Elephant version. This buildable, hydrating formula is an easy way to add a ~sunkissed touch~ to your beauty routine without breaking the bank (or compromising your skin)! A marble board wire cheese cutter to serve as half decor, half kitchen tool, and 100% the biggest hit at any wine-and-cheese night when you let guests slice their own cheese with it. A wildly popular floral print sheer cover up for the perfect finishing touch to all your spring and summer outfits that won't make you swelter in the heat. Reviewers especially love how easily this packs (and photographs!!) for travel. A set of spicy margarita instant cocktail tea bags — all the sophistication of tea and the 😜 of a cheeky cocktail, without the exorbitant bar price tags or the sugar crash. All you have to do is add three ounces of cold water, 1.5 ounces of hard liquor, and the tea sachet into a glass, and you'll have a delicious cocktail in one minute. An "invisible" magnetized dry-erase board so you can organize all your family's chaos and still be unexpectedly stylish about it. "We need more toilet paper," but make it ✨chic. ✨ An effortlessly chic Nine West watch that not only pairs beautifully with your jewelry, but will help knock you out of that habit of checking your phone for time a thousand times a day and getting distracted by your notifications. An oh-so-luxe set of tie-front satin PJs you will be SO glad you purchased when you're about to sweat bullets on humid nights and this cooling, breathable set is like, "Hey — I got you." These sets are so chic and affordable that a lot of friend groups get them to match for events, and even wear the tie-string top as a going out top! A gorgeous statement checkered cutting board designed with deep grooves for juice, hidden handles on the bottom, and end grain to "heal" cuts from knives. A true overachiever considering it's worth the buy for decor purposes alone!! An affordable cult-favorite luxury-scented candle with a scent reminiscent of Le Labo's Santal 33, and a throw so satisfying that reviewers can't stop gushing about it. If you're in the market for a signature scent for your space this fall, look no further than this jasmine, oud, and sandalwood blend. A sheer lacy mock neck top just *begging* to be mix-and-matched with your favorite bras, dresses, and tops to add a dainty layer of ~intrigue~ to even the most run of the mill 'fit. A set of hypoallergenic gold-plated earrings you can mix and match to your aesthetic's content. Reviewers love how well these hold up over time, especially given the price! An oh-so-sweet reusable bowl cover to inspire you to make all your coziest meals so you can stash the leftovers as aesthetically as possible. These environmentally friendly covers are machine washable and also super handy for bread proofing! A chic structured toiletry organizer with a "window" so you can look inside and easily access whatever you need on the go. Reviewers especially love how the structure of it stops items like beauty products or medications from getting crushed inside (and that it's a heck of a lot cheaper than the $100 Truffle Clarity version). A machine! washable!! vintage-inspired area rug to elevate any space in your home, with the added benefit of protecting your floors and muffling noises. Not only are these durable enough for your busiest rooms like the kitchen, living room, or entry hall, but they're designed to be thin enough to go right into the washer for an easy clean. A cozy, delightfully polished yoga tracksuit set that lives comfortably at the intersection of "yes, I am going to do some mindful exercise later" and "I could drop and take a nap on a random couch at any time." This ultra-soft, wrinkle-resistant, lightweight set is a major fan-favorite of reviewers on long-haul flights.
Buzz Feed
25-05-2025
- Lifestyle
- Buzz Feed
27 Beauty Items In Amazon's 'Most Wished For' Section
Sol de Janeiro's Hair And Body Fragrance Mist — imagine the delicious smell of their iconic Bum Bum Cream, with notes of pistachio, salted caramel, and vanilla, but as your body spray! It basically smells like summer in a bottle, and you're gonna want that since it's practically right around the corner. Or, a Phlur *Vanilla* Skin body mist you can spritz on both your skin and hair, with warm notes of vanilla, sandalwood, pink pepper, and jasmine. Reviewers are obsessed with how it's not overly sweet-smelling and say that it lasts all day, especially when sprayed on your clothes! A tube of nongreasy Gold Bond's firming neck and chest cream to help tighten skin and reduce the appearance of wrinkles — *and* not strip your skin of moisture thanks to the hyaluronic acid. Reviewers are "impressed" with how this works because it's lightweight, absorbs instantly, and delivers solid results. A SPF 30 Hawaiian Tropic mineral powder sunscreen for those moments when the UV index is climbing but your motivation to reapply... isn't. Just brush the translucent powder on your face (or scalp!) for an easy refresh — it mattifies by soaking up excess oil, leaves zero white cast, and won't mess up your makeup. It blends seamlessly into a range of skin tones and even doubles as both a primer and a finishing SPF touch! A Summer Fridays "Pink Sugar" tinted lip butter balm that delivers a sheer pink tint while drenching your lips in hydration thanks to shea and murumuru seed butter. It's nonsticky, leaves a gorgeous shine, and blends well with other lip products — perfect for those midday touch-ups when your pout needs a little pick-me-up. No wonder it's getting all the hype. Eos' Shea Butter Vanilla Cashmere body lotion designed to deliver lightweight and long-lasting moisture (24 hours to be ~exact~) without that horrible greasy feeling other moisturizers can leave behind. Your skin will not only feel super smooth, but reviewers say this smells like "heaven on Earth." 🌎 Shark's FlexStyle Air Styling hair tool to curl, straighten, volumize, and blow dry your hair — all with one tool that rivals the MUCH pricier Dyson Airwrap. 👀 With interchangeable attachments, four heat settings, and three airflow options designed to minimize heat damage while still giving you salon-worthy results. It's lightweight, powerful, and basically pays for itself once you realize your new favorite stylist is... you. A Tree Hut Vanilla Shea Sugar Scrub that'll buff away dead skin so you're left feeling silky smooth and smelling like a dream. The little grains are just the right size (not too rough, not too gentle), and it's packed with moisturizing goodness that won't irritate sensitive skin. You'll be obsessed with the value, too: you get a ton of product for a price that feels like a steal! An Anua pore-clearing cleansing oil to help control sebum, remove blackheads *and* dissolve makeup — some people are even left with visible residue on their fingertips! If you want to start double cleansing, this is the perfect first step. A pack of single-use Clean Skin Club Clean Towels, because unlike a bath towel that may be full of bacteria, these are designed to be wayyy cleaner (which can help with acne concerns). Plus, they're super soft, making them extra gentle on your skin. A Tirtir cushion foundation reviewers call "magic" because it's brightening and does not settle into fine lines or wrinkles. It lasts up to a whopping 72 hours and blends easily into your skin to hide blemishes, under-eye bags, and redness. Plus, it's buildable, so that means you can rock a natural *or* full glam look. Or, Laura Geller Balance-n-Brighten Color Correcting Foundation, a powder foundation that leaves a smooth demi-matte finish (think not too dewy, not too matte). It offers light to medium coverage that you can build up without it looking cakey. Reviewers who are 50 years old and up especially love it for their mature skin since it doesn't settle into fine lines or cling to places they don't want. Medicube's Collagen Night Wrapping Mask designed to improve your skin's elasticity and moisture retention, so you wake up with that glowy, well-rested look — the definition of ~beauty rest~. It goes on like a jelly and sets into a thin, clear layer you can peel off in the morning. Reviewers say it's gentle on acne-prone skin, and a few even said it gave them that viral glass skin finish. A nongreasy Hawaiian Tropic After Sun Body Butter for those "ow, ow, ow" moments when you underestimated the power of the sun. It's packed with shea butter, coconut oil, and avocado oil to keep your skin moisturized for up to 12 hours and help soothe the sting. It can even help *prevent* peeling — 'cause flaky skin before summer officially starts is a no-go. Medicube's Jelly Cream packed with collagen, niacinamide, and plant-derived squalane to help improve skin elasticity, fade dark spots, and prevent moisture loss. It has a thicker consistency, but absorbs quickly and is the perfect overnight cream for deep hydration! Grace & Stella under eye masks so your tired eyes say "well-rested" instead of "running on four hours of sleep." They help reduce puffiness, brighten dark circles, and give your under-eyes a hit of hydration. With over 20,000+ 5-star reviews, adding this soothing step to your routine is kind of a no-brainer. A Wonderskin Lip Stain in the shade "Whimsical" that goes on blue but leaves behind the prettiest rosy tint — and yep, it's totally waterproof and smudgeproof. Just swipe it on, wait 10-30 seconds, then wipe it off with a damp tissue to reveal a long-lasting flush. Reviewers love using it in place of lip liner since it doesn't budge and outlasts those pricey pencils. Fewer touch-ups and more money in your pocket? Yes, please. A plumping Nature Republic Honey Melting lip tint, aka what would happen if your favorite lip balm and your go-to tint had a ridiculously hydrating baby. It glides on like a dream, feels like butter (without any stickiness, thankfully), and gives your lips a juicy pop of color that actually stays put. It'll keep your lips soft *and* give your pout a plumper look. Naturium's The Glow Getter Multi-Oil Body Wash — it starts as a luxe oil and then transforms into a soft, soothing lather that leaves your skin feeling hydrated and glowier after you step out of the shower. Reviewers with sensitive, dry skin say it's gentle and addresses their itchiness and flakes without any irritation. A Laneige lip sleeping mask that'll make dry, flaky lips feel so smooth, luscious, and nourished, you'll notice a difference after just one use! Just slather on the murumuru seed and shea butter formulation nightly — and hey, you may want to use it during the day, too, because it leaves a beautiful, glossy shine. ColourPop's "Going Coconuts" nude eyeshadow palette — it serves up the *perfect* mix of smokey, shimmery shades without breaking the bank. It's packed with all the go-to colors you'll reach for daily *and* the ones you'll want for those weekend nights out. Reviewers rave about the minimal fallout, buttery blendability, and serious pigmentation. A lightweight Saltair Body Oil in the scent "Santal Bloom" that sinks right into your skin to leave you glowy, hydrated, and nourished — no greasy residue in sight. Warm a few pumps between your hands and massage into your damp skin post-shower or bath. You'll be flowing and smelling like a dreamy blend of sandalwood, amber, and sensual musks. A chip-resistant OPI RapiDry Quick Dry nail polish designed to set (without smudging!) in just 60 seconds. So if you need to click "next episode" while doing your self-care, you can do so without ruining your nails in the process. While it only lasts up to five days, the fast dry time makes an at-home mani less of a hassle *and* way cheaper 'cause the salon ain't cheap. Or, a set of Glamnetic's press-on nails if you're feeling a little lazy 'cause these only take minutes to apply. These nails can be reshaped and reused, and they come in so many chic styles that choosing just one will be IMPOSSIBLE. Reviewers say they last a long time, too — one reviewer who's a mom said they lasted two full weeks through the holidays without falling off or budging! A pack of Biodance's Bio-Collagen Real Deep masks for glowier, more hydrated skin by the time you wake up. Just apply it before bed, let it work its magic overnight, and peel it off once it turns transparent. It can help deeply moisturize, minimize the appearance of pores, and leave your skin looking radiant! A tub of Medicube dual-textured toner pads with lavender, AHA, and BHA to help soothe, cleanse, and minimize the appearance of T-zone pores. Swipe on the textured side first to help exfoliate dead skin, then pat in the serum with the silky side. A highly pigmented waterproof eyeshadow stick that applies as a crème but stays on like a powder — say what!? The candelilla wax–infused formula is super easy to blend, either with the built-in smudger end or just your finger, for a seamless look in seconds.
Los Angeles Times
20-05-2025
- Business
- Los Angeles Times
Column: Summer Fridays: The business and economics of bottling a feeling
California on a Friday in July feels different. The sun dips a little lower, the ocean breeze moves the palm trees, and the energy shifts as the weekend approaches. Summer Fridays aren't just a time but instead they evoke a feeling. And that's exactly what the beauty brand Summer Fridays sought to bottle, except instead of golden hour, it's in the form of a $49 face mask. Lip Butter Balms By buying Summer Fridays, you are not just purchasing a product but instead purchasing a way of life and a feeling. Since their founding in 2018, influencers Marianna Hewitt and Lauren Ireland have completely transformed the beauty space. By indulging in their products, you are becoming the kind of person who has the time (and money) to treat yourself. In an economy where people are increasingly spending on self-care and moving towards a culture of consumerism but also actively seeking validation in their purchases, this is a formula for success. The brand dabbles in multiple products including Jet Lag Masks, Retinol Serums and their Lip Butter Balms. Each available in alluring shades and flavors, su ch as Poppy – a subtle rosy pink or Vanilla Beige – a peachy nude. Whether you are looking for an outlandish look or just a nourishing balm, these creams and tubes are a blend of care and glamour. This business despite its chic image is an interesting business case study in strategic economics. It has perfectly curated a market user base and taken advantage of a shift in consumer behavior to maintain consistent and ever-growing revenue. When the Lip Butter Balm first launched, it sold out almost immediately. This was not driven by a lack of supply, but because of demand that had been engineered through influencer marketing and controlled product drops. In beauty, scarcity creates desirability for consumers. It's the same playbook Supreme uses with its limited releases, just repackaged in shiny tubes. Additionally, the brand has a strong hold over consumer psychology through its product pricing strategy. They have a premium price point however it's still reachable for younger consumers which is the principle of affordable luxury. This might come off as a synonym however this price-point provides consumers the mental validation that they are purchasing a quality product and for that they are willing to pay a little more. This elevates the importance of Summer Fridays and aligns perfectly with the shift towards self-care as a lifestyle investment. This is backed by economic trends showing that wellness, including beauty, is a trillion-dollar industry that's rapidly expanding. Summer Fridays also excels in its strategic growth and scalability. The brand has a direct-to-consumer model combined with retail partnerships. The utilization of both is unlikely for modern day brands, for example Rhode utilizes only the direct-to-consumer model. This gives Summer Fridays an advantage through the development of a diverse network for scalability. The brand's presence in Sephora increased opportunities for them through opening doors to high-end markets and a large and diverse consumer base. Sephora is a stamp of approval in the beauty world and Summer Fridays has benefited from them immensely. Moreover, the company tends to do limited-edition product drops, through which they can forecast customer demand, adjust supply and reduce overproduction costs. This strategy builds exclusivity and anticipation which is combined with excitement generated by influences on social media. In essence, by controlling product availability, Summer Fridays inflates desirability, which drives the urgency to purchase products as soon as possible. This is a clever move to boost short-term sales while also creating long-term brand loyalty (always eagerly awaiting the next drop). Furthermore, their consistent reinvestment in influencer marketing and sponsorships keeps them updated on consumer trends, allowing them to scale and maintain brand integrity. When they first launched, Hewitt and Ireland were faces of their campaign, showcasing authenticity. This is a model that is becoming increasingly common in their beauty industry, similar to Hailey Bieber's Rhode or Selena Gomez's Rare Beauty, but Summer Fridays was one of the first to fully capitalize on this strategy. Summer Fridays Pop-Up Ultimately, the most fascinating part of Summer Fridays is the seamless way they integrate into the way we want to feel. Summer Fridays is proof that economics is more than just numbers, that it can even be about evoking emotions. It comes down to how people rationalize spending, how branding shapes perception, and how a simple phrase can transform into a multimillion-dollar business. Because in an ideal world, every day would be a Summer Friday. And if you can't have that, at least you can have the next best thing: a $24 lip balm that makes it feel like you do. Related
Buzz Feed
19-05-2025
- Entertainment
- Buzz Feed
33 Products On Amazon's "Internet Famous" List That Deserve Every Single Bit Of Their Hype
Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, " Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy like the fresh spring dew. ✨ A pair of Bottega Veneta–inspired pilot shield sunglasses so close to the $699 version that reviewers are *spooked* by the attention to detail, down to the weight of them. These are already blowing up on TikTok so I'd personally grab them NOW before everyone descends on them. E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.) Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz. Sol de Janeiro's Jet Set for anyone who wants to try all the most iconic products that come in the brand's cult-favorite "sunshine" scents without paying a pretty penny for all three — now you can snag a Bum Bum Cream, body and hair mist, *and* body wash in one convenient set, and even take them traveling with you. A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a powerful punch — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration. Clinique Almost Lipstick Tinted Lip Balm in *PINK* Honey — aka, the sweet, subtle sister of the iconic "Black Honey" that has been so popular over the past few decades that it just about broke TikTok when it finally had its moment over there. The skin tone-matching, pH-adaptive pink version is every bit as buildable, polished, and decadent feeling as the original black honey, and perfect for everyday makeup looks. Lattafa Khamrah Eau de Parfum for a luxury perfume at a stunning price point — this long-lasting, ridiculously beloved blend of rich vanilla, warm amber, and spicy cinnamon that has quickly won the allegiance of even the *biggest* self-professed perfume snobs. Reviewers comment again and again how wild the price is, considering this has the scent and presentation of a true luxury perfume. A splurge-worthy bottle of EltaMD UV Clear Face Sunscreen reviewers attest is worth every damn penny — this sensitive skin-friendly formula is lightweight, nongreasy, and doesn't leave a white cast. And because it is determined to be the Ultimate Sunscreen Of All Time, it's also made to help protect and calm rosacea, hyperpigmentation, and acne-prone skin. 🙌 And Neutrogena Dry-Touch SPF 70 Sunscreen designed specifically for people who get the "ick" from oily sunscreens but need all the sun protection they can get. This ultra-sheer, quick-absorbing formula leaves a matte finish that still packs a powerful sun-protective punch. And at this price point, this is the ultimate "everyday" sunscreen for face and body. A set of golden bracelets giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from Cartier — the middle one is giving the $8,000 "Juste Un Clou" and the studded one is giving the $6,000 "Love Bracelet!" Jergens Natural Glow Firming Self Tanner Body Lotion to give you a gradually building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier. A mess-free, reusable Bluey aqua art pad for any parent who wants a deeply convenient, screen-free, portable way to keep kids occupied (or any aunt and uncle who wants to flex their treat-finding skills). Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference, and will come in handy when extracurriculars and travel schedules knock your sleep out of orbit. Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!! Garnier Fructis Sleek & Shine Anti-Frizz Serum, aka humidity's WORST ENEMY. 😈 This super lightweight argan oil solution is designed for all hair types to help manage frizz and define waves and curls without weighing them down, and will be the MVP in your hair arsenal in the warmer temps. Olay Super Serum Body Wash to make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) E.l.f's Lash Xtndr Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. La Roche-Posay Toleriane Purifying Foaming Facial Cleanser you may just give "holy grail" status if you've got sensitive skin — this gentle but effective blend of niacinamide, ceramides, and prebiotic thermal water is designed to remove excess oil and cleanse pores while still preventing dryness and protecting your skin barrier. E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation. Differin Acne Treatment Gel for prescription-strength acne care *without* the hassle of paying to see a dermatologist. This not only helps clear breakouts by helping with skin cell turnover to clear out pores and calm inflammation, but helps prevent them over time. The key to this is patience, patience, patience — a lot of reviewers mention seeing excellent results after the first month of use! A set of hypoallergenic gold-plated earrings you can mix and match to your aesthetic's content. Reviewers love how well these hold up over time, especially given the price! A delightfully affordable instant foot peeling spray for anyone ready to go full YEEHAW!! on that at-home pedicure. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck. An affordable, high quality racerback workout top made with a suuuper soft ribbed knit that make it a perfect "throw it on" staple for warm weather days when you're guaranteed to sweat whether or not a workout is involved. 🥵 A roomy sandproof mesh tote bag so you can take all your belongings to and from the beach *without* taking half the beach home with you. 🫠 A pair of wide-leg high-waisted yoga pants for the *ultimate* in lightweight comfort — particularly since these are basically work pants in camouflage. Are they for yoga class or corporate nonsense?? That's nobody's business but yours and your booty's. 🥰 E.l.f. Power Grip Dewy Setting Spray so good at its job that reviewers compare it to the $38 Milk Makeup Hydro Grip 👀. If you're looking for all day coverage that still leaves a hydrated, glowy finish, then your face is going to looooove drinking up this hyaluronic acid-infused fine mist spray. Levi's Cinch Baggy Jeans, aka the closest you can get to a tailored fit — the band at the high waist can be altered to tighten to your shape, so you get your *denim's kiss* perfect fit. These also has a good amount of stretch to them, so you'll have the cutest *and* the comfiest booty in the room. L'Oréal Paris Collagen Daily Face Moisturizer so intensely hydrating, plumping, and smoothing that reviewers compare it to the $92 Charlotte Tilbury Magic Cream. 👀 Not only is this super effective and affordable, but its nongreasy formula makes it play super well with makeup. A holy grail-worthy adjustable sports bra made with buttery soft fabric and designed with a four way stretch and a *chef's kiss* perfect amount of comfy compression, meaning for once you might actually — gasp — enjoy putting on your workout gear. A suuuper thin, breathable Hanes slub knit hoodie as the ultimate "just in case" layer on days when the weather is having an existential crisis and taking you for the ride. A pomade hair wax stick designed to work for all hair types for some residue-free *instant* hold for slick-back ponytails or setting flyaways, cowlicks, and baby hairs into place, if that's the ~look~ you're going for. Reviewers note how easy it is to glide over hair and brush back without leaving hair looking greasy or shiny. A luxe, super soft two-piece pajama set with some real "vacation mode" energy, so even if your travel plans are "backyard" and "someone else's backyard," you can still feel like you're on a tropical getaway. Psst — reviewers compare these to the $128 Roller Rabbit version! 👀
