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Why butter yellow is suddenly spreading across European fashion houses
Why butter yellow is suddenly spreading across European fashion houses

Euronews

time3 days ago

  • Entertainment
  • Euronews

Why butter yellow is suddenly spreading across European fashion houses

The appeal of butter yellow — luminous, optimistic, sunny — is undeniable. Some fashion industry leading lights are dubbing it "the new neutral", applauding its versatility and compatibility with a whole host of staples like blue denim and black. And like butter, it slips into one's repertoire with ease. At legendary London department store Selfridges, which boasts its own iconic chrome yellow brand and packaging, the new variant is across the store. 'We've seen butter yellow spread across the runway for SS25, with brands Alaia, Toteme and 16Arlington all presenting soft, pale yellow hues across various silhouettes and accessories," says Laurie Field, Selfridges Buying Manager. "We of course have been long-term advocates of the colour yellow, but the sunny shade is sometimes overlooked. Try Lemaire's fortune croissant bag, Khaite's zesty, cashmere jumper, and Posse's airy linen set.' The shade is trending at all levels from couture to high street. At Uniqlo, where British born Clare Waight Keller is the new(ish) creative director, you can find it in soft ribbed jersey polo tops, bra tops and pocketable UV protection zip jackets. Having done her time at designer brands and houses Givenchy, Chloe and Gucci, Waight Keller is bringing her prowess to one of the most powerful movers in high street retail. 'It is a whole new territory for me and leads me deep into technological and material advances, as well as overseeing the colour, silhouettes and styles," she explains. Butter yellow has even seeped into the rarefied echelons of haute couture. Australian born couturier, Tamara Ralph, made it a focus of her January collection shown in Paris. Yellow is a natural fit for the sunny antipodean designer, who's known for her dreamy, flamboyant gowns favoured by stars including Bella Hadid and Priyanka Chopra. "In my opinion, the right colour can completely transform a look and its overall feeling," says Ralph, who fashioned a gorgeous, airy off-the-shoulder taffeta gown and a crystal siren gown embellished with ostrich feather pom poms in the hue. "Butter yellow — or as I refer to it, baby yellow — brings with it an element of joy and cheerfulness, but in such a way that is still elegant and innately feminine: it is more quietly luxurious than a bright hued yellow." Butter yellow is also being championed by fine jewellery designers like Cora Sheibani, who specialises in highly artful one-off pieces. 'I am currently using lots of citrines, which my stone cutter calls Palmeira citrine," she says. "It has a beautiful deep colour that pairs so well with other stones and looks great on most people. "I have also just designed a fabulous piece with a huge round Sphalerite, which looks like the sun and is a stone I have never worked with before but am very excited about.' But where does a fad for a colour really gain momentum? Recall a famous scene in The Devil Wears Prada in which Miranda Priestly (Meryl Streep) lectures Andrea Sachs (Anne Hathaway) about the rise of cerulean blue, and high fashion's authority to declare what colours unwitting consumers will soon be wearing. 'It's not just blue, it's not turquoise, it's not lapis, it is cerulean,' says Priestly, explaining how cerulean trickled down from the runway to wind up colouring Sachs' bulky cable knit sweater. "That blue represents millions of dollars and countless jobs, and it's sort of comical how you think that you've made a choice that exempts you from the fashion industry when, in fact, you're wearing a sweater that was selected for you by the people in this room. From a pile of 'stuff'." But butter yellow isn't so much trickling down as crashing over the industry in an exuberant wave. The exact tone would have been decided upon over three years ago as dye manufacturers, trend forecasters and fabric makers decide on the colour palette of the 2025 season. Those materials will have been shown at trade fairs, including Premiere Vision in Paris, where designers chose the palette and order the fabrics that help guide the look and feel of a collection. If butter yellow or BarbieCore pink (2024) or cerulean blue is trending, there's a commercial imperative to work with that direction. Fashion only changes with a consensus shift. Early adopters help. Take Timothée Chalamet in his custom-made butter yellow suit at the Oscars, which was designed by Givenchy's new creative director, Sarah Burton. He looked fresh and playful set against the traditionalists in black tie. His appearance heralded a new chapter at Givenchy and kickstarted a mass fashion trend; since then, Rihanna, Sabrina Carpenter and Hailey Bieber have all donned butter yellow super boosting the vibe. Tempted? An easy buy is Chanel Le Vernis nail polish in Ovni. "I think that, generally, more designers and brands are embracing the use of colour," says Ralph. "And colour in unexpected hues. With yellow specifically, you often see tones of mustard, lemon and even veering into more of a cream, but butter yellow offers a fresh, new take. "The colour in and of itself stands out and is best paired with a well-tailored suit or separates or — on the opposite end of the spectrum — well-draped, billowy gowns with little or otherwise subtle embellishment that allow it to truly shine." This colour turnover is one way for the fashion industry to signal "freshness", and it's arguably the versatility of the shade that gives it its true power. 'Butter yellow is a gentle way to introduce colour to your wardrobe, the new neutral," says Field at Selfridges. "It's easy to wear and flattering for all skin tones." Once you tune in, you'll be spotting the hue everywhere. Consider it a form of everyday gold.

The Only Shoe Trends That Matter This Summer
The Only Shoe Trends That Matter This Summer

Elle

time4 days ago

  • Entertainment
  • Elle

The Only Shoe Trends That Matter This Summer

If there was ever a time of year to go barefoot, it's summer. From the pool deck to the garden, it's the best time to 'touch grass,' as the kids say. But, obviously, you'll still need Thong Sandals It isn't summer without a Toteme Leather Thong Sandals Tkees Square Toe Elle Sandal Stuart Weitzman Georgie Lacquered Leather Sandals A. Emery Hardie Leather Thong Sandal Veronica Beard Carmina Cord Wrap Sandal Jelly Shoes Break out those old fisherman jellies from the '90s. Or better yet, treat yourself to a new-and-improved rendition for 2025. Veronica Beard Maris Jelly Sandal Tory Burch Mellow Mary Jane Jelly Old Navy Jelly Lattice Ballet Flats Chloé Jelly Flat Sandals Melissa Jessie Platform Ultra Sleek Sneakers If you plan on spending your summer outside, you're in luck because the Adidas Taekwondo Mei Shoes Onitsuka Tiger Unisex Corsair Puma Speedcat OG Sneakers Rag & Bone Retro Runner Ultra Slim Sneakers Gola Tornado Zephyr Sneaker Animal Print For those of us who abide by a neutral outfit formula (i.e. jeans and a plain white tee), Simon Miller Beep Thong Wedge Aeyde Clara Snake Print Heels Adidas Samba OG Wales Bonner Mary Jane Flat Sneakers Dries Van Noten Snakeskin Print Wedge Wedges Are actually safer and easier to walk in than regular heels? We'd have to conduct a formal experiment, but it feels that way, doesn't it? Indeed, all of our style ghosts from the Alaïa Satin Wedge Tong Mules Steve Madden Haven Raffia Wedge Khaite Marion Wedge Sandal Now 50% Off Gucci Wedge Mule Dries Van Noten Dented Wedge Slide Sandal Clogs Although this one feels a bit more autumnal than expected, you should still get on board with the return of clogs. It's great to embrace the open-toe weather while you can, but it's also good to have options, and these styles provide just that. Simon Miller Haircalf Platform Bubble Clog Marni Platform Heeled Sandals Now 14% Off Chloé Jeannette Studded Leather Clogs The Row Hugo Suede Mules Ancient Greek Sandals Irini Clog Kitten Heels Society has collectively taken a stand against rolled ankles and calloused toes—or at least the fashion world has—by bringing back Mango Kitten Heel Sandals Dolce Vita Clara Wide Heels Miu Miu Bow Slingback Kitten Heel Pump Dolce Vita Kairi Jimmy Choo Knotted Sandals Why Trust ELLE Every product featured on is independently researched, tested, or editor-approved. We only recommend products that we stand behind, and the merchandise featured on our site is always driven by editorial and product testing standards, not by affiliate deals or advertising relationships. Any content created in partnership with advertisers is marked as such.

40 highstreet hero buys that nail the Toteme and Khaite mood
40 highstreet hero buys that nail the Toteme and Khaite mood

Emirates Woman

time6 days ago

  • Lifestyle
  • Emirates Woman

40 highstreet hero buys that nail the Toteme and Khaite mood

When it comes to curating a capsule wardrobe, it's more about investing in items that are timeless and built to last, and less about chasing logos that often come with a heavy price tag. With luxury fashion, what you're often paying for goes beyond the superficial eye. The subtle edge, impeccable tailoring, the way a fabric drapes–it's the small elevated details that give it the edge and make the price tag worth it. Such brands that lend this appeal include Toteme and Khaite, which provide truly timeless pieces worn and loved by the style set. The Stockholm-based and New York-based brands deliver ultra-chic wardrobe items that are aspirational and form the foundations of a modern wardrobe. View this post on Instagram A post shared by TOTEME (@toteme) Toteme, founded by Elin Kling, is the epitome of Scandinavian minimalism refined for the global modern woman. With a clean, architectural silhouette and a neutral palette that feels anything but boring, Toteme leans into a kind of cool restraint. Think: tailored wool coats, asymmetric knits, and silk separates that glide effortlessly from day to night. View this post on Instagram A post shared by @khaite_ny Meanwhile, New York-based Khaite, helmed by Catherine Holstein, brings an edgier energy to modern classics. With sculptural denim, buttery leather, and sleek knitwear, Khaite reinterprets the classics through a sensual, almost cinematic lens—strong, feminine, and wearable. Of course, these pieces come with price tags to match their craftsmanship and design pedigree. But if investing in these icons doesn't align with your budget right now and doesn't make financial sense right now, the good news is you can still channel their aesthetic. Your go-to high-street heroes are catching on—delivering budget-friendly structured basics, elevated staples, and sophisticated cuts that echo the same aesthetic without the investment-level cost. Because after all, style, at its core, is all about how you wear it and how it makes you feel. Scroll through the gallery below for 40 editor-approved highstreet buys to kick off your payday shopping: – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Instagram @toteme @khaite_ny

21 highstreet hero buys that nail the Toteme and Khaite mood
21 highstreet hero buys that nail the Toteme and Khaite mood

Emirates Woman

time26-05-2025

  • Lifestyle
  • Emirates Woman

21 highstreet hero buys that nail the Toteme and Khaite mood

When it comes to curating a capsule wardrobe, it's more about investing in items that are timeless and built to last, and less about chasing logos that often come with a heavy price tag. With luxury fashion, what you're often paying for goes beyond the superficial eye. The subtle edge, impeccable tailoring, the way a fabric drapes–it's the small elevated details that give it the edge and make the price tag worth it. Such brands that lend this appeal include Toteme and Khaite, which provide truly timeless pieces worn and loved by the style set. The Stockholm-based and New York-based brands deliver ultra-chic wardrobe items that are aspirational and form the foundations of a modern wardrobe. View this post on Instagram A post shared by TOTEME (@toteme) Toteme, founded by Elin Kling, is the epitome of Scandinavian minimalism refined for the global modern woman. With a clean, architectural silhouette and a neutral palette that feels anything but boring, Toteme leans into a kind of cool restraint. Think: tailored wool coats, asymmetric knits, and silk separates that glide effortlessly from day to night. View this post on Instagram A post shared by @khaite_ny Meanwhile, New York-based Khaite, helmed by Catherine Holstein, brings an edgier energy to modern classics. With sculptural denim, buttery leather, and sleek knitwear, Khaite reinterprets the classics through a sensual, almost cinematic lens—strong, feminine, and wearable. Of course, these pieces come with price tags to match their craftsmanship and design pedigree. But if investing in these icons doesn't align with your budget right now and doesn't make financial sense right now, the good news is you can still channel their aesthetic. Your go-to high-street heroes are catching on—delivering budget-friendly structured basics, elevated staples, and sophisticated cuts that echo the same aesthetic without the investment-level cost. Because after all, style, at its core, is all about how you wear it and how it makes you feel. Scroll through the gallery below for 21 editor-approved highstreet buys from H&M to kick off your payday shopping: – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Instagram @toteme @khaite_ny

These Are The Elevated Shorts Dominating Summer Style - And They're High Street
These Are The Elevated Shorts Dominating Summer Style - And They're High Street

Graziadaily

time21-05-2025

  • Entertainment
  • Graziadaily

These Are The Elevated Shorts Dominating Summer Style - And They're High Street

While denim shorts remain a summer classic, finding a pair that feels truly elevated and put-together has always been something of a challenge. Bermuda shorts (otherwise known as jorts) have long offered a more grown-up alternative - but for 2025, it's satin shorts that are taking over my feed. Styled with suede blazers and boots in the cooler months, and later paired with slinky camis or graphic tees as the weather warms up, there's something inherently luxe about satin, and when reimagined in short form, it feels like a natural - and effortlessly chic - fit for summer. It's worth noting that the satin trend hasn't come from nowhere. In fact, it began with Sleeper's sets that had the fashion crowd wearing what essentially was their pyjamas to brunch, and has since evolved into a legitimate day-to-evening uniform with just a change of shoes. That same relaxed sensibility has trickled down to something shorter for summer - et voila, the satin short is trending. Designers embraced it in different ways; Toteme embroidered its shorts with monochrome logos and bold colours, meanwhile, both Róhe and DÔEN took a softer approach with off-white colourways, elasticated waists and lace trimmings. Saying that, if you're not inclined to spend three figures on what is essentially the bottom half of a pyjama set, the high street has - thankfully - caught on too. H&M has a pair of slinky Silk-Blend Satin Shorts in a glorious pearly white shade that will go with everything you already have in your wardrobe. My personal favourite, though, are Abercrombie's Lace And Satin Sleep Short. Technically, these shorts are sleepwear, but styled with suede and woven ballet flats, nobody will be any wiser. ©Instagram/@ 1. Abercrombie & Fitch, Lace And Satin Sleep Short Abercrombie's satin short offering is made in a soft and breezy fabric, with lace details around the hem and elasticated drawstring waist. Style with a black boxy blazer, white t-shirt and black ballet flats for an easy summer outfit. Satin shorts look best when styled with either a matching shirt and statement gold jewellery, or with something crisp and boxy - an oversized shirt or black blazer, for example. Chunky sandals will toughen up the otherwise feminine ensemble, so opt for a trending fisherman style or classic Birkenstock. When the temperature drops in the evening, throw a knitted jumper over your shoulders and add a pair of ballet flats or mules (I've got my eye on a Gucci pair) to finish the outfit. In many ways, satin shorts feel like the natural evolution to our warm weather wardrobes, especially when you consider the satin trouser trend that dominated our Instagram feeds in spring. Denim shorts may serve a purpose, but satin shorts are great for transitioning between AM and PM and feel slightly more intentional. From Toteme and Róhe, to H&M and Abercrombie, shop our edit of the best satin shorts to invest in this summer below. 2. H&M, Silk-Blend Satin Shorts Price: $38.25 (was £44.99) If you're looking to the high street for a pair of satin shorts, H&M has a pair that is made from a cool mulberry silk and viscose blend. The shorts also have a drawstring waist that's super comfortable for tucking graphic tees and button-down shirts into. 3. Róhe, Lace-Trimmed Silk Shorts Amsterdam-based company Róhe is one to watch this season, as fashion editors are already raving. The shorts fit into the brand's mantra as an elevated basic, made with silk and complete with lace-trimmed hems. 4. Reiss, Clarissa Viscose Satin Lace Trim Shorts If you don't want a pair of satin shorts that are super light in colour, Reiss' pair come in a more versatile black, and are more likely to withstand grass and wine stains. They cinch at the waist with a handy drawstring and are relaxed towards the bottom so the shorts drape beautifully. 5. DÔEN, Iona Lace-Trimmed Silk-Satin Shorts If you see your favourite celebrity wearing a pretty floral dress this summer - we're talking Kendall Jenner, Kaia Gerber or Alexa Chung - the chances are it's probably from DÔEN. The brand that's often described as 'Californian cool' has now released a pair of lace-trimmed shorts, complete with elasticated waist, intricate floral lace and off-white colour. 6. Miss Selfridge, Satin And Lace Short Co-Ord Price: $21 (was £27.99) Perhaps you're not completely sold on the satin short trend and are just wanting to dabble your toe in it to try it out - these Miss Selfridge shorts are a good place to start. With eyelash trim lace on the hems and two side pockets, style with an oversized shirt and colourful Adidas trainers. 7. Toteme, Embroidered Silk-Twill Shorts Toteme's take on the silk shorts are - as you can imagine - inherently chic. Patterned with an enlarged version of the iconic Toteme monogram, the shorts are made from a soft silk-twill that's comfortable to head to the beach in, and then to dinner (paired with kitten heels) afterwards. 8. Free People, Bali Little Dreamer Shorts For a pop of colour in your summer wardrobe, add a pair of powder pink satin shorts. With an asymmetric hemline that gives the shorts a relaxed feel, style with a similarly boho-inspired ruched top and biker boots for the ultimate festival look. 9. Ganni, Off-White Floral Shorts Ganni's satin shorts are slightly more feminine than others on the list, with its ditsy yellow floral print that's juxtaposed with black lace trimming. Almost in a boxer style short, the waistband is elasticated and finished with Ganni branding. Main image credit: Instagram/@glameramo Gemma Lavers is a fashion commerce writer at Grazia, where she tracks down viral pieces and is as comfortable navigating the M&S new-in page as she is dissecting the latest celebrity look. When not writing, shopping or at Reformer Pilates (a cliché but she's hooked), Gemma will likely be planning her next holiday (and what she's going to wear). For a glimpse into said travels, outfit inspo and life as a journalist, follow her on Instagram or TikTok.

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