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Bell Marketing Platform Partners with The Trade Desk for Seamless Access to Premium Marketing Solutions
Bell Marketing Platform Partners with The Trade Desk for Seamless Access to Premium Marketing Solutions

Cision Canada

time15 hours ago

  • Business
  • Cision Canada

Bell Marketing Platform Partners with The Trade Desk for Seamless Access to Premium Marketing Solutions

– The Bell Marketing Platform has been integrated into The Trade Desk, providing advertisers with seamless access to premium capabilities and greater addressability with Unified ID 2.0 – – Advertisers now have access to near real-time data on more than 22 million connections across more than 8 million Canadian households – TORONTO, June 5, 2025 /CNW/ - Bell Media and The Trade Desk announced today that key tools from the Bell Marketing Platform (BMP) are now integrated into The Trade Desk's Kokai platform. The integration provides advertisers with seamless access to Bell's premium first-party data, custom audience-building capabilities, and, in the future, advanced measurement and analytics solutions. "With this integration, we're making it easier than ever for advertisers to activate Bell's first-party data where they already buy media," said Matt McGowan, SVP, Business Solutions at Bell Media. "It's a major step forward in delivering smarter, more effective advertising across every screen." Fueled by Bell Audience Manager's near real-time data tracking, the integration on The Trade Desk makes it easier for advertisers to leverage BMP tools and intelligence to optimize their campaigns. With more than 22 million customer connections across more than 8 million Canadian households, clients gain instant access to app and web activity, as well as detailed television consumption patterns, including programming, channels, and ad exposure, unlocking premier audience retargeting or suppression capabilities to drive results. Existing Environics Analytics capabilities further enhance audience segmentation, tapping into viewership and browsing information, potential interests, and geofencing, as well as demographic, household, and financial insights. Bell Media will also support Unified ID 2.0 (UID2), pioneered by The Trade Desk to help advertisers target their audience with greater precision and addressability. A privacy-conscious identity solution, UID2 allows advertisers to reach precise Canadian audiences through Bell's robust first-party data or each client's own dataset, while being built for an omnichannel future. UID2 will be available across key inventory pieces, including Connected TV, with additional implementations in the future. "Connected TV represents an entirely new opportunity for both advertisers and TV providers who are making incredible content," said Will Doherty, SVP of Inventory Partnerships, The Trade Desk. "Bell is leading the way in market by leveraging innovations like Unified ID 2.0, as well as supporting the premium open internet. This marks a major advancement for buyers to buy some of the best content in Canada." Bell Attribution Insights will be coming soon to The Trade Desk. A powerful measurement solution, Bell Attribution Insights enables advertisers to track real-world outcomes, online lift, and cross-platform performance, while gaining actionable analytics results as they pertain to delivery, engagement, and audience impact, maximizing campaign returns on investment. The partnership with The Trade Desk highlights Bell Media's continued dedication to delivering exceptional value and innovative solutions for advertising partners. X: @BellMediaPR @TheLede_CA LinkedIn: Bell Media Advertising Sales The Lede About Bell Media Bell Media is Canada's leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada's most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada's cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec's fast-growing conventional French-language network, Noovo; the country's leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montréal's Grande Studios, and Dome Productions, one of North America's leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed. Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Audience Manager, Strategic Audience Management (SAM), and Bell Attribution Insights, in addition to advanced advertising solutions, including Live Connected TV and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. 1 Learn more at About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit or follow us on Facebook, Twitter, LinkedIn and YouTube. For more information, please contact: Kaitlynn Jong, Bell Media, [email protected]

Q1 Earnings Roundup: PubMatic (NASDAQ:PUBM) And The Rest Of The Advertising Software Segment
Q1 Earnings Roundup: PubMatic (NASDAQ:PUBM) And The Rest Of The Advertising Software Segment

Yahoo

time3 days ago

  • Business
  • Yahoo

Q1 Earnings Roundup: PubMatic (NASDAQ:PUBM) And The Rest Of The Advertising Software Segment

As the Q1 earnings season comes to a close, it's time to take stock of this quarter's best and worst performers in the advertising software industry, including PubMatic (NASDAQ:PUBM) and its peers. The digital advertising market is large, growing, and becoming more diverse, both in terms of audiences and media. As a result, there is a growing need for software that enables advertisers to use data to automate and optimize ad placements. The 7 advertising software stocks we track reported a strong Q1. As a group, revenues beat analysts' consensus estimates by 4.8% while next quarter's revenue guidance was 1.3% below. Luckily, advertising software stocks have performed well with share prices up 10.5% on average since the latest earnings results. Founded in 2006 as an online ad platform helping ad sellers, Pubmatic (NASDAQ: PUBM) is a fully integrated cloud-based programmatic advertising platform. PubMatic reported revenues of $63.83 million, down 4.3% year on year. This print exceeded analysts' expectations by 2.8%. Despite the top-line beat, it was still a mixed quarter for the company with an impressive beat of analysts' EBITDA estimates. 'We are pleased with our Q1 performance, exceeding guidance on both the top and bottom line driven by the secular growth areas in our business. Ongoing investments in product innovation and go to market teams drove 21% year over year growth in our underlying business, with momentum carrying into April,' said Rajeev Goel, co-founder and CEO at PubMatic. PubMatic delivered the slowest revenue growth of the whole group. The stock is up 10.5% since reporting and currently trades at $12.14. Is now the time to buy PubMatic? Access our full analysis of the earnings results here, it's free. Founded by former Microsoft engineers Jeff Green and Dave Pickles, The Trade Desk (NASDAQ:TTD) offers cloud-based software that uses data to help advertisers better plan, place, and target their online ads. The Trade Desk reported revenues of $616 million, up 25.4% year on year, outperforming analysts' expectations by 7%. The business had a very strong quarter with a solid beat of analysts' EBITDA estimates and an impressive beat of analysts' billings estimates. The market seems happy with the results as the stock is up 24.5% since reporting. It currently trades at $74.70. Is now the time to buy The Trade Desk? Access our full analysis of the earnings results here, it's free. Started in 2011 as a spin-out of RapLeaf, LiveRamp (NYSE:RAMP) is a software-as-a-service provider that helps companies better target their marketing by merging offline and online data about their customers. LiveRamp reported revenues of $188.7 million, up 9.8% year on year, exceeding analysts' expectations by 1.3%. Still, it was a mixed quarter as it posted full-year guidance of slowing revenue growth. LiveRamp delivered the weakest performance against analyst estimates in the group. The company added 3 enterprise customers paying more than $1 million annually to reach a total of 128. Interestingly, the stock is up 15.3% since the results and currently trades at $32.37. Read our full analysis of LiveRamp's results here. Founded in 2009, Integral Ad Science (NASDAQ:IAS) provides digital advertising verification and optimization solutions, ensuring that ads are viewable by real people in brand-safe environments across various platforms and devices. Integral Ad Science reported revenues of $134.1 million, up 17.1% year on year. This print topped analysts' expectations by 3.2%. More broadly, it was a mixed quarter as it also produced a solid beat of analysts' EBITDA estimates. Integral Ad Science had the weakest full-year guidance update among its peers. The stock is flat since reporting and currently trades at $8.15. Read our full, actionable report on Integral Ad Science here, it's free. Co-founded by former Apple CEO John Sculley, Zeta Global (NYSE:ZETA) provides software and data analytics tools that help companies market their products to billions of customers. Zeta reported revenues of $264.4 million, up 35.6% year on year. This number surpassed analysts' expectations by 4.1%. Overall, it was a strong quarter as it also recorded an impressive beat of analysts' EBITDA estimates and a solid beat of analysts' billings estimates. Zeta achieved the highest full-year guidance raise among its peers. The stock is down 5.1% since reporting and currently trades at $12.85. Read our full, actionable report on Zeta here, it's free. The Fed's interest rate hikes throughout 2022 and 2023 have successfully cooled post-pandemic inflation, bringing it closer to the 2% target. Inflationary pressures have eased without tipping the economy into a recession, suggesting a soft landing. This stability, paired with recent rate cuts (0.5% in September 2024 and 0.25% in November 2024), fueled a strong year for the stock market in 2024. The markets surged further after Donald Trump's presidential victory in November, with major indices reaching record highs in the days following the election. Still, questions remain about the direction of economic policy, as potential tariffs and corporate tax changes add uncertainty for 2025. Want to invest in winners with rock-solid fundamentals? Check out our Strong Momentum Stocks and add them to your watchlist. These companies are poised for growth regardless of the political or macroeconomic climate. Sign in to access your portfolio

Why The Trade Desk Stock Popped 40% in May
Why The Trade Desk Stock Popped 40% in May

Yahoo

time3 days ago

  • Business
  • Yahoo

Why The Trade Desk Stock Popped 40% in May

After missing fourth-quarter estimates, The Trade Desk redeemed itself with a strong first-quarter earnings report. The stock also gained as the U.S. and China agreed to lower tariff rates. The Trade Desk has made significant investments in AI, which should set it up for success over the long term. 10 stocks we like better than The Trade Desk › Shares of The Trade Desk (NASDAQ: TTD) were soaring last month as the ad tech leader delivered better-than-expected results in its first-quarter earnings report, redeeming itself after an earlier miss, and benefited from a broader risk-on movement in the market. That included a surge on May 12 when the U.S. and China agreed to lower tariff rates. As a result, The Trade Desk stock finished May up 40%, according to data from S&P Global Market Intelligence. As you can see from the chart below, the stock popped following its May 8 earnings report and gained on the following session due to the favorable trade war news. The Trade Desk, which is the leading independent, demand-side platform in ad tech, got off to a rough start to the year after missing its own guidance for the first time in February when it reported Q4 earnings. Its Q1 earnings report reassured investors, showing that the Q4 miss was indeed a blip rather than a sign of underlying problems. In Q1, The Trade Desk's revenue jumped 25% to $616 million, easily topping estimates at $575.3 million, and management said the strategic updates it implemented in Q4 were paying off. On the bottom line, it also delivered strong results as adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) of $208 million were up from $162 million in the quarter a year ago. Adjusted earnings per share increased from $0.26 to $0.33, topping expectations at $0.25. The Trade Desk stock gained 19% on May 9 on the news and then added another 12% on May 12 on news that the U.S. and China were lowering their tariff rates for 90 days. Due to its exposure to advertising, The Trade Desk is sensitive to the macroeconomic climate, so calming trade tensions is a good sign for the company. Over the rest of the month, the stock was mostly flat. The Trade Desk remains an expensive stock at a price-to-earnings (P/E) ratio of 91 based on generally accepted accounting principles (GAAP), but the company looks poised for long-term growth thanks to its investments in AI and the broader growth of the digital advertising market. Looking ahead to Q2, the company expects revenue of at least $682 million, or at least 17% on adjusted EBITDA of $259 million. If it can maintain that kind of growth, the stock should move higher over the long term. Before you buy stock in The Trade Desk, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and The Trade Desk wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $651,049!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $828,224!* Now, it's worth noting Stock Advisor's total average return is 979% — a market-crushing outperformance compared to 171% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of June 2, 2025 Jeremy Bowman has positions in The Trade Desk. The Motley Fool has positions in and recommends The Trade Desk. The Motley Fool has a disclosure policy. Why The Trade Desk Stock Popped 40% in May was originally published by The Motley Fool Sign in to access your portfolio

What To Expect From Yext's (YEXT) Q1 Earnings
What To Expect From Yext's (YEXT) Q1 Earnings

Yahoo

time4 days ago

  • Business
  • Yahoo

What To Expect From Yext's (YEXT) Q1 Earnings

Online reputation and search platform Yext (NYSE:YEXT) will be announcing earnings results tomorrow after market close. Here's what investors should know. Yext met analysts' revenue expectations last quarter, reporting revenues of $113.1 million, up 11.9% year on year. It was an exceptional quarter for the company, with a solid beat of analysts' annual recurring revenue estimates and an impressive beat of analysts' billings estimates. Is Yext a buy or sell going into earnings? Read our full analysis here, it's free. This quarter, analysts are expecting Yext's revenue to grow 12% year on year to $107.6 million, a reversal from the 3.5% decrease it recorded in the same quarter last year. Adjusted earnings are expected to come in at $0.11 per share. Analysts covering the company have generally reconfirmed their estimates over the last 30 days, suggesting they anticipate the business to stay the course heading into earnings. Yext has missed Wall Street's revenue estimates five times over the last two years. Looking at Yext's peers in the sales and marketing software segment, some have already reported their Q1 results, giving us a hint as to what we can expect. Semrush delivered year-on-year revenue growth of 22.4%, beating analysts' expectations by 0.9%, and The Trade Desk reported revenues up 25.4%, topping estimates by 7%. Semrush traded down 1.6% following the results while The Trade Desk was up 18.4%. Read our full analysis of Semrush's results here and The Trade Desk's results here. There has been positive sentiment among investors in the sales and marketing software segment, with share prices up 7.6% on average over the last month. Yext is up 2% during the same time and is heading into earnings with an average analyst price target of $8.50 (compared to the current share price of $6.71). When a company has more cash than it knows what to do with, buying back its own shares can make a lot of sense–as long as the price is right. Luckily, we've found one, a low-priced stock that is gushing free cash flow AND buying back shares. Click here to claim your Special Free Report on a fallen angel growth story that is already recovering from a setback. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

3 Top Tech Stocks to Buy in June
3 Top Tech Stocks to Buy in June

Yahoo

time5 days ago

  • Business
  • Yahoo

3 Top Tech Stocks to Buy in June

Nvidia's recent earnings results show that the AI train remains full speed ahead. The Trade Desk quickly put a Q4 hiccup behind it with stellar Q1 2025 performance. Meta Platforms continues to produce, with AI growth opportunities on the horizon. 10 stocks we like better than Nvidia › After a rocky couple of months in the stock market due to uncertainty regarding U.S. trade policy, it seems the storm clouds, for now, are beginning to part. Meanwhile, some of the leading technology companies continue to demonstrate stellar business performance. It's never a bad idea to invest slowly and steadily in quality stocks that go out and earn your capital. Here are some of the top technology stocks that you should consider nibbling on in June. Recent earnings from Nvidia (NASDAQ: NVDA) show that artificial intelligence (AI) momentum is alive and well. The company's leadership in AI data center chips continues to drive staggering growth, including a 69% year-over-year increase in revenue in Q1 of Nvidia's fiscal year 2026, a 12% rise from the previous three months. Nvidia beat analyst estimates for both revenue and earnings, and its Q2 guidance was roughly on par with Wall Street's expectations, despite a forecast $8 billion revenue loss due to government restrictions on chip sales to China. Nvidia's growth continues to highlight the ongoing investments companies are making in hardware to build the infrastructure needed to fuel widespread AI adoption over the coming years, as well as in upcoming industries, such as robotics and autonomous vehicles. Analysts estimate that Nvidia will grow earnings by an average of 29% annually over the long term, which easily justifies buying perhaps the world's leading AI stock at its recent price-to-earnings (P/E) ratio of 48. It sounds dramatic to call AI a once-in-a-lifetime growth opportunity, but Nvidia, at least for now, continues to justify the hype with its business results. Independent adtech company The Trade Desk (NASDAQ: TTD) took quite a tumble after an uncharacteristically poor quarter in Q4 of last year. The company's technology platform enables companies to purchase digital ad inventory, match it with their target audience, and track the performance of their ads. It's a leading alternative for advertisers beyond the powerful, but closed, ecosystems of Google (Alphabet) or Meta Platforms (NASDAQ: META). However, the stock has begun to rebound. The Trade Desk's Q1 2025 results blew by analyst estimates, an encouraging sign that the business remains in tip-top shape in a digital advertising market that continues to grow. The Trade Desk has transitioned about two-thirds of its customers to its new Kokai platform, which utilizes AI algorithms to help advertisers optimize their programmatic ad spending and campaign performance. The Trade Desk has a long track record of profitable growth, and a trillion-dollar global advertising market offers plenty of runway for that to continue. The stock's enterprise value-to-sales ratio was a steep 29 at the end of last year. It has since dropped to 14, allowing investors to buy this adtech winner at a significant discount to its previous valuation. Social media is a massive advertising landscape, and Meta Platforms has dominated it for years. The company's family of apps -- Facebook, Instagram, WhatsApp, and Threads -- has a staggering 3.43 billion daily active users. It's a cash cow that generated more than $10 billion in free cash flow in Q1 2025 alone, which is remarkable considering the billions of dollars Meta Platforms is investing in AI projects. Meta Platforms continues to grow its user base and core advertising business. However, its AI projects could be game changers over the next decade. CEO Mark Zuckerberg is attempting to create a new consumer ecosystem beyond smartphones, featuring augmented reality headsets and smart glasses. Additionally, Meta developed and open-sourced its foundational AI model, Llama, which crossed 1 billion downloads in March. Analysts expect Meta Platforms to grow its earnings by an average of 18% annually over the long term, and there may be upside to that as its AI investments eventually bare fruit. The "Magnificent Seven" stock trades at a P/E of about 25, which is arguably a bargain for a company with its anticipated growth, and one of the most dominant core businesses you'll find. Before you buy stock in Nvidia, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the for investors to buy now… and Nvidia wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $651,049!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $828,224!* Now, it's worth noting Stock Advisor's total average return is 979% — a market-crushing outperformance compared to 171% for the S&P 500. Don't miss out on the latest top 10 list, available when you join . See the 10 stocks » *Stock Advisor returns as of May 19, 2025 Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Justin Pope has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet, Meta Platforms, Nvidia, and The Trade Desk. The Motley Fool has a disclosure policy. 3 Top Tech Stocks to Buy in June was originally published by The Motley Fool

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