Latest news with #TikTokCreators
Forbes
22-05-2025
- Entertainment
- Forbes
How The TV-To-TikTok Pipeline Is Surging Viewership For Broadcasters
If there's one thing that TikTok does well, it's taking cultural moments and making them bigger. A powerful tool for extending the lifespan of TV moments, the platform has become a hub for reality TV fans to debrief, react in real-time and make meme-worthy content about the latest shows. Leveraging the reality TV-to-TikTok pipeline presents a major opportunity to build stronger fan communities and amplify key moments, with #realitytv totaling over 649.4K posts on TikTok to date. So how can you, as a broadcaster, use TikTok to boost views for reality television? TikTok as a Second-Screen Experience: The way people watch reality TV has evolved… a lot. Audiences no longer passively watch the drama unfold - they react, share and create content in real-time. TikTok has become the go-to platform for audiences to engage with shows, whether it's recording their reactions to suprising moments or cliffhangers, or revealing their unpopular opinions about the cast. Turn TV Moments into Cultural Phenomena TikTok wouldn't be TikTok without co-creation. A huge 69% of users have co-created content relating to a show or movie, showing how much potential there is to turn great TV into viral trends2. A family favorite in the world of reality competition shows, Dancing with the Stars has had a huge influx of fan-created content, with audiences recreating dances and ballroom moves that look convincingly easy when the professionals do it! Varying from epic fails to impressive reenactments, it's another way people love to have fun with their shows through TikTok. Cast-created content is not to be slept on, either. Ilona Maher, an American rugby player, used TikTok to showcase her journey with dance and femininity, drawing attention back to Dancing With The Stars, while narrating her experience as a woman in sport. Fans felt inspired by Maher's journey and what it meant for definitions of femininity - creating a stronger emotional connection and loyalty to the program. Community-Driven Engagement and Fan Theories Another interesting aspect of TikTok is 'deep dive' fan theory videos, where creators analyze characters, scenes, and plotlines within a TV series. Audiences collaborate to develop these theories, using the 'Stitch' feature to elaborate on another creator's video. This culture encourages fans to want more from their favorite shows, by watching a spin-off, or rewatching episodes. 32% of users aged 18+ say that fan theories have motivated them to subscribe to a streaming service3. It's not just reality competition and dating shows that perform well on TikTok, but live TV has seen engagement sparking from TikTok as well. Saturday Night Live consistently creates hype around upcoming guest line-ups and performances using the platform. Sharing skit clips and exclusive content keeps the show trending week after week. Take this BTS TikTok post featuring Tate McRae's appearance on the show for example: The relationship between TikTok and the television industry is one that is growing rapidly, and with its unique ability to bring long-term value to reality, competition, and live TV shows, it's only getting stronger. Embracing TikTok as a key audience engagement tool will help you create content that strengthens the community and grows your viewership more than ever.
CNET
13-05-2025
- Business
- CNET
DHgate Explained: App Surges in Popularity, but Might Not Be Helpful Against Tariffs
President Donald Trump this week signed an executive order cutting the "de minimis" tariff rate on purchases from China, a move many consumers might feel the impact of when using shopping apps like Temu or Shein, or even the new kind on the Chinese e-commerce block: DHgate. On April 16, the Chinese shopping service DHgate boasted the second-most downloaded free app on Apple's App Store, behind only OpenAI's ChatGPT. According to a report from Yahoo Finance, the previous week, it was 352nd on the same list, indicating a stratospheric rise in popularity largely attributed to popular TikTok creators advocating for the e-commerce platform as a way to buy directly from China. As of April 25, it was still the 12th most popular shopping app on the App Store. So what is DHgate precisely? It's an online shopping platform based in China that has been around since 2004. Similar in function and appearance to other popular sites like Shein and Temu, DHgate allows consumers to make purchases directly from manufacturers in China. It has gained popularity online for its selection of dupes, which are copies of popular brand-name products sold at much lower prices. According to Yahoo Finance, numerous Chinese influencers have advocated for international consumers to buy these sorts of products on platforms like DHgate. They argue that many high-end brands buy cheaply made goods from Chinese factories and then sell them with sizable mark-ups. DHgate did not respond to CNET's request for comment. The company did, however, give a statement to Yahoo in which it said it is "grateful yet remain(s) humble about this phenomenal surge in traffic." Now Playing: Should You Buy Now or Wait? Our Experts Weigh In on Tariffs 09:42 Will DHgate help you get around tariffs? While tariffs are credited with helping juice DHgate's popularity, the unfortunate reality is that it -- and apps like it -- will not help you get around Trump's new tariffs, though recent policy changes might ease the sting a little bit. China has long been a fixation of Trump's global trade agenda. The country was the primary target of tariffs and policies during his first term and has remained the biggest target on his second-term agenda, featuring a 10% universal tax on imports from all nations and higher rates for countries with trade imbalances with the US. However, the latter has largely been delayed until July. For now, China's rates remain in effect at 30%, down from 145%, until Aug. 10 as the two nations conduct trade negotiations. Before the second Trump administration, you might have been able to use sites like DHgate to get cheap goods directly from China and avoid any import taxes due to a rule known as the "de minimis exception," which stated that purchases under $800 would not be subject to tariffs or other duties. This rule, however, was done away with via an executive order from Trump. In another order this week, Trump had the de minimis rate on Chinese parcels cut to 54% from 120%, which is still sure to make those DHgate purchases a lot more expensive than they used to be. Speaking with CNET via email, Patti Brennan, CEO of Key Financial, predicted that apps like DHgate wouldn't be a permanent solution even if they did offer a way around tariffs, as the Trump administration would get wind of them eventually and could "close this loophole one way or the other."
