Latest news with #TheEternauts
Hans India
3 days ago
- Entertainment
- Hans India
Netflix Debuts AI-Generated VFX Scene in ‘The Eternauts,' Citing Faster Production and Lower Costs
Netflix has taken a bold leap into the future of content creation by introducing its first-ever AI-generated visual effects (VFX) scene in an original series. The milestone moment comes in the Argentine science fiction drama 'The Eternauts,' where a dramatic building collapse was brought to life using generative AI technology. The company made the announcement during its latest quarterly earnings call, with co-CEO Ted Sarandos highlighting the breakthrough. According to Sarandos, this is the first time Netflix has used artificial intelligence to produce final footage for one of its original films or series. The use of AI in this instance, he explained, drastically reduced both the time and cost involved in creating the complex VFX sequence. 'That VFX sequence was completed 10 times faster than it could have been completed with traditional visual VFX tools and workflows,' Sarandos said. 'The cost of it just wouldn't have been feasible for a show in that budget.' The sequence was developed in collaboration with Eyeline Studios, Netflix's in-house production and innovation arm. The result impressed not only the creative team behind the series but also Netflix executives, who view the project as a successful example of AI's growing role in the creative pipeline. Sarandos emphasized that Netflix views AI as a powerful support system rather than a replacement for human ingenuity. 'It's an incredible opportunity to help creators make films and series better, not just cheaper,' he said. While the use of AI in entertainment continues to stir debate—especially following the 2023 Hollywood strike, where writers and actors voiced concerns over job security and creative autonomy—Netflix's approach seems focused on complementing human creativity. The move is expected to reignite conversations around ethical and responsible use of generative AI in film and television production. Co-CEO Greg Peters also weighed in on AI's broader potential across the platform. He pointed to possible enhancements in user experience, such as AI-powered search functionality that understands natural language queries. 'You could say something like 'I want to watch a film from the 80s that's a dark psychological thriller,' and the system could quickly pull up recommendations,' Peters explained. Additionally, Peters noted that AI could help advertisers develop more targeted and efficient campaigns, reducing both production timelines and costs, while keeping content relevant to viewers. The announcement comes as Netflix celebrates a strong financial quarter. For the period from April to June, the streaming giant reported $11.08 billion in revenue—a 16 percent year-over-year increase. Flagship titles like 'Squid Game: The Challenge,' which amassed over 122 million views, played a significant role in that success. With AI now officially part of its production arsenal, Netflix is likely to explore more ways to use the technology to enhance storytelling while maintaining the creative essence that defines its original content.
India Today
3 days ago
- Entertainment
- India Today
Netflix reveals its first AI-made VFX scene, says it was made in record time and saved lot of money
Netflix has taken a major step into the world of artificial intelligence by using it to produce a visual effects (VFX) scene in one of its original series. The scene, which shows a building collapsing, was created for the Argentine sci-fi show The Eternauts, making it the first time the streaming platform has used generative AI to generate final footage for one of its original films or co-CEO Ted Sarandos made the announcement during the company's latest quarterly earnings call. He shared that the AI-generated scene helped the creators achieve their vision much faster than usual and at a lower cost, something that would not have been possible with traditional tools, given the show's limited to Sarandos, this particular sequence would have taken nearly ten times longer to complete using conventional VFX methods. 'That VFX sequence was completed 10 times faster than it could have been completed with traditional visual VFX tools and workflows,' he said, explaining how AI made a big difference in the production process. He added, 'The cost of it just wouldn't have been feasible for a show in that budget.' Netflix worked with Eyeline Studios, an in-house production and innovation team, to create the scene. Sarandos said that the result impressed both the creators and the company, and that it shows the potential of AI not just to reduce costs, but also to help bring ambitious ideas to also noted that AI could become a valuable tool for creative professionals. 'It's an incredible opportunity to help creators make films and series better, not just cheaper,' Sarandos said, indicating that Netflix sees AI as a support system rather than a replacement for human the use of generative AI in filmmaking continues to be a sensitive topic in the entertainment world. The technology became a major point of conflict during the Hollywood strike in 2023, where writers and actors raised concerns about how AI could affect their jobs. Many in the industry fear that AI might eventually replace the work of writers, VFX artists, and other creative professionals, leading to job losses and reduced creative latest move is likely to spark fresh conversations around the responsible use of AI in entertainment. Sarandos suggested that Netflix will continue to explore ways to use AI to improve content creation without replacing the human touch. Meanwhile, co-CEO Greg Peters gave a glimpse of other possible applications of AI within the platform. He talked about how AI might improve the viewer experience by making it easier to search for content using natural language prompts.'You could say something like 'I want to watch a film from the 80s that's a dark psychological thriller,' and the system could quickly pull up recommendations,' Peters said. He also pointed out that generative AI could help advertisers create more targeted content, reducing production time and cost while keeping ads announcement came alongside Netflix's financial report for the April to June quarter, where the company posted $11.08 billion in revenue, a 16 percent increase compared to the same period last year. Part of this success was driven by popular titles like Squid Game: The Challenge, which drew more than 122 million views.- Ends
Yahoo
4 days ago
- Entertainment
- Yahoo
Netflix boss says show used generative AI effects for first time
Netflix says it has used visual effects created by generative artificial intelligence (AI) on screen for the first time in one of its original TV shows. The streaming giant's co-CEO Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building collapsing in the Argentine science fiction show, The Eternauts. He praised the technology as an "incredible opportunity to help creators make films and series better, not just cheaper." The use of generative AI is controversial in the entertainment industry and has sparked fears that it will replace the work of humans. The comments came after the company unveiled revenue of $11.08bn (£8.25bn) for the three months to the end of June,16% higher than the same time last year. Netflix said the better-than-expected performance was boosted by the success of the third and final series of South Korean thriller Squid Game, which has so far attracted 122 million views. Asked about Netflix's use of AI, Mr Sarandos said the technology has allowed productions with smaller budgets to use advanced visual effects. The generative AI used in The Eternauts helped its production team to complete a sequence 10 times faster than if they had used traditional special effects tools, he said. "The cost of it would just wouldn't have been feasible for a show in that budget." "That sequence actually is the very first [generative] AI final footage to appear on screen in a Netflix original series or film. So the creators were thrilled with the result," said Mr Sarandos. AI was among the key concerns raised during a Hollywood strike in 2023. During the three-month walkout, the Screen Actors Guild–American Federation of Television and Radio Artists union called for tighter regulation of the use of AI.
BBC News
4 days ago
- Entertainment
- BBC News
Netflix enlists AI for first time to cut costs and boost creativity
Netflix says it has used visual effects created by generative artificial intelligence (AI) on screen for the first time in one of its original TV streaming giant's co-CEO Ted Sarandos said AI, which produces videos and images based on prompts, was used to create a scene of a building collapsing in the Argentine science fiction show, The praised the technology as an "incredible opportunity to help creators make films and series better, not just cheaper."The comments came after the company unveiled revenue of $11.08bn (£8.25bn) for the three months to the end of June,16% higher than the same time last year. Netflix said the better-than-expected performance was boosted by the success of the third and final series of South Korean thriller Squid Game, which has so far attracted 122 million about Netflix's use of AI, Mr Sarandos said the technology has allowed productions with smaller budgets to use advanced visual generative AI used in The Eternauts helped its production team to complete a sequence 10 times faster than if they had used traditional special effects tools, he said."The cost of it would just wouldn't have been feasible for a show in that budget.""That sequence actually is the very first [generative] AI final footage to appear on screen in a Netflix original series or film. So the creators were thrilled with the result," said Mr use of generative AI is controversial in the entertainment industry and has sparked fears that it will replace the work of humans. AI was among the key concerns raised during a Hollywood strike in 2023. During the three-month walkout, the Screen Actors Guild–American Federation of Television and Radio Artists union called for tighter regulation of the use of AI.
