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The Irish Sun
3 days ago
- Politics
- The Irish Sun
I'm a top UK cop-turned UFO hunter – here's why Donald Trump is running out of time to ‘come clean' about alien secrets
DONALD Trump should come clean on UFOs before a "catastrophic event", a former British detective has warned. Gary Heseltine believes the US president should disclose the truth before a sighting causes mass panic. Advertisement 8 President Donald Trump has teased the release of documents relating to UFOs Credit: Getty 8 Chilling UFO footage allegedly showing a US warship facing off with 'Tic Tac' aircraft in 2023 Credit: Twitter/@JeremyCorbell 8 Former British cop Gary Heseltine now runs a UFO agency Credit: Gary Heseltine Gary, who probed the 7/7 London bombings for the British Transport Police, is now a leading UFO detective, giving lectures around the world. The 65-year-old, who took early retirement in 2013 to launch his own UFO magazine after 24 years in the force, says it's only a matter of time before an incident would go viral over the internet sparking alarm. And he believes the pressure is growing to reveal the truth after several whistleblowers have come forward to give evidence before the US Congress and a new documentary featuring 34 high level military and government officials - including Senator Marco Rubio - has been released. He said: "With the arrival of President Trump for a second term in Advertisement "This was after many others who would go on to become senior officials in the administration had openly and publicly stated their views on the need for transparency on the UAP issue prior to taking office. "People like Secretary of State, Marco Rubio, Tulsi Gabbard, the Director of National Intelligence, Kash Patel, the Director of the FBI and John Ratcliffe, the Director of the CIA. "These people have openly advocated UAP transparency but in the first four months of the administration they have said nothing on the issue publicly. Why not?" With wars waging in Ukraine and the Middle East, Gary believes now would be the right time to admit we are being visited by non human intelligence (NHI) to unite the planet. Advertisement Most read in The Sun Live Blog Exclusive He adds: "While the new President has walked into several major world issues like the Ukraine/Russia conflict and tensions in the Middle-East with the war with Israel/Palestine and further activity in Yemen, "Such a revelation might galvanise nations away from the polarisation we see currently. Area 51 at risk as huge fire creeps closer to base with black smoke filling air sparking wild UFO conspiracy theories "This may sound fanciful but no-one doubts that as and when Disclosure occurs, that it will be the most profound moment in human history. "UAP are the Elephant in the room, no-one is talking about Non Human Intelligence because there hasn't been a Disclosure announcement, yet, we know from fast developing events in the U.S. that it is seemingly just around the corner. Advertisement "Whether it is this year or next , the reality is that such an announcement is likely to occur soon and when it does and the reality of NHI sinks in, nothing in politics, the military and life in general will ever quite be the same. "We know that the Five Eyes countries (U.S., U.K., Canada, While the new President has walked into several major world issues like the Ukraine/Russia conflict and tensions in the Middle-East with the war with Israel/Palestine and further activity in Yemen, Iran, Syria and Lebanon etc., some might argue that it might be an appropriate time to announce Disclosure. Such a revelation might galvanise nations away from the polarisation we see currently. Gary Heseltine Ex-cop and UFO expert "It remains a big question, just how much do our political leaders know about the reality of UAP? "I fear that they are vastly under informed and under prepared for an NHI Disclosure world." Advertisement Gary, of Wakefield, West Yorkshire, who edits UFO Truth Magazine, is hopeful about a new documentary called Age Of Disclosure - featuring dozens of top officials including US Secretary of State Marco Rubio - could bring about "a new dawn in mankind's history." The retired cop said: "After giving it much thought I think 2025 could be a crucial year for the Disclosure issue. Trump vows to release new Pentagon UFO videos if he wins after admitting there 'could be life on other planets' By Sayan Bose DONALD Trump vowed last year to reveal exclusive UFO footage if he was elected back to the White House. The Republican presidential candidate said he would push the Pentagon to declassify the alleged UFO sighting videos in a sensational interview. Trump, who went on to trounce Democratic rival Kamla Harris in the presidential elections in November 2024, is known to have a decade-long fascination with aliens and unexplainable sightings. He told popular American podcaster Lex Fridman that he would "surely" make secret footage of alleged UFO sightings public. During the chat, Fridman asked Trump: "Will you help push the Pentagon to release more footage, which a lot of people claim is available?" To which Trump readily agreed and said: "Oh yeah, sure, I'll do that. I would do that. I'd love to do that. I have to do that." The Republican leader also claimed he had faced pressure to declassify previous records of alien encounters as he admitted "there could be life on other planets". He added: "People begged me not to do it but I'll be doing that very early on." "Clearly the Trump administration is not going anywhere near the NHI topic at the moment, so when will the issue be broached? It's a good question. "The Federal Secrets Task Force under the stewardship of Congresswoman Anna Paulina Luna was given only a six-month mandate to look at the likes of the JFK, RFK assassinations etc, but it was also supposed to look at UFO/UAP/USOs yet, the latter dates to discuss that have been put back until no-one knows. Advertisement "If things don't develop soon on that front, then the six months mandate may soon expire. What then? "Approximately two months ago a major new UAP documentary film, 'The Age of Disclosure' premiered at a mid-west film festival and it received very favourable reviews in the mainstream media yet, the roll-out of the film nationwide/worldwide did not follow and has been put on hold. "Why? My guess it is all about timing. "I suspect the volatile situations in Europe and the Middle-East have put paid to addressing the UAP issue for the time being. Advertisement "I think it will be interesting to see when the film is released, and indeed how it is rolled out. "Some people think it may get a national cinema run which would be very interesting if that occurs. "I believe the documentary may hold the key to a 'Disclosure' moment as it is meant to usher in a new dawn in mankind's history. "Senator Marco Rubio, the Secretary of State for the United States is featured in the film and he is seen as third only to the President and the Vice President in terms of his place in the administration. Advertisement 8 US Secretary of State Marco Rubio features on a new UFO documentary Credit: Reuters 8 FBI Director Kash Patel Credit: AP 8 CIA director John Ratcliffe Credit: AP "His appearance in the film is bound to be a major talking point for the media. Advertisement "Whilst I have not seen the film the excellent trailer states that 34 key people appear in it, including several current politicians. "In the film trailer, Jay Stratton, the former head of the UAP Task Force states openly that he has seen NHI craft and Non-Human bodies. That in itself is highly noteworthy. He's never said anything like that publicly before. "In recent months two eminent scientists involved in UAP research for decades have finally revealed things in public for the very first time. "Hal Puthoff, arguably the most important scientist ever to work on the UAP issue, said recently on the Joe Rogan podcast, that the U.S. has 10 NHI craft in its possession. Advertisement "And only in just the last few weeks, Eric Davis, a scientist who has worked with Puthoff for many years said at a UAP Disclosure Fund event in Congress, that there are four different types of NHI, the Greys, Reptilians, Mantids and Nordics! "What has long been suspected has now been confirmed by one of the world's leading scientists on the UAP issue. His public statement is something of a wow moment for me." 'PHOENIX LIGHTS' Back in March 1997, thousands of people, including Hollywood actor Kurt Russell and a former US governor, witnessed the so-called Phoenix Lights. Some people managed to film the lights using camcorders as camera phones were not available. Advertisement But smartphones are everywhere now and Gary believes another major event could not be easily hushed up or dismissed by the powers that be like they did before. He said: "I think we are truly at a crossroads on the Disclosure issue. "There is a real chance this year that things will come together and the film 'Age of Disclosure' will be used to support an announcement by President Trump of the reality of NHI. "However, if that does not happen this year then the moment we have all hoped for so long may have been lost for who knows how long and the prospect of 'Catastrophic Disclosure', a term coined by Colonel Karl Nell, may be the only way that the NHI story finally breaks into the mainstream world. Advertisement What were the Phoenix Lights? The Phoenix Lights were a series of widely sighted unidentified flying objects (UFOs) observed over Arizona and Nevada on March 13, 1997. Thousands of people reported seeing a V-shaped formation of lights moving silently across the sky, and stationary lights in the Phoenix area. While some believe it was a UFO sighting, the official explanation is that they were flares dropped during military exercises. The lights were observed between 7.30 pm and 10.30pm MST, spanning a distance of about 300 miles, from the Nevada border through Phoenix to Tucson. The Air Force stated the lights were flares dropped during military exercises at the Barry M. Goldwater Range near Phoenix. Despite the official explanation, many people believe the lights were a genuine UFO sighting, and the incident has become a significant event in UFO lore. The Phoenix Lights remain a subject of debate and fascination, with many still questioning the official explanation. "Yet 'Catastrophic Disclosure' should be a last resort measure because of the uncertainty such an event may cause. "For decades the forces that have controlled the UAP narrative have risked such an event but were half prepared to combat such a scenario, the risk for panic and alarm is now much higher because of the internet, new technology and the use of social media. "Think about it, everyone carries a smartphone with high quality video cameras and applications that offer immediate 'live streaming'. "I've been saying it for several years that if the 1997 Phoenix Lights event took place now that it would likely cause a 'Catastrophic Disclosure' moment. Advertisement "Back then the authorities were able to cast doubt on grainy poor quality videos of lights in the sky above the city and they just about managed to 'control' of the media and officials but it was a close shave. "But here is the kicker, I believe that if that same event happened today and was seen by over 50,000 people, and was captured in 4k, 8k video and 'live streamed' within minutes of it occurring the authorities would not have time to contain it. "Such an event would likely go viral across the world on social media in minutes …. and the cat would be out of the bag. "A mile wide craft of unknown origin captured in stark reality over the city of Phoenix and with it 'Catastrophic Disclosure' on an unprepared world. Advertisement "So this is a choice for our political leaders. I would urge President Trump to inform the world about the reality of NHI soon or risk causing major public panic with a 'Catastrophic Disclosure' event. Read more on the Irish Sun "The clock is ticking like never before." Do you know more? Email 8 Gary says it's time for the truth Credit: Gary Heseltine Advertisement 8 David Duchovny as FBI Special Agent Fox Mulder and Gillian Anderson as FBI Special Agent Dana Scully in UFO-based TV show The X-Files Credit: Handout
Scottish Sun
3 days ago
- Politics
- Scottish Sun
I'm a top UK cop-turned UFO hunter – here's why Donald Trump is running out of time to ‘come clean' about alien secrets
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) DONALD Trump should come clean on UFOs before a "catastrophic event", a former British detective has warned. Gary Heseltine believes the US president should disclose the truth before a sighting causes mass panic. 8 President Donald Trump has teased the release of documents relating to UFOs Credit: Getty 8 Chilling UFO footage allegedly showing a US warship facing off with 'Tic Tac' aircraft in 2023 Credit: Twitter/@JeremyCorbell 8 Former British cop Gary Heseltine now runs a UFO agency Credit: Gary Heseltine Gary, who probed the 7/7 London bombings for the British Transport Police, is now a leading UFO detective, giving lectures around the world. The 65-year-old, who took early retirement in 2013 to launch his own UFO magazine after 24 years in the force, says it's only a matter of time before an incident would go viral over the internet sparking alarm. And he believes the pressure is growing to reveal the truth after several whistleblowers have come forward to give evidence before the US Congress and a new documentary featuring 34 high level military and government officials - including Senator Marco Rubio - has been released. He said: "With the arrival of President Trump for a second term in the White House many people wondered if he would become the 'Disclosure' President. "This was after many others who would go on to become senior officials in the administration had openly and publicly stated their views on the need for transparency on the UAP issue prior to taking office. "People like Secretary of State, Marco Rubio, Tulsi Gabbard, the Director of National Intelligence, Kash Patel, the Director of the FBI and John Ratcliffe, the Director of the CIA. "These people have openly advocated UAP transparency but in the first four months of the administration they have said nothing on the issue publicly. Why not?" With wars waging in Ukraine and the Middle East, Gary believes now would be the right time to admit we are being visited by non human intelligence (NHI) to unite the planet. He adds: "While the new President has walked into several major world issues like the Ukraine/Russia conflict and tensions in the Middle-East with the war with Israel/Palestine and further activity in Yemen, Iran, Syria and Lebanon etc., some might argue that it might be an appropriate time to announce Disclosure. "Such a revelation might galvanise nations away from the polarisation we see currently. Area 51 at risk as huge fire creeps closer to base with black smoke filling air sparking wild UFO conspiracy theories "This may sound fanciful but no-one doubts that as and when Disclosure occurs, that it will be the most profound moment in human history. "UAP are the Elephant in the room, no-one is talking about Non Human Intelligence because there hasn't been a Disclosure announcement, yet, we know from fast developing events in the U.S. that it is seemingly just around the corner. "Whether it is this year or next, the reality is that such an announcement is likely to occur soon and when it does and the reality of NHI sinks in, nothing in politics, the military and life in general will ever quite be the same. "We know that the Five Eyes countries (U.S., U.K., Canada, Australia and New Zealand) have been briefed on UAP activity in May 2023 and perhaps several more countries have been too, but the question is to what level are our military and political leaders informed. While the new President has walked into several major world issues like the Ukraine/Russia conflict and tensions in the Middle-East with the war with Israel/Palestine and further activity in Yemen, Iran, Syria and Lebanon etc., some might argue that it might be an appropriate time to announce Disclosure. Such a revelation might galvanise nations away from the polarisation we see currently. Gary Heseltine "It remains a big question, just how much do our political leaders know about the reality of UAP? "I fear that they are vastly under informed and under prepared for an NHI Disclosure world." Gary, of Wakefield, West Yorkshire, who edits UFO Truth Magazine, is hopeful about a new documentary called Age Of Disclosure - featuring dozens of top officials including US Secretary of State Marco Rubio - could bring about "a new dawn in mankind's history." The retired cop said: "After giving it much thought I think 2025 could be a crucial year for the Disclosure issue. Trump vows to release new Pentagon UFO videos if he wins after admitting there 'could be life on other planets' By Sayan Bose DONALD Trump vowed last year to reveal exclusive UFO footage if he was elected back to the White House. The Republican presidential candidate said he would push the Pentagon to declassify the alleged UFO sighting videos in a sensational interview. Trump, who went on to trounce Democratic rival Kamla Harris in the presidential elections in November 2024, is known to have a decade-long fascination with aliens and unexplainable sightings. He told popular American podcaster Lex Fridman that he would "surely" make secret footage of alleged UFO sightings public. During the chat, Fridman asked Trump: "Will you help push the Pentagon to release more footage, which a lot of people claim is available?" To which Trump readily agreed and said: "Oh yeah, sure, I'll do that. I would do that. I'd love to do that. I have to do that." The Republican leader also claimed he had faced pressure to declassify previous records of alien encounters as he admitted "there could be life on other planets". He added: "People begged me not to do it but I'll be doing that very early on." "Clearly the Trump administration is not going anywhere near the NHI topic at the moment, so when will the issue be broached? It's a good question. "The Federal Secrets Task Force under the stewardship of Congresswoman Anna Paulina Luna was given only a six-month mandate to look at the likes of the JFK, RFK assassinations etc, but it was also supposed to look at UFO/UAP/USOs yet, the latter dates to discuss that have been put back until no-one knows. "If things don't develop soon on that front, then the six months mandate may soon expire. What then? "Approximately two months ago a major new UAP documentary film, 'The Age of Disclosure' premiered at a mid-west film festival and it received very favourable reviews in the mainstream media yet, the roll-out of the film nationwide/worldwide did not follow and has been put on hold. "Why? My guess it is all about timing. "I suspect the volatile situations in Europe and the Middle-East have put paid to addressing the UAP issue for the time being. "I think it will be interesting to see when the film is released, and indeed how it is rolled out. "Some people think it may get a national cinema run which would be very interesting if that occurs. "I believe the documentary may hold the key to a 'Disclosure' moment as it is meant to usher in a new dawn in mankind's history. "Senator Marco Rubio, the Secretary of State for the United States is featured in the film and he is seen as third only to the President and the Vice President in terms of his place in the administration. 8 US Secretary of State Marco Rubio features on a new UFO documentary Credit: Reuters 8 FBI Director Kash Patel Credit: AP 8 CIA director John Ratcliffe Credit: AP "His appearance in the film is bound to be a major talking point for the media. "Whilst I have not seen the film the excellent trailer states that 34 key people appear in it, including several current politicians. "In the film trailer, Jay Stratton, the former head of the UAP Task Force states openly that he has seen NHI craft and Non-Human bodies. That in itself is highly noteworthy. He's never said anything like that publicly before. "In recent months two eminent scientists involved in UAP research for decades have finally revealed things in public for the very first time. "Hal Puthoff, arguably the most important scientist ever to work on the UAP issue, said recently on the Joe Rogan podcast, that the U.S. has 10 NHI craft in its possession. "And only in just the last few weeks, Eric Davis, a scientist who has worked with Puthoff for many years said at a UAP Disclosure Fund event in Congress, that there are four different types of NHI, the Greys, Reptilians, Mantids and Nordics! "What has long been suspected has now been confirmed by one of the world's leading scientists on the UAP issue. His public statement is something of a wow moment for me." 'PHOENIX LIGHTS' Back in March 1997, thousands of people, including Hollywood actor Kurt Russell and a former US governor, witnessed the so-called Phoenix Lights. Some people managed to film the lights using camcorders as camera phones were not available. But smartphones are everywhere now and Gary believes another major event could not be easily hushed up or dismissed by the powers that be like they did before. He said: "I think we are truly at a crossroads on the Disclosure issue. "There is a real chance this year that things will come together and the film 'Age of Disclosure' will be used to support an announcement by President Trump of the reality of NHI. "However, if that does not happen this year then the moment we have all hoped for so long may have been lost for who knows how long and the prospect of 'Catastrophic Disclosure', a term coined by Colonel Karl Nell, may be the only way that the NHI story finally breaks into the mainstream world. What were the Phoenix Lights? The Phoenix Lights were a series of widely sighted unidentified flying objects (UFOs) observed over Arizona and Nevada on March 13, 1997. Thousands of people reported seeing a V-shaped formation of lights moving silently across the sky, and stationary lights in the Phoenix area. While some believe it was a UFO sighting, the official explanation is that they were flares dropped during military exercises. The lights were observed between 7.30 pm and 10.30pm MST, spanning a distance of about 300 miles, from the Nevada border through Phoenix to Tucson. The Air Force stated the lights were flares dropped during military exercises at the Barry M. Goldwater Range near Phoenix. Despite the official explanation, many people believe the lights were a genuine UFO sighting, and the incident has become a significant event in UFO lore. The Phoenix Lights remain a subject of debate and fascination, with many still questioning the official explanation. "Yet 'Catastrophic Disclosure' should be a last resort measure because of the uncertainty such an event may cause. "For decades the forces that have controlled the UAP narrative have risked such an event but were half prepared to combat such a scenario, the risk for panic and alarm is now much higher because of the internet, new technology and the use of social media. "Think about it, everyone carries a smartphone with high quality video cameras and applications that offer immediate 'live streaming'. "I've been saying it for several years that if the 1997 Phoenix Lights event took place now that it would likely cause a 'Catastrophic Disclosure' moment. "Back then the authorities were able to cast doubt on grainy poor quality videos of lights in the sky above the city and they just about managed to 'control' of the media and officials but it was a close shave. "But here is the kicker, I believe that if that same event happened today and was seen by over 50,000 people, and was captured in 4k, 8k video and 'live streamed' within minutes of it occurring the authorities would not have time to contain it. "Such an event would likely go viral across the world on social media in minutes …. and the cat would be out of the bag. "A mile wide craft of unknown origin captured in stark reality over the city of Phoenix and with it 'Catastrophic Disclosure' on an unprepared world. "So this is a choice for our political leaders. I would urge President Trump to inform the world about the reality of NHI soon or risk causing major public panic with a 'Catastrophic Disclosure' event. "The clock is ticking like never before." Do you know more? Email 8 Gary says it's time for the truth Credit: Gary Heseltine
Perth Now
22-07-2025
- Entertainment
- Perth Now
Tic-tac UFOs have been coming to Earth for centuries, expert claims
Mysterious Tic Tac-shaped UFOs have been visiting Earth for centuries, leading alien investigator Mark Christopher Lee has claimed. In his new documentary Project: Alien Earth, Lee challenges the popular belief that the UFOs - like those seen by US Navy pilots off California in 2004 - are secret military technology. Instead, he presents historical and photographic evidence suggesting these craft predate modern aviation. Lee said: "We've been seeing these 'Tic Tac' shaped craft for centuries, and I believe it's time to face the truth. The idea that they are man-made simply doesn't hold up. How can we explain detailed sightings of the same type of craft in the 1600s and 1800s, before powered flight even existed?' In his new documentary film - now streaming on Amazon Prime Video - Lee highlights two major events as proof. In 1561, hundreds of witnesses in Nuremberg, Germany, reported strange aerial objects during what was described as a 'sky battle,' including cylindrical craft resembling today's Tic Tac UFOs. Similarly, during the Great Airship Wave of 1896–1897 in the United States, thousands of eye witnesses - including journalists and judges - claimed to have seen metallic, capsule-shaped craft decades before the Wright brothers' first flight. Lee said: "These objects were described in eerily similar ways to modern-day sightings. "Silent propulsion, instant acceleration, no visible means of lift, the same exact features we see in the Tic Tac UFOs today. That's not coincidence. That's continuity.' Lee - whose other films include The King of UFOs and The Rendlesham UFO : The British Roswell - also suggests that claims of military involvement are a deliberate diversion. He stated: "If the public can be convinced these craft are secret military tech, then there's no need to ask the bigger, more frightening question: Are we being visited? Have we always been watched?' Project: Alien Earth features interviews with ufologists, historians, and eyewitnesses, aiming to expose what Lee calls 'a cover-up of cosmic proportions".
Yahoo
15-07-2025
- Business
- Yahoo
Analysis-Ferrero poised to revive WK Kellogg sales for health-conscious Americans
By Savyata Mishra (Reuters) -Nutella spread maker Ferrero, armed with experience in health-regulated European markets and a track record of revamping struggling brands like Keebler cookies, has a good chance of reviving WK Kellogg's legacy cereal brands with its $3.1 billion take-private deal announced last week. Ferrero, which makes sugary treats like Kinder chocolate eggs, Ferrero Rocher, and Tic Tac, has pursued an aggressive global expansion to boost revenue and diversify its portfolio beyond sweets into snacks, baked goods, and now breakfast cereals. Under Chairman Giovanni Ferrero, the company has invested heavily in product innovation, reformulation and packaging redesign to turn around some challenged brands it previously acquired such as Keebler from Kellogg. Meanwhile, demand has fallen for products made by WK Kellogg, whose cereals include Special K, Corn Flakes and sweetened offerings such as Froot Loops, Honey Smacks and Frosted Flakes. Consumers have traded down from its pricier cereals even as Kellogg has come under scrutiny for using artificial food dyes. "Ferrero's creativity can help jump-start sales in a sleepy (albeit higher margin) category," said Hank Cardello, executive-in-residence at the Business for Impact center at Georgetown's McDonough School of Business. Ferrero's expertise in cookies and confectionery could help create distinct new versions of cereal products, he added. Ferrero could reinvigorate WK Kellogg's portfolio which also contains healthier options such as Special K and Raisin Bran, touted for their high fiber content, as well as nutrient-rich cereals, granola and waffles under its Kashi brand. "I expect that (Ferrero) will preserve Kellogg brand recognition without too much dilution while also marketing a healthier and more consumer-friendly and appealing product line," Amrita Bhasin, CEO of logistics food and beverage company Sotira, said. In 2018, Ferrero bought Nestle's confectionery business for $2.8 billion, adding brands such as candy bars Butterfinger, Baby Ruth, and 100 Grand to its portfolio. In just a few years, Ferrero relaunched Butterfinger with higher-quality ingredients including peanuts, cocoa and milk and revamped packaging. The steps helped grow demand for the salted caramel bars. In 2019, Ferrero made a $1.3 billion acquisition of Kellogg's cookies, snacks and ice cream business. The Italian company revitalized these products by investing in new packaging and more marketing. In 2023, it also bought Fresystem Group and used the acquisition to grow its frozen food business and launch Nutella muffins and other baked goods. Ferrero declined to comment on the strategy for WK Kellogg. In April, WK Kellogg said it was reformulating its cereals served in schools to not include artificial dyes. Other packaged food makers such as PepsiCo, Kraft Heinz and Hershey have also started working to remove synthetic food dyes from their products, under pressure from U.S. Health Secretary Robert F. Kennedy Jr.'s Make America Healthy Again, or MAHA campaign. Analysts and industry experts noted that Ferrero has spent decades dealing with European regulators that have pushed back on additives, coloring and sugar. This could give the confectionery giant an edge dealing with Kennedy's MAHA campaign, they said. "Ferrero has been a pioneer in marketing smaller portions, which would fit in well with MAHA," Cardello said. For instance, as a founding member of the Always a Treat initiative in 2017, Ferrero committed to ensuring that half of its single-serve packs contain 200 calories or less to help consumers manage their sugar intake. As a private family-owned company, Ferrero is insulated from the pressures of quarterly earnings, giving it more flexibility to invest in long-term brand building and product innovation. Analysts said this could be critical in reshaping WK Kellogg's product lineup over the next few years. Still, MAHA could boost costs for Ferrero as it makes its expansion push in North America. "Ferrero will have to grapple with MAHA requirements across the company, not just in cereal, since much of its business is based on candy and sugary snack foods," said Sky Canaves, an analyst with market research firm Emarketer. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
New York Post
10-07-2025
- Business
- New York Post
Cereal giant WK Kellogg in $3B deal to be acquired by Ferrero Rocher owner
WK Kellogg on Thursday agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, as the cereal maker has been struggling with weakening consumer demand due to persistently high inflation. Deal making in the snacking space has picked up pace as food brands battle muted sales in the wake of price hikes owing to higher input costs and a shift in consumer preference for healthier options. Ferrero has offered WK Kellogg's shareholders $23 per share, representing a 31% premium to the stock's last close. 3 Ferrero has offered WK Kellogg's shareholders $23 per share, representing a 31% premium to the stock's last close. Getty Images Shares of the cereal maker were up 30% at $22.84 on Thursday. The deal, which is Ferrero's biggest acquisition in recent years, brings legacy brands such as Nutella, Kinder, Tic Tac, Frosted Flakes, Froot Loops and Special K under one roof. News outlets, including Reuters, reported late on Wednesday that the candy maker behind Nutella was nearing a deal to buy WK Kellogg. The transaction is expected to close in the second half of 2025. WK Kellogg was spun off from Kellanova and holds the North American cereal business of Kellogg, the original parent. Cheez-It maker Kellanova is also in the process of being acquired by candy giant Mars in a nearly $36 billion deal. 3 The deal, which is Ferrero's biggest acquisition in recent years, brings legacy brands such as Nutella, Kinder, Tic Tac, Frosted Flakes, Froot Loops and Special K under one roof. REUTERS WK Kellogg and other packaged food companies such as J.M. Smucker, Kraft Heinz and PepsiCo have flagged subdued demand due to cautious consumer spending in the US following consistent price increases by firms trying to navigate higher input costs. The Raisin Bran owner said it expects second-quarter net sales to be in the range of $610 million to $615 million, below analysts' average estimate of $653.7 million, according to data compiled by LSEG. It also projected adjusted core profit between $43 million and $48 million. Packaged food makers are also under pressure from Health Secretary Robert F. Kennedy Jr.'s Make America Healthy Again Commission to eliminate the use of synthetic dyes. 3 WK Kellogg and other packaged food companies such as J.M. Smucker, Kraft Heinz and PepsiCo have flagged subdued demand due to cautious consumer spending in the US. REUTERS The maker of Nutella hazelnut spread, Ferrero, has turned into a global group, boosted by the aggressive acquisition campaign launched by its Executive Chairman Giovanni Ferrero. In 2018, Ferrero bought Nestle's US confectionery business for $2.8 billion. The group reported revenue of 18.4 billion euros ($19.2 billion) in the financial year ending on Aug. 31 and said it had increased its investments to boost manufacturing capabilities and expand across categories.
