Latest news with #TheShop
Yahoo
02-06-2025
- Business
- Yahoo
StockX names new head of creative
This story was originally published on Fashion Dive. To receive daily news and insights, subscribe to our free daily Fashion Dive newsletter. Sneaker resale platform StockX has named Daniel De Jesus Krueger as its vice president and head of creative, according to a press release Monday. He will lead StockX's global creative direction, including brand design, imagery, tone and overall storytelling. Krueger joins StockX from Fulwell Entertainment, formerly SpringHill Company, which was founded by athlete LeBron James and sports marketer Maverick Carter. In that role, Krueger led creative and storytelling for the HBO show 'The Shop,' per the release. While at SpringHill, Kruger helped expand the show into a consumer-facing brand that included live events and tours, men's grooming products and merchandise, per the release. The project also included a collaboration with Nike on a LeBron 21 x The Shop sneaker. Prior to Fulwell, Krueger worked with Nike Brand Studio through James's and Carter's media platform Uninterrupted, where he oversaw the LeBron and Kobe brands. He also worked at creative agency Laundry Service, now called Wasserman, where he led art direction for the T-Mobile and Major League Baseball partnership and helped launch House of Hoops, a collaboration between Foot Locker and Nike, per the release. 'Daniel's track record speaks for itself — he understands the power of brand storytelling and knows what it takes to get a project over the line without sacrificing creative integrity,' Nick Karrat, chief marketing officer at StockX, said in the release. 'His passion for sneaker and streetwear communities and his deep work with influential voices in culture, sports, and music make him a perfect fit for the team..' StockX was founded in 2016 in Detroit. Krueger will be based in Chicago but will travel to the Detroit headquarters regularly, per the release. Krueger's hire comes as StockX is under new leadership. The resale platform's co-founder Greg Schwartz became CEO on Jan. 1, succeeding Scott Cutler, who remains with StockX as an advisor. Karrat is also new to his position, having joined the company last year. In addition to sneakers, StockX also is a resale platform for apparel, accessories and collectibles and releases trend reports tracking the value of the top brands and products at resale. Recommended Reading Nike, StockX counterfeit lawsuit will head to trial
Yahoo
02-06-2025
- Business
- Yahoo
StockX Taps Frequent Nike, LeBron James Collaborator Daniel De Jesus Krueger as Head of Creative
StockX has named Daniel De Jesus Krueger as its new vice president and head of creative. In this role, the company said he will lead its global creative direction, defining the evolving StockX brand and its application through brand design, imagery, tone of voice, and overall storytelling. More from WWD EXCLUSIVE: Kizik Names Former Nike Exec Gareth Hosford as Its New CEO Dr. Martens Looks to Adidas For New Chief Brand Officer Dr. Martens Names Former Nike Exec Paul Zadoff as President of Americas Region Krueger joins StockX from entertainment group Fulwell Entertainment (formerly The Springhill Company, founded by LeBron James and Maverick Carter), where he led creative, storytelling, and branding for The Shop, the Emmy-nominated show co-created by Paul Rivera and Randy Mims. While at Fulwell, he helped it expand beyond a talk show on HBO to a global, consumer-facing brand that now includes live shows and tours, a men's grooming line, product merchandise — including a collaboration with Nike on a LeBron 21 x The Shop sneaker — and social media properties. Krueger also created and directed the first spinoff from The Shop, a pilot called House Calls. Before Fulwell Entertainment, Krueger led the Nike Brand Studio at Uninterrupted — a media company founded in 2014 by LeBron James and Maverick Carter — and oversaw work across the LeBron and Kobe brands as well as Sabrina Ionescu campaigns. Prior to that, during his time at Laundry Service (now Wasserman), he led art direction for T-Mobile's partnership with MLB and helped launch House of Hoops, a collaboration between Foot Locker and Nike. Over the course of his career, he has worked on projects with athletes including Shaquem Griffin, Mal Swanson, Andrew McCutchen, Bianca Andreescu, Diamond DeShields, Arike Ogunbowale, Darius Garland, Dina Asher-Smith, Sam Kerr, Devin Booker, Kyrie Irving, and LeBron James, among others. Nick Karrat, chief marketing officer at StockX, said in a statement that Krueger's track record 'speaks for itself.' 'He understands the power of brand storytelling and knows what it takes to get a project over the line without sacrificing creative integrity,' Karrat said. 'His passion for sneaker and streetwear communities and his deep work with influential voices in culture, sports, and music make him a perfect fit for the team. We're thrilled to have him on board for this next chapter of the StockX brand story.' Krueger added that he has been 'fortunate' to spend his career working with brands and people he genuinely believes in. 'I've followed it from the start and watched it grow into a global force,' Krueger noted. 'As a Chicago native, it's especially meaningful to help shape the next creative chapter of a Midwest-born brand. StockX sits at the intersection of sports, music, and entertainment — that kind of cultural relevance doesn't happen by accident, and being part of what's next is incredibly exciting.' Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Fashion Network
02-06-2025
- Business
- Fashion Network
StockX names new creative head
U.S. resale platform StockX announced on Monday the appointment of Daniel De Jesus Krueger to the role of vice president and head of creative. In his new role, Krueger will lead the Michigan-based company's global creative direction, defining its brand ethos and its application through design, imagery, tone of voice, and overall storytelling, according to a press release. An award-winning creative director with a career that spans over a decade across culture, sports, and music, Krueger joins StockX from entertainment group Fulwell Entertainment (formerly The Springhill Company, founded by LeBron James and Maverick Carter), where he led creative, storytelling, and branding for "The Shop", the Emmy-nominated show co-created by Paul Rivera and Randy Mims. Prior to that, Krueger led The Nike Brand Studio at Uninterrupted — a media company founded in 2014 by LeBron James and Maverick Carter — and oversaw work across the LeBron and Kobe brands as well as Sabrina Ionescu campaigns. Before that, he served at Laundry Service (now Wasserman), where he led art direction for T-Mobile's partnership with MLB and helped launch House of Hoops, a collaboration between Foot Locker and Nike. During his career, the creative has also worked on projects with major athletes including Shaquem Griffin, Mal Swanson, Andrew McCutchen, Bianca Andreescu, Diamond DeShields, Arike Ogunbowale, Darius Garland, Dina Asher-Smith, Sam Kerr, Devin Booker, Kyrie Irving, and LeBron James, among others. 'Daniel's track record speaks for itself — he understands the power of brand storytelling and knows what it takes to get a project over the line without sacrificing creative integrity,' said Stock CMO, Nick Karrat. 'His passion for sneaker and streetwear communities and his deep work with influential voices in culture, sports, and music make him a perfect fit for the team. We're thrilled to have him on board for this next chapter of the StockX brand story.' For the role, Krueger wil travel regularly to the resale firm's headquarters in Detroit. "I've been fortunate to spend my career working with brands and people I genuinely believe in — and StockX is no exception. I've followed it from the start and watched it grow into a global force," said Krueger. "As a Chicago native, it's especially meaningful to help shape the next creative chapter of a Midwest-born brand. StockX sits at the intersection of sports, music, and entertainment — that kind of cultural relevance doesn't happen by accident, and being part of what's next is incredibly exciting." Krueger's appointment comes just six months after StockX's top management reshuffle which saw the company's CEO Scott Cutler step down, effective December 31. The former chief was replaced by Greg Schwartz, the platform's co-founder, and president and COO, at the time.
Fashion United
02-06-2025
- Business
- Fashion United
StockX names new head of creative
Marketplace platform StockX has appointed Daniel De Jesus Krueger as its new vice president and head of creative. In the position, Krueger will be responsible for StockX's global creative direction, which he will partially lead from the company's Detroit headquarters and his base in Chicago. Krueger brings over 10 years of experience with athletes and global sports brands to the table. Most recently, he led the creative, branding, storytelling and, ultimately, the expansion of HBO show The Shop, as part of entertainment group Fulwell Enterainment–formerly The Springhill Company, founded by LeBron James and Maverick Carter. Prior to this, Krueger had overseen The Nike Brand Studio at media firm Uninterrupted; carried out the art direction for T-Mobile's partnership with the Major League Basketball (MLB); and aided in the launch of Foot Locker and Nike's House of Hoops, a basketball-focused retail concept. In a statement, StockX's CMO, Nick Karrat, said: 'Daniel's track record speaks for itself — he understands the power of brand storytelling and knows what it takes to get a project over the line without sacrificing creative integrity. 'His passion for sneaker and streetwear communities and his deep work with influential voices in culture, sports, and music make him a perfect fit for the team. We're thrilled to have him on board for this next chapter of the StockX brand story.' In his own statement, Krueger said he had followed StockX 'from the start and watched it grow into a global force'. He added: 'As a Chicago native, it's especially meaningful to help shape the next creative chapter of a Midwest-born brand. StockX sits at the intersection of sports, music, and entertainment — that kind of cultural relevance doesn't happen by accident, and being part of what's next is incredibly exciting."
Time of India
29-05-2025
- Entertainment
- Time of India
LeBron James teams with Tom Brady and Victor Wembanyama for next episode of The Shop, gets a spot at Fanatics Fest in NYC
LeBron James teams with Tom Brady and Victor Wembanyama for next episode of The Shop, gets a spot at Fanatics Fest in NYC (Images via Getty Images) LeBron James disrupted the entertainment scene with his barber shop-style show, The Shop, which has earned a massive viewer base since its launch. The Shop is getting a starry lineup for the next episode with Tom Brady and Victor Wembanyama taking the hot seats. Another piece of good news for The Shop's fans is that the show has secured a spot at Fanatics Fest, the largest conglomeration of sports, culture, and entertainment in NYC. LeBron James gets starry lineup for next episode of The Shop LeBron James capitalized on his marketing abilities and made a significant impact on the entertainment world when he launched The Shop, a TV talk show. It tasted decent success and has become a regular entertainer. There is something new brewing at The Shop for the next episode, which is expected to be a blockbuster. The Shop has announced that the next show is going to be aired in June. It will be graced by the basketball stars like Tom Brady and Victor Wembanyama. 'Always been a dawg' | LeBron, P.J. Tucker, Draymond, & Lisa Leslie Talk Dawg Mentality | THE SHOP In addition to the starry lineup, there is another announcement regarding the show. It is going to be a part of Fanatics Fest, the largest conglomeration of sports, pop culture, and entertainment in NYC. It is indeed a proud moment for The Shop's makers, as the fest serves as a rendezvous of the biggest celebrities and gives enhanced visibility to sports and entertainment personalities. Recapping journey of LeBron James' TV Show The Shop The Shop premiered on HBO United States in 2018. It was created by Paul Rivera, who brought in basketball legend LeBron James and businessman Maverick Carter, who interviewed celebrity guests and sports personalities to give fans a complete entertainer. In its fifth season in 2022, the show debuted on YouTube. The typicality of the show is that it bases the barber shop talks as its content. LeBron once shared that he was always intrigued by the candid discussions on sports, culture, music, politics, etc, that take place in barber shops and envisioned a show that could grab that essence. That is how The Shop was conceived. LeBron James On Teaming Up with Bronny & Tems and Damson Idris Discuss A Potential Collab | THE SHOP The Shop recently featured Kevin Hart, who shared his childhood memories and his fascination with football during his growing up years. The initial episodes of the show were filmed in barber shops of Toronto, New Orleans, and so on. With growing popularity, the show drew the best of the names from the sports, TV, music, and entertainment world. Also Read: NBA legend LeBron James flaunts his dance moves in his offseason gateway LeBron James was recently captured burning the dance floor with his stylish moves. It led to various discussions and questioned his recent injury that he suffered during Game 5 against the Minnesota Timberwolves. Get IPL 2025 match schedules , squads , points table , and live scores for CSK , MI , RCB , KKR , SRH , LSG , DC , GT , PBKS , and RR . Check the latest IPL Orange Cap and Purple Cap standings.
