Latest news with #TheHousemaid
Yahoo
a day ago
- Business
- Yahoo
Sydney Sweeney and the business of being hot
Sydney Sweeney is a Hollywood supernova, making a dizzying amount of moves professionally, yet social media is consumed with the superficial. She's using it to her advantage. Look no further than the announcement that the Anyone but You star's brand partnership with men's bath product Dr. Squatch will now include a limited edition line of soap bars infused with her bathwater. Sweeney said the idea was born from 'dirty little boys' who 'wouldn't stop asking' for it after she first partnered with the company last year for a sultry campaign shot in a bubble bathtub. She's not exaggerating: A comment from the original Instagram ad from October 2024 asking, 'how much for the water,' has nearly 40,000 likes. Dr. Squatch called Sweeney 'a legend' for agreeing to create the bathwater soap, which the brand says smells like 'morning wood.' Sweeney's either a genius or desperate, according to social media. While we won't make that call, we'll observe that there is such digital discourse around her — her beauty, her body and especially her love life. So who could blame the actress, who's been praised as 'business-minded' and 'ambitious' by her Anyone but You costar Glen Powell for orchestrating their fauxmance to market their hit rom-com, for taking it to the bank? Sweeney is a studio moneymaker. The films she acted in, as of press time, have earned $244,399,399 worldwide, according to the Numbers. She's also a storytelling mover and shaker through her production company, Fifty-Fifty Films, which she cofounded in 2020 with her producing partner and former fiancé Jonathan Davino. The films she's produced have made $243,952,681 worldwide. Yet her love life drives much of the conversation around her. Sweeney initially chose not to even confirm her broken engagement with Davino, after she stopped wearing her engagement ring in February, and yet that consumed the Q1 gossip cycle. She told the Times of London in a May 31 story that she is single and "learning a lot about myself." The bigger story has become who she'll date next. Social media went cray-cray when, after her Davino split, she attended Powell's sister's wedding. Had the costars coupled up? Apparently no. But the idea that this smoldering movie scene could be reality just wound up the masses. There was yet another fervor when Sweeney was close-talking with her costar in The Housemaid, Brandon Sklenar, at Stagecoach in April. Just talking to her former Downfalls High costar Machine Gun Kelly and White Lotus actor Patrick Schwarzenegger at a Las Vegas party in May led to a 'flirty threesome' headline — among other suggestive gossip. She can't even stand next to a man without a flurry of innuendo. Social media isn't just obsessed with Sweeney's love life; there's plenty more trivial chatter to go around. Almost as soon as she broke through in Hollywood, discourse about her looks and body began. In December, trolls posted cruel comments after she muscled up to play boxer Christy Martin. It's not just the random keyboard warriors having their say. Veteran film producer Carol Baum said that Sweeney is 'not pretty' and 'can't act' and called Anyone but You 'unwatchable.' In response, Sweeney called Hollywood's 'women empowering other women' movement a facade. She also let her style make a statement, mock apologizing for having 'great tits.' Why are people so shallow when it comes to Sweeney? Turns out, it's an age-old formula of stardom plus gender. 'When the concept of Hollywood stardom first emerged in the 1910s, much of the original discourse focused on actors as picture personalities, which meant that fan culture focused on the various onscreen roles actors had played,' Claire Sisco King, Vanderbilt University's associate professor and chair of Cinema and Media Arts, tells Yahoo Entertainment. 'Pretty quickly, however, this discourse began to focus as much on the private lives of stars as it did on their work,' as fan magazine coverage began to extend to the love lives of stars in the 1920s. Now, 100 years later, that coverage has not only persisted but also intensified due to the rise of reality TV coupled with the boom of social media, which has 'created heightened audience expectations of access to and intimacy with famous people,' King says. There is a more critical lens on females than males, 'which is in keeping with traditional gender norms in our culture,' King says. 'While it has been historically acceptable for men to have professional lives and to be associated with the public sphere, U.S. culture still tends to expect that women be tied to concepts of home, family and love. Discourse about Hollywood often insists that women be attached to men in adherence with these traditional gender norms.' It's common for internet culture 'to fixate on the romantic lives of famous women,' King says, 'and the treatment of Sydney Sweeney is in keeping with these patterns. Such emphasis especially applies to women who are constructed as 'bombshells' because so much of their persona becomes attached to their perceived attractiveness and appeal as objects of desire for heterosexual men.' When it comes to Sweeney being connected to her romantic leads, that's also typical because it 'helps to preserve the fantasy that audiences enjoy when they watch fictional love stories that feel as if they could be real.' Sweeney wisely leaned in on that fantasy with Anyone but You when she and Powell pretended there could be something going on to help market the movie. That was part of the film's success. But female actresses walk a fine line. Anytime women take roles that are outside the box we see them in, people view it 'as a kind of betrayal,' says King. For Sweeney, 'An example of this inverse perspective [is] when many fans — especially men — expressed dislike at the change in her appearance while shooting the Martin biopic.' While the social media noise blasts, Sweeney is methodically plotting her career — and building up her bank account. Just a handful of film projects she has slated are starring roles: the Martin biopic, a screen adaptation of the video game Split Fiction, the psychological thriller The Housemaid and a long-awaited Barbarella remake. As she did with Anyone but You, she will again double-dip and produce all four. Sweeney has talked about being hands-on when it comes to producing projects, saying she kept Sony's marketing team 'awake at night because I couldn't stop with ideas' around Anyone but You. She said she was on every call and in text group chats. With the confidence of a seasoned Hollywood player, Sweeney said she accepts roles — like in 2024's disappointing-and-she-knew-it Madame Web — as a 'building block' in getting her own projects made. 'Everything in my career I do not just for that story, but strategic business decisions,' she said. 'Because I did that, I was able to sell Anyone but You [and] get Barbarella.' Sweeney's business sense extends to money management. She's called herself a 'huge saver,' explaining, 'I don't just go and spend money. I like to invest. I like real estate. I like making, hopefully, smart choices with the money I'm making.' There's a personal reason behind that: Sweeney's parents went through bankruptcy when she was young. Despite her stardom, she worries about how much money she has going in and out. She's said that if she didn't take brand partnerships — like Dr. Squatch but also beauty (Laneige) and fashion brands (Miu Miu) — on the side, she couldn't pay her bills. Sweeney's business acumen has been praised by not just her costars but also by executives and collaborators. Sony Pictures Motion Picture Group head Tom Rothman called her a 'force of nature' and said the studio is lucky to be in business with her. Jessica Goodman, whose YA novel They Wish They Were Us is being adapted into a series by Sweeney, called her 'very savvy' with an ability 'to get things done in a way that might surprise people.' Jennifer Millar, Sweeney's talent agent for over a decade, has said, 'From the beginning she knew what she wanted. She knew how she was going to get there, and she's been doing it.' Sweeney is, after all, the same girl who, at 12, made a PowerPoint presentation to convince her parents to allow her to pursue acting. Her pitch worked and has paid off. It's paying off again as she turns leering comments into a money-making brand campaign for soap, which has resulted in her very own product. And people are lapping it up.
West Australian
2 days ago
- Entertainment
- West Australian
Sydney Sweeney breaks silence on split from Jonathan Davino, says she's ‘loving' single life
Sydney Sweeney has spoken publicly for the first time about her breakup with fiancé Jonathan Davino, confirming in a new interview that she's now single. In her interview with The Times , Sweeney confirmed she and Davino had ended their engagement three years after getting engaged. When asked if she was planning a wedding, Sweeney replied, 'No.' When asked if she is single, she said, 'Yes.' She added, 'I'm learning a lot about myself, spending more time with my friends. And I'm loving it.' Sweeney and Davino first sparked dating rumors back in 2018 and got engaged in February 2022. A source previously told People Magazine that their relationship had been 'rocky for a long time' and that Sweeney has been focusing on her career since the split. 'She's exactly where she wants to be. Most people would feel overwhelmed by her working schedule this year, but not Syd. She's all about working right now and very excited about all her projects,' the source said. 'What did make her overwhelmed, though, was her relationship and her wedding. She didn't feel right about it.' Sweeney is currently busy with a new season of Euphoria, as well as several film projects, including an adaptation of The Housemaid and roles as Christy Martin and Kim Novak. According to the source, Sweeney 'is in the middle of this magical career that she could only dream of a few years ago. This is what she wants to focus on right now.' They added, 'She's not ready to settle down. They only lasted for this long because it was hard for her to break it off. They didn't split because there is no love. They split because she just wants to focus on her career right now.' Despite the breakup, Sweeney and Davino, a Chicago businessman, have been seen together in public. A source told People, 'This wasn't just a relationship. This was two people living together and planning a future. They still have things to figure out.' Throughout their relationship, Sweeney kept many details private. 'Everyone is always so curious about who I'm with and what's that like, but I think it's important to have something for me,' she told Glamour UK in December 2023. 'I'm very open (otherwise). I talk about so much and sometimes it gets me in trouble, but I do try to keep something for me.' Since the split, Sweeney has been the subject of intense dating rumors, especially with her Anyone But You co-star Glen Powell. Their undeniable chemistry during the film's press tour led fans to speculate about a possible romance, though both have insisted they are just friends. More recently, Sweeney was spotted getting close with The Housemaid co-star Brandon Sklenar at the 2025 Stagecoach Festival, fuelling further speculation about her love life. Sweeney also explained her approach to dating in a 2022 Cosmopolitan cover story, saying, 'I don't date people in the spotlight. I don't date actors or musicians or anyone in entertainment because I can just be normal Syd that way and it's easiest. I have a great support system. I have people who will battle for me and allow me to be on the pedestal and shine without making me feel like, 'Oh no, I'm shining too bright and I need to step back.' I look for a best friend. I need to be able to be with someone who I can literally hang out with 24/7 and never get sick of and we laugh every single day.'
Perth Now
2 days ago
- Entertainment
- Perth Now
Sydney Sweeney confirms relationship status in new interview
Sydney Sweeney has spoken publicly for the first time about her breakup with fiancé Jonathan Davino, confirming in a new interview that she's now single. In her interview with The Times, Sweeney confirmed she and Davino had ended their engagement three years after getting engaged. When asked if she was planning a wedding, Sweeney replied, 'No.' When asked if she is single, she said, 'Yes.' She added, 'I'm learning a lot about myself, spending more time with my friends. And I'm loving it.' Sweeney and Davino first sparked dating rumors back in 2018 and got engaged in February 2022. A source previously told People Magazine that their relationship had been 'rocky for a long time' and that Sweeney has been focusing on her career since the split. 'She's exactly where she wants to be. Most people would feel overwhelmed by her working schedule this year, but not Syd. She's all about working right now and very excited about all her projects,' the source said. If you'd like to view this content, please adjust your . To find out more about how we use cookies, please see our Cookie Guide. 'What did make her overwhelmed, though, was her relationship and her wedding. She didn't feel right about it.' Sweeney is currently busy with a new season of Euphoria, as well as several film projects, including an adaptation of The Housemaid and roles as Christy Martin and Kim Novak. According to the source, Sweeney 'is in the middle of this magical career that she could only dream of a few years ago. This is what she wants to focus on right now.' They added, 'She's not ready to settle down. They only lasted for this long because it was hard for her to break it off. They didn't split because there is no love. They split because she just wants to focus on her career right now.' Despite the breakup, Sweeney and Davino, a Chicago businessman, have been seen together in public. A source told People, 'This wasn't just a relationship. This was two people living together and planning a future. They still have things to figure out.' Throughout their relationship, Sweeney kept many details private. 'Everyone is always so curious about who I'm with and what's that like, but I think it's important to have something for me,' she told Glamour UK in December 2023. 'I'm very open (otherwise). I talk about so much and sometimes it gets me in trouble, but I do try to keep something for me.' If you'd like to view this content, please adjust your . To find out more about how we use cookies, please see our Cookie Guide. Since the split, Sweeney has been the subject of intense dating rumors, especially with her Anyone But You co-star Glen Powell. Their undeniable chemistry during the film's press tour led fans to speculate about a possible romance, though both have insisted they are just friends. If you'd like to view this content, please adjust your . To find out more about how we use cookies, please see our Cookie Guide. More recently, Sweeney was spotted getting close with The Housemaid co-star Brandon Sklenar at the 2025 Stagecoach Festival, fuelling further speculation about her love life. If you'd like to view this content, please adjust your . To find out more about how we use cookies, please see our Cookie Guide. If you'd like to view this content, please adjust your . To find out more about how we use cookies, please see our Cookie Guide. Sweeney also explained her approach to dating in a 2022 Cosmopolitan cover story, saying, 'I don't date people in the spotlight. I don't date actors or musicians or anyone in entertainment because I can just be normal Syd that way and it's easiest. I have a great support system. I have people who will battle for me and allow me to be on the pedestal and shine without making me feel like, 'Oh no, I'm shining too bright and I need to step back.' I look for a best friend. I need to be able to be with someone who I can literally hang out with 24/7 and never get sick of and we laugh every single day.'
Pink Villa
3 days ago
- Entertainment
- Pink Villa
Sydney Sweeney Speaks Out About Being ‘Single' for First Time Since Jonathan Davino Split: ‘Learning a Lot…'
Sydney Sweeney seems to be enjoying her singlehood. Finally pulling all the speculations to the rest, The Handmaid's Tale actress confirmed her breakup with ex-fiancé Jonathan Davino. Sweeney opened up about her split during her conversation with The Times (published on Saturday, May 31). Without going into much detail, she kept her answers short and to the point. When the outlet asked the Euphoria actress if she was planning a wedding, Sweeney simply answered 'no.' When she was asked if she was single, she said, 'Yes.' The actress, who has grabbed headlines for her bathwater soaps, said to the publication, 'I'm learning a lot about myself, spending more time with my friends. And I'm loving it.' Sydney Sweeney and Jonathan Davino's relationship timeline The duo initially sparked dating speculations back in 2018, according to People magazine. The couple had kept their relationship out of the spotlight after that. Back in 2023, Sweeney told Glamour UK, 'Everyone is always so curious about who I'm with and what's that like, but I think it's important to have something for me.' The performer also stated, "I'm very open [otherwise]." The actress added, 'I talk about so much and sometimes it gets me in trouble, but I do try to keep something for me.' However, it appears that there was trouble in paradise, and the two have gone their separate ways. Sydney Sweeney's future endeavors It seems that Sweeney has a packed work schedule. Her fans will witness her many upcoming projects. People magazine notes that the actress will appear in Euphoria's highly anticipated upcoming season. Additionally, she will appear in the film adaptation of The Housemaid bestseller. Along with that, Sweeney will also play the character of a real-life boxer, Christy Martin, and a retired actress, Kim Novak, in new projects.
Economic Times
3 days ago
- Entertainment
- Economic Times
Sydney Sweeney embraces single life as she confirms split from fiancé Jonathan Davino after years of private turmoil
Their relationship Live Events Rise of Sydney Sweeney (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel In a candid interview with The Times published on May 31, 2025, actress Sydney Sweeney , 27, confirmed the end of her engagement to longtime partner Jonathan Davino , couple, who began dating in 2018 and got engaged in February 2022, had kept their relationship largely private. When asked if she was planning a wedding, Sweeney responded with a definitive 'No.' She further confirmed her single status, stating, 'Yes,' and added, 'I'm learning a lot about myself, spending more time with my friends. And I'm loving it.'Speculation about the couple's relationship status had intensified earlier this year when Sweeney was seen without her engagement ring and removed photos of Davino from her social media close to the actress revealed that the relationship had been "rocky for a long time," with Sweeney feeling overwhelmed by the idea of marriage amidst her burgeoning career."She didn't feel right about it," a source told PEOPLE, emphasizing that the split was not due to a lack of love but rather Sweeney's desire to focus on her professional aspirations. Sweeney's career has been on a meteoric rise. She is currently filming the third season of HBO's Euphoria , where she portrays Cassie Howard, a role that earned her an Emmy nomination . Additionally, she is set to star in a film adaptation of The Housemaid and portray real-life figures such as boxer Christy Martin and actress Kim Novak in upcoming projects. Despite the end of their romantic relationship, Sweeney and Davino have been spotted together in public, indicating an amicable separation. A source noted, 'This wasn't just a relationship. This was two people living together and planning a future. They still have things to figure out.'Sweeney has previously expressed the importance of maintaining privacy in her personal life. In a December 2023 interview with Glamour UK, she stated, 'Everyone is always so curious about who I'm with and what's that like, but I think it's important to have something for me.
