Latest news with #Sweeter
Yahoo
19-03-2025
- General
- Yahoo
NTSB releases preliminary report on near-miss at Midway Airport
CHICAGO – The National Transportation Safety Board has released its preliminary report on the near-miss at Midway Airport on Tuesday, Feb. 25. A Southwest Airlines plane that originated from Omaha aborted a landing when the crew saw a private jet, a Bombardier Challenger 350 operated by Flexjet, crossing Runway 31-C. The Southwest plane landed safely after performing the go-around just before 9 a.m. According to the report, the private jet's pilots got confused by taxi direction they were given from ground control and did not acknowledge instructions to hold short of the runway. NTSB chairwoman points finger at private jet crew for near collision at Midway Airport Investigators said the pilots told them the sun made it difficult to seeing any hold short lines, pavement markings or signs for the intersection. Officials said the pilots also claimed the runway was a similar width to taxiways and that they did not recognize it as a runway. Shortly after the incident, Joe Sweeter – a transportation professor at DePaul University – said an investigation into what happened and modernization at the federal level is needed, as well as additional reassurances for passengers who seek to fly. 'I think the FAA does sort of need a mandate of modernization. They've been doing some great work to move that. But everybody wants that's sped up. Unfortunately, what's going to happen now is an element of chaos and distrust with things coming out of the executive branch,' Sweeter said. 'Everybody is talking about this. It's now a household item. We're seeing it on the news week after week, and that doesn't help the airlines. That person on the fence, so to speak, may hold back on flying. Airlines are a little nervous about busy, domestic travel right now. So, let's hope things settle down a bit.' Video captures near-miss between Southwest Airlines plane, jet on runway at Chicago's Midway Airport The FAA also issued the following statement on the incident. 'The crew of Southwest Airlines Flight 2504 initiated a go-around when a business jet entered the runway without authorization at Chicago Midway Airport. The FAA is investigating the incident, which occurred around 8:50 a.m. local time on Tuesday, Feb. 25.' A statement from Southwest Airlines read: 'Southwest Airlines Flight 2504 landed safely at Chicago Midway Airport on Tuesday morning after the Crew performed a precautionary go-around to avoid a possible conflict with another aircraft that entered the runway. The Crew followed safety procedures, and the flight landed without incident. Nothing is more important to Southwest than the Safety of our Customers and Employees.' Pilots earn praise for averting near collision disaster at Midway Airport WGN News also reached out to Flexjet, the company behind operation of the private aircraft, for comment regarding the incident: 'We are aware of the occurrence today in Chicago. Flexjet adheres to the highest safety standards and we are conducting a thorough investigation. Any action to rectify and ensure the highest safety standards will be taken.' The investigation continues. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Globe and Mail
26-02-2025
- Automotive
- Globe and Mail
Sweeter Launches a One-of-a-Kind Vintage Citroën for Experiential Marketing
"'We believe in the power of storytelling through immersive experiences, and our vintage Citroën is a perfect embodiment of that philosophy,' said a Sweeter spokesperson." Sweeter, a leader in experiential marketing, is redefining brand engagement with the launch of its Vintage Citroën HY Van, an exclusive and customizable platform designed to deliver immersive brand activations. Sweeter, a leader in experiential marketing, is redefining brand engagement with the launch of its Vintage Citroën HY Van, an exclusive and customizable platform designed to deliver immersive brand activations. By merging classic European charm with modern functionality, this striking Citroën food truck offers brands a unique, attention-grabbing way to connect with consumers in today's highly competitive marketplace. Designed to captivate audiences, the vintage Citroën brings an elegant and nostalgic touch to marketing campaigns, making it a standout choice for product sampling, pop-up events, mobile activations, and promotional tours. The vehicle's eye-catching design and versatility allow brands to craft an unforgettable presence, whether activating on bustling city streets, at high-profile industry events, or within curated experiential marketing campaigns tailored to specific target audiences. 'We believe in the power of storytelling through immersive experiences, and our vintage Citroën is a perfect embodiment of that philosophy,' said a Sweeter spokesperson. 'This beautifully restored vehicle is not just a dynamic sampling unit; it is also a visually compelling branding tool that ensures our clients leave a lasting impression on their audience. It provides an engaging and stylish way to introduce products, foster connections, and elevate brand visibility.' With its carefully restored aesthetic and fully customizable branding opportunities, the Citroën food truck seamlessly integrates into various industries, from food and beverage to fashion, technology, and entertainment. The vehicle is equipped to support a wide range of marketing initiatives, from gourmet food and drink sampling to mobile retail experiences, influencer activations, and VIP engagements. Sweeter's expert team works closely with clients to tailor the van's design, branding, and operational functionality to their specific marketing goals, ensuring a truly one-of-a-kind execution that resonates with consumers. Beyond aesthetics, the Citroën HY Van is a highly functional marketing asset. It is outfitted with state-of-the-art equipment to support on-the-go activations, ensuring seamless execution for any campaign. Whether serving artisanal coffee, distributing product samples, or showcasing the latest tech innovations, brands can leverage the van's versatility to create meaningful and memorable interactions with their target audiences. As experiential marketing continues to evolve, Sweeter remains at the forefront of crafting innovative, high-impact solutions that help brands break through the noise and foster authentic consumer engagement. The launch of the Vintage Citroën HY Van reinforces Sweeter's commitment to pushing creative boundaries and providing clients with unparalleled marketing tools that drive results. About Sweeter Based in New York City, Sweeter is an industry leader in experiential marketing, specializing in unique, high-impact brand activations that captivate and engage consumers. Known for their creative approach and meticulous execution, Sweeter continues to set the standard for immersive marketing experiences that bring brands to life in dynamic and unforgettable ways. For more information or to inquire about the Vintage Citroën HY Van for your next brand activation, please contact: Kim@
