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Al-Ahram Weekly
4 days ago
- Business
- Al-Ahram Weekly
Egypt launches digital tourism campaign in Arab market in partnership with WEGO - Tourism
As part of the broader international promotional initiative "Egypt… Unmatched Diversity," the Ministry of Tourism and Antiquities has launched a new digital campaign targeting Arab travellers, in partnership with WEGO, a leading Middle East-based travel search engine and booking platform. Running through June 2026, the campaign aims to spotlight Egypt's diverse tourism offerings using modern, data-driven marketing strategies. It focuses on expanding digital outreach through specialized global platforms to attract a wider audience across the region. Ahmed Youssef, Assistant Minister for Strategic Affairs and Acting CEO of the Egyptian Tourism Authority, stated that the campaign highlights Egypt's commitment to innovation in tourism marketing and its strategic focus on key regional markets to drive sustainable growth. The campaign's promotional content highlights experiences tailored to Arab tourists, including beach escapes, water sports, cultural heritage, shopping, and entertainment. Special attention will be given to emerging destinations, such as New Alamein City, which is being promoted as a premier travel hub due to its modern infrastructure and rising appeal. The campaign includes a bilingual media plan (Arabic and English) across YouTube, Google, and smart out-of-home advertising in cinemas and shopping centres in key Arab countries. Advertising will intensify during peak holiday and festive seasons. Suzanne Mostafa, Director General of Tourism Promotion, said the campaign aims to generate over 500,000 bookings and attract more than one million visitors from the Arab world. Follow us on: Facebook Instagram Whatsapp Short link:
Al-Ahram Weekly
01-03-2025
- Entertainment
- Al-Ahram Weekly
Egypt launches Ramadan, Eid Al-Fitr tourism promotion campaign
Egypt launched a promotional campaign showcasing Egypt's enchanting and magical experience during the holy month of Ramadan and Eid Al-Fitr. Ramadan in Egypt is a feast for the senses—lanterns glow, lights shimmer, and the air carries the rich aroma of traditional delicacies. The streets pulse with energy, blending history, spirituality, and festivity into an experience unlike any other. To capture this magic, the Ministry of Tourism and Antiquities has launched a promotional campaign targeting the Arab market, inviting travellers to experience Egypt during Ramadan. The campaign, which runs for a month and a half, seeks to attract visitors from Saudi Arabia, the UAE, Kuwait, Jordan, Qatar, and Bahrain. It highlights Egypt's diverse tourism offerings, encouraging Arab travellers to immerse themselves in its unique Ramadan atmosphere. At the same time, it promotes domestic tourism, urging Egyptians to rediscover the spirit of Ramadan at home. Amr El-Kady, CEO of the Egyptian Tourism Authority (ETA), emphasized that the campaign aligns with the ministry's digital marketing strategy to boost tourism. With online platforms playing an increasing role in travel planning, the campaign is rolling out across social media and digital channels, including Facebook, Instagram, TikTok, Snapchat, Google Display, and the Shahid streaming platform. A dedicated webpage showcasing Ramadan celebrations in Egypt has also been launched. Suzanne Mostafa, the ETA's General Director of Tourism Promotion, explained that the "Egypt's Spirit in Ramadan" campaign celebrates the traditions and customs that make Ramadan in Egypt truly special. At its core, a vibrant promotional video highlighting the country's diverse tourist attractions and short episodes featuring Egyptian and Arab influencers sharing their Ramadan and Eid experiences in Egypt. As part of the initiative, the video plays on screens throughout Cairo International Airport's Terminals 1, 2, and 3. According to Nasreen Osmanli, Advisor to the ETA for Cairo International Airport Affairs, this initiative ensures that visitors are introduced to Egypt's tourism offerings as soon as they arrive. By blending digital outreach with on-the-ground promotions, the campaign positions Egypt as the ultimate destination for travellers seeking a Ramadan and Eid experience steeped in history, culture, and hospitality. Follow us on: Facebook Instagram Whatsapp Short link:
