Latest news with #SunnyQuek
Business Times
03-07-2025
- Business
- Business Times
OCBC banking app to roll out text size options to improve accessibility for seniors
[SINGAPORE] Users of OCBC's banking app will be able to choose larger text sizes from end-July, as part of the bank's push to make digital banking more accessible for seniors with sight challenges or limited digital confidence. Currently, most banking apps lack the option to directly resize text, said OCBC. While customers can adjust the size through their phone settings, doing so often causes technical issues on the app, such as inconsistent text sizing and layout disruptions. OCBC's new feature will allow its app users to choose from seven text sizes, including larger options that are easier to read. The update will include smart text resizing in English and Mandarin, meaning that the app's interface will adapt to the customer's preferred text size and device screen dimensions to avoid the typical technical issues. The bank said that 70 per cent of screens on its app have been redesigned to incorporate this feature, including the functions that are the most used by seniors, such as account balance details, Money Lock, and Scan & Pay. Revisions for the remainder will be completed by the first half of next year. Sunny Quek, OCBC's head of global consumer financial services, said that through the move, the bank hopes to encourage seniors who are 'on the fence' about digital banking. 'With almost 40 per cent of our digitally active customers aged 60 and above, it's clear that designing for inclusivity is not just a nice-to-have – it's a necessity.' The feature was the result of a year-long effort involving nearly a hundred engineers, designers and product managers. Development began after the bank's staff observed that, in recent years, many older customers struggled with the app's default text size and feared making mistakes while banking online. OCBC said that the roll-out of the update is timely, as Singapore is projected to become a 'super-aged' society by next year, with more than one in five people expected to be aged 65 or older. The feature was developed under the bank's SeniorCare initiative, a S$2 million programme launched in March to benefit more than 180,000 seniors in the areas of health, wealth, literacy and lifestyle.
South China Morning Post
05-06-2025
- Business
- South China Morning Post
OCBC Premier Banking celebrates strong business growth, credits ‘twin-hub' strategy
Driven by strong demand for wealth management and insurance solutions in Asia, OCBC posted record financial results for the third year in a row. The Singapore-based bank reported a net profit of S$7.6 billion (US$5.9 billion) for its 2024 financial year, and total income rose by 7 per cent to S$14.5 billion. Within the year, OCBC Premier Banking realised double-digit growth in new-to-bank customers and assets under management, while its mainland China customer base also increased twofold during the same period. The bank attributes its success to the 'twin-hub' approach, which leverages the bank's positions in Singapore and Hong Kong to run operations across Asean (Association of Southeast Asian Nations). 'The financial hubs of Singapore and Hong Kong offer unique advantages for customers looking to expand into Asean countries and vice versa,' says Sunny Quek, OCBC's head of Global Consumer Financial Services. 'Through the twin-hub proposition, OCBC Premier Banking is strategically positioned to serve the region's affluent investors. We provide them with a dedicated team of specialists and relationship managers, along with a comprehensive range of banking services and wealth management solutions in Asia.' Linda Chung (second right) and Nick Cheuk (second left) with (from left) Alan Chan, Stephen Leung, Wang Ke, Sunny Quek, Josephine Lee and Michelle Chiu at the launch ceremony for the new commercial campaign. To mark OCBC Premier Banking's strong business growth, the bank's Consumer Financial Services division held twin celebrations in Hong Kong last month. It launched a commercial campaign featuring Chinese-Canadian actress and singer Linda Chung, the newly appointed brand ambassador. In addition, and timed to coincide with celebrations for the city's annual Dragon Boat Festival, OCBC executives from Singapore and Hong Kong sailed across Victoria Harbour on the Dukling, a traditional Chinese junk and a much-loved part of the city's history. The choice of the vessel is significant for OCBC. Since 1932, a Chinese sailing ship has been at the heart of its logo, representing the resilient, entrepreneurial spirit of the bank as it ventured into Asean to build the financial infrastructure that has helped power the region's economy and benefited generations. 'That spirit is still anchored in our core values,' Quek says, adding that to meet the emerging needs of offshore customers, the bank will further enhance its regional premier services with seamless regional banking connectivity, cross-border remittance solutions and access to exclusive healthcare, education and lifestyle privileges. Meaning of time To showcase the bank's twin-hub strategy, its consumer financial services division unveiled a new commercial campaign 'Give Time Greater Meaning' at Hong Kong's Island Shangri-La hotel. In a show of support for the local film industry, the commercial was directed by award-winning Hong Kong director Nick Cheuk. The segment features brand ambassador Linda Chung and her daughter, Kelly Leung, highlighting OCBC's premier banking and wealth management services.
