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Rough ride: how Uber quietly took more of your fare with its algorithm change
Rough ride: how Uber quietly took more of your fare with its algorithm change

The Guardian

time11 hours ago

  • Business
  • The Guardian

Rough ride: how Uber quietly took more of your fare with its algorithm change

More than a decade after being one of 19 Uber drivers who took the company to court in 2015, Abdurzak Hadi continues to drive for – and fight with – the ride hailing app. The group won their claim confirming their entitlement to the legal minimum wage – but the Silicon Valley company's insistence that its drivers were self-employed contractors meant the case went all the way to the supreme court. In 2021, Hadi and friends won there too. If that sounds as if the British legal system left the former Somalian refugee in the driving seat, he argues that life for Uber workers is now as precarious as ever. On Thursday, academics at the University of Oxford – in conjunction with the non-profit gig worker organisation Worker Info Exchange (WIE) – launched a report analysing a mass of data relating to 1.5m trips provided by 258 UK Uber drivers, who had used privacy legislation to extract their personal data from the ride hailing app. The study gave a rare opportunity to study the workings of Uber's technology and produced some eye-catching findings. It found that many Uber drivers have earned 'substantially less' an hour since the ride hailing app introduced a 'dynamic pricing' algorithm in 2023, which is said to adjust trip prices in real time based on a number of factors. These include time, distance, the number of available drivers in the area, the passenger demand, traffic and the weather. The paper found that these earnings drops coincided with the company taking a significantly higher share of fares. The study unearthed further data suggesting that drivers such as Hadi are experiencing less and less control over their working lives. They described their days as being controlled by increasingly sophisticated pieces of computer code, which left them unclear how much Uber would take in fees on discrete jobs. '[The old system] was clear, transparent,' Hadi told the Guardian and ITV News. 'You can calculate, you can see. Say, for example here it says about eight miles, so I know eight miles plus how long it took me, plus the starting fare, minus Uber's fee, which is 20%. Even when they increased it to 25%, I would exactly know how much. Exactly.' The new system has resulted in Uber taking a variable cut, or 'take rate', of 29% of a fare on average, rising to more than 50% in some cases, the University of Oxford researchers found. The paper also found that Uber's take rate increased on higher value rides – something the company has denied. The 29% figure appears to chime with disclosures within Uber's latest quarterly results figures, which show that the company made $1.2bn of income from its operations (about £887m) in the first three months of this year. Meanwhile, the WIE estimates that UK Uber drivers lost out on $1.6bn in pay as a result of Uber increasing its share of the fare, during the 12 months to March 2025. Uber said the UK take rate and lost earnings figures are inaccurate, and that its take rate had remained 'steady' at 25%. The company added: 'The Uber app reviews real-time information to provide the best price to appeal to the drivers in the area, helping to minimise waiting times for customers and maximise earnings. Drivers are shown their earnings for the trip before they decide whether to accept.' But as Uber grows more confident in its calculations, those transporting passengers say they are becoming less so. A driver's livelihood depends on their ability to guess what kinds of trips they will get at particular times and places, and how much those trips will pay. However, the University of Oxford study stated that 'drivers frequently complained about the unpredictability of pay post-dynamic pricing'. The paper continued: 'Any tacit knowledge drivers have built up over years about how much pay a given trip is likely to yield may no longer help them … the predictability of pay drastically changed after dynamic pricing was introduced.' An company spokesperson said: 'Uber drivers in the UK took home over £1bn in earnings between January and March of this year, which is up on the year before. Drivers choose to drive with Uber because we offer total flexibility on when they work and provide full transparency over the trips they accept. 'All drivers receive a weekly summary of their earnings, which includes a clear breakdown of what Uber and the driver received from trips. We are proud that thousands of drivers continue to make the positive choice to work on Uber as passenger demand and trips continue to grow.'

Many UK Uber drivers earning far less an hour under dynamic pricing, study finds
Many UK Uber drivers earning far less an hour under dynamic pricing, study finds

The Guardian

time21 hours ago

  • Business
  • The Guardian

Many UK Uber drivers earning far less an hour under dynamic pricing, study finds

Many Uber drivers are earning 'substantially less' an hour since the ride hailing app introduced a 'dynamic pricing' algorithm in 2023 that coincided with the company taking a significantly higher share of fares, research has revealed. The findings are in a study released on Thursday by academics at the University of Oxford. They analysed data provided by 258 UK Uber drivers responsible for 1.5m trips. Having initially taken a fixed 20% cut of the UK fares charged, which subsequently rose to 25%, Uber introduced dynamic pricing in 2023, an algorithm that variably sets pay for drivers and fares for passengers. It is a later iteration of Uber's 'surge pricing' that increased fares during periods of peak demand. Uber is now claiming a cut, or 'take rate', of 29% of a fare, rising to more than 50% in some cases, the researchers found. Unions criticised the move when it was made in 2023, claiming there was no transparency and that the technology 'could push down working conditions by targeting drivers based on their willingness and ability to accept lower fares'. The Oxford research said: 'Post-dynamic pricing, Uber's passengers now pay higher prices, but the drivers are not better off.' The paper, which was published in partnership with the non-profit gig worker organisation Worker Info Exchange (WIE), concluded: 'Our findings suggest that post-dynamic pricing, many aspects of Uber drivers' jobs have gotten worse. Average pay per hour on the app is stagnant, and is lower in real terms in the year following the introduction of dynamic pricing. 'Uber's median take rate per driver has increased from 25% to 29%, and on some trips the take rate is over 50%. Furthermore, the higher take rates are concentrated among higher-fare trips, which explains how Uber can extract an additional 38% [income] from its driver's labour on average … Many drivers are earning substantially less per hour.' The findings follow a series of controversies to have engulfed the technology firm, including a 2021 UK supreme court ruling that Uber drivers are entitled to the minimum wage and paid holidays, as well as the 2022 release of the Uber files, a global investigation that revealed how the company duped police and regulators, and secretly lobbied governments across the world. After the release of the Uber files, Jill Hazelbaker, Uber's senior vice-president of public affairs, said: 'We have not and will not make excuses for past behaviour that is clearly not in line with our present values. Instead, we ask the public to judge us by what we've done over the last five years and what we will do in the years to come.' The Oxford research added that drivers' average hourly pay was £29.46, using an Uber definition, or £15.98 if counting waiting time when they made themselves available to pick up passengers. Neither average takes into account costs including vehicle maintenance, insurance or fuel. Sign up to Business Today Get set for the working day – we'll point you to all the business news and analysis you need every morning after newsletter promotion Uber said it did 'not recognise the figures in this report', adding: 'Every driver is guaranteed to earn at least the national living wage.' One interviewee in the study said it was only when passengers volunteered the fares they paid in conversations with drivers that 'you discover they [Uber] are robbing us and the customer'. An Uber spokesperson said: 'Uber drivers in the UK took home over £1bn in earnings between January and March of this year, which is up on the year before. Drivers choose to drive with Uber because we offer total flexibility on when they work and provide full transparency over the trips they accept. 'All drivers receive a weekly summary of their earnings, which includes a clear breakdown of what Uber and the driver received from trips. We are proud that thousands of drivers continue to make the positive choice to work on Uber as passenger demand and trips continue to grow.'

Uber CEO tells Riyadh-based forum AV cars to be seen in Saudi Arabia this year
Uber CEO tells Riyadh-based forum AV cars to be seen in Saudi Arabia this year

Arab News

time13-05-2025

  • Automotive
  • Arab News

Uber CEO tells Riyadh-based forum AV cars to be seen in Saudi Arabia this year

RIYADH: The CEO of Uber announced Tuesday that autonomous vehicles will soon be seen in Saudi Arabia. 'You will see autonomous vehicles in Saudi Arabia this year', CEO Dara Khosrowshahi told a panel at the Saudi-US Investment Forum on Tuesday. 'It's something that we are very focused on.' He said the vehicles would provide a much safer environment both for the passengers and other road users. 'Autonomous holds incredible potential for us,' he added. 'First of all, it represents a safer street, as the autonomous driver isn't distracted, isn't going be texting while they're driving, etc. And it's a driver that continues to learn from all the experience of all the miles driven all over all over the world.' 'Ultimately, autonomous will not only be safer, but will also be a cheaper form of transportation.' 'We are now working with 18 autonomous partners... to make sure that autonomous technology are introduced in a safe matter.' He also discussed how the Kingdom represented one of Uber's top growing markets. 'First of all, the Kingdom represents one of our top growing markets,' he added. He said there were 140,000 drivers who were now Saudi nationals on the platform, 4 million riders, and he said they operated in 20 cities across the Kingdom. On the competition with other transport services he added: 'Uber and public transit really do complement each other. There's a perception that to some extent Uber competes with public transit, but actually our top competitor is personal car ownership and what we see in cities that have a strong public transit infrastructure, we see people using their cars less and Uber becomes a first mile and last mile solution to public transits.' 'So, for example, with the Riyadh Metro system… we offer discounted rides for first mile and last mile ... what we're trying to then build is a lifestyle that essentially complements public transit.' This session on Saudi Arabia's GIGA projects, an in-depth conversation on the next chapter of national transformation, was moderated by Arab News Editor-in-Chief Faisal J. Abbas. Saudi Arabia has committed itself to an abundance of giga projects as part of Vision 2030 in the Kingdom's ongoing modernization. One such project is Diriyah, the birthplace of Saudi Arabia. Jerry Inzerillo, CEO of Diriyah company, spoke on preserving the Kingdom's history, and the ancestral home of Al-Saud, the center of cultural heritage and diplomacy, Celebrating that the project was running to schedule and on budget, he added: 'We just welcomed to the UNESCO World Heritage site this week our three millionth visitor. We have 45,000 workers on their job now. We are very honored and pleased to say that right now we're doing business with 83 American companies.' Michael Dyke, CEO of the New Murabba Development Project, a vast cube-shaped building in Riyadh forming another part of the Vision 2030 project, said it would be one of the world's iconic buildings and landmarks. Dyke said the New Murabba in Riyadh, which is home to the Mukaab structure, would span 2 million square meters of floor space. 'It is one of the greatest, largest structures ever known,' Dyke said. Drawing a comparison in size to entertainment MSG Sphere in Las Vegas, that seats almost 18,000 people, Dyke said the Mukaab would be 22 times larger. 'So when people enter the Mukaab, they will enter another world, there will be holograms and there will be strong AI driving through the whole of the facility.' 'The Mukaab will come on line in 2030 onwards, when people come to Riyadh they will see something new, something different. It would be another fantastic place that will complement the amazing projects already happening in the Kingdom.' Another massive project being created as part of the Kingdom's development is NEOM – a vast city on the Red Sea coast. Rayan Fayez, Deputy CEO of NEOM, said the 26,500 square kilometer project would be the size of Massachusetts. 'Building a city and a region of this scale, requires significant infrastructure,' Fayez said. 'When we talk about some of the themes that we are spending our time and effort on, infrastructure is a big one. So whether its digital infrastructure, 500 kilometers of fiber has already been laid, a data center being built, power and utility infrastructure already have solar, and wind farms up. In addition to 194 kilometers of water pipeline, food infrastructure, greenhouse is being developed because NEOM is not just a real-estate development initiative, it's an economy building.' 'It's an 8.4 billion investment, a joint venture between Neom Aqua Power and Air products, which is, of course, a US company with a significant investment coming into Neom, developing what will become Green Hydrogen Project.' John Pagano, CEO of Red Sea Global, in terms of investment opportunities he said they ere with numbers American companies and hospitality brands, including Marriot, Hayat and Hilton.

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