Latest news with #TUMI
Korea Herald
a day ago
- Entertainment
- Korea Herald
TUMI INTRODUCES NEW ASIA-PACIFIC BRAND AMBASSADOR WEI DAXUN
A new journey begins with Wei Daxun, as TUMI unveils the final chapter of its global 19 Degree Lite Campaign. NEW YORK, July 29, 2025 /PRNewswire/ -- Today, the leading international travel, lifestyle and accessories brand TUMI proudly announces esteemed Chinese actor Wei Daxun as its new Asia-Pacific Brand Ambassador. The announcement follows the opening of TUMI's new Shanghai flagship store earlier this month, both serving as key milestones in the brand's continued global expansion and commitment to the global traveler. Recognized as one of China's most celebrated actors, Wei Daxun has captivated audiences across Asia with his versatility, charisma, and sincerity. From film and television to music and philanthropy, his multifaceted career has earned him both critical acclaim and the lasting admiration of fans. Driven by professionalism, discipline, and a relentless pursuit of excellence, Wei naturally embodies the values that have defined TUMI for the past 50 years: precision, creativity, and a spirit of constant forward motion. Wei makes his official campaign debut in the third and final chapter of TUMI's 19 Degree Lite "Uncompromisingly Light" campaign, which celebrates innovation and the freedom of movement through the lens of those who live life constantly in motion. Directed by David Pun and shot by renowned photographer GK (国琨), the campaign captures the quiet intensity of Wei's lifestyle as he moves fluidly between cities, sets, and fleeting moments. Along the way, he's equipped with travel companions that match his rhythm: the ultra-lightweight 19 Degree Lite and the versatile Alpha Bravo collection. The story highlights how 19 Degree Lite keeps pace with him—adapting seamlessly and supporting every leg of the journey—while the Alpha Bravo Navigation Backpack offers the reliability and functionality he needs as someone who is always on the move. For Wei, home isn't a place — it's a feeling. And in the consistency of what he carries, he finds the space to move with confidence and ease, no matter where he's headed. "Wei brings an energy and authenticity that seamlessly aligns with TUMI's values," says Creative Director Victor Sanz. "He is a true reflection of the modern global traveler: intentional, dynamic, and always in motion." "It's an honor to join the TUMI family," says Wei. "I've long admired the brand's dedication to timeless quality and purpose. Their collections are designed for real life, and they move with me wherever I go, whatever I do." The brand proudly adds Wei Daxun to its prestigious and multifaceted ambassador roster alongside beloved McLaren Formula 1 Team Driver Lando Norris, LPGA Tour Professional Golfer Nelly Korda and PGA Tour Professional Golfer Ludvig Åberg. Through precision-led design, global storytelling and acclaimed talent, TUMI continues to distinguish itself as a leader in the luxury travel and lifestyle space. Stay tuned for exclusive campaign content on @TUMITravel social channels. About TUMI Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit and follow @TUMITravel on Instagram, TikTok, Facebook, and YouTube. TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2025 Tumi, Inc. TUMI Media Contacts
Cision Canada
a day ago
- Entertainment
- Cision Canada
TUMI INTRODUCES NEW ASIA-PACIFIC BRAND AMBASSADOR WEI DAXUN Français
A new journey begins with Wei Daxun, as TUMI unveils the final chapter of its global 19 Degree Lite Campaign. NEW YORK, July 29, 2025 /CNW/ -- Today, the leading international travel, lifestyle and accessories brand TUMI proudly announces esteemed Chinese actor Wei Daxun as its new Asia-Pacific Brand Ambassador. The announcement follows the opening of TUMI's new Shanghai flagship store earlier this month, both serving as key milestones in the brand's continued global expansion and commitment to the global traveler. Recognized as one of China's most celebrated actors, Wei Daxun has captivated audiences across Asia with his versatility, charisma, and sincerity. From film and television to music and philanthropy, his multifaceted career has earned him both critical acclaim and the lasting admiration of fans. Driven by professionalism, discipline, and a relentless pursuit of excellence, Wei naturally embodies the values that have defined TUMI for the past 50 years: precision, creativity, and a spirit of constant forward motion. Wei makes his official campaign debut in the third and final chapter of TUMI's 19 Degree Lite "Uncompromisingly Light" campaign, which celebrates innovation and the freedom of movement through the lens of those who live life constantly in motion. Directed by David Pun and shot by renowned photographer GK (国琨), the campaign captures the quiet intensity of Wei's lifestyle as he moves fluidly between cities, sets, and fleeting moments. Along the way, he's equipped with travel companions that match his rhythm: the ultra-lightweight 19 Degree Lite and the versatile Alpha Bravo collection. The story highlights how 19 Degree Lite keeps pace with him—adapting seamlessly and supporting every leg of the journey—while the Alpha Bravo Navigation Backpack offers the reliability and functionality he needs as someone who is always on the move. For Wei, home isn't a place — it's a feeling. And in the consistency of what he carries, he finds the space to move with confidence and ease, no matter where he's headed. "Wei brings an energy and authenticity that seamlessly aligns with TUMI's values," says Creative Director Victor Sanz. "He is a true reflection of the modern global traveler: intentional, dynamic, and always in motion." "It's an honor to join the TUMI family," says Wei. "I've long admired the brand's dedication to timeless quality and purpose. Their collections are designed for real life, and they move with me wherever I go, whatever I do." The brand proudly adds Wei Daxun to its prestigious and multifaceted ambassador roster alongside beloved McLaren Formula 1 Team Driver Lando Norris, LPGA Tour Professional Golfer Nelly Korda and PGA Tour Professional Golfer Ludvig Åberg. Through precision-led design, global storytelling and acclaimed talent, TUMI continues to distinguish itself as a leader in the luxury travel and lifestyle space. Stay tuned for exclusive campaign content on @TUMITravel social channels. Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit and follow @TUMITravel on Instagram, TikTok, Facebook, and YouTube. TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2025 Tumi, Inc. TUMI Media Contacts Plug Agency for TUMI Selina Parmanand | [email protected] SOURCE Tumi, Inc.
Hype Malaysia
15-07-2025
- Business
- Hype Malaysia
TUMI 'Packs' A Punch With New York City-Inspired Fall 2025 Collection
Get ready to hit the road, fam! TUMI has sets the stage for Fall 2025 with an exciting assortment of new arrivals inspired by the city that never sleeps: New York. This season marks the second half of TUMI's 50th anniversary, a momentous milestone commemorating the brand's legacy of innovation and enduring performance. New York City is TUMI's design nucleus, and the Fall 2025 collections celebrate the movers, makers and creative spirits that drive the heartbeat of the concrete jungle with creations that are as multifaceted and resilient as the city itself. An exploration of New York City's constant evolution, the Fall 2025 collections feature prints that pay homage to the iconic wild postings scattered across the city's streets and neighbourhoods. Select pieces from the Alpha, Alpha Bravo and Voyageur collections are imagined in a poster print, featuring a torn poster graphic that alludes to the history underpinning all the innovations to come. The Alpha Bravo collection, known for its high-performance 'go-anywhere' silhouettes, finds a fresh feel with a new core colourway: Navy Coated Canvas, an elevated alternative to classic black, perfect for every day. Fall 2025 includes seasonal hues, Pavement and Electric Blue, both inspired by the architecture of the metropolis. New commuter-ready styles—the Surveillance Flap Backpack and Roadstead Messenger—round out the collection. This season, men's styles receive an exciting refresh with the premium, automotive-inspired Arrivé collection, introducing new details like carbon fibre accents and quiet, magnetic zipper garages. The relaunch spotlights the Arrivé Large Backpack, refined with modern accents and considered upgrades that elevate both function and finish—bringing renewed energy to one of TUMI's most sophisticated silhouettes. Complementing the lineup, the Arrivé Hannover Slim Brief offers a sleek, minimalist option for streamlined business travel, crafted with the same precision and polish. Expanding the Harrison collection, new styles include the Griffen Flap Backpack, adding further variety. Under Fall 2025, Harrison also ushers in Burnished Wine Ombre, a gradient technique that gives its whole-grain leather a distinctive, textured appearance. Inspired by the city's bold graffiti murals, the brand's bestselling Just In Case® styles feature a dripped spray paint design (and, new for Fall 2025, three diverse sizes of the signature tote silhouette). Folding completely flat, Just In Case® is the perfect addition to every traveller's lineup. This season also introduces new colourways across core Voyageur styles—including the Celina Backpack—with Deep Olive, Mink, Moonlight, and Blackberry offering elevated versatility for life on the move. Designed with versatility and sophistication in mind, the Olas and Agent collections expand TUMI's offering for the modern woman. Olas embraces a minimalist sensibility with clean lines and soft structure, available in essential silhouettes like the Small and Medium Shoulder Bags. Agent, crafted in lightweight leather and finished with refined hardware, offers a seamless blend of fashion and function—from boardroom to off-duty moments—ensuring every detail is thoughtfully considered. The iconic 19 Degree collection returns with seasonal colourways inspired by the atmospheric elegance of Central Park in the Fall. 19 Degree Lite introduces rich, grounded tones of wine and pavement—each echoing the foliage, stone paths and surrounding brownstones of the park's storied landscape. Moonrock appears in 19 Degree Polycarbonate, extending the palette's quiet sophistication across the broader collection. New to 19 Degree Aluminium comes an unexpected and opulent object for those with discerning taste: the 19 Degree Aluminium Bar Set. This luxurious bar set includes every glass and accessory needed to craft the perfect cocktail, including exclusive TUMI cocktail recipe cards. Exquisitely packaged in a premium aluminium case featuring the brand's iconic 19 Degree contours, the new bar set is the perfect pinnacle lifestyle piece for TUMI enthusiasts. Rounding out TUMI's 50th anniversary year are select travel and lifestyle pieces and accessories featuring the brand's signature TUMI Red Pantone artfully deployed as both a pop of colour accent and as an allover treatment. Together, the Fall 2025 collections are the perfect forward-looking way to celebrate 50 years of innovation —all expressed through the graphic, energetic lens of New York City, the place TUMI calls home. The Fall 2025 collections are available at TUMI stores worldwide and on Stay tuned for exclusive content featuring the Fall 2025 collections on @TUMITravel social channels.
Fashion Value Chain
08-07-2025
- Business
- Fashion Value Chain
TUMI Highlights Vibrancy of New York City with Fall 2025 Collections
Hong Kong SAR TUMI, the leading international travel, lifestyle and accessories brand, sets the stage for Fall 2025 with exciting new arrivals inspired by the city that never sleeps: New York. This seasons collections commemorate the second half of TUMIs 50th anniversary and the brands legacy of innovation and enduring performance. New York City is TUMIs design nucleus, and Fall 2025 celebrates the movers, makers and creative spirits that drive the heartbeat of the concrete jungle with creations as multifaceted and resilient as the city itself. Exploring NYCs constant evolution, Fall 2025 features prints that pay homage to iconic wild postings scattered throughout the citys streets. Select pieces from Alpha, Alpha Bravo and Voyageur collections are imagined in Poster Print featuring a torn poster graphic that alludes to the history underpinning all the innovations to come. Alpha Bravo, known for high-performance 'go-anywhere' silhouettes, finds a fresh feel with new core colorway: Navy Coated Canvas, an elevated alternative to classic black. Fall 2025 includes seasonal hues Pavement and Electric Blue, inspired by the metropoliss architecture, as well as new commuter-ready styles- Surveillance Flap Backpack and Roadstead Messenger. (L to R): Alpha International Expandable Front Lid 4-Wheeled Carry-On, Brief Pack in Poster Print, Alpha Bravo Search Backpack in Electric Blue, Arriv Hannover Slim Brief in Black This season, mens styles receive an exciting refresh as the premium, automotive-inspired Arrive collection introduces details like Carbon Fiber accents and quiet, magnetic zipper garages. The relaunch spotlights the Arrive Large Backpack, refined with modern accents and considered upgrades that elevate function and finish in this most sophisticated silhouette. Crafted with the same precision and polish, Arrive Hannover Slim Brief is the sleek, minimalist complement for streamlined business travel. Under Fall 2025, the Harrison collection is diversified with styles like Griffen Flap Backpack. Harrison also ushers in Burnished Wine Ombre, a gradient technique that gives its whole-grain leather a distinctive, textured appearance. (L to R): Voyageur Just In Case Tote in Electric Blue Spray Paint, Celina Backpack in Mink, Olas Small Shoulder Bag in Oat and Agent Medium Tote in Sienna Inspired by NYCs bold graffiti, TUMIs bestselling Just In Case styles feature a dripped spray paint design. The signature tote also comes in three new diverse sizes. Folding completely flat, Just In Case is perfect in every travelers lineup. This season also introduces new colorways across core Voyageur styles- including the Celina Backpack- with Mink, TUMI Red and Wine offering elevated versatility for life on the move. Designed with sophistication in mind, Olas and Agent collections expand TUMIs offering for the modern woman. Olas embraces minimalism with clean lines and soft structure in essential silhouettes like the Small and Medium Shoulder Bag. Agent, crafted in lightweight leather and finished with refined hardware, offers a seamless blend of fashion and function, ensuring every detail is thoughtfully considered. The iconic 19 Degree collection returns with seasonal colorways inspired by the atmospheric elegance of autumn in Central Park. 19 Degree Lite introduces rich, grounded tones of Wine and Pavement-echoing the foliage, stone paths and surrounding brownstones of the parks storied landscape. Moonrock appears in 19 Degree Polycarbonate, extending the palettes quiet sophistication across the broader collection. (L to R): 19 Degree Lite International 4-Wheeled Carry-On in Wine and Pavement, 19 Degree Aluminum International Carry-On in Black/Red and 19 Degree Aluminum Bar Set New to 19 Degree Aluminum comes an unexpectedly opulent 19 Degree Aluminum Bar Set. This luxurious set has everything needed to craft the perfect drink, including exclusive TUMI Cocktail recipe cards. Exquisitely packaged in a premium aluminum case featuring iconic 19 Degree contours, this bar set is the perfect lifestyle piece for TUMI enthusiasts. Rounding out TUMIs 50th anniversary are select travel, lifestyle pieces and accessories featuring the signature TUMI Red Pantone deployed as an accent color and an all-over treatment. Altogether, the Fall 2025 collections are the perfect forward-looking way to celebrate 50 years of innovation, expressed through the graphic, energetic lens of NYC, the place TUMI calls home. Fall 2025 collections are available at TUMI stores worldwide and on Stay tuned for exclusive content featuring Fall 2025 on @TUMITravel social channels. About TUMI Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, were committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit and follow on Instagram, TikTok, Facebook, and YouTube. TUMI and TUMI logo are registered trademarks of Tumi, Inc. 2025 Tumi, Inc.
The Sun
08-07-2025
- Business
- The Sun
TUMI Introduces Vibrant Urban-Inspired Fall 2025 Collection
HONG KONG SAR - Media OutReach Newswire - 8 July 2025 - TUMI, the leading international travel, lifestyle and accessories brand, sets the stage for Fall 2025 with exciting new arrivals inspired by the city that never sleeps: New York. This season's collections celebrate the brand's 50-year legacy of innovation and enduring performance. Fall 2025 celebrates the movers, makers and creative spirits that drive the heartbeat of the concrete jungle with creations as multifaceted and resilient as the city itself. Fall 2025 features prints that pay homage to iconic wild postings scattered throughout the city streets. Select pieces from Alpha, Alpha Bravo and Voyageur collections are imagined in Poster Print featuring a torn poster graphic that alludes to the history underpinning all the innovations to come. Alpha Bravo, known for high-performance 'go-anywhere' silhouettes, finds a fresh feel with new core colorway: Navy Coated Canvas, an elevated alternative to classic black. Fall 2025 includes seasonal hues Pavement and Electric Blue, inspired by the metropolis's architecture, as well as new commuter-ready styles— Surveillance Flap Backpack and Roadstead Messenger. This season, men's styles receive an exciting refresh as the premium, automotive-inspired Arrivé collection introduces details like Carbon Fiber accents and quiet, magnetic zipper garages. The relaunch spotlights the Arrivé Large Backpack, refined with modern accents and considered upgrades that elevate function and finish in this most sophisticated silhouette. Crafted with the same precision and polish, Arrivé Hannover Slim Brief is the sleek, minimalist complement for streamlined business travel. Under Fall 2025, the Harrison collection is diversified with styles like Griffen Flap Backpack. Harrison also ushers in Burnished Wine Ombre, a gradient technique that gives its whole-grain leather a distinctive, textured appearance. Inspired by bold graffiti art, TUMI's bestselling Just In Case® styles feature a dripped spray paint design. The signature tote also comes in three new diverse sizes. Folding completely flat, Just In Case® is perfect in every traveler's lineup. This season also introduces colorways across core Voyageur styles—including Celina Backpack—with Mink, TUMI Red and Wine offering elevated versatility for life on the move. Designed with sophistication in mind, brand new Olas and Agent collections expand TUMI's offering for the modern woman. Olas embraces minimalism with clean lines and soft structure in essential silhouettes like the Small and Medium Shoulder Bag. Agent, crafted in lightweight leather and finished with refined hardware, offers a seamless blend of fashion and function, ensuring every detail is thoughtfully considered. The iconic 19 Degree collection returns with seasonal colorways inspired by the atmospheric elegance of autumn in the city's parks. 19 Degree Lite introduces rich, grounded tones of Wine and Pavement—echoing the foliage, stone paths and park surroundings. Moonrock appears in 19 Degree Polycarbonate, extending the palette's quiet sophistication across the broader collection. New to 19 Degree Aluminum comes an unexpectedly opulent 19 Degree Aluminum Bar Set. This luxurious set has everything needed to craft the perfect drink, including exclusive TUMI Cocktail recipe cards. Exquisitely packaged in a premium aluminum case featuring iconic 19 Degree contours, this bar set is the perfect lifestyle piece for TUMI enthusiasts. Rounding out TUMI's 50th anniversary are select travel, lifestyle pieces and accessories featuring the signature TUMI Red Pantone deployed as an accent color and an all-over treatment. Fall 2025 collections are available at TUMI stores worldwide and on Stay tuned for exclusive content featuring Fall 2025 on @TUMITravel social channels.
