Latest news with #TheForresterWave™:CreativeAdvertisingTechnologies
Business Wire
09-07-2025
- Business
- Business Wire
Smartly and EMARKETER Find Tailored Creative Still Rare Across Social and CTV Campaigns
NEW YORK--(BUSINESS WIRE)-- Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today's multiscreen landscape. The findings reveal a clear shift in marketer priorities: nearly 70% plan to increase CTV investment this year, reflecting growing pressure to meet audiences where they're watching. Social assets are often built to be nimble, short, engaging, and tested through real-time feedback. When repurposed thoughtfully for CTV, that agility meets the power of a more immersive format. - Oli Marlow-Thomas, Chief Innovation Officer, Smartly Share But while media strategies evolve, creative strategies haven't kept pace. With 78% of U.S. adults expected to use multiple screens simultaneously by the end of 2025, brands are navigating new complexity, one that demands smarter, more agile creative built for both CTV and social. 'The lines between social media and CTV are blurring, with more people watching social videos and creator content on TV sets,' said EMARKETER vice president and principal analyst Jasmine Enberg. 'Marketers must break down the silos between media and creative and think more holistically about their video strategies.' Marketers seeking a unified, cross-channel video strategy are: Investing in more video: 45% now dedicate at least 30% of their digital ad budgets to video, and the majority are running campaigns across both social and CTV. Adapting creative to close the gap: Despite the unique strengths offered by each platform, only 25% of marketers currently develop distinct assets for social and CTV. Leveraging the strengths of social and CTV: While CTV offers household-level precision and social delivers individual-level engagement, both provide rich audience segmentation based on interests, demographics, and viewing behavior. 'Social assets are often built to be nimble, short, engaging, and tested through real-time feedback,' said Oli Marlow-Thomas, chief innovation officer at Smartly. 'When repurposed thoughtfully for CTV, that agility meets the power of a more immersive format.' Smartly helps marketers bridge that gap, enabling them to easily adapt social-born creative for CTV, scaling cross-channel campaigns with speed, relevance, and performance in mind. Download the full report on Smartly's website: METHODOLOGY This survey of 20 questions was developed and fielded by EMARKETER in collaboration with Smartly. They surveyed 220 marketers to assess their approaches to digital video advertising across social and CTV channels between March and April 2025. ABOUT SMARTLY Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. We support 700+ brands and manage over $6 billion in ad spend globally. With strategic partnerships across major media platforms—including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok—we help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, we empower brands to maximize performance and drive real business outcomes. Visit to learn more.
Business Wire
26-06-2025
- Business
- Business Wire
Smartly's Flagship Event ADVANCE Returns: New Voices, Big Ideas, and the Future of Marketing
NEW YORK--(BUSINESS WIRE)--ADVANCE, the flagship event from Smartly, the leading AI-powered advertising technology platform, returns to New York City on September 17 for a day that brings together the industry's most forward-thinking marketers, creatives, and technology leaders at Skylight at The Refinery. 'ADVANCE was created to bring together the boldest minds in advertising, media and technology-to spark real conversations about how we move advertising forward and push the boundaries of business. It's more than an event; it's a catalyst for what's next." Share Created for a new era of marketing leadership, ADVANCE is where decision-makers tackle the convergence of AI, creativity, and media performance, and where the next generation of growth ideas is born. This year's event will feature leaders from Adobe, Amazon Ads, Fox, Google, Pfizer, Snap Inc., Spark Foundry, TikTok, and Unilever, with new speakers added weekly. 'ADVANCE was created to bring together the boldest minds in advertising, media and technology - to spark real conversations about how we move advertising forward and push the boundaries of business. It's more than an event; it's a catalyst for what's next in advertising,' said Laura Desmond, CEO of Smartly. What to Expect In addition to mainstage presentations, this year's ADVANCE experience is built around two dynamic tracks, Creativity and Commerce, each designed to equip marketing leaders with the clarity, tools, and competitive edge to move with purpose. The Creativity Track explores how AI is reshaping storytelling, creative production, and cross-platform performance, transforming ideas into scalable assets that drive growth. The Commerce Track dives into media strategy, platform innovation, and measurement, offering real-world solutions for marketers navigating economic pressure and performance complexity. As the advertising landscape undergoes rapid change, ADVANCE offers a clear point of view: creative and media must work together, AI must deliver on its promise, and performance must be redefined for a more demanding future. Visit to learn more and request your ticket. ABOUT SMARTLY Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. We support 700+ brands and manage over $6 billion in ad spend globally. With strategic partnerships across major media platforms—including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok—we help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, we empower brands to maximize performance and drive real business outcomes. Visit to learn more.
Business Upturn
23-05-2025
- Business
- Business Upturn
Smartly Adds Reddit to Its AI-Powered Advertising Platform
By Business Wire Published on May 23, 2025, 10:55 IST New York, United States: Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 – Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. 'Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers,' said Jen Wong, COO of Reddit. 'Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit.' Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. 'By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation,' said Laura Desmond, CEO of Smartly. 'Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth.' For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information. View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same. Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, social networks and other audiences.
Business Wire
22-05-2025
- Business
- Business Wire
Smartly Adds Reddit to Its AI-Powered Advertising Platform
NEW YORK--(BUSINESS WIRE)-- Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. "By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation." Share With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 - Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. 'Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers,' said Jen Wong, COO of Reddit. 'Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit.' Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. 'By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation,' said Laura Desmond, CEO of Smartly. 'Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth.' For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information.
Yahoo
22-05-2025
- Business
- Yahoo
Smartly Adds Reddit to Its AI-Powered Advertising Platform
Integration enables streamlined Reddit advertising with automated workflows and creative scalability. NEW YORK, May 22, 2025--(BUSINESS WIRE)--Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 - Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. "Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers," said Jen Wong, COO of Reddit. "Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit." Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. "By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation," said Laura Desmond, CEO of Smartly. "Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth." For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information. View source version on Contacts Media Sara Griggs | Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
