Latest news with #Target
Yahoo
4 hours ago
- Business
- Yahoo
Target's Roundel powers up offsite campaigns with AI-driven analysis
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Target's retail media network Roundel has introduced a new artificial intelligence-powered feature designed to help advertisers use the retailer's first-party data and real-time shopping customer behavior to optimize offsite media campaigns, according to a company blog post. With Precision Plus by Roundel, advertisers can leverage data to build and launch campaigns aligned to specific awareness, consideration and conversion goals across platforms including Google, Meta, Pinterest and The Trade Desk. The retailer plans to invest heavily in Roundel throughout the year, including testing new in-store ad experiences like demos, sampling and digital screens; enhancing creative formats across the omnichannel journey, and providing more support for partners during seasonal campaigns. Roundel has become a bright spot for Target at an otherwise troubled time for the retailer. The company's revenue derived from its advertising business rose roughly 24% year over year to $649 million in 2024, with Roundel making up the lion's share of the segment. Target's plans to invest in Roundel come at a pivotal time for retail media networks and may be designed to address some of the challenges brands have faced when trying to make use of retail media. Even though the space has become crowded with competition, most networks have yet to deliver on their promises of data usability for more efficient and effective marketing campaigns, according to research. The size and impact of retail media networks have been overstated, according to Forrester, due to the dominance of one player: Amazon. In 2024, Amazon Ads' business was worth $47 billion, which was larger than all of the other retail networks combined. The next largest network was Walmart, with only $3.4 billion in revenue. Precision Plus by Roundel joins other recent updates like the introduction of more competitive pricing for ads that are intended to boost Roundel. Other features being spotlighted by the retailer include Target Product Ads, which use Target data to meet customers where they are and have shown to increase sales growth by as much as 35%; a new self-service creative studio; geo-enabled measurement tools and a digital-out-of-home feature that can place ads on billboards near Target stores that is connected to Roundel for closed-loop measurement. Roundel works with more than 2,000 vendors, including publishers like Pinterest, PopSugar, NBCUniversal, Hearst, USA Today and The New York Times, to deliver ads for brands such as Apple and Mars Wrigley. The company claims its network drove more than 250 million visits to Target properties in 2024. Other retailers are also trying to make their media networks more competitive. Walmart, for instance, purchased electronics company Vizio for $2.3 billion last year, giving the retailer a foothold in the connected TV marketplace. The company also revamped its Sam's Club Member Access Platform (MAP) with a stronger focus on personalized ads. Recommended Reading Target's digital ad unit delivers $2B in value for embattled retailer
Yahoo
5 hours ago
- Business
- Yahoo
H Mart readies arrival in Florida
This story was originally published on Grocery Dive. To receive daily news and insights, subscribe to our free daily Grocery Dive newsletter. Asian supermarket chain H Mart is planning to arrive in Florida with an upcoming store in Orlando, according to the grocer's website. While the store has been in the works for several years, the grocer posted part- and full-time associate roles for the Orlando store in early July, signalling the location is getting ready to open. Florida will be the third new state H Mart has entered in the past year as the chain expands its U.S. presence. H Mart is ramping up its presence in new and existing markets. Earlier this year, H Mart made its debut in Nevada with the opening of a Las Vegas location, Eater reported. In June 2024, the grocer opened its first store in Utah, according to The Salt Lake Tribune. Located at 7501 W. Colonial Drive, the upcoming Orlando H Mart will occupy a spot that formerly housed a Target and sits across the street from a Sam's Club. H Mart's website does not include details on the opening date for the store. Along with the Florida store, H Mart has four other locations listed as 'coming soon' on its website, with two each in California and Texas. H Mart, which has 18 stores in California, is planning to open in Dublin and Westminster. In Texas, where the grocer currently has six stores, the chain's upcoming locations are set for Dallas and Austin. According to local news reports, H Mart has plans for a store in Sugar Land in the greater Houston area. Founded in 1982 in New York City, H Mart has over a hundred stores across the U.S. Along with its store fleet expansion efforts, H Mart has also recently grown its grocery e-commerce presence, adding Uber and DoorDash as delivery partners last summer. Recommended Reading H Mart links with DoorDash Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Wall Street Journal
6 hours ago
- Business
- Wall Street Journal
Goodles Thinks Mac and Cheese Shouldn't Be Adults' Secret Meal Anymore
A new brand of macaroni and cheese is winning market share and taking over shelves with its colorful boxes, cheeky names and focus on young adults who previously may have seen packaged powder and noodles as a meal choice to hide. Goodles markets its products as 'Noodles, Gooder' by virtue of being nutrient-dense, and containing more protein and fiber than competitors. Since its introduction online in 2021, the brand has inspired countless TikTok videos ranking grown-up flavors like 'Smokey Dokey' and 'Here Comes Truffle,' added distribution at big retailers including Target and Whole Foods, and opened a sign-up list for its new microwavable cups after its website sold out of the first run in one night.
Miami Herald
7 hours ago
- Business
- Miami Herald
Costco faces employee backlash over new member benefit
There's a reason people are willing to spend money on a Costco membership when they can shop at just about any other store without having to pay to walk in the door. Costco is known not just for its ultra-low prices, but also for its outstanding customer service. And that's something consumers are willing to pay for. Related: Costco doesn't want members (and non-members) to know this Most retailers, for example, give you somewhere in the ballpark of a 30-day window to bring items back for a refund. At Costco, with few exceptions, you can return any item at any time without a hassle - even products you purchased a year ago. Don't miss the move: Subscribe to TheStreet's free daily newsletter Costco also keeps close tabs on its inventory to make sure the items it stocks are high in quality. You won't find nearly the same selection of products at Costco as you will at your local Target or Walmart. In exchange, though, as a member, you can feel more confident in your purchases, given Costco's very high standards. Costco offers two membership tiers - Gold Star and Executive. A Gold Star membership is Costco's basic offering and costs $65 per year, while the Executive membership costs $130. But there's a reason so many Costco shoppers choose to upgrade to the Executive membership tier, despite it costing double. Related: Costco's newest taste treat has fans delighted The more expensive membership gives you 2% back on your Costco purchases, which means if you shop at the store often enough (and spend enough), your membership could actually pay for itself. Plus, Costco recently sweetened the deal for Executive members by re-introducing early store hours. Years back, Costco would open its doors 30 minutes early for Executive members. The company did away with that benefit for a pretty lengthy period of time before bringing early shopping hours back in late June. Now, Executive members have a prime opportunity to shop ahead of the crowds. While Executive members may be thrilled with Costco's latest benefit, store employees feel very differently. In fact, a number of Costco employees took to Reddit to complain about the change. "I can imagine it's going to be fun every morning in merchandising. I'm assuming there will be no adjustments to schedules or depot times. Just get it done in less time," one user wrote. Related: Costco's latest price change shocks members "Corporate announcing this with 3 weeks notice, while in the middle of a hiring freeze, AND severely cutting hours? Costco is not the same company it once was," said another. Other Costco employees expressed concern that non-Executive members would try to get around the rules and sneak in early, causing even more stress and chaos. This isn't the only backlash Costco has received from workers lately. The warehouse club giant was recently accused of withholding pay from union drivers in Washington State. If that issue doesn't get resolved, Costco could have a huge revolt on its hands, which could, in turn, have a major impact on shoppers. Similarly, if too many store employees find themselves stressed and miserable over the change to Executive member hours, Costco could end up with a massive worker exodus on its hands. More Retail: Walmart CEO sounds alarm on a big problem for customersTarget makes a change that might scare Walmart, CostcoTop investor takes firm stance on troubled retail brandWalmart and Costco making major change affecting all customers For a company that prides itself on an outstanding customer experience, that could be nothing short of a nightmare. And if staffing issues really come to a head, Costco may need to rethink its new Executive membership perk – even if it means disappointing millions of consumers. Maurie Backman owns shares of Costco. Related: Costco CEO admits warehouse club may change its hours The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
News18
8 hours ago
- News18
Indian Woman Caught Shoplifting In US After Waiting 7 Hours: 'Are You Allowed to Steal...'
Last Updated: A viral bodycam footage showed the woman pleading with police officers to let her go and offering to pay for the stolen items. She faces a felony charge. An Indian woman was reportedly caught shoplifting merchandise worth $1,300 (Rs 1.08 lakh) at a Target store in Illinois, United States. A bodycam footage of the incident, which went viral on social media, showed the interaction between the woman and police officers. The woman, identified as Anaya, mentions in the video that she was from India. She said she was not from the country and did not have a passport at the time when she was being interrogated. Police officers were heard telling her that she had committed a felony. News18 could not independently verify the claims made in the video. The woman pleaded with the police officers, saying she had not done anything and was even willing to pay for the items she allegedly stole, but the police officers refused to budge. According to the description of the video, police were called to Target on May 1 after the woman 'spent hours inside the store stealing items, ultimately attempting to walk out with thousands of dollars in unpaid merchandise." The woman apologised to the police officers and offered to pay for the items. 'I am really sorry to bother you if it is. I am not from this country. I am not going to stay here." The woman police officer interrogating the woman replied, 'Are you allowed to steal things in India? I did not think so." The alleged shoplifter then argued that she could not run with so many items and repeatedly offered to pay for them. A Target employee told the officers that the woman spent seven hours inside the store before trying to walk out the door with a cart filled with items, but she was apprehended soon afterwards. After reviewing the store bill totalling over $1,300 (Rs 1.08 lakh), the woman was seen being taken to the police station for processing, indicating that she has been charged with a felony. A woman police officer said she deliberately passed all the payout kiosks and took the cart full of items out of the store. The woman's actions were met with criticism online. 'Being an immigrant, I can't fathom the audacity of being a guest in this country and breaking its laws," a user commented below the YouTube video. 'How is it even logistically possible for someone to spend 7 consecutive hours in one store? Do you just walk around in circles? I'm ready to be out by the 30 minute mark," another person wrote. 'Anyone who spends 7 hours in a store, and doesn't work there, is up to no good," another user commented. view comments First Published: July 15, 2025, 21:16 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
