Latest news with #VIEVE
Glasgow Times
3 days ago
- Business
- Glasgow Times
Glasgow's Jamie Genevieve hints at secret new chapter ahead
The Glasgow-born make-up artist and founder of the cult-favourite vegan and cruelty-free cosmetics brand VIEVE shared a photo on social media featuring packed suitcases and moving boxes, prompting speculation that a big relocation could be on the cards. One intrigued follower commented: "Oh?!? Did I miss some chapters?!" Jamie, who began her career working on the Estée Lauder counter at Debenhams in Glasgow, launched VIEVE in 2020. We reported back in March that she earned a spot on The Sunday Times' inaugural Beauty Rich List, ranking among the top 30 wealthiest entrepreneurs in the hair, beauty, and make-up industry. READ MORE: Glasgow make-up artist named in Sunday Times Rich List VIEVE made headlines again last December with the opening of its first brick-and-mortar pop-up in Glasgow's Buchanan Galleries, where fans could shop best-selling products such as Skin Nova, Modern Mascara, Sunset Blush Balm, Lip Dew, and the newly launched Skin Nova Complexion Balm. The Glasgow Times spoke to Kathy Murdoch, Centre Director at Buchanan Galleries at the time of the store's opening. She said: "VIEVE is one of the most frequently requested brands by our guests, so we're really excited to be welcoming them to our retailer line-up this year, just in time for Christmas. "There is already a real buzz about VIEVE returning to its hometown with a new pop-up, providing an opportunity for visitors to explore their fantastic beauty collection. "It's going to be well worth the wait for our guests." READ MORE: Cult makeup brand VIEVE opens pop-up store in Glasgow The store also offers personalised advice and make-up services from in-store artists, making it a must-visit destination for beauty enthusiasts. While Jamie hasn't revealed any concrete details about what's next, her cryptic post has fans eagerly watching her social channels for more clues..
Scottish Sun
28-04-2025
- Entertainment
- Scottish Sun
I'm a makeup artist – my ‘go bag' and simple 4-minute routine is a must for anyone with toddlers
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A CELEBRITY makeup artist has revealed her simple four-minute routine that will be a saviour to toddler mums. Jamie Genevieve, 31, owns a multi-million pound makeup brand - VIEVE - and has painted the faces of celebs including Drew Barrymore. Sign up for Scottish Sun newsletter Sign up 3 Jamie Genevieve shared her four-minute makeup tutorial Credit: Jamie Genevieve 3 Jamie hails her quick routine as 'toddler mum makeup' Credit: Jamie Genevieve Ever since she shot to fame on social media, the cosmetics queen - real name Jamie Grant - has shared her top cosmetics tips with her army of followers.. The Glasgow influencer has amassed 985,000 subscribers on YouTube and 1.3million Instagram followers over the years. Since having her daughter Romy almost two years ago, she's admitted that her own self-care time has become more limited. In a recent video, she revealed the "toddler mum makeup" routine she swears by - and other parents are loving it. She joked: "All the people that said 'good luck getting your makeup done when you've got a toddler', you were right. But I figured it out. "I've got a makeup bag, it's called my Go Bag, and I have figured out a makeup that takes like four minutes and it's really nice. "I'm going to cheat today because Romy's not here, but just know that when I do this makeup, I'm usually wrestling my daughter from stealing all my things. "I remember doing makeup with Romy in her carrier, a tiny wee baby, a sleeping baby. And I was like, look at me. Yeah, obviously it was f***ing easy [then]." Jamie started off with a pricey £135 BIOEFFECT EGF serum which she hailed as "absolutely bonkers" for how good it is, although we're sure a cheaper alternative would suffice. For foundation, she then "keeps it really light" with her own-brand Skin Nova Complexion Balm mixed in with serum. I'm a 34-year-old mum and tried the unrecognisable make-up trend - people say I look like a new person "It turns into this kind of watery tint, but it is so good", she says. "It is so sheer, which makes it really easy. Just fresh and nice and it feels obviously like skincare." Next, she adds concealer to "wherever she needs it" for some extra coverage before patting on cream bronzer to give her face some dimension and a blush balm to "add radiance to her cheeks". She adds: "I bring it right up, like really close to under my eyes and it hides eye bags." Jamie then adds her Nova Glow Liquid Light highlighter before turning her attention to her eyebrows with a Benefit brow pencil to "sketch in" the missing parts at the end and a brow gel to set them in place. She continues: "And then I've just been wearing mascara and because I don't have any other eye makeup on, I just do a really nice coat that gets them looking long and dark, but not massive." Nearing the end of her routine, Jamie then adds some lip balm and liner. She says: "It's not fussy at all, is it? It's just really nice. "I really do think it's all in the cheeks and the lips. And a little bit of setting spray. "No matter how much makeup you're wearing, setting spray makes all the difference. "And then sometimes a powder, sometimes I don't. If you love powder or you're oily, go for it. "If you're not, leave it. But that's the makeup. So fast and easy. It looks really lovely." "This is my toddler mum makeup. I hope it helps the toddler mum in need. "I love doing this makeup at the weekends, especially when we're out doing activities and things and we're getting family photos because I do like having something on, but I'm not really arsed about it being glam." Toddler mums react Jamie's makeup tutorial racked up more than 490,000 views. One mum gushed: "This look effortless and stunning!!" A second wrote: "I've recently discovered the go bag too! Simple stuff but I know what I'm grabbing." 3 Jamie Genevieve is a famous makeup artist from Glasgow Credit: GETTY A third added: "As a mum of 3 children one being 4 this is EVERYTHING! Thank you on behalf of all mums. I'm getting up 4 mins early." And a fourth said: "Not even a mum and I'm stealing these tips for quick and easy work makeup!" Other mums shared their own tips for getting ready with a toddler around. One said: "I used to give my daughter a make up bag with empty products in it and that uses to help haha." Meanwhile, another revealed: "I give my daughter a mirror and clean makeup brush and boom we do it together. I'm able to do make face." Jamie was working on a beauty counter at Debenhams in Glasgow when she started posting on Instagram and YouTube. She eventually quit her shop job to focus on her social media channels full time and travels the world promoting herself and her products. Taking her success to the next level, Jamie sold a minority stake in her beauty brand Vieve for £5.5 million. Only founded in 2020, the cosmetics line promotes veganism and cruelty-free products.
The Sun
28-04-2025
- Entertainment
- The Sun
I'm a makeup artist – my ‘go bag' and simple 4-minute routine is a must for anyone with toddlers
A CELEBRITY makeup artist has revealed her simple four-minute routine that will be a saviour to toddler mums. Jamie Genevieve, 31, owns a multi-million pound makeup brand - VIEVE - and has painted the faces of celebs including Drew Barrymore. 3 3 Ever since she shot to fame on social media, the cosmetics queen - real name Jamie Grant - has shared her top cosmetics tips with her army of followers.. The Glasgow influencer has amassed 985,000 subscribers on YouTube and 1.3million Instagram followers over the years. Since having her daughter Romy almost two years ago, she's admitted that her own self-care time has become more limited. In a recent video, she revealed the "toddler mum makeup" routine she swears by - and other parents are loving it. She joked: "All the people that said 'good luck getting your makeup done when you've got a toddler', you were right. But I figured it out. "I've got a makeup bag, it's called my Go Bag, and I have figured out a makeup that takes like four minutes and it's really nice. "I'm going to cheat today because Romy's not here, but just know that when I do this makeup, I'm usually wrestling my daughter from stealing all my things. "I remember doing makeup with Romy in her carrier, a tiny wee baby, a sleeping baby. And I was like, look at me. Yeah, obviously it was f***ing easy [then]." Jamie started off with a pricey £135 BIOEFFECT EGF serum which she hailed as "absolutely bonkers" for how good it is, although we're sure a cheaper alternative would suffice. For foundation, she then "keeps it really light" with her own-brand Skin Nova Complexion Balm mixed in with serum. I'm a 34-year-old mum and tried the unrecognisable make-up trend - people say I look like a new person "It turns into this kind of watery tint, but it is so good", she says. "It is so sheer, which makes it really easy. Just fresh and nice and it feels obviously like skincare." Next, she adds concealer to "wherever she needs it" for some extra coverage before patting on cream bronzer to give her face some dimension and a blush balm to "add radiance to her cheeks". She adds: "I bring it right up, like really close to under my eyes and it hides eye bags." Jamie then adds her Nova Glow Liquid Light highlighter before turning her attention to her eyebrows with a Benefit brow pencil to "sketch in" the missing parts at the end and a brow gel to set them in place. She continues: "And then I've just been wearing mascara and because I don't have any other eye makeup on, I just do a really nice coat that gets them looking long and dark, but not massive." Nearing the end of her routine, Jamie then adds some lip balm and liner. She says: "It's not fussy at all, is it? It's just really nice. "I really do think it's all in the cheeks and the lips. And a little bit of setting spray. "No matter how much makeup you're wearing, setting spray makes all the difference. "And then sometimes a powder, sometimes I don't. If you love powder or you're oily, go for it. "If you're not, leave it. But that's the makeup. So fast and easy. It looks really lovely." "This is my toddler mum makeup. I hope it helps the toddler mum in need. "I love doing this makeup at the weekends, especially when we're out doing activities and things and we're getting family photos because I do like having something on, but I'm not really arsed about it being glam." Toddler mums react Jamie's makeup tutorial racked up more than 490,000 views. One mum gushed: "This look effortless and stunning!!" A second wrote: "I've recently discovered the go bag too! Simple stuff but I know what I'm grabbing." 3 A third added: "As a mum of 3 children one being 4 this is EVERYTHING! Thank you on behalf of all mums. I'm getting up 4 mins early." And a fourth said: "Not even a mum and I'm stealing these tips for quick and easy work makeup!" Other mums shared their own tips for getting ready with a toddler around. One said: "I used to give my daughter a make up bag with empty products in it and that uses to help haha." Meanwhile, another revealed: "I give my daughter a mirror and clean makeup brush and boom we do it together. I'm able to do make face." Jamie was working on a beauty counter at Debenhams in Glasgow when she started posting on Instagram and YouTube. She eventually quit her shop job to focus on her social media channels full time and travels the world promoting herself and her products. Taking her success to the next level, Jamie sold a minority stake in her beauty brand Vieve for £5.5 million. Only founded in 2020, the cosmetics line promotes veganism and cruelty-free products.
The Irish Sun
28-04-2025
- Entertainment
- The Irish Sun
I'm a makeup artist – my ‘go bag' and simple 4-minute routine is a must for anyone with toddlers
A CELEBRITY makeup artist has revealed her simple four-minute routine that will be a saviour to toddler mums. Jamie Genevieve, 31, owns a multi-million pound makeup brand - VIEVE - and has painted the faces of celebs including Drew Barrymore. Advertisement 3 Jamie Genevieve shared her four-minute makeup tutorial Credit: Jamie Genevieve 3 Jamie hails her quick routine as 'toddler mum makeup' Credit: Jamie Genevieve Ever since she shot to fame on social media, the cosmetics queen - real name The Glasgow influencer has amassed 985,000 subscribers on YouTube and 1.3million Instagram followers over the years. Since having her daughter Romy almost two years ago, she's admitted that her own self-care time has become more limited. In a recent video, she revealed the "toddler mum makeup" routine she swears by - and other parents are loving it. Advertisement She joked: "All the people that said 'good luck getting your makeup done when you've got a toddler', you were right. But I figured it out. "I've got a makeup bag, it's called my Go Bag, and I have figured out a makeup that takes like four minutes and it's really nice. "I'm going to cheat today because Romy's not here, but just know that when I do this makeup, I'm usually wrestling my daughter from stealing all my things. "I remember doing makeup with Romy in her carrier, a tiny wee baby, a sleeping baby. And I was like, look at me. Yeah, obviously it was f***ing easy [then]." Advertisement Most read in Fabulous Jamie started off with a pricey £135 BIOEFFECT EGF serum which she hailed as "absolutely bonkers" for how good it is, although we're sure a cheaper alternative would suffice. For foundation, she then "keeps it really light" with her own-brand Skin Nova Complexion Balm mixed in with serum. I'm a 34-year-old mum and tried the unrecognisable make-up trend - people say I look like a new person "It turns into this kind of watery tint, but it is so good", she says. "It is so sheer, which makes it really easy. Just fresh and nice and it feels obviously like skincare." Advertisement Next, she adds concealer to "wherever she needs it" for some extra coverage before patting on cream bronzer to give her face some dimension and a blush balm to "add radiance to her cheeks". She adds: "I bring it right up, like really close to under my eyes and it hides eye bags." Jamie then adds her Nova Glow Liquid Light highlighter before turning her attention to her eyebrows with a Benefit brow pencil to "sketch in" the missing parts at the end and a brow gel to set them in place. She continues: "And then I've just been wearing mascara and because I don't have any other eye makeup on, I just do a really nice coat that gets them looking long and dark, but not massive." Advertisement Nearing the end of her routine, Jamie then adds some lip balm and liner. She says: "It's not fussy at all, is it? It's just really nice. "I really do think it's all in the cheeks and the lips. And a little bit of setting spray. Advertisement "No matter how much makeup you're wearing, setting spray makes all the difference. "And then sometimes a powder, sometimes I don't. If you love powder or you're oily, go for it. "If you're not, leave it. But that's the makeup. So fast and easy. It looks really lovely." "This is my toddler mum makeup. I hope it helps the toddler mum in need. Advertisement "I love doing this makeup at the weekends, especially when we're out doing activities and things and we're getting family photos because I do like having something on, but I'm not really arsed about it being glam." Toddler mums react Jamie's makeup tutorial racked up more than 490,000 views. One mum gushed: "This look effortless and stunning!!" A second wrote: "I've recently discovered the go bag too! Simple stuff but I know what I'm grabbing." Advertisement 3 Jamie Genevieve is a famous makeup artist from Glasgow Credit: GETTY A third added: "As a mum of 3 children one being 4 this is EVERYTHING! Thank you on behalf of all mums. I'm getting up 4 mins early." And a fourth said: "Not even a mum and I'm stealing these tips for quick and easy work makeup!" Other mums shared their own tips for getting ready with a toddler around. Advertisement One said: "I used to give my daughter a make up bag with empty products in it and that uses to help haha." Meanwhile, another revealed: "I give my daughter a mirror and clean makeup brush and boom we do it together. I'm able to do make face." Jamie was working on a beauty counter at Debenhams in Glasgow when she started posting on Instagram and YouTube. She eventually quit her shop job to focus on her social media channels full time and travels the world promoting herself and her products. Advertisement Read more on the Irish Sun Taking her success to the next level, Jamie sold a minority stake in her beauty brand Vieve for £5.5 million. Only founded in 2020, the cosmetics line promotes veganism and cruelty-free products.
