Latest news with #TaiwanPavilion
Yahoo
2 days ago
- Business
- Yahoo
Taiwan's "Star Hotel" and "Taiwan Host B&B" Brands Make Their Debut at 2025 NATAS Holidays Travel Fair in Singapore
TAIPEI, Aug. 14, 2025 /PRNewswire/ -- Taiwan's two official accommodation brands—Taiwan Host B&B and Star Hotel, are making their first appearance at the 2025 NATAS Holidays Travel Fair, holding from August 15–17 at Singapore EXPO Hall 5. Showcasing the warmth of Taiwanese hospitality, the Taiwan Pavilion will offer a range of engaging activities including Taiwan Host B&B ambassador sharing sessions, travel trivia challenges, and social media check-in prize draws. Visitors will also have the exciting opportunity to win a free round-trip flight between Singapore and Taiwan. This news comes from Staynews. Taiwan Host B&B is an official certification program promoting homestays that uphold six core values: friendliness, warmth, cleanliness, hygiene, safety, and quality service. These certified B&Bs offer travelers a high level of service and a comfortable accommodation experience. To date, there are over 1,900 Taiwan Host B&Bs across Taiwan. Among them, 100 "Golden-Award Taiwan Host B&Bs" have been carefully selected and categorized into five themes—Nature & Ecology, Cultural Discovery, Architectural Charm, Family & Pet Travel, and Culinary Delights—designed to meet the diverse travel interests of international visitors. Star Hotels represent another official accommodation brand from Taiwan, selected through a rigorous evaluation process by mystery inspectors who assess over 500 items across both hardware and service. Hotels are ranked from 1 to 3 stars (basic, budget, and comfort) to 4 and 5 stars (deluxe and premium), with a special "5-Star Excellence" level for top-tier properties. There are currently nearly 200 government-certified Star Hotels in Taiwan. These hotels serve as a trusted guide for travelers, providing assurance in both facilities and service quality. A special highlight at the pavilion will be sharing sessions by Golden-Award Taiwan Host B&B ambassadors, who will introduce the unique charms of homestays across Taiwan, covering themes such as nature experiences, cultural immersion, and family/pet-friendly stays. A B&B owner from Kinmen will also host a demonstration of the Mid-Autumn Festival dice game "Bo Bing", along with free tastings of Kinmen's signature souvenirs like peanut brittle and mini pastries, offering Singaporean visitors a nostalgic taste of Nanyang flavor and showcasing the deep connection between Taiwan's local culture and overseas heritage. Visitors who join guided tours of the Taiwan Host B&B and Star Hotel booths and complete a short questionnaire will receive a free bilingual handbook featuring the Golden-Award Taiwan Host B&Bs, along with the chance to take home limited-edition gifts. This appearance at the NATAS Holidays Travel Fair is a milestone in the international outreach of Taiwan's accommodation brands, offering travelers in Singapore a first-hand look at Taiwan's heartfelt hospitality and the character of its accommodation experiences. For more information about Taiwan Host B&Bs and Star Hotels, please visit: (Press release from Staynews : View original content to download multimedia: SOURCE StayNews


Malaysian Reserve
4 days ago
- Business
- Malaysian Reserve
Taiwan Taps into Singapore's Year-End Travel Market
Inviting Singapore Residents to Embark on a Relaxing and Immersive Journey through Taiwan SINGAPORE, Aug. 12, 2025 /PRNewswire/ — To attract travellers during the peak year-end holiday season, Taiwan Tourism Administration, is joining hands with local governments and tourism industry stakeholders from across Taiwan to participate in Singapore's largest outbound travel fair—NATAS Holidays 2025, taking place from August 15 to 17. A delegation of 117 representatives from 70 organisations will showcase Taiwan's rich tourism resources under the campaign theme 'Take a Sip of Taiwan,' highlighting immersive experiences, dynamic events, and the island's distinctive cultural charm. According to on-site surveys from NATAS Holidays 2024, 90.1% of respondents had previously visited Taiwan, with nearly half having visited three times or more, reflecting strong interest in Taiwan. Singapore continues to top global rankings in economic competitiveness, with high outbound travel spending. Coupled with frequent direct flights, shared languages, and cultural similarities, Taiwan and Singapore enjoy ideal conditions for bilateral tourism growth. Based on statistics from Taiwan Tourism Administration, a total of 169,614 Singapore travellers visited Taiwan as of May 2025, demonstrating stable market performance. A Visa research report further noted that Singapore residents' outbound travel spending from the end of 2024 to the Lunar New Year in 2025 hit a record high, signaling a continued rise in international travel demand. This presents a critical opportunity to capture the attention of Singapore residents as they plan their year-end holidays. Creative Showcase of Taiwan's Slow Travel Charm This year's Taiwan Pavilion at NATAS stands out with its vibrant Taiwan Tourism 3.0 branding, featuring a visually striking design and interactive elements such as the 'SHANLAN Express tourism train' photo zone—an engaging tribute to Taiwan's scenic railway journeys. The 'Take a Sip of Taiwan' concept is woven into a variety of activities to showcase the island's renowned hospitality and culinary diversity. From lush mountain landscapes and seasonal beauty to artistic crafts and cultural depth, the pavilion presents a one-stop journey through Taiwan, offering visitors a taste of slow, meaningful travel. Daily interactive experiences will include layering stamp collection, survey for prize giveaways, and lucky draws—with those purchasing Taiwan travel packages at NATAS able to redeem exclusive gift sets and stand a chance to win free stays at luxury hotels. Additionally, Taiwan's 'Star Hotel' and 'Taiwan Host' will host on-site activities such as quizzes and social media challenges, participants will enter a draw to win round-trip flights from Singapore to Taiwan. The pavilion also features hands-on cultural zones. The Taiwan Leisure Farms Development Association will present a DIY fan-painting workshop, participants can illustrate local flora and fauna, deepening their understanding of Taiwan's agri-tourism. Premium Taiwanese tea brand 'CHA SAN DAI' will engage visitors with a five-senses experience, exploring Alishan's rich tea heritage and allowing them to package their own personalized tea sachets. Creative brand 'HANDS' will demonstrate how to repurpose reclaimed wood from historic Taiwanese homes into traditional window-pattern coasters, introducing visitors to the mortise-and-tenon craftsmanship that symbolizes Taiwan's sustainable and artisan spirit. W.H.O Theatre to Headline Opening Performance In a special highlight, Taiwan has been invited by the NATAS organizers to perform the opening act at the NATAS Opening Ceremony on August 15. Taiwan's youth diabolo troupe, 'W.H.O Theatre,' will present their dynamic piece 'Shake It Like Boba!'—a high-energy performance inspired by bubble tea and enhanced with sound and light effects, expected to generate buzz on social media. The troupe will also perform live on both the main stage and the Taiwan Pavilion stage throughout the exhibition, engaging with visitors through captivating performances. B2B Meetings to Deepen Trade Ties To further strengthen bilateral tourism partnerships, Taiwan Tourism Administration will host a Taiwan Tourism Workshop on August 18 at Hilton Orchard Singapore, facilitating one-on-one business matchmaking between Taiwanese and Singapore's travel trade professionals. The event aims to encourage collaboration in developing innovative, themed, and high-end customized travel itineraries to attract more travellers to Taiwan while enhancing service quality and product diversity. Singapore remains one of Taiwan's most important and stable inbound tourism markets. Looking ahead, Taiwan Tourism Administration will continue to pursue brand internationalization, market segmentation, and in-depth tourism development, leveraging diversified marketing strategies and collaborative models to elevate Taiwan's global tourism profile. Event Information NATAS Holidays 2025 Date: August 15th (Fri.) to August 17th (Sun.), 2025 Time: 10:00~21:30 Location: Singapore Expo, 5H01 Target Audience: General public Taiwan Tourism Workshop 2025 Date: August 18th, 2025 (Mon.) Time: 13:25~17:25 Location: Singapore Hilton Orchard, Singapore Target Audience: Taiwan and Singapore tourism industry professionals. By invitation only.


Straits Times
4 days ago
- Business
- Straits Times
Taiwan Taps into Singapore's Year-End Travel Market
Inviting Singapore Residents to Embark on a Relaxing and Immersive Journey through Taiwan SINGAPORE, Aug. 12, 2025 /PRNewswire/ -- To attract travellers during the peak year-end holiday season, Taiwan Tourism Administration, is joining hands with local governments and tourism industry stakeholders from across Taiwan to participate in Singapore's largest outbound travel fair—NATAS Holidays 2025, taking place from August 15 to 17. Taiwan Tourism x NATAS Holidays 2025 A delegation of 117 representatives from 70 organisations will showcase Taiwan's rich tourism resources under the campaign theme "Take a Sip of Taiwan," highlighting immersive experiences, dynamic events, and the island's distinctive cultural charm. According to on-site surveys from NATAS Holidays 2024, 90.1% of respondents had previously visited Taiwan, with nearly half having visited three times or more, reflecting strong interest in Taiwan. Singapore continues to top global rankings in economic competitiveness, with high outbound travel spending. Coupled with frequent direct flights, shared languages, and cultural similarities, Taiwan and Singapore enjoy ideal conditions for bilateral tourism growth. Based on statistics from Taiwan Tourism Administration, a total of 169,614 Singapore travellers visited Taiwan as of May 2025, demonstrating stable market performance. A Visa research report further noted that Singapore residents' outbound travel spending from the end of 2024 to the Lunar New Year in 2025 hit a record high, signaling a continued rise in international travel demand. This presents a critical opportunity to capture the attention of Singapore residents as they plan their year-end holidays. Creative Showcase of Taiwan's Slow Travel Charm This year's Taiwan Pavilion at NATAS stands out with its vibrant Taiwan Tourism 3.0 branding, featuring a visually striking design and interactive elements such as the "SHANLAN Express tourism train" photo zone—an engaging tribute to Taiwan's scenic railway journeys. The "Take a Sip of Taiwan" concept is woven into a variety of activities to showcase the island's renowned hospitality and culinary diversity. From lush mountain landscapes and seasonal beauty to artistic crafts and cultural depth, the pavilion presents a one-stop journey through Taiwan, offering visitors a taste of slow, meaningful travel. Daily interactive experiences will include layering stamp collection, survey for prize giveaways, and lucky draws—with those purchasing Taiwan travel packages at NATAS able to redeem exclusive gift sets and stand a chance to win free stays at luxury hotels. Additionally, Taiwan's "Star Hotel" and "Taiwan Host" will host on-site activities such as quizzes and social media challenges, participants will enter a draw to win round-trip flights from Singapore to Taiwan. The pavilion also features hands-on cultural zones. The Taiwan Leisure Farms Development Association will present a DIY fan-painting workshop, participants can illustrate local flora and fauna, deepening their understanding of Taiwan's agri-tourism. Premium Taiwanese tea brand "CHA SAN DAI" will engage visitors with a five-senses experience, exploring Alishan's rich tea heritage and allowing them to package their own personalized tea sachets. Creative brand "HANDS" will demonstrate how to repurpose reclaimed wood from historic Taiwanese homes into traditional window-pattern coasters, introducing visitors to the mortise-and-tenon craftsmanship that symbolizes Taiwan's sustainable and artisan spirit. W.H.O Theatre to Headline Opening Performance In a special highlight, Taiwan has been invited by the NATAS organizers to perform the opening act at the NATAS Opening Ceremony on August 15. Taiwan's youth diabolo troupe, "W.H.O Theatre," will present their dynamic piece "Shake It Like Boba!"—a high-energy performance inspired by bubble tea and enhanced with sound and light effects, expected to generate buzz on social media. The troupe will also perform live on both the main stage and the Taiwan Pavilion stage throughout the exhibition, engaging with visitors through captivating performances. B2B Meetings to Deepen Trade Ties To further strengthen bilateral tourism partnerships, Taiwan Tourism Administration will host a Taiwan Tourism Workshop on August 18 at Hilton Orchard Singapore, facilitating one-on-one business matchmaking between Taiwanese and Singapore's travel trade professionals. The event aims to encourage collaboration in developing innovative, themed, and high-end customized travel itineraries to attract more travellers to Taiwan while enhancing service quality and product diversity. Singapore remains one of Taiwan's most important and stable inbound tourism markets. Looking ahead, Taiwan Tourism Administration will continue to pursue brand internationalization, market segmentation, and in-depth tourism development, leveraging diversified marketing strategies and collaborative models to elevate Taiwan's global tourism profile. Event Information NATAS Holidays 2025 Date: August 15th (Fri.) to August 17th (Sun.), 2025 Time: 10:00~21:30 Location: Singapore Expo, 5H01 Target Audience: General public Taiwan Tourism Workshop 2025 Date: August 18th, 2025 (Mon.) Time: 13:25~17:25 Location: Singapore Hilton Orchard, Singapore Target Audience: Taiwan and Singapore tourism industry professionals. By invitation only.
Yahoo
13-06-2025
- Business
- Yahoo
Taiwan Goes All-In for BIO in Boston: 2025's Pavilion Promotes Biotech Innovation, Tech Power, and Global Partnerships
BOSTON, June 11, 2025 /PRNewswire/ -- Taiwan's delegation, led by BPIPO (Biotechnology and Pharmaceutical Industries Promotion Office), organized by the Ministry of Economic Affairs, and supported by various government agencies, will attend the BIO International Convention 2025, taking place June 16–19 in Boston. The Taiwan Pavilion, themed "Taiwan, Your Best Partner in Asia," brings together 35 companies, one industry association, and six research institutes to showcase advancements in AI-driven healthcare, biomanufacturing, and precision medicine. Building on BIO 2024's success with 19,608 attendees and 61,508 business matchmaking meetings, Taiwan aims to strengthen its role as a global biotech leader by highlighting innovations and expanding international partnerships. The Taiwan Pavilion highlights "Full-Age Precision Medicine," showcasing over 50 technologies addressing healthcare needs across all life stages. Key innovations - Taiwan's expertise in AI enhances medical informatics and smart healthcare solutions, while its biomanufacturing supports global pharmaceutical production. These advancements position Taiwan as a leader in regenerative medicine, medical devices, and contract development and manufacturing organizations (CDMOs). Adding further momentum to Taiwan's presence at the convention, two Taiwanese biotech startups — AnHorn Medicines and Pharmasaga Company Limited — have been selected as finalists in the Start-Up Stadium, a global competition that drew 57 teams from around the world. Their selection reflects the rising profile and competitiveness of Taiwan's biotech sector and provides finalists with a valuable opportunity to engage with global pharmaceutical leaders and venture capitalists, potentially leading to strategic partnerships and funding opportunities. Taiwan's BIO 2025 Key Events to Attend – Tuesday, June 17 Global Innovation Hub – Taiwan (3:15–3:30 p.m., Meeting Room 152):A focused session spotlighting Taiwan's biomedical breakthroughs and collaboration opportunities, reflecting the broad coalition behind Taiwan's delegation across industry, government, academia, and clinical sectors. Taiwan Pavilion Networking Event (4:00–5:00 p.m., Booths 1545 & 1645):An open networking event welcoming global biotech leaders, featuring a Happy Hour and showcasing next-generation technologies, promising products, and emerging opportunities for cross-border collaboration. The Taiwan Pavilion at BIO 2025 (Booth No. 1545 & 1645) showcases numerous biotech companies. Coordinated by BPIPO, it promotes global partnerships in biotech, CDMO, and precision health. Exhibited technologies include cell and gene therapy, novel drug development, smart medical devices, and integrated solutions for all stages of healthcare. As BIO 2025 approaches, Taiwan's delegation prepares to showcase its biotech strengths and global strategy to shape the industry's future. More details and delegation links are available at or by contacting BPIPO. View original content to download multimedia: SOURCE The Biotechnology and Pharmaceutical Industries Promotion Office (BPIPO) Sign in to access your portfolio