Latest news with #TonyOwens
Yahoo
2 days ago
- Business
- Yahoo
Retailers Are All-In on AI - But Disconnected Data Threatens Progress
New Amperity report finds that while 45% of retailers use AI weekly, only 11% are prepared to scale it; CDPs are the clear differentiator SEATTLE, July 29, 2025--(BUSINESS WIRE)--Amperity, the leading AI-powered customer data cloud, today released its 2025 State of AI in Retail report, a new survey highlighting how retail businesses are rapidly embracing AI, but often lack the foundational data infrastructure needed to unlock its full potential. The survey of 1,000 retail professionals across marketing, IT, data and executive leadership reveals that 45% of retailers are already using AI daily or several times per week, and 97% plan to maintain or increase their AI investment in the coming year. However, only 11% say they're fully prepared to deploy AI tools at scale. "Retailers believe in AI's potential to drive loyalty and lifetime value — but belief alone won't close the gap between ambition and execution," said Tony Owens, CEO of Amperity. "What's needed is unified, actionable customer data - regardless of where it resides. With Amperity's patented identity resolution, retailers can unify data without moving it, transforming fragmented records into complete customer profiles that fuel AI and measurable business results." Customer-Facing AI: The Missed Opportunity While 63% of retailers believe AI will improve customer loyalty and 65% expect it to increase customer lifetime value, only 43% are currently using AI in customer-facing applications such as personalization, chatbots or tailored marketing experiences. In fact, just 23% are using AI in production to resolve customer identities or prepare data for marketing use, indicating significant untapped potential in customer engagement strategies. CDPs Are Accelerating AI Maturity Retailers with a customer data cloud (CDC) aren't just slightly ahead - they're moving at a different pace entirely: 60% of CDP-equipped retailers use AI daily or several times per week (vs. 29% without a CDP) 35% use AI in production to prepare data for marketing or analytics (vs. 9% without a CDP) 22% report full AI adoption across multiple business units (vs. 10%) These retailers are also far more confident in their ability to understand and act on customer behavior, reinforcing the CDP's role as a critical enabler of enterprise AI strategy. "This survey highlights a pivotal shift in retail: AI is moving decisively from experimentation to scaled execution. Retailers are leveraging AI to deliver more adaptive, personalized customer experiences powered by high-quality, unified customer data," said Tapan Patel, research director at IDC. "Retailers who integrate AI into core workflows—across supply chain, merchandising, and engagement—are setting the new standards for customer experience in an increasingly dynamic market." Data Gaps and Technical Barriers Persist Despite high levels of optimism, the report reveals several key barriers: 58% of respondents say their customer data is fragmented or incomplete 46% cite high costs of AI tools as a top challenge 35% note limited technical expertise Only 21% are "very confident" in their ability to understand and act on customer data. Amperity helps retailers close the gap between AI ambition and execution. By unifying fragmented customer data, resolving identities with precision, and making insights accessible across the business, Amperity gives retailers the AI-ready foundation they need to move faster and compete smarter. Built for enterprise scale and privacy-conscious activation, Amperity's Customer Data Cloud turns data into a growth engine—powering personalized experiences, smarter decisions, and measurable ROI. Get the full 2025 State of AI in Retail report to learn how leading retailers are using customer data to close the gap between AI potential and business results. About Amperity Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Virgin Atlantic, Dr Martens, Wyndham Hotels & Resorts and Reckitt rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit or follow us on LinkedIn, X, Facebook and Instagram. View source version on Contacts Press Contact Andrea Mochermanpress@ +1 (206) 432-8302 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
2 days ago
- Business
- Business Wire
Retailers Are All-In on AI - But Disconnected Data Threatens Progress
SEATTLE--(BUSINESS WIRE)-- Amperity, the leading AI-powered customer data cloud, today released its 2025 State of AI in Retail report, a new survey highlighting how retail businesses are rapidly embracing AI, but often lack the foundational data infrastructure needed to unlock its full potential. "Retailers are leveraging AI to deliver more adaptive, personalized customer experiences powered by high-quality, unified customer data,' said Tapan Patel, research director at IDC. The survey of 1,000 retail professionals across marketing, IT, data and executive leadership reveals that 45% of retailers are already using AI daily or several times per week, and 97% plan to maintain or increase their AI investment in the coming year. However, only 11% say they're fully prepared to deploy AI tools at scale. 'Retailers believe in AI's potential to drive loyalty and lifetime value — but belief alone won't close the gap between ambition and execution,' said Tony Owens, CEO of Amperity. 'What's needed is unified, actionable customer data - regardless of where it resides. With Amperity's patented identity resolution, retailers can unify data without moving it, transforming fragmented records into complete customer profiles that fuel AI and measurable business results.' Customer-Facing AI: The Missed Opportunity While 63% of retailers believe AI will improve customer loyalty and 65% expect it to increase customer lifetime value, only 43% are currently using AI in customer-facing applications such as personalization, chatbots or tailored marketing experiences. In fact, just 23% are using AI in production to resolve customer identities or prepare data for marketing use, indicating significant untapped potential in customer engagement strategies. CDPs Are Accelerating AI Maturity Retailers with a customer data cloud (CDC) aren't just slightly ahead - they're moving at a different pace entirely: 60% of CDP-equipped retailers use AI daily or several times per week (vs. 29% without a CDP) 35% use AI in production to prepare data for marketing or analytics (vs. 9% without a CDP) 22% report full AI adoption across multiple business units (vs. 10%) These retailers are also far more confident in their ability to understand and act on customer behavior, reinforcing the CDP's role as a critical enabler of enterprise AI strategy. 'This survey highlights a pivotal shift in retail: AI is moving decisively from experimentation to scaled execution. Retailers are leveraging AI to deliver more adaptive, personalized customer experiences powered by high-quality, unified customer data,' said Tapan Patel, research director at IDC. 'Retailers who integrate AI into core workflows—across supply chain, merchandising, and engagement—are setting the new standards for customer experience in an increasingly dynamic market.' Data Gaps and Technical Barriers Persist Despite high levels of optimism, the report reveals several key barriers: 58% of respondents say their customer data is fragmented or incomplete 46% cite high costs of AI tools as a top challenge 35% note limited technical expertise Only 21% are 'very confident' in their ability to understand and act on customer data. Amperity helps retailers close the gap between AI ambition and execution. By unifying fragmented customer data, resolving identities with precision, and making insights accessible across the business, Amperity gives retailers the AI-ready foundation they need to move faster and compete smarter. Built for enterprise scale and privacy-conscious activation, Amperity's Customer Data Cloud turns data into a growth engine—powering personalized experiences, smarter decisions, and measurable ROI. Get the full 2025 State of AI in Retail report to learn how leading retailers are using customer data to close the gap between AI potential and business results. About Amperity Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Virgin Atlantic, Dr Martens, Wyndham Hotels & Resorts and Reckitt rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit or follow us on LinkedIn, X, Facebook and Instagram.
Yahoo
14-07-2025
- Business
- Yahoo
Amperity Appoints Grigori Melnik as Chief Product Officer
Veteran technology leader brings decades of product innovation experience to accelerate Amperity's growth and platform strategy SEATTLE, July 14, 2025--(BUSINESS WIRE)--Amperity, the AI-powered customer data cloud, today announced the appointment of Dr. Grigori Melnik as chief product officer. A seasoned product executive with more than 25 years of experience leading platform innovation across high-growth startups and global enterprises, Dr. Melnik will lead Amperity's product strategy and execution during a period of rapid growth and industry transformation. "Grigori is an exceptional product leader who blends deep technical expertise with a clear vision for customer data," said Tony Owens, CEO of Amperity. "He knows how to build platforms that define categories — and he knows how to do it at enterprise scale. His arrival marks a new chapter for Amperity as we double down on innovation and continue helping the world's largest brands turn customer data into business growth." Dr. Melnik has held leadership roles at Microsoft, Splunk, MongoDB, Tricentis, and most recently Cribl, where he expanded the company's multi-product strategy and drove significant market growth. At Splunk, he helped grow the business to over $1 billion in annual revenue while building a robust developer ecosystem. Across all his roles, he has consistently driven product transformation, scaled teams, and delivered measurable impact. "I've spent my career building tools that empower technical teams to solve hard problems efficiently," said Dr. Grigori Melnik. "Amperity is doing exactly that — tackling one of the most complex challenges in the data space with the right mix of ambition, innovation, and customer obsession. I'm incredibly excited to join this talented team and help shape the next wave of product innovation for both our company and our valued customers." Dr. Melnik holds a Ph.D. in Computer Science from the University of Calgary and continues to contribute to academic research in software engineering and automation. He also serves as a board director and strategy advisor to startups and private equity firms including Insight Partners and Warburg Pincus. With this appointment, Amperity strengthens its executive bench to support an ambitious product roadmap and its continued leadership in the customer data platform market. About Amperity Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London and Melbourne. For more information, visit or follow us on LinkedIn, X, Facebook and Instagram. View source version on Contacts Press ContactAndrea Mochermanpress@ +1 (206) 432-8302
Yahoo
30-06-2025
- Business
- Yahoo
Amperity Named a Leader in 2025 IDC MarketScape for Retail Customer Data Platforms
SEATTLE, June 30, 2025--(BUSINESS WIRE)--Amperity, the AI-powered customer data cloud, today announced that it has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Retail Customer Data Platforms 2025 Vendor Assessment (doc #US52040225, June 2025). The evaluation was based on several criteria evaluating CDP solution capabilities, including real-time personalization, generative AI and data activation, as well as company vision and strategy. "Retailers today are navigating increasingly complex data environments, with fragmented sources and rising expectations for personalized experiences," said Ornella Urso, research director at IDC. "Amperity's platform is built to address these challenges head-on, combining patented identity resolution, data governance and embedded AI capabilities to help enterprise retailers unify and activate their customer data at scale. Its focus on enabling both technical and nontechnical users through tools like AmpAI, focusing on compliance and operational flexibility, positions Amperity in the Leaders Category in this year's evaluation." Retailers like Accent Group, Brooks Running, Citizen Watch, Dr. Martens, JB Hi-Fi and SPARC Group use Amperity to power personalized customer experiences, improve engagement across channels and accelerate business growth. By unifying customer data into accurate, actionable profiles, these brands can deepen loyalty, boost marketing performance and move faster in a changing retail landscape. "It's incredibly rewarding to see our product strategy and execution recognized," said Tony Owens, CEO at Amperity. "Retailers are navigating massive change - from shifting consumer behavior to the rise of AI and growing demand for personalization. Amperity is helping brands build the data foundation to meet this moment. We believe being named a Leader by the IDC MarketScape reflects the impact we're making in unifying customer data, activating insights and turning data into business value." Amperity recently launched its Identity Resolution Agent and Chuck Data, two AI-powered innovations designed to help enterprises unify customer records at scale and accelerate time-to-insight. The Identity Resolution Agent uses machine learning to dynamically match and merge fragmented customer data, while Chuck Data is an AI assistant that lives in the terminal and enables data engineers to build customer tables, resolve identities and tag PII using natural language prompts - without manual coding or orchestration. Download a complimentary excerpt of the IDC MarketScape: Worldwide Retail Customer Data Platforms to learn more about why Amperity was recognized as a Leader. About IDC MarketScape IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. About Amperity Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU, and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit or follow us on LinkedIn, X, Facebook and Instagram. View source version on Contacts Press Contact Andrea Mochermanpress@ +1 (206) 432-8302 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
30-06-2025
- Business
- Business Wire
Amperity Named a Leader in 2025 IDC MarketScape for Retail Customer Data Platforms
SEATTLE--(BUSINESS WIRE)-- Amperity, the AI-powered customer data cloud, today announced that it has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Retail Customer Data Platforms 2025 Vendor Assessment (doc #US52040225, June 2025). The evaluation was based on several criteria evaluating CDP solution capabilities, including real-time personalization, generative AI and data activation, as well as company vision and strategy. 'Retailers today are navigating increasingly complex data environments, with fragmented sources and rising expectations for personalized experiences,' said Ornella Urso, research director at IDC. 'Amperity's platform is built to address these challenges head-on, combining patented identity resolution, data governance and embedded AI capabilities to help enterprise retailers unify and activate their customer data at scale. Its focus on enabling both technical and nontechnical users through tools like AmpAI, focusing on compliance and operational flexibility, positions Amperity in the Leaders Category in this year's evaluation.' Retailers like Accent Group, Brooks Running, Citizen Watch, Dr. Martens, JB Hi-Fi and SPARC Group use Amperity to power personalized customer experiences, improve engagement across channels and accelerate business growth. By unifying customer data into accurate, actionable profiles, these brands can deepen loyalty, boost marketing performance and move faster in a changing retail landscape. 'It's incredibly rewarding to see our product strategy and execution recognized,' said Tony Owens, CEO at Amperity. 'Retailers are navigating massive change - from shifting consumer behavior to the rise of AI and growing demand for personalization. Amperity is helping brands build the data foundation to meet this moment. We believe being named a Leader by the IDC MarketScape reflects the impact we're making in unifying customer data, activating insights and turning data into business value.' Amperity recently launched its Identity Resolution Agent and Chuck Data, two AI-powered innovations designed to help enterprises unify customer records at scale and accelerate time-to-insight. The Identity Resolution Agent uses machine learning to dynamically match and merge fragmented customer data, while Chuck Data is an AI assistant that lives in the terminal and enables data engineers to build customer tables, resolve identities and tag PII using natural language prompts - without manual coding or orchestration. Download a complimentary excerpt of the IDC MarketScape: Worldwide Retail Customer Data Platforms to learn more about why Amperity was recognized as a Leader. About IDC MarketScape IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. About Amperity Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU, and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit or follow us on LinkedIn, X, Facebook and Instagram.
