Latest news with #ToshimotoMitomo
The Mainichi
25-07-2025
- Business
- The Mainichi
Sony to take stake in Bandai Namco in anime business partnership
TOKYO (Kyodo) -- Sony Group Corp. will take a 2.5 percent stake in major Japanese toymaker Bandai Namco Holdings Inc. for 68 billion yen ($464 million) as they joined hands in the anime business, the two companies said Thursday. The Japanese tech conglomerate plans to expand anime works and products based on intellectual property copyrighted by Bandai Namco through the partnership. Bandai Namco, known for the popular anime franchise Mobile Suit Gundam, will be able to use Sony's expertise in the production and distribution of anime and other video content, they said in a release. "Through this partnership, we aim to co-create an array of content and experiences that exceed expectations and deliver Kando (emotion) to even more fans," Sony Chief Strategy Officer Toshimoto Mitomo said in the release. The two companies are also considering cooperating in other areas, such as experiential entertainment technology and related services.
Japan Today
24-07-2025
- Business
- Japan Today
Sony to take stake in Bandai Namco in anime business partnership
Sony Group Corp. will take a 2.5 percent stake in major Japanese toymaker Bandai Namco Holdings Inc. for 68 billion yen ($464 million) as they joined hands in the anime business, the two companies said Thursday. The Japanese tech conglomerate plans to expand anime works and products based on intellectual property copyrighted by Bandai Namco through the partnership. Bandai Namco, known for the popular anime franchise Mobile Suit Gundam, will be able to use Sony's expertise in the production and distribution of anime and other video content, they said in a release. "Through this partnership, we aim to co-create an array of content and experiences that exceed expectations and deliver Kando (emotion) to even more fans," Sony Chief Strategy Officer Toshimoto Mitomo said in the release. The two companies are also considering cooperating in other areas, such as experiential entertainment technology and related services. © KYODO
Yahoo
24-07-2025
- Entertainment
- Yahoo
Sony Pays $464M For Stake In ‘Pac-Man' Owner Bandai Namco
Sony Corp. has taken a small stake in Tekken and Pac-Man games giant Bandai Namco, as part of a strategic business alliance. Japan-based Sony paid 68 billion yen ($464M) for a 2.5% stake in its compatriot company, which is also the owner of the Soulcalibur, Elden Ring and Dark Rings franchises. More from Deadline Sony Pictures Television Leaning Into Creator Economy With Hire Of Digital Boss Matt Ford Sky New Zealand Buys Local Warner Bros Discovery Channels For 60 Cents 'Demon Slayer: Infinity Castle' Debut Smashes Japan Box Office Records The strategic alliance resulting from the investment will see the two companies seek to tap further into the booming global market for Japanese content and anime franchises. They will 'focus on expanding the fan community for IP such as anime and manga around the world and strengthening engagement, particularly in the anime field where rapid market growth is anticipated,' according to a statement. In an even more corporate-sounding statement, Toshimoto Mitomo, Chief Strategy Officer, Representative Corporate Executive Officer, Sony Group Corporation, said: 'The Bandai Namco Group promotes an 'IP axis strategy' that aims to maximize IP value by leveraging the appeal and worldview of IP, providing the optimal products and services at the optimal timing in the optimal regions. 'We are filled with excitement about the potential to create new entertainment by combining Sony Group's strengths and technological capabilities across various entertainment fields with Bandai Namco's IP axis strategy. Through this collaboration, we aim to connect with IP fans worldwide, co-create the future together, and realize our purpose, 'Fun for All into the Future,' and mid- to long-term vision, 'Connect with Fans.'' The announcement makes no reference to the likes of Pac-Man and Elder Scrolls, but with the likes of Fallout, The Last of Us and Twisted Metal all cutting through as TV shows in recent years, it will be interesting to see how this develops. We've reached out to Sony for of Deadline 2025 TV Cancellations: Photo Gallery Everything We Know About Season 3 Of 'Euphoria' So Far 'Wednesday' Season 2: Everything We Know About The Cast, Premiere Date & More Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
