Latest news with #TheDenimCowboy
Fashion Network
a day ago
- Entertainment
- Fashion Network
Levi Strauss & Co. debuts The Denim Cowboy with Beyoncé
Home › News › People Download Print The Levi's® brand, in collaboration with global icon Beyoncé, today debuted The Denim Cowboy, the final instalment of the year-long Levi's® REIIMAGINE campaign. The film weaves together the three previous chapters, revealing the campaign as more than a reinterpretation of iconic Levi's® advertisements - it is the creation of a new narrative centred on empowerment and rewriting the rules. Shown throughout The Denim Cowboy are Levi's® icons and hero pieces from the new BEYONCÉ x LEVI'S® denim collection that serve as the film's uniform and latest cornerstone of the partnership with Beyoncé, highlighting the brand's denim lifestyle leadership. Beyoncé for Levi Strauss - Levi Strauss Set to an exclusive edit of the "Levi's Jeans" soundtrack from the Grammy Award-winning album, Cowboy Carter, the 90-second film includes new scenes and extended cuts from the previously released Launderette, Pool Hall and Refrigerator films - all inspired by classic Levi's® advertisements from the '80s and '90s. Once again, the Levi's® brand partnered with Grammy Award-winning director Melina Matsoukas to bring this vision to life. Recontextualising the previous chapters and unveiling new details, The Denim Cowboy reveals that Beyoncé's winning prize from the pool game is none other than the local shark's 501® jeans, played by award-winning actor, Timothy Olyphant (Justified, Deadwood). Beyoncé stuns in a crystalised '90s Shrunken Trucker paired with the 501® Curve jeans, a new and ground breaking 501® silhouette designed to celebrate and fit curves without compromising the authentic straight-leg silhouette that makes the 501® so timeless and enduring. Channelling the bold glamour first unveiled in Pool Hall, the Western Crystal '90s Shrunken Trucker and Western Crystal 501® Curve jeans emerge as the standout statement pieces of the BEYONCÉ X LEVI'S® denim collection. "The Denim Cowboy marks the culmination of the ground breaking Levi's® REIIMAGINE campaign, marking the final celebration of a partnership that has explored reinvention and reinterpretation at every turn," said Kenny Mitchell, Global Chief Marketing Officer of the Levi's® brand at Levi Strauss & Co. "The campaign represents a new level and scale of collaboration that has put women at the centre of the narrative, and set in motion a new, iconic chapter in Levi's® history that continues to reaffirm the brand's place at the centre of culture."The partnership reached a dazzling crescendo during Beyoncé's final performances of COWBOY CARTER TOUR in Las Vegas where the icon's entire dance crew lit up the stage in the shimmering new pieces from the BEYONCÉ X LEVI'S® denim collection - looks inspired by the bold spirit of the ongoing REIIMAGINE BEYONCÉ X LEVI'S® denim collection - including the Western Crystal '90s Shrunken Trucker (250 dollars) and the Western Crystal 501® Curve (150 dollars) - along with two other head-to-toe denim sets will be available starting August 4th on and globally August 7th on and select Levi's® stores. The Denim Cowboy launches with a fully integrated global campaign, including television, digital, social media, and out-of-home. The campaign maintains the Levi's® tradition of working with the most celebrated creative talents of our time. Matsoukas collaborated with Emmy Award-winning cinematographer Marcell Rév and acclaimed photographer Mason Poole to capture the visual essence of the REIIMAGINE campaign, adding another layer to the rich tapestry of iconic Levi's® campaigns. Copyright © 2025 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses. Tags : Fashion Denim People Campaigns
Elle
a day ago
- Entertainment
- Elle
Beyoncé's Limited-Edition Denim Collection Is Here—and It's Selling Fast
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. There's never been a better time to be part of the Beyhive. In the last three years, Beyoncé released Renaissance and Cowboy Carter, took both projects on sold-out world tours (one of which was turned into a movie), performed a star-studded NFL halftime show, won her first (and long-overdue) Grammy for Album of the Year, and reunited Destiny's Child. Now, the star has dropped a must-have denim collaboration with none other than Levi's. Last week, the duo unveiled the final pieces of their year-long partnership: The Denim Cowboy, a 90-second film starring Beyoncé (duh) and Timothy Olyphant (oh!), and a limited-edition denim collection (obviously). The seven-piece collection features lace-up details, bandana-patterned rhinestones, and Western embroidery on trucker jackets and jeans. In the video, Beyoncé wears the new 501 Curve silhouette, designed to accommodate real bodies while maintaining the iconic straight leg that the style is known for. Finally—this is my favorite part—each piece is capped off with a custom Beyoncé x Levi's leather patch, so everyone knows you got your hands on a piece of history. 'The campaign represents a new level and scale of collaboration that has put women at the center of the narrative, and has set in motion a new, iconic chapter in Levi's history that continues to reaffirm the brand's place at the center of culture,' said Levi's global CMO Kenny Mitchell in the press release. In case you missed it, Beyoncé fronted three other campaign videos throughout the year— Launderette, Pool Hall, and Refrigerator—all of which were inspired by Levi's advertisements from the 1980s and 1990s. The Denim Cowboy is set to an exclusive rendition of 'Levii's Jeans,' a Cowboy Carter track featuring Post Malone. So far, Bey has followed a pattern. She debuted Act I: Renaissance in 2022 and took it on tour in 2023. Act II: Cowboy Carter came out in 2024 and toured in 2025. If this schedule continues, we can expect Act III next year (my fingers are crossed for rock-and-roll) and a subsequent tour in 2027. You can practically feel the anxiety in the Ticketmaster queue already. The Beyoncé x Levi's denim collection is available now online and at Levi's stores. Get yours before it inevitably sells out, below. Why Trust ELLE Every product featured on is independently researched, tested, or editor-approved. We only recommend products that we stand behind, and the merchandise featured on our site is always driven by editorial and product testing standards, not by affiliate deals or advertising relationships. Any content created in partnership with advertisers is marked as such.
USA Today
5 days ago
- Entertainment
- USA Today
Beyoncé's real 'Levii's Jeans' are ready for purchase: How to shop Levi's collab
Beyoncé's latest collab is here, and it's denim on denim on denim. The freshly christened country music superstar released a new line of jeans in partnership with iconic denim house Levi's on Aug. 7, offering fans a chance to sport styles designed by Queen Bey herself. The collaboration – which includes several pairs of rhinestone-embroidered, lightwash pants and some trucker jackets – draws inspiration from the singer's most recent album, "Cowboy Carter," a soulful sojourn into the country music genre and the complicated history of America. Dubbed "The Denim Cowboy," the collection was advertised with a western-inspired video promo, set to the tune of Beyoncé's "Levii's Jeans," a mid-album ode to the stiff and worn fabric that clings to the curvature of a body. As part of the collab, fans can buy graphic T-shirts with the denim company's name spelled "Levii's" in tribute to the track featuring Post Malone. Sydney Sweeney's American Eagle jeans ad sparks controversy: Here's why How to shop Beyonce, Levi's collection The collaboration is available to shop now on the Levi's website. Collab comes amid Sydney Sweeney American Eagles jeans ad controversy The collection arrives against the backdrop of a contentious conversation about denim advertisements. Last month, actress Sydney Sweeney released an ad in partnership with American Eagle for a line of jeans that many critics lambasted. In one of several videos for the campaign, Sweeney, tells cameras, "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color." The Age of the Rhinestone Cowgirl: How Beyoncé brings glitz to the Wild Wild West "My jeans are blue," she continued, with jeans doing double duty as the camera panned across both her true blue denim fit and her blue eyes. Critics argued that the use of Sweeney, a white, thin, blonde woman with blue eyes, as the archetype of "good genes" bordered on eugenic thinking, contributing to a well-worn glorification of whiteness in the beauty industry. American Eagle later commented on the controversy, saying: "'Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone." That the controversy stemmed from a denim ad, and one from a company with "American" in the name, further complicated the reception. Americana and denim have always gone hand in hand. Beyoncé's campaign, however, offers an entirely different image, casting a Black woman as the cowboy and queen of the American West, winning in smoky pool joints and catching eyes at her local laundromat.
Black America Web
6 days ago
- Entertainment
- Black America Web
You Maaaaad! Megyn Kelly Conservatively Criticizes Beyoncé's ‘Try Too Hard' Levi's Jeans Ad, BeyHive Swiftly Swarms ‘America Has A Problem' Paradigm
Conservative talk show host Megyn Kelly had a full-on meltdown over Beyoncé's new ad with Levi's Jeans, and the 'America Has A Problem' paradigm took the opportunity to let the entire world know about her disdain for the almighty Queen B, once again. Source: Gary Gershoff/Axelle/Bauer-Griffin/FilmMagic On Aug. 5, 54-year-old Kelly took to X to criticize Beyoncé's latest mini film and ad, The Denim Cowboy , which dropped Aug. 4. The short film, promoting her new collaboration with the leading denim brand, features Beyoncé riding a motorcycle through the Deep South while modeling standout pieces from the collection. In one scene, she sports blonde, curly hair and wears the Curve Western Crystal Jeans with a matching denim jacket, a look Kelly described as overly 'artificial.' We care about your data. See our privacy policy. She compared the Houston-bred star's Levi's ad to a recent American Eagle campaign starring Euphoria actress Sydney Sweeney, which debuted in late July. The video has since faced backlash over claims of promoting eugenic and white supremacy ideals with its title 'Sydney Sweeney Has Great Jeans,' a play on 'good genes, ' The Hill reported. But, to no surprise, Sweeney's ad seemed perfectly fine to Kelly. 'This is the opposite of the Sydney Sweeney ad. Quite clearly, there is nothing natural about Beyoncé,' Kelly penned on Tuesday about the 43-year-old singer. 'Everything — from her image to her fame to her success to her look below — is bought and paid for. Screams artificial, fake, enhanced, trying too hard.' The slick remark didn't sit well with members of the BeyHive, Beyoncé's devoted fanbase. A few fans took to the comments section to sting the conservative talk show host. 'Megyn, the irony of calling Beyoncé 'artificial' while building your entire career on curated outrage, blond ambition, and political pandering is astounding,' wrote one user. 'Beyoncé is a global icon with unmatched talent, work ethic, and cultural impact, none of which can be bought, no matter how many Fox News segments you host,' she continued. 'Critiquing Black excellence because it doesn't come in a package you're comfortable with isn't edgy, it's tired. Beyoncé didn't 'buy' her success; she earned it through decades of dominance in an industry that rarely gives Black women their due. You're not offering a critique, you're coping. Loudly.' Another fan commented: 'Per celebrity net worth: Megyn Kelly $45m, Sydney Sweeney $40m, Beyonce $700m. Envy is a bad look. So is skin colour racism.' Roland Martin entered the chat as well with choice words for the Republican broadcaster. 'I have seen @megynkelly up close. And I've seen @Beyonce up close. And I can GUARANTEE you that one of them is pale, frail, and plastic-looking. And it damn sure ain't Beyonce. Beyoncé's natural looks blow Kelly away. Y'all, it ain't even close. Megyn is just jealous of Bey.' This isn't the first time that Kelly has opened her chapped lips to talk down on Beyoncé. On May 29, while talking to System Update host Glenn Greenwald on The Megyn Kelly Show, Kelly called the 'LEVII'S JEANS' singer out for sharing a 2024 video clip of her criticizing Cowboy Carter , the Texas native's Grammy-award-winning country album, during her latest tour. 'Beyoncé, who's on some world tour right now, reinventing herself as a country star, is running videotape during the show of yours truly.' The pathetic political pundit explained that in the interview clip, she told Sky News Australia's Paul Murray that Beyoncé and her marketing team were promoting her country debut as if it were a monumental, almost divine event. Bey clearly caught wind of it, and decided to include it in her show. 'She and her marketing people were treating that entry [into country music] like the second coming, like it's Jesus incarnate,' she added on The Megyn Kelly Show . ''All hail Queen Bey, she's here to rescue country music,' which was a perfectly thriving industry long before Beyoncé showed up.' What's up with Megyn Kelly, ya'll? Why do you think she's tripping like this over Beyoncé's new Levi's ad? Tell us your thoughts in the comments section. The post You Maaaaad! Megyn Kelly Conservatively Criticizes Beyoncé's 'Try Too Hard' Levi's Jeans Ad, BeyHive Swiftly Swarms 'America Has A Problem' Paradigm appeared first on Bossip. SEE ALSO You Maaaaad! Megyn Kelly Conservatively Criticizes Beyoncé's 'Try Too Hard' Levi's Jeans Ad, BeyHive Swiftly Swarms 'America Has A Problem' Paradigm was originally published on
Indian Express
6 days ago
- Entertainment
- Indian Express
‘Kardashian gang' Beyoncé, JLo, and Lauren Sanchez accused of ‘naked racism' against white women; Megyn Kelly defends Sydney Sweeney as a ‘natural beauty'
Former Fox reporter Megyn Kelly called out a group of high-profile celebrities, Beyoncé, Jennifer Lopez, and Lauren Sánchez, lumping them into the same bucket as Kim Kardashian, while backing Sydney Sweeney amid the backlash over her American Eagle jeans ad. The brand's wordplay on 'Genes' and 'Jeans' sparked backlash, with some claiming it hinted at Nazi propaganda. Days later, Levi's dropped an ad featuring Beyoncé, which many saw as a direct clapback. MAGA millennial Charlie Kirk teamed up with Kelly, defending Sweeney and accusing Beyoncé and others of promoting what they called 'unadulterated naked racism' against white women. Also read: 'Call Sydney Sweeney a fascist, and another 20-year-old comes in Trump's support': Charlie Kirk slams Beyoncé as 'artificial' over Levi's ad Kelly's remark came in defence of the Euphoria star, who has recently found herself the target of online criticism and allegations of glorifying white traits. In a recent podcast, Kelly claimed that the entertainment industry, particularly through figures like Beyoncé and the Kardashians, was trying to push an image of women and beauty that was hyper-curated, artificial, and exclusionary to individuals who do not fit a certain aesthetic. Taking a jab at Beyoncé's Levi's campaign, calling it another example of how 'manufactured beauty' was used as a weapon to marginalise natural femininity. 'She's a completely artificial creation—made by Jay-Z, marketed and paid for by Jay-Z,' Kelly said of Beyoncé. According to Turning Point USA co-founder Charlie Kirk, 'A blond white woman who isn't covered in tattoos or botched by surgery is so repulsive to them, it's like they think the Third Reich is making a comeback.' He continued, 'There's an energy behind this, a deep disgust that a white blonde girl can still be featured in an ad. They treat it like it's a step backwards for woke America. Let's call it what it is: naked, unfiltered racism against white women. We've seen it for years. We're done with it.' Also read: Sydney Sweeney's American Eagle jeans ad isn't the real crisis. Our reaction to it is Kelly then praised Sweeney for her natural look, calling her 'an actual beauty,' in contrast to what she sees as the 'plastic presentation' often tied to pop culture representation. 'She hasn't been butchered into the place where, like again, the Kardashian gang, you know they have a whole team of people that are that are constantly and Beyonce's in that same category. Beyonce's in that category. JLo's in that category. Lauren Sanchez is in that category,' Kelly said. Beyoncé Knowles-Carter just teased her Cowboy Carter era with a bedazzled denim drop for Levi's, titled The Denim Cowboy. The ad, released two days ago, has her shooting pool, riding a motorcycle, and lowkey promoting her upcoming album Act III. While the internet hailed her as untouchable power, some pointed out the double standard: Beyoncé gets a pass for cultural appropriation here, but Sydney Sweeney never would. 'Hard to recognise, but this is Beyoncé, with straightened blonde hair and visibly lightened skin. If Sydney Sweeney did an ad in braids, the world would melt down,' wrote John LeFevre. Oli London added, 'Beyoncé appears in a Levi's ad, no liberal outrage. Sydney Sweeney shows up in an American Eagle campaign, massive liberal outrage. Why is that?' Meanwhile, the only ones cashing in on the Sydney vs. Beyoncé noise are political players squeezing out free promo. Washington Examiner contributor Kimberly Ross called out the circus: 'What if I said Sydney Sweeney has good genes, Beyoncé has good genes, and flipping out about either is stupid? Move on from these inane discussions. Good lord.'
