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Daily News Egypt
19 hours ago
- Business
- Daily News Egypt
Philip Morris Misr announces new price list effective 1 July
Philip Morris Misr has announced updated prices for its full range of tobacco products, including its heated tobacco lines HEETS and TEREA, as well as conventional cigarettes under the Merit, Marlboro, and L&M brands, effective from 1 July 2025. The company affirmed that the new pricing is transparently communicated to adult smokers and nicotine users through QR codes printed on cigarette and heated tobacco packaging—an initiative launched in 2022 to ensure price transparency. Ali Nevzat Karman, Managing Director of Philip Morris Egypt and Levant, stated: 'Philip Morris Misr continues to work diligently to meet the needs of adult smokers and nicotine users in the Egyptian market, while supporting the company's ambitious vision of a smoke-free future.' The updated retail prices (per pack) are as follows: Merit (all variants): EGP 105 Marlboro (all variants): EGP 97 Marlboro Crafted (all variants): EGP 79 L&M (all variants): EGP 76 TEREA (all variants): EGP 76 TEREA Capsules (all variants): EGP 80 HEETS (all variants): EGP 69 Philip Morris Misr has called on retailers and distributors across the country to adhere strictly to the newly declared prices. Philip Morris International (PMI), the parent company of Philip Morris Misr, is a leading global consumer goods firm focused on delivering a smoke-free future. The company is transforming its portfolio to include a growing range of smoke-free alternatives, as well as exploring products beyond the tobacco and nicotine sectors. As of 31 December 2024, PMI's smoke-free products were available in 95 markets and used by an estimated 38.6 million adult consumers worldwide. Smoke-free products accounted for 42% of the company's total net revenues in the first quarter of 2025.
Al-Ahram Weekly
a day ago
- Business
- Al-Ahram Weekly
Philip Morris Egypt raises cigarette, heated tobacco prices - Society
Philip Morris Egypt has released a new price list for its full range of tobacco products, including traditional cigarettes under the Merit, Marlboro, and L&M brands and heated tobacco products such as HEETS and TEREA. The company confirmed that the updated prices are displayed on product packaging through a QR code, a system introduced in 2022 across both cigarette packs and heated tobacco sticks. The announcement comes just days after the Egyptian parliament approved limited amendments to the value-added tax (VAT) law. Ali Nafzat Kerman, Managing Director of Philip Morris Egypt and the Levant, said the company remains committed to addressing the needs of adult smokers and nicotine users in Egypt while also supporting its broader vision of a smoke-free future. The new official prices are as follows: Merit packs are priced at EGP 105, Marlboro at EGP 97, Marlboro Crafted at EGP 79, and L&M at EGP 76. For heated tobacco products, TEREA packs are listed at EGP 76, TEREA Capsules at EGP 80, and HEETS at EGP 69. Philip Morris Egypt urged retailers and distributors to adhere strictly to the announced prices. The company's parent, Philip Morris International, produces a mix of traditional tobacco products and smoke-free alternatives, including heat-not-burn devices, nicotine pouches, and e-vapor products. In May 2024, Philip Morris International acquired a 14.7 percent indirect minority stake in Eastern Company, Egypt's largest cigarette manufacturer. Follow us on: Facebook Instagram Whatsapp Short link:
