Latest news with #Telstra
Sydney Morning Herald
3 hours ago
- Entertainment
- Sydney Morning Herald
Mick Jagger, NRL stars and North Korea: Inside the making of Australia's ‘most hated' ad
When Alan Smith and Adam Foulkes sat down with Telstra 's creative team +61 and advertising agency Bear Meets Eagle On Fire, the Oscar-nominated directors were handed a commercial project with a 'very open brief'. Among other controversies – some yet to emerge – Australia's largest telco had just started paying $24 million in penalties and refunds after it was found to have wrongly charged customers for the third time in three years. Smith & Foulkes' job was to deliver, with London-based production house Riff Raff Films, a distinctive advertisement that would alert Australia to Telstra's refreshed brand ethos. 'The whole idea was that wherever our main character went, he went with ease, knowing he was in step with his duet partner (Telstra),' says Bear Meets Eagle On Fire founder Micah Walker. Seven months later, Smith & Foulkes presented their client with what would, less than a year on from its premiere, be publicly voted in July as Australia's most unforgettable advert. And most hated. As put by one punter on YouTube: 'My stepbrother was lying dead next to a footy stadium at half-time. This ad came on, and he woke from the dead just to run for the lives of his ears!' 'People engage in their own way, and we welcome that,' says Telstra's chief marketing officer Brent Smart. 'We've seen fans have different reactions based on whether their team is up or down. At the end of the day if people are having a bit of fun with it, we're OK with that.' Loading Adverts drawing the ire of the masses is not unusual; just look at Sydney Sweeney's recent 'Great Jeans' campaign for American Eagle, which has devolved to accusations of the label 'leaning into eugenics'. Telstra's Duet, however, is a whimsical, visually spectacular journey through mystical forests, caves, the outback and beyond, set to the Bee Gees/Kenny Rogers/Dolly Parton's mollifying Islands in the Stream. What could possibly be controversial about that?
The Age
3 hours ago
- Entertainment
- The Age
Mick Jagger, NRL stars and North Korea: Inside the making of Australia's ‘most hated' ad
When Alan Smith and Adam Foulkes sat down with Telstra 's creative team +61 and advertising agency Bear Meets Eagle On Fire, the Oscar-nominated directors were handed a commercial project with a 'very open brief'. Among other controversies – some yet to emerge – Australia's largest telco had just started paying $24 million in penalties and refunds after it was found to have wrongly charged customers for the third time in three years. Smith & Foulkes' job was to deliver, with London-based production house Riff Raff Films, a distinctive advertisement that would alert Australia to Telstra's refreshed brand ethos. 'The whole idea was that wherever our main character went, he went with ease, knowing he was in step with his duet partner (Telstra),' says Bear Meets Eagle On Fire founder Micah Walker. Seven months later, Smith & Foulkes presented their client with what would, less than a year on from its premiere, be publicly voted in July as Australia's most unforgettable advert. And most hated. As put by one punter on YouTube: 'My stepbrother was lying dead next to a footy stadium at half-time. This ad came on, and he woke from the dead just to run for the lives of his ears!' 'People engage in their own way, and we welcome that,' says Telstra's chief marketing officer Brent Smart. 'We've seen fans have different reactions based on whether their team is up or down. At the end of the day if people are having a bit of fun with it, we're OK with that.' Loading Adverts drawing the ire of the masses is not unusual; just look at Sydney Sweeney's recent 'Great Jeans' campaign for American Eagle, which has devolved to accusations of the label 'leaning into eugenics'. Telstra's Duet, however, is a whimsical, visually spectacular journey through mystical forests, caves, the outback and beyond, set to the Bee Gees/Kenny Rogers/Dolly Parton's mollifying Islands in the Stream. What could possibly be controversial about that?
Sydney Morning Herald
a day ago
- Entertainment
- Sydney Morning Herald
Sione Finau's Telstra-inspired celebration for Try July
Dragons winger Sione Finau celebrated his try against the Roosters with a celebration imitating Telstra's 'Wherever We Go' ad.
The Age
a day ago
- Entertainment
- The Age
Sione Finau's Telstra-inspired celebration for Try July
Dragons winger Sione Finau celebrated his try against the Roosters with a celebration imitating Telstra's 'Wherever We Go' ad.
News.com.au
4 days ago
- Business
- News.com.au
ASX jumps in Monday trading after Trump announces more tariff deals
Australia's sharemarket snapped a brief two day losing streak on Monday after US President Donald Trump announced his latest trade deal and the major banks bounced back from their recent falls. The benchmark ASX 200 index closed up 30.8 points or 0.36 per cent at 8697.7 after hitting an intraday high of 8704.9, while the broader All Ordinaries finished in the green up 29.20 points or 0.33 per cent to 8,963.50. The Australian dollar slipped from a nine-month high on Friday buying 65.51 US cents at the time of writing. On an overall positive day, eight of the 11 sectors finished in the green, led by the telecommunications sector, the big four banks and healthcare stocks. Shares in Telstra gained 0.81 per cent to $4.95, REA Group jumped 1.34 per cent to $236.09 and CAR group added 1.72 per cent to $37.89. Market heavyweight CBA gained 1.17 per cent to $174.90 offsetting half the falls in recent days, while NAB gained 0.67 per cent to $37.76, Westpac added 0.54 per cent to $33.21 and ANZ group closed 0.30 per cent higher at $30.31. Healthcare darling CSL gained 1 per cent to $270.59, Sigma Healthcare added 1.41 per cent to $2.88 and ResMed finished 0.97 per cent higher to $41.70. The markets jumped after US President Donald Trump announced a deal with the EU to end four months of negotiations between the two economic powerhouses. Following the discussions, the EU will face a 15 per cent tariff from the US, which is down from the 25 per cent the President announced in April. European Commission chief Ursula von de Leyen described it as 'a big deal, a huge deal, bringing: stability and predictability' to the two trading partners. IG market analyst Tony Sycamore said global markets around the world jumped on these trade deals. 'In terms of the trade deals with Japan and Europe, the tariff rate that will be implemented came in lower than initially threatened and the market is looking very positively on it,' Mr Sycamore said. Uranium shares were one of the rare misses during Monday's trading, dragged down by news out of Boss Energy which flagged challenges out of its Honeymoon uranium project. Boss Energy shares plummeted 43.97 per cent to $1.90, Deep Yellow fell 8.34 per cent to $1.65 and Paladin Energy dropped 4.43 per cent to $6.91. 'That is the uranium sector in a nutshell,' he said. 'It is one where you have to be prepared for extraordinary volatility. 'This was a disappointing performance day and a disappointing report by Boss Energy.' In company news, Helloworld Travel shares soared 14.14 per cent to $1.69 after the business upgraded its guidance to somewhere between $58-$62m. Stealth Group's shares also soared 11.02 per cent to $0.70 after announcing a 50 per cent jump in pre-orders on the back of the soon to be released iPhone 17. Bubs Australia shares jumped 2.94 per cent to $0.18 after the infant formula maker announced Joe Cootes as its new chief executive, effective immediately.
