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Business Standard
28-05-2025
- Sport
- Business Standard
SA20 Season 3 sets record growth in stadium attendance, global broadcast
The third edition of the SA20 has delivered its most successful season yet, breaking multiple records across live attendance, television viewership, and digital reach. With more than 400,000 fans attending matches across six venues, Season 3 was officially the best-attended in the league's history. A 70 per cent rise in sold-out fixtures, including a packed house for the Final for a third consecutive year, highlighted the competition's growing popularity. MI Cape Town, crowned champions this season, added to the historic tone by selling out all five home games at Newlands — a league first. The SA20 also hit a major milestone, selling its one-millionth ticket during a clash between Joburg Super Kings and Sunrisers Eastern Cape at Wanderers. Television and digital reach break new ground The league's broadcast success was equally staggering. According to Nielsen Sports SA, SuperSport's viewership figures soared by 47 per cent, reflecting the collaboration between the broadcaster and the league to attract new fans. The opening game of the season — MI Cape Town vs Sunrisers Eastern Cape — was the most-watched opener ever. Viewership of the Final jumped by 72 per cent from Season 2, as fans tuned in to see MI Cape Town lift the trophy. International audiences across India, the UK, the US, and Africa grew by 37 per cent, solidifying SA20's stature as a top-tier global T20 league. Digital, media and fan engagement soar Digital engagement also witnessed a boom. The league reported a 62 per cent rise in total social media followers, while video views grew by 93 per cent. Franchise pages gained 87 per cent more followers, and web traffic spiked by 233 per cent from last year. Media presence expanded as well, with media value increasing 30 per cent in South Africa and a massive 96 per cent in India. Commissioner Graeme Smith called the growth 'game-changing' and credited the fans, franchises, and partners for their shared passion. Strong social impact and youth focus Season 3 also highlighted SA20's commitment to social upliftment. Through its learnership programme, 26 young professionals gained hands-on experience, while a total of R630,000 was raised for the Laureus Sports for Good Foundation. The inaugural Schools SA20, featuring over 600 schools, concluded with Steyn City and Bishops Diocesan College winning the girls' and boys' finals. The league also awarded full scholarships to two standout Grade 7 cricketers. Looking ahead to Season 4 Planning is already under way for Season 4, which begins on December 26, 2025. Smith said fans can expect fresh announcements on player auctions and fixtures soon, promising another memorable season for one of the world's fastest-growing T20 leagues.
Time of India
28-05-2025
- Sport
- Time of India
SA20 continues meteoric rise with record-breaking third season
The third edition of South Africa's premier T20 franchise league, SA20, has delivered record-breaking numbers across attendance, broadcast and digital platforms, firmly establishing itself as one of the most followed live sporting events in the country. Tired of too many ads? go ad free now The 2025 season witnessed unprecedented crowd engagement, with over 400,000 fans attending matches across six venues. A 70% surge in sold-out fixtures, including a full house for the final for the third year running, marked SA20 Season 3 as the most attended edition to date. MI Cape Town's home ground, Newlands, etched history by selling out all five of its home games—a first in the League's short but growing legacy. Go Beyond The Boundary with our YouTube channel. SUBSCRIBE NOW! One of the season's standout moments came during the clash between Joburg Super Kings and Sunrisers Eastern Cape at the Wanderers, where the league celebrated selling its one millionth ticket. Fan satisfaction remained sky-high, with 93% of attendees rating their stadium experience as "excellent" and 90% expressing a keen interest in returning for Season 4. On the broadcast front, Nielsen Sports SA reported a 47% rise in viewership on SuperSport, with the opening match between Sunrisers Eastern Cape and MI Cape Town becoming the most-watched season opener in league history. The grand finale saw a 72% increase in local viewership compared to the previous season, as MI Cape Town clinched the title. More Than a Team: The Rise of CSK & the Whistle Podu Army The league's international appeal also soared, with global viewership—spanning India, the UK, the US, and Pan-African regions—jumping by 37%. These numbers cement SA20's status as one of the most prominent T20 franchise leagues outside India. SA20 also thrived in the digital arena. The league registered a 62% growth in social media followers, an 87% spike for franchise accounts, a 93% boost in video views, and a staggering 233% rise in website traffic from the previous season. Tired of too many ads? go ad free now This growing popularity translated into significant media traction. The league saw a 30% rise in media value in South Africa and a remarkable 96% increase in India. Print media coverage also surged by 231%. Reflecting on the season's success, League Commissioner said: 'Season three of the SA20 has been an absolute game-changer. This is the third year running that we have seen unprecedented growth across broadcast, attendance and digital platforms. We have really made a mark as one of the leading sport and entertainment brands in the country. Globally, our numbers continue to increase and support our vision of being the biggest T20 cricket league outside of India.' Season 3 also underlined SA20's commitment to youth development. Through its learnership programme, the league offered hands-on experience to 26 young professionals, including participants from the Laureus YES (Youth Employment in Sport) initiative and photography students. In its partnership with the Laureus Sport for Good Foundation, SA20 raised R630,000 to support programmes aimed at helping youth tackle societal challenges like poverty, homelessness, and substance abuse. The season also saw the successful launch of Schools SA20, a first-of-its-kind grassroots initiative featuring over 600 participating schools, including a debut girls' competition. The final showdown at Cricket South Africa's High Performance Centre crowned Steyn City School (Johannesburg) and Bishops Diocesan College (Cape Town) as the inaugural girls' and boys' champions, respectively. In a boost to youth education and sport, two promising Grade 7 cricketers received full scholarships to the winning schools. 'The positive impact off the field is equally important and rewarding for us as the League,' Smith added. 'The Schools SA20 was an excellent platform for the next generation in its debut season and will no doubt continue to give hundreds of young cricketers around the country opportunities.'
India.com
19-05-2025
- Business
- India.com
Not only SRH, Kavya Maran also owns THESE teams in T20 leagues around the world, they are...
Image credit: X (Formerly Twitter) Kavya Maran is daughter of Sun Group owner Kalanithi Maran. Her family has net worth of over Rs 19000 crore, according to media reports. Image credit: X (Formerly Twitter) Kavya Maran owns teams in three T20 leagues around the world. Her biggest team is Sunrisers Hyderabad in IPL. Image credit: X (Formerly Twitter) Kavya Maran's Sun Group has 100 per cent stake in Sunrisers Eastern Cape team in SA20 league since its inception. Image credit: X (Formerly Twitter) Kavya Maran's Sunrisers Eastern Cape have won 2 titles in SA20 in the last three years. Image credit: X (Formerly Twitter) Kavya Maran's Sunrisers Eastern Cape have reached 3 finals in 3 years, losing to Mukesh Ambani-owned MI Cape Town in SA20 final this year. Image credit: X (Formerly Twitter) Kavya Maran's Sun Group has also bought 100 per cent stake in Northern Superchargers team in The Hundred league in UK last year for 100 million pounds. Image credit: X (Formerly Twitter) Kavya Maran's SRH have failed to reach the IPL 2025 Playoffs. They only have 7 points in 11 matches so far.
BBC News
08-02-2025
- Sport
- BBC News
Jansen named player of tournament for third SA20
South Africa all-rounder Marco Jansen was named player of the tournament in the third edition of the 24, was part of the Sunrisers Eastern Cape side that was beaten by MI Cape Town in the final as they looked to win a third successive left-armer was also named the tournament's best bowler after finishing as the leading wicket-taker with 19 at an average of 18.42. His economy rate was only 7.14 too. He scored 204 runs in the middle order and often dug Sunrisers out of Royals opener Lhuan-dre Pretorius was named the tournament's best batter after finishing as the top run-scorer with 397 runs at an average of 33.08 and an impressive strike-rate of 166.81. The 18-year-old was playing in the tournament for the first time and was part of a formidable opening partnership alongside Joe Root, before he left for England's tour of India. MI Cape Town batter Dewald Brevis was named rising star of the season after scoring 291 runs at an average of 48.5 and strike-rate of 184.18. Jansen's South Africa team-mates Aiden Markram and Heinrich Klassen are the two previous winners of the player of the tournament award.
Yahoo
08-02-2025
- Sport
- Yahoo
Rabada stars as MI Cape Town win SA20 title
SA20 final, Johannesburg MI Cape Town 181-8 (20 overs): Esterhuizen 39 (26), Brevis 38 (18); Gleeson 2-22 Sunrisers Eastern Cape 105 (18.4 overs): Abell 30 (25); Rabada 4-25, Boult 2-9 MI Cape Town won by 76 runs Scorecard Kagiso Rabada starred as MI Cape Town beat two-time champions Sunrisers Eastern Cape to win their first SA20 title. South Africa quick Rabada claimed 4-25 as Cape Town, who finished bottom in the first two editions of the tournament, won by 76 runs in Johannesburg. He struck in his first over before coming back to wrap up the innings as Sunrisers, who won both of the previous editions, were bowled out for 105 in 18.4 overs. Somerset's Tom Abell top-scored with 30 while Rabada was supported by Trent Boult, who claimed 2-9. Cape Town posted 181-8 in their 20 overs with Connor Esterhuizen making 39 off 26 balls and Dewald Brevis 38 off 18. Former England bowler Richard Gleeson took 2-22 and Liam Dawson picked up 2-40. Cape Town captain Rashid Khan said: "It feels amazing and unbelievable, especially after being at the bottom of the table in the last two years. So happy. I have no words." Rabada added: "I love playing in South Africa and this league means a lot, especially to the younger players coming through. The fans are loving the entertainment and the players are giving them that entertainment." Cape Town are owned by the India's wealthiest family - the multi-billionaire Ambanis. They own five-time Indian Premier League winners Mumbai Indians and the women's side in the WPL. They have also made a winning bid to purchase 49% of Oval Invincibles in The Hundred and are currently in an eight-week period of exclusivity to finalise the partnership. Notifications, social media and more with BBC Sport
