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Athletic Brewing Company Pledges $30,000 CAD for Trans Canada Trail's Great Canadian Hike Français
Athletic Brewing Company Pledges $30,000 CAD for Trans Canada Trail's Great Canadian Hike Français

Cision Canada

time16-07-2025

  • Business
  • Cision Canada

Athletic Brewing Company Pledges $30,000 CAD for Trans Canada Trail's Great Canadian Hike Français

Athletic Brewing donating $1 CAD per kilometre, up to $30,000 CAD, to Trans Canada Trail's nationwide challenge to collectively log 30,000 kilometres in 30 days OTTAWA, ON, July 16, 2025 /CNW/ - To help get Canada moving, Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, is supporting Trans Canada Trail's upcoming Great Canadian Hike campaign by pledging $1 CAD for every kilometre logged — up to 30,000 kilometres, equaling $30,000 CAD. The Great Canadian Hike is a national challenge that invites people of all ages and abilities to get active in support of Canada's nationwide trail system. From Sept. 20 to Oct. 19, people across the country will be hiking, biking, paddling and rolling on their section of the Trans Canada Trail, logging their distances towards a goal of collectively covering 30,000 kilometres, the approximate length of the Trail, in 30 days. All funds raised directly support the Trans Canada Trail, including critical projects like trail maintenance, greenway development, climate resilience efforts and accessibility upgrades. "We're proud to support Trans Canada Trail's Great Canadian Hike and this inspiring effort to get people moving and connecting with nature," says Athletic Brewing co-founder & CEO Bill Shufelt. "We believe that great brews and the great outdoors go hand in hand, and it's an honour to play a part in protecting such a meaningful resource for generations to come." Athletic Brewing has granted more than $6.3 million to support trails and outdoor spaces around the world under its Two For The Trails initiative. Inspired by co-founder Bill Shufelt's longtime love of exploring the outdoors, Two For The Trails contributes up to $2 million annually to protect and restore local trails. Prior to supporting the Great Canadian Hike, Athletic Brewing has been a supporter of Trail Care, an annual funding program offered by Trans Canada Trail. This program provides funding for community-driven initiatives that help maintain and improve trails while recognizing the vital role volunteers play in sustaining Canada's national trail system. By supporting the Great Canadian Hike, Athletic Brewing is growing its support for Trans Canada Trail to become a year-round National Trail Partner. "It is very clear that the team at Athletic Brewing has a deep-rooted passion for trails and all the benefits they bring to people and communities," says Mathieu Roy, Chief Executive Officer at Trans Canada Trail. "The team at Athletic has been a wonderful supporter of our Trail Care program and we are extremely grateful that they have extended their support to the national partnership level by supporting the Great Canadian Hike. Together, we can inspire Canada to get active, support the Trail and explore the vast beauty of our country's natural landscape." Registration and donations for the Great Canadian Hike are currently open. Anyone in Canada can register, create a team, raise funds and log their activity for free at Participants will begin logging their kilometres towards the 30,000 km collective goal on Sept. 20. About Athletic Brewing Company Athletic Brewing Company is America's largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America 1 and a top 20 U.S. brewing company 2. Its award-winning brews are available at over 75,000 retail locations in America. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at About Trans Canada Trail The Trans Canada Trail is the longest multi-use trail system in the world and it is always growing. It reaches every province and territory and connects all three of Canada's coastlines. Each section of the Trans Canada Trail is managed locally and supports different activities and community needs. Trans Canada Trail is the organization that advocates for, stewards and champions Canada's nationwide trail system. It is a registered charity that receives funding from the Government of Canada (through Parks Canada), various provincial and municipal governments, and generous donors. 2 Brewers Association Top 50 U.S. Brewing Companies of 2024 SOURCE Trans Canada Trail

Trans Canada Trail Challenges Canadians to Collectively Cover 30,000 KM in 30 Days Français
Trans Canada Trail Challenges Canadians to Collectively Cover 30,000 KM in 30 Days Français

Cision Canada

time14-07-2025

  • Health
  • Cision Canada

Trans Canada Trail Challenges Canadians to Collectively Cover 30,000 KM in 30 Days Français

The Great Canadian Hike invites participants to hike, bike, paddle or roll to raise funds for the world's longest trail system OTTAWA, ON, July 14, 2025 /CNW/ - 30,000 kilometres in 30 days. That's the ambitious goal behind an initiative being launched by Trans Canada Trail. Registration is now open for The Great Canadian Hike, a national challenge that invites people of all ages and abilities to get active in support of Canada's nationwide trail system. From Sept. 20 to Oct. 19, people across the country will be hiking, biking, paddling and rolling on their section of the Trans Canada Trail, logging their distances to collectively cover 30,000 kilometres, the approximate length of the Trail, in 30 days. How it works: All funds raised directly support the Trans Canada Trail, including critical projects like trail maintenance, greenway development, climate resilience efforts and accessibility upgrades. "Every kilometre of the Trans Canada Trail has the power to inspire and bring us together and I invite everyone to join the Great Canadian Hike to experience that power firsthand," says Mathieu Roy, Chief Executive Officer of Trans Canada Trail. "This challenge is about more than raising funds and logging kilometres, it's about forging meaningful connections with nature and our nationwide community. The Trail is a truly national, multi-generational project and when we come together to support it, we are protecting an essential part of who we are as Canadians." Why this challenge matters: Spanning nearly 30,000 kilometres and touching every province and territory, the Trans Canada Trail connects thousands of communities and reaches more than 80% of Canadians within 30 minutes of where they live. A 2023 study showed the Trail delivers significant benefits, including: $23.1 billion in economic activity $1.7 billion in public health impact $82 million in environmental benefits Canadians agree: 94% say trails are essential for accessing nature 92% use trails to support their mental health 91% value trails as a free, accessible way to stay active The Great Canadian Hike is generously supported by Athletic Brewing Company, a long-time champion for trails and access to the outdoors, and Manulife, who is committed to helping Canadians live longer, healthier, better lives in alignment with their Impact Agenda. About Trans Canada Trail The Trans Canada Trail is the longest multi-use trail system in the world and it is always growing. It reaches every province and territory and connects all three of Canada's coastlines. Each section of the Trans Canada Trail is managed locally and supports different activities and community needs. Trans Canada Trail is the organization that advocates for, stewards and champions Canada's nationwide trail system. It is a registered charity that receives funding from the Government of Canada (through Parks Canada), various provincial and municipal governments, and generous donors.

Bikes lanes coming to Station Street in Saint John
Bikes lanes coming to Station Street in Saint John

CTV News

time11-06-2025

  • General
  • CTV News

Bikes lanes coming to Station Street in Saint John

A commonly travelled Saint John street is about to undergo a 'road diet.' The city has announced plans for Station Street and City Road – stretching from Smythe Street to just east of the Stanley Street pedestrian bridge – to be reduced from a four-lane roadway to three to accommodate new bikes lanes. The three lanes of traffic will consist of two through lanes going either way, and a centre turning lane. Designated bike lanes will be present on either side of the road along the curb. 'Combined with the existing sidewalks, this redesign will create a key active transportation corridor in line with MoveSJ , Saint John's Transportation Plan,' the city said in a press release. 'This corridor is part of Saint John's section of the Trans Canada Trail , linking Harbour Passage and the Stanley Street pedestrian bridge, and further connecting the South Central Peninsula to Rockwood Park.' Saint John Bike Lanes A commonly travelled Saint John street is about to undergo a 'road diet.' (Source: City of Saint John) City studies by the Federal Highway Administration show road diets can reduces crashes anywhere from 19 to 47 per cent. Saint John has already undergone 'road diets' on a number of streets, including Metcalf and Somerset Streets, as well as Milledgeville and University Avenue. The city is committed to make 20 per cent of trips within its limits possible by using sustainable transportation methods as part of its Strategic Plan . No timeline was given for when the road transformation will begin. For more New Brunswick news, visit our dedicated provincial page.

This Sask. father-son duo built a stronger bond walking on grid roads for 3 days
This Sask. father-son duo built a stronger bond walking on grid roads for 3 days

CBC

time11-06-2025

  • CBC

This Sask. father-son duo built a stronger bond walking on grid roads for 3 days

Social Sharing Beautiful Mess is a series that mines the wisdom of parents in Saskatchewan who have experienced difficult circumstances. Alex Oehler's family has lived all over the world. The anthropology professor's work has taken him, his wife and their two sons to Scotland and Siberia, Arizona and the Arctic. But when the family moved from British Columbia to Regina during the pandemic, they were in for a big adjustment. People couldn't go inside buildings and travel was shut down, so Alex would drive his car to the grid roads that surround the city, park and just started walking, no matter the weather. "You just walk straight. You've got 95 per cent sky and five per cent ground," he said. "It's like you're floating through an incredible space. It's not even a landscape, it more of a skyscape." Alex fell in love with the wide open sky, which he said leads to a wide open mind. "I think when you're left alone on a gravel road, you have to deal with yourself. There's nothing to distract you and you really have to work through things," he said. "It's an incredible opportunity the Prairie landscape lends you." He wanted to share this opportunity with his oldest son Lars. The two wanted to challenge themselves to an adventure right from their front door. The goal was to walk all the way to Buffalo Pound Provincial Park, following the Trans Canada Trail as much as possible. By car, it's just shy of an hour. By foot, they were prepping for three days and two nights. They mapped out their route, making sure to identify water sources along the road. They tried to keep their packs as light as possible, bringing water filters, some dried food and even instant oatmeal in Ziploc bags to prevent having to pack bowls. They downloaded their favourite podcasts in advance. As they walked, they would sometimes listen to the same episode, then talk about what they'd learned. Alex said it wasn't about the conversation, it was about just being side-by-side with his son. "You're sharing your physical presence with the other person and you don't have to talk about it. You just are. You see things together, you exchange glances and you do things for each other," Alex said. He said the act of cooking or setting up camp is an act of caring for the other person. They'd check in and make sure the other was doing well, something he said meant more than words. The trip was not without its challenges. There was a farm dog that attached itself to the duo and followed them long enough they worried they'd have to turn around and walk it home. The Trans Canada Trail looked more impressive on the maps than in reality. Unlike B.C., where Crown land is plentiful, Saskatchewan is mostly a collection of private land patches stitched together. The trail would end abruptly at a farmer's property line and they'd need to detour around barbed wire fences. Finding a sheltered and safe place on public land to pitch a tent proved tricky. Alex said he thinks of each trip as a little lifespan, and sharing his life with his sons means allowing them into his weaknesses and shortcomings as a human being. "When kids are young they think of you as these people who have it figured out, but a trip like this quickly puts you in a situation where your kids realize you don't have it figured out." Alex said it leveled the playing field. They had to brainstorm together about the right thing to do in come situations. Lars said they made a wrong decision, setting up their tent under a bridge near a creek. The teen experienced the worst mosquitoe situation of his life. Aside from lessons on insect avoidance, Lars said he also learned he can do hard things and picked up skills that will stay with him. As he approaches graduation, and his time under his parents' roof wanes, he has started to reflect on those character-building trips. They are also thinking of the missed opportunities. There are many times where he chose video games over doing things with his dad. Alex said there have been many times he would have loved for his sons to join him on a project, like building a camper or fixing the roof. He regrets that while the boys were playing Minecraft, they weren't learning other valuable skills like how to work with tools. But he doesn't want to pressure them into spending time with him. "That would be totally unnatural, and I certainly wouldn't enjoy their company if I knew they were there only because I made them be there." That's why, when his sons choose to spend time with him, it means even more. He invited his sons to come along this summer when he does field work in a remote part of Northwest Territories without wi-fi, where their endurance will no doubt be tested. Ever the anthropologist, Alex is aware of a unique relationship between father and sons. He said men in North American and European cultures stereotypically measure themselves by their own strength. "As your sons grow they get stronger and you wonder when will they be stronger than you. Not just in physical strength, but endurance, mental capacities, etc." When they are figuring out a problem together, or testing their endurance and resilience in a challenging situation, Alex has watched his son surpass him. He said that experience is incredibly enriching and also humbling. In the fall, Lars will be packing his bags and moving across the country to attend university in New Brunswick. It's made him reflect on his adventures with his dad. The memories of mosquitoes have faded, replaced with feelings of gratitude and the knowledge that he has the skills to find his own path.

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