Latest news with #UAEMediaCouncil
Dubai Eye
a day ago
- Business
- Dubai Eye
UAE introduces regulations on social media advertising under new system
Individuals advertising on social media will need to follow new rules under the UAE Media Council's latest comprehensive system that aims to "build public trust, protect audiences and improve the quality of online media content". That's according to an announcement from the UAE Media Council, which said it will also offer support to content creators through a three-year exemption from permit fees. The system aims to regulate, empower and stimulate growth in the media sector and builds on the Media Regulation Law and its Executive Regulation - issued last year. The Council will also implement an age rating system to ensure children and adolescents don't see "inappropriate" content. A new policy for licencing digital news platforms is also being developed that will establish "guidelines to enhance credibility, ensure adherence to journalistic standards, and promote responsible practices within a balanced legal framework". Those who caught violating the regulations could face warnings and fines of up to Dh1 million. With penalties doubled to Dh2 million for repeated violations. Additionally, temporary closure of up to six months or permanent closure may be enforced, along with the revocation of licences or permits. "The new system transforms the way the media sector is regulated and developed, as it combines updated legislation, comprehensive media services, and policies covering various sectors to enhance efficiency and sustainable growth," highlighted Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. In addition, it emphasises resolutions on media service fees, violations and administrative penalties. The system is also prioritising Emirati talent and creative projects within the national media strategy, with fee exemptions for several media services to support local producers, writers and creatives, encouraging content that reflects national identity.
Gulf Today
a day ago
- Politics
- Gulf Today
UAE reveals 20 binding standards for media content with fines of up to Dhs2 million
The UAE Media Council has announced 20 comprehensive and binding standards for all media institutions and professionals regarding content circulated across various media platforms. These standards aim to ensure that content aligns with the country's values and supreme interests, in accordance with Media Law No. 55 of 2023 and its executive regulations. The Council stressed that all media content must demonstrate full respect for the Divine Being, Islamic beliefs, and other Abrahamic religions, and must not offend any of them in any way. It also emphasized the importance of respecting the country's system of government, national symbols, and institutions, while safeguarding the nation's supreme interests and social cohesion. Respecting the UAE's official domestic and foreign policies is a fundamental principle that the media must uphold. Consequently, the Council prohibits the publication or broadcast of any material that could harm the country's foreign relations or negatively affect its international reputation. The Council also highlighted the need to preserve cultural and civilizational heritage, respect national identity, and avoid content that threatens the unity or cohesion of society. It explicitly warned against promoting sectarian, tribal, or regional divisions, and against inciting hatred, violence, or terrorism, as well as spreading discord and animosity. Furthermore, media content must reflect the moral values of society and serve the public interest without violating societal norms. The publication of content that disrespects the legal, economic, judicial, or security systems is strictly prohibited. In line with efforts to protect personal privacy, the Council emphasized the importance of respecting individuals' privacy and avoiding any violation of personal matters. It banned the publication or dissemination of material that incites criminal behavior, including murder, rape, or the use of drugs or psychotropic substances. Content that violates public decency, offends youth, or promotes subversive ideologies is also forbidden. Publishing false news, forged documents, or falsely attributing information to individuals or entities is strictly prohibited. The Council also bans content that could harm the national currency, negatively impact the economy, or spread rumors and misinformation. Media outlets must not glorify or promote groups with political, social, ideological, or ethnic agendas hostile to the state. Careful selection of guests and participants in media programs is required to ensure adherence to professional standards and avoid compromising public policy. Regarding advertisements, the Council stated that content must respect the UAE's culture, identity, and values. Advertisements must also comply with age classifications set by the Council and safeguard children's rights, protecting them from harmful content in accordance with national laws. In cases of violations, the Council will take appropriate action, beginning with an official warning. Fines may be imposed, reaching up to Dhs 1 million. Repeat violations within one year may result in doubled fines, up to Dhs 2 million. Additional penalties may include temporary administrative closure (not exceeding six months), permanent closure, or revocation of licenses or permits—depending on the severity and impact of the violation on society and the state. Media Content Standards 1 - Respecting the Divine Entity, Islamic beliefs, monotheistic religions, and other beliefs, and not offending any of them. 2 - Respecting the State's governance system, its symbols and institutions, and the highest interests of the State and society. 3 - Respecting the State's orientation and policy at the internal and international levels. 4 - Avoiding to address to anything that might harm the State's foreign relations. 5 - Respecting the cultural and civilisational heritage and national identity of the UAE. 6 - Not to publish or circulate anything that harms national unity and social cohesion. 7 - Not to raise sectarian, regional, or tribal strife, not to incite violence, hatred, and terrorist acts, and not to incite hatred and spread a spirit of discord in society. 8 - Not to offend the prevailing values in society and observing the requirements of the public interest. 9 - Not to offend the legal, economic, judicial and security system in the UAE. 10 - Respecting the rules of privacy and everything related to the private lives of individuals. 11 - Not to publish or circulate anything that might incite the commission of crimes or encourage murder, rape, or the use of drugs or psychotropic substances. 12 - Not to publish, broadcast, or circulate phrases, pictures, drawings, or opinions that violate public morals, offend young people, or call for embracing or promoting subversive ideas. 13 - Not to publish, broadcast, or circulate false news, forged papers, or those incorrectly attributed to entities or persons. 14 - Not to publish, broadcast or circulate anything that might harm the national currency or the economic situation in the State. 15 - Not to spread rumours and misleading news. 16 - Not to glorify groups with destructive political, ethnic, economic, ideological, or social tendencies that are adverse to the UAE or that serve their own interests. 17 - Select appropriate individuals when hosting or accepting contributions thereof in the media. 18 - The content of the advertisement shall respect the culture, identity, and values of the UAE. 19 - Take into account the Age Rating System of artistic works approved by the UAE Media Council. 20 - Respect children rights in accordance with the legislation applicable within the UAE. As per the decree, all media individuals and institutions operating in the UAE are required to comply with the national standards for media content. Violating the provisions of this decree-law may lead to administrative fines, closure of the media institution or cancellation of the media licence/permit.
Gulf Today
2 days ago
- Business
- Gulf Today
UAE plans 3-year fee exemption for content creators, age rating system for media content
The UAE Media Council launched a comprehensive system to regulate, empower, and stimulate growth in the media sector. This initiative builds upon the transformative journey initiated with the Council's establishment in February 2023 and the subsequent issuance of the Media Regulation Law and its Executive Regulation. The announcement was made during a press conference, held on Thursday at Creators HQ in Emirates Towers, Dubai, in the presence of Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, and Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector at the UAE Media Council. Mohammed Saeed Al Shehhi emphasised the Council's ongoing commitment to launching a new media system that embodies the UAE leadership's vision for a modern and integrated media landscape. This system aims to drive a transformative shift in the development of the UAE's media sector, ensuring its continued regional and global leadership, as envisioned by the UAE's leadership. Al Shehhi stated, "The new system transforms the way the media sector is regulated and developed, as it combines updated legislation, comprehensive media services, and policies covering various sectors to enhance efficiency and sustainable growth.' Al Shehhi highlighted the Media Regulation Law and its Executive Regulation as a milestone for a new era of competitiveness and leadership for the UAE media sector. As the first media law issued in over 40 years, it establishes a solid foundation for a future-proof media landscape, addressing advancements in digital media, artificial intelligence, gaming, on-demand broadcasting, and other evolving fields. He added, "This system was developed over two years, through close collaboration with federal and local entities, media organisations, content creators, and international experts, reflecting a belief in partnership-based legislation grounded in practical application. This approach ensures responsiveness to change, empowers talent, fosters innovation, and attracts investment.' Furthermore, Al Shehhi noted that the new media system goes beyond establishing frameworks, focusing on content as the core of the industry. "We ensured that it incorporates clear standards for responsible, balanced content that respects values and identity while promoting creativity and impact," he said, emphasising the importance of creative individuals as the foundation of effective media. Al Shehhi concluded, "The goal is to empower the media sector to become a driving force for development and a vital economic engine contributing to the national GDP and enhancing the UAE's regional and global competitiveness. The new system aims to unlock potential, stimulate investment, and empower content creators through a flexible environment, streamlined procedures, incentivising exemptions, and strategic partnerships at both local and international levels." Maitha Al Suwaidi stated that the UAE Media Council is spearheading a transformation of the national media landscape, achieved through a comprehensive legislative roadmap designed to modernise the sector's regulatory framework and create a flexible, contemporary environment. She noted that this environment will both keep pace with global media trends and foster a more impactful and sustainable media industry. Al Suwaidi explained that this roadmap goes beyond traditional legal frameworks, as it includes not only the Media Regulation Law and its Executive Regulation but also a series of policies and regulatory decisions reflecting a deep understanding of the challenges and opportunities presented by new media, with the aim of enhancing media practices to ensure they align with the UAE's core values. A key element of this system is a new resolution regulating social media advertising by individuals. This measure aims to build public trust, protect audiences, and improve the quality of online media content. "It also offers concrete support to content creators through a three-year exemption from permit fees," she stated. Furthermore, Al Suwaidi stated that the Council is implementing a comprehensive age rating system for media content to safeguard children and adolescents from inappropriate material, particularly crucial given the rise in digital content consumption. She also noted a new policy for licensing digital news platforms is also being developed, to establish clear professional and regulatory guidelines to enhance credibility, ensure adherence to journalistic standards, and promote responsible practices within a balanced legal framework. Regarding regulations, Al Suwaidi highlighted the adoption of the Cabinet's resolution on media service fees and the resolution on violations and administrative penalties, representing a significant step towards a unified, flexible, and transparent media services system. This user-friendly system aligns with the UAE government's vision for proactive and integrated digital services, streamlining processes for media organisations and content creators within a growth-oriented regulatory environment. She emphasised that the local content empowerment policy is central to this system, prioritising Emirati talent and creative projects within the national media strategy, with fee exemptions for several media services to support local producers, writers, and creatives, and encourage content that reflects national identity and elevates the quality of the media message. In conclusion, Al Suwaidi stated that this new legislative system represents a pivotal moment in the development of a modern Emirati media landscape founded on transparency, professionalism, and quality. It provides media organisations and content creators with a robust regulatory structure that enhances their production capabilities and unlocks opportunities for growth and global competitiveness. WAM
TAG 91.1
2 days ago
- Business
- TAG 91.1
UAE introduces regulations on social media advertising under new system
Individuals advertising on social media will need to follow new rules under the UAE Media Council's latest comprehensive system that aims to "build public trust, protect audiences and improve the quality of online media content". That's according to an announcement from the UAE Media Council, which said it will also offer support to content creators through a three-year exemption from permit fees. The system aims to regulate, empower and stimulate growth in the media sector and builds on the Media Regulation Law and its Executive Regulation - issued last year. The Council will also implement an age rating system to ensure children and adolescents don't see "inappropriate" content. A new policy for licencing digital news platforms is also being developed that will establish "guidelines to enhance credibility, ensure adherence to journalistic standards, and promote responsible practices within a balanced legal framework". Those who caught violating the regulations could face warnings and fines of up to Dh1 million. With penalties doubled to Dh2 million for repeated violations. Additionally, temporary closure of up to six months or permanent closure may be enforced, along with the revocation of licences or permits. "The new system transforms the way the media sector is regulated and developed, as it combines updated legislation, comprehensive media services, and policies covering various sectors to enhance efficiency and sustainable growth," highlighted Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. In addition, it emphasises resolutions on media service fees, violations and administrative penalties. The system is also prioritising Emirati talent and creative projects within the national media strategy, with fee exemptions for several media services to support local producers, writers and creatives, encouraging content that reflects national identity.
Express Tribune
3 days ago
- Business
- Express Tribune
UAE to launch media age rating system to protect children
UAE to roll out media age rating system to protect children from harmful content, the Media Council announced Thursday. PHOTO: PIXABAY Listen to article The United Arab Emirates will implement a comprehensive age rating system for media content, aimed at shielding children and adolescents from inappropriate material, the UAE Media Council announced on Thursday. The initiative, which comes amid a surge in digital content consumption, is part of a broader framework launched to regulate and develop the media sector. While the council has not yet specified a timeline for the rollout, officials emphasise its critical importance in a fast-evolving digital landscape. Speaking at the launch, Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector at the UAE Media Council, said the new age classification system builds on existing regulations covering films, video games, comics, and printed material. The expansion will now encompass a broader spectrum of digital and on-demand content. 'This system is crucial given the rise in digital content consumption,' Al Suwaidi said. 'It is designed to safeguard young audiences while creating a more robust and responsible media environment.' The system forms a central part of the UAE's recently introduced Media Regulation Law, hailed as the first comprehensive media legislation in over four decades. Mohammed Al Shehhi, Secretary-General of the UAE Media Council, described the law as a transformative milestone that lays a solid foundation for a future-proof media sector. Developed over two years through collaboration with federal and local agencies, media organisations, creators, and international experts, the new regulatory framework is designed to be dynamic and adaptable to technological changes, including developments in artificial intelligence, gaming, and digital broadcasting. A new resolution regulating social media advertising by individuals, aimed at enhancing transparency, building public trust, and improving the quality of digital content. Three-year permit fee exemptions for social media content creators, offering tangible support to the creator economy. A local content empowerment policy that prioritises Emirati talent and projects, encouraging media that reflects national identity and culture. Fee exemptions for select media services, aimed at supporting local producers, writers, and creatives. Al Suwaidi stressed that empowering national content is a cornerstone of the new strategy. 'We aim to create an enabling environment that nurtures creativity, supports local production, and positions the UAE as a competitive media hub regionally and globally.' The UAE Media Council says the initiative aligns with national goals to make the media sector a vital contributor to the economy, supporting GDP growth, attracting investment, and stimulating innovation. By introducing streamlined procedures, strategic partnerships, and incentivised exemptions, the system aims to unlock the full potential of the media landscape while ensuring content safety and cultural integrity. 'This is not just a regulatory shift,' said Al Shehhi, 'it's a strategic transformation that positions media as a key pillar in the UAE's sustainable development.'
