Latest news with #ToniBreidinger
Time of India
7 days ago
- Automotive
- Time of India
From fashion runways to racetracks, Toni Breidinger redefines what it means to be a NASCAR star
Toni Breidinger (Image Source: Getty) Toni Breidinger, a 26-year-old NASCAR Truck Series driver, is making waves in both the racing world and fashion. As a NASCAR driver, Alvarado is already a trailblazer as the first Arab-American woman in the sport. She combines her passion for racing with endorsing big brands such as Coach and Victoria's Secret, proving she can do it all. Fashion for Breidinger is a way to up her confidence and, in doing so, makes her a better racer. How fashion fuels Toni Breidinger's racing confidence Breidinger loves fashion, and it's a big part of her racing success. She believes looking good makes her feel strong on the track. 'It's a creative outlet and a way for me to express myself. The better I feel the better I'll race,' she told Her deals with Coach and 818 Tequila bring in money to fund her NASCAR Truck Series racing. These brands also bring in new fans, especially women, to the sport. Her modelling in the 2025 Sports Illustrated Swimsuit Issue pays for her racing. Unlike other drivers, she works with brands that cater to women, which is unique. This allows her to race full time with Tricon Garage in 2025 in the No. 5 Toyota Tundra. By being a little bit of style and racing all mixed together, she shows young girls that you can be yourself and still have a place in a male-dominated sport. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like DNA Discovery Reveals Truth About Native Americans Daily Sport X Undo Also Read: NASCAR ends Prime run at Pocono with 1.89M viewers, down 22% from last year's USA Network race Breaking barriers and inspiring young women Breidinger does more than racing; she is a role model to young girls. As a female in NASCAR, life is difficult, and she is showing that it can be done. She said it is always cool to meet young girls who tell her that they want to race because of her. Her collaborations with such brands as Raising Cane's and Victoria's Secret introduce new individuals to NASCAR, in particular, young women. These fans find her through her ads and start following her races. Her newest deal with Dave & Buster's dropped July 22, 2025, and shows she's connecting with all kinds of fans. 'Dave & Buster's is a place I used to go with my sister in the Bay Area,' she said, talking about good times. By being a racer and a fashion star, Breidinger is showing girls they don't have to choose one path. Her hard work and realness are changing the way people see women in motorsport. FAQs 1. Who is Toni Breidinger in NASCAR? Toni Breidinger, 26, races in the NASCAR Truck Series and is the first Arab-American woman in NASCAR. 2. How does fashion help Toni's race? Fashion makes her feel confident, which she says helps her drive better on the racetrack. 3. Which brands work with Toni Breidinger? She teams up with Coach, Victoria's Secret, 818 Tequila, Raising Cane's, and Dave & Buster's. 4. How does Toni inspire young girls? She shows girls they can race and love fashion, encouraging them in a male-heavy sport. For real-time updates, scores, and highlights, follow our live coverage of the India vs England Test match here. Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
Yahoo
30-06-2025
- Entertainment
- Yahoo
Toni Breidinger might be the only stock car racer with a 10-step skin care routine. Meet the NASCAR driver who models.
On most Saturdays, stock car racer Toni Breidinger can be found behind the wheel, outfitted in a fireproof suit and helmet as she speeds past other drivers. When she's not competing in the NASCAR Truck Series, it's a different story. You'll probably find the 25-year-old getting dolled up for a red carpet event or modeling for the likes of Victoria's Secret and Sports Illustrated Swimsuit. 'No day looks the same and no week looks the same,' the motorsports star tells me in a conversation for Yahoo's OT Diaries. 'I would honestly never call myself a model. I always call myself a race car driver, and I model on the side at times.' Not all of her peers understand her having a side hustle. 'To them, it's like, 'Why are you doing all that? That's just a distraction,'' Breidinger says. But modeling — and building up her social media profile — also helps pay the bills. 'I quite literally would not be racing without all this extra stuff that I'm doing. I mean, motorsports is expensive. It comes down to partners.' How does she juggle it all without getting burned out? As Breidinger explains below, it's all about journaling, sleep and a good skincare routine. I'm very self-aware of burnout because it is very real and it happens to a lot of people. I listen to a lot of podcasts on it, and people will give me advice about it, telling me that I can't always be working. I'm not the best at taking that advice, but it really just comes down to balance and taking little moments to do things that you like. I'm a very big advocate for journaling. I tend to be a very anxious person. So taking just a few minutes in the morning to express what I'm grateful for really helps me start off my morning right and not [feel] quite so anxious. I'm also very big into manifesting. I have so many stories about how manifesting really works. … Growing up, I always dreamed of modeling and racing … so it's kind of cool how it all worked out. It's all about attracting positive energy. I don't love to be doing nothing, so even going to the grocery store is something that makes me happy and helps to avoid burnout. On race day, my phone's always on do not disturb. I'm the type of person that when somebody texts me, I'm so accessible, I want to answer them right away. So it definitely helps me to set some boundaries with myself to not answer them and kind of be locked in and focused before a race. For me, that's a non-negotiable; it's nice to be able to have that tunnel vision focus because racing is so intense and you need to be physically and mentally there 100%. When it comes to slowing down after, I've been terrible about it, to be honest. My mind is always racing, and I'll be up until like 4 a.m. for no reason. Taking a shower when I get home is a nice little moment, but I'll just stay up for hours after that. I am because as soon as I don't get enough sleep, I automatically get sick. I'm a little bit under the weather now because I didn't pay attention to my sleep this past week. So, I definitely have to be very disciplined with it. It is tricky when you're traveling. On airplanes, the window seat is my best friend because that's my opportunity to catch up on that sleep that I'm missing out on. But before a race, I always make sure to get at least eight hours of sleep a couple of nights leading up. My Oura ring really keeps me on track because there's been times where I'm questioning if I'm actually tired or if I'm just being lazy. I'm such a workaholic that I never want to allow myself a break. So it kind of validates me: OK, yes, your body is tired, you need some rest. I feel like with motorsports, people don't realize how physical it is. You see our car, but you don't see us behind the wheel struggling, basically. So I feel like it's kind of hard for people to really [get it]. And also it's like, Oh, you're driving a car. I drive a car every day down the road to work. But it's very different in a race car. It's not easy to turn the wheel, so there's a lot going on from the physical standpoint. Then the intensity of it just makes you so much more tense, which makes it mentally draining because you're racing against 30-plus drivers and you're all on the edge. A split second of not focusing can mean that you wreck. So it's very intense. I love Pilates right now. That's been my go-to. It's so hard, but I love it. I'm shaking like five seconds into it. My skin care routine is part of unwinding. It's long, but it's nice because it gives me that time to just focus on my routine and kind of quiet my mind a little bit before I go to sleep. With racing, there's the exhaust, there's rubber, there's sweat. You're in a crusty helmet for hours on end, so the odds are against me and my skin. So I'm like, I need this 10-step routine. Some drivers, some of the guys, they'll be like, 'Oh, I don't wash my face.' I'm like, 'How is your skin OK?' If I miss one step out of my 10-step routine, my skin is trash. I've always been very interested in beauty and fashion, ever since I was younger. I do feel like it's taking more of a space in the motorsports world, particularly more in the F1 space now; I know people do their walkout outfits. I love doing that, too, though it's not quite as big in the NASCAR space. Obviously, I do get to incorporate some of my creativity in the suit and in the car and definitely in the helmet as well. But it's fun to be able to show yourself and show who you are, and I feel like fashion and makeup is such a great way of expressing yourself. So I love to take the opportunity, like showing up to the track to get some photos and show people my personality a little bit. It's hard when you're always in uniform for people to really make that connection and not just see you as a driver in another suit. I feel like it's just about expression. Also, I feel like the better I feel about myself, the better I perform. So it kind of goes hand in hand. Racing is a very humbling sport. I mean, for a lot of sports, it's [your team] vs. another team, so your odds of winning are 50%. Whereas with racing, it's you vs. 30-plus drivers. So those odds are so low and it's very humbling. Even growing up, it just taught me that when you get knocked down, you stand back up and try again. It's kind of instilled that work ethic in me. My mom for sure. Random cartoons that are on TV and [feel] nostalgic. Tom and Jerry is definitely a favorite, Pink Panther. Just like little ones that I watched when I was younger, when it felt like there were no problems in the world. Definitely junk food. I have a sweet tooth. I love to end a little meal with a sweet treat. Hi-Chews are my favorite. So many people don't know about them, and I literally force them to try it, 'cause I'm like, 'No, your life will be changed.' I love those. I'm an anxious person, so I feel like I always have random little fears. Failure would be my top one. I think I'm so competitive. But I also have a fear of losing people I love at the same time. So it's like a constant battle in my mind of putting family first or work. When somebody is a hypocrite, 'cause I'm like, how can you be hating on something that you're doing? Celsius [energy drinks] every morning. I knock them back. On my Notes app, I'll have a list of random questions that I think of throughout the day. And then I'll just take time to Google them and go on little rabbit holes. I'm a curious person. Probably my wallet. Like, that's definitely an essential. Honestly, every day is different, but if I'm feeling hype, a Sexyy Red moment. The whole wellness and diet industry kind of annoys me sometimes. There's so many extremes. You see so many different trends on TikTok and on the internet, and I just think it comes down to balance. You can't obsess over one thing and think it's going to fix everything. This is actually really random, but I'm really good at cornhole. They have it at races and I'll try it in the fan zones, and I'm just randomly good. There's been witnesses, so I'm not just saying that about myself. Before racing was in the picture, I wanted to be an artist — so, painting. I feel like that would really relax my mind and be a good hobby. I just need to take more time to do it. This conversation has been edited for length and clarity.
Hypebeast
11-06-2025
- Entertainment
- Hypebeast
Step Into Summer With Coach's NYC-Inspired Soho Sneaker
Out with the old and in with the new. The start of a new season calls for a closet refresh, switching out your winter wardrobe for suitable spring and summertime staples. Think versatile tanks and tees that transition from day to night or style-flexible silhouettes, like Coach's recently released Soho Sneaker. The summer-bound shoe adapts to any vibe, any time, whether casual versus chic or streetwear versus indie sleaze. Considering the Soho Sneaker's accompanying campaign, 'Not Just For Walking,' the silhouette's style adaptability is effortlessly emphasized. The likes of NASCAR driver Toni Breidinger, WNBA player Satou Sabally, and model Giovanna Ramos star in the campaign, directed by Colin Tilley, showcasing the different ways the shoe complements them and their tastes and how it can complement you and your closet. 1 of 5 2 of 5 3 of 5 4 of 5 5 of 5 Coach's latest edition to its footwear lineup takes inspiration from its hometown and heritage, New York City, specifically the style-soaked streets of SoHo. Built to match the hustle and bustle of NYC's fashion hub, these low-top sneakers keep up with your pace – whether you're in SoHo or beyond, all season long. The possibilities of warm-weather styling inspire the shoe's creamsicle colorways, capturing the invigorating essence of spring and summer. Choose from a pack of pastels – Violet, Vivid Green, Bluebell and Blush – to bring the perfect pop of color to your summery ensembles. @luisapiou♬ original sound – Cuteperson129 Or, if you prefer a more subdued approach to your attire, then the remaining colorways – Optic White, White, Denim/Denim, Charcoal/Black and Multi – are the best fit for you. Each option arrives with a detailed map of Manhattan alongside the shoe's rubber outsole, further celebrating Coach's NYC roots. This comfy cross-training sneaker simplifies being on the go without skimping out on style. 1 of 2 2 of 2 Check out the Soho Sneaker above and shop the silhouette today by visiting the brand's website.
Forbes
15-05-2025
- Entertainment
- Forbes
How 818 Tequila Is Setting New Standards In Modern Brand Building
Coachella might be over, but 818 Tequila's momentum sure isn't. Fresh off its third annual 818 Outpost at the festival, the brand will attend the Nashville Speedway Race on May 30. This marks its first national sports partnership, teaming up with NASCAR driver Toni Breidinger and tapping into another cohort of 21+ hip consumers, a strategy that's inherent to the brand's vision of being part of cultural, community-driven events. Since 818 launched five years ago, founder Kendall Jenner has been infusing more than her celebrity status into this venture, with a recipe that seems to be paying off: 818 has become one of the fastest-growing brands across both the tequila and overall spirits categories in the U.S., enjoying double-digit volume growth in the past year despite a market slowdown. At a time when staying relevant and authentic seems to be a hit or miss for most brands, 818 is proving successful at doing just that, shaping a lifestyle brand built for the next generation of alcohol consumers. For the third year in a row, 818 was on everyone's social media feed during Coachella following its 818 Outpost activation. The event felt like a festival in itself, with live entertainment, food and drink options and many lounging areas, curating a one-stop-shop for festival essentials. Rhode returned with its now iconic photobooth, where festival goers were gifted a mini 818 shot and lip gloss, while select brands with a similar target demographic each had their gifting booths to interact with the crowd, made up mostly of influencers. The overall space was a natural extension of 818 Tequila's universe, with many visual cues — including a vintage car — echoing the brand's identity and its founder's inspiration, a hint to Jenner's own passion for cars. Every spot was designed to drive engagement, on and offline. 'Our vision was to transport consumers into a Slim Aarons 70s' postcard', says Jenny Brown, Executive Creative Director at Calabasas Beverage Company, the parent company of 818 Tequila. This vision aligns well with the brand's essence, which seeks to mirror the nostalgia felt when looking back at cherished memories. 'When we craft how the brand comes to life visually across various moments, we really do tap into nostalgia and the specific visual identity of a place or a memory to drive an emotional connection with the consumer', shares Jenner when asked about the brand's personality and how it manifests in real life. Creative design is such a big part of the brand's strategy to build traction that all of the work is done in-house. 'We design everything with such detail, from cocktail napkins to brand assets meant for retail…it's all thought for memorable photogenic moments,' Brown explains. Style and aesthetics are clearly instrumental for brand awareness and experience. And while designing distinct visual and immersive experiences clearly benefits 818's social media reach (it is the most talked about tequila brand on TikTok despite having no official presence on the app), it has another objective tied to one of the brand's pillars: to inspire the sense of togetherness on which brand communities are built on. Besides musical festivals, the 818 Tequila College Tour has been another effective way to connect with 21+ consumers. The tour, which Jenner attends and promotes on social media, has allowed the brand to create a fun, authentic connection with consumers and bring together the college community through a relevant and approachable brand activation. Alcohol is about bringing people together and creating memorable moments, which is what these ephemeral events want to achieve. That's also why the creative team is so intertwined with the brand's marketing strategy, with Kathleen Braine, the brand's Chief Marketing Officer, sharing how every single touchpoint is thought with community in mind: 'curating moments that are magical and bringing people together is at the core of what we do. We cannot separate community from the way that we show up', she says, with Brown adding that 'every touchpoint has a specific community-driven hospitality experience in mind'. And Kendall Jenner is committed to showing up and interacting with her brand's community, more often attending pop-ups, tastings and other activations than not. In fact, it seems Jenner is influencing the brand in more ways than one. Her role as a woman entrepreneur in a male-dominated industry inspired 25-year-old motorsports driver Toni Breidinger to seek 818 as her official sponsor in NASCAR, another industry where women are heavily underrepresented. The partnership is both visually aligned from a branding perspective and strategically relevant: 'We already have an important customer base, but we are looking to scale and reach new consumers,' says Braine. As NASCAR works to attract a younger, more diverse audience, 818 is seizing the opportunity, kicking off the collaboration with a VIP experience and an after-party at the Nashville Speedway race at the end of the month. What stands out when speaking with the 818 team is the genuine intent to be a purveyor of special memories that will remain in consumers' minds long after the moment has passed. The campus tour might tap into a party-minded audience, but the brand is just as focused on elevating casual nights at home with friends and family, setting it apart from traditional spirits brands. When asked about why consumers would choose 818, Jenner responds: 'we created 818 for magical moments spent between friends and family, so I love seeing how that has come to life in different ways for our consumers over the years. 818 is so versatile - we see people doing things like making margaritas at home, sipping it neat on the couch for movie night, or drinking a fun 818 cocktail out at a restaurant with friends. We love being part of people's big celebrations like birthdays and bachelorette parties, but I also love that we are a part of their quieter relaxing moments as well.' This focus on versatility makes sense, especially as younger consumers increasingly lean towards more mindful drinking. Non-alcoholic beverages have grown +30% in the past year, with a clear mindset shift towards moderation and wellness, two values that resonate well with the 29 year-old founder. 'I've always been someone who values balance, and I think that resonates with how a lot of younger consumers approach drinking today. I think the way 818 showcases the versatility of tequila really aligns well with a deliberate consumption mindset,' Jenner tells us. Having publicly expressed her preference for staying in over late-night parties, she naturally embodies this sense of mindfulness and balance, which is being reflected into brand collaborations. Rao's Homemade x 818 Tequila collaboration Rao's Specialty Foods Earlier this year, 818 Tequila and ready-to-wear label Leset teamed up for a limited-edition collection of leisure-wear apparel, with a campaign featuring Jenner and her friends enjoying 818 cocktails and having fun while staying-in. The brand also partnered with Rao's Specialty Foods last year for a tequila version of the famous pasta alla vodka, instantly unlocking a new consumption occasion with the bonding experiences created by cooking and hosting friends over for a meal. Whether it's at home, a festival or a college bar, 818 Tequila really aims to be the go-to drink to elevate bonding moments between friends. While most tequila brands focus on craftsmanship, partying, or culture and lifestyle, 818 seems to find a balance between all three. Many will say it's easy to build a brand when you're a celebrity. It might be true, but it's certainly not a guarantee of success. In under five years, 818 Tequila has become a compelling case study in modern brand building, focusing not solely on visibility but on cultural relevance, emotional connection and strategic community-building. With a distinct vision and strong creative execution, the brand is demonstrating just how well it can elevate a quality product into a lifestyle that feels both aspirational and accessible. And in the process, Jenner has proven a savvy business leader who's involved in every part of the creative and strategic decision-making of the brand, quietly defying the assumptions that often come with celebrity-led ventures.
Newsweek
13-05-2025
- Automotive
- Newsweek
NASCAR Superstar Toni Breidinger Races Into SI Swimsuit Issue
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. NASCAR superstar stock car racer and model Toni Breidinger has made her Sports Illustrated Swimsuit Issue debut. She posed for photographer by Ben Horton at The Boca Raton in Florida, wearing a swimsuit from LATITID. Toni Breidinger, driver of the #25 VMS Toyota looks on prior to the ARCA Menards Series Tide 150 at Kansas Speedway on May 04, 2024 in Kansas City, Kansas. Toni Breidinger opens up on her... Toni Breidinger, driver of the #25 VMS Toyota looks on prior to the ARCA Menards Series Tide 150 at Kansas Speedway on May 04, 2024 in Kansas City, Kansas. Toni Breidinger opens up on her preparations ahead of her full-time NASCAR debut. More"I actually remember when I first ever got in a go-kart—it's so vivid—the pedals, the seat. I remember my heart was racing. Once I got in the go-kart, [I was] immediately hooked," Breidinger told Ananya Panchal of Sports Illustrated during her photo shoot. Toni Breidinger was photographed by Ben Horton at The Boca Raton. Swimsuit by LATITID. Toni Breidinger was photographed by Ben Horton at The Boca Raton. Swimsuit by LATITID. Ben Horton/Sports Illustrated A native of San Francisco, Breidinger has notched 27 top-10 finishes, made the podium at the ARCA Menards Series and finished in fourth place last season. This story will be updated...
