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Private View by Kuwait-based F&B marketer Nimet Akgul
Private View by Kuwait-based F&B marketer Nimet Akgul

Campaign ME

time2 days ago

  • Entertainment
  • Campaign ME

Private View by Kuwait-based F&B marketer Nimet Akgul

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review of our 'Works' from April is by Nimet Akgul, a F&B Marketing Manager based in Kuwait. VISA – Cash Walla Visa? A wonderful case study for any marketing and communication professional; great insight met with a strong solution. I love it! How an everyday act for merchants became a solution for their pain point: the need for growth. This tech-driven approach for brand activation shows how a symbiotic relationship can grow sustainable engagement and a positive emotional bond for the brand. Let's not forget to mention special kudos to AI-powered integration. Bridgestone MEA – Lap of Love This resonates with me fully as a mother of two. This campaign aims to change the deep impulsive belief of mothers. I really appreciate how Bridgestone extended its brand essence to the safety of children during car trips. Strong content creation is balanced with emotional resonance and data-driven statistics for the safety of children. I would love to see continuous communication till the campaign message is the new instinct of motherhood. IKEA Al-Futtaim – Supporting First Steps I admire the creativity of this campaign. They truly took the moment of 'first steps', which is a universal parenting experience, and made it a campaign. Which mother and father haven't waited for their child's first steps? And which home doesn't have these fundamental IKEA pieces? This campaign feels like it was filmed in our own home. It's so realistic, so heartfelt and so sincere. adidas Originals – Loomhood Collection I really appreciate this campaign idea, and I would love to see many more from other brands. Adidas did a great job of fostering a deeper connection with the community. We live in a culturally and historically rich geography. It is our responsibility as marketers to pass on authentic and vibrant cultural cues to the new generation. Hats off. Yas Island – Zindagi Ko Yas Bol Strong idea, big collaboration, wonderful production. The favourite nostalgic characters of a big nation evoke their now-adult audience to visit Yas Island for unique experiences. I love how the brand team of Yas Island keeps their communication always on hype by targeting different audiences with authentic content. By Nimet Akgul, a Kuwait-based F&B Marketing Manager.

Credit cards with airport lounge access even for add-on card members and guests
Credit cards with airport lounge access even for add-on card members and guests

Time of India

time7 days ago

  • Business
  • Time of India

Credit cards with airport lounge access even for add-on card members and guests

Getting complimentary access to airport lounges in both India and abroad while we are travelling is perhaps one of the foremost benefits majority of us check while selecting a credit card. Generally, most credit cards offer one or two free visits to airport lounges every quarter. But in most cases, this is applicable only for the primary, or the main, credit card holder. For instance, credit cards like the Etihad Guest SBI Card offer 8 complimentary visits per year to Visa card lounges in India (maximum 2/quarter). The card also comes with $99 worth of complimentary membership to the Priority Pass program, becoming a member of which gives one access to a global network with over 1,700+ airport lounges and experiences, per the official website of the Priority Pass program. Other cards, such as the Tata Neu Infinity HDFC Bank Credit Card – VISA, while also offering access to the Priority Pass program, allow lounge access to your add-on members as well. With this card, you and your add-on member can avail up to 4 complimentary lounge access per calendar year, i.e. 1/quarter, internationally. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Free P2,000 GCash eGift UnionBank Credit Card Apply Now Undo However, starting June 1, 2025, Priority Pass on the Tata Neu Infinity HDFC Bank Credit Card-VISA will be issued 'only basis request', per HDFC's website, and will not automatically come with your credit card if it is newly issued, or has been replaced. An add-on member is usually a family member of the primary credit card holder who gets a credit card supplementary to the main credit card. All expenses made on the add-on member's card will have to be paid back by the main cardholder, with the add-on member enjoying the same credit limit as the main credit card. Credit card issuers such as ICICI, YES allow a maximum of 3 add-on cards atop the primary one Live Events Similarly, some credit cards also let guests of the credit card holder complimentary access to lounges. For instance, the Axis Olympus credit card allows 10 guest visits each (both international and domestic each) during the card's anniversary year. Read on to know more about credit cards you can opt for if you seek access to domestic and international lounges, along with your guests and add-on members. High annual fees, many associated T&Cs Says Rohit Chhibbar, Head of Credit Cards, Paisabazaar, 'While most of the travel credit cards offer complimentary airport lounge access to primary cardholders, only select premium cards extend this benefit to add-on members and guests, with certain limitations. However, such cards often come with a high annual fee.' 'Therefore, it is important for consumers to evaluate their travel frequency and lifestyle before opting in. Choosing a credit card solely for lounge access may not be ideal; you should always analyze whether you will be able to maximize other benefits to make the most of it', he adds. Here are some cards that offer lounge benefits for add-on and guest members, apart from the primary cardholder. Credit card Annual fees Benefits for add-on members/guests Axis Bank Reserve Credit Card Rs. 50,000 Unlimited international and domestic lounge visits for add-on cardholders, along with 12 free visits for guests per anniversary year Axis Magnus for Burgundy Credit Card Rs. 30,000 4 complimentary guest visits each to international & domestic lounges every year HDFC Infinia Credit Card (invite-only) Rs. 12,500 Unlimited complimentary domestic and international lounge visits for add-on card members ICICI Emeralde Private Metal Credit Card (invite-only) Rs. 12,499 Unlimited complimentary domestic and international lounge visits for add-on cardholders HDFC Diners Club Black Credit Card Rs. 10,000 Unlimited complimentary domestic and international lounge visits for add-on cardholders YES Bank Marquee Credit Card Rs. 4,999 Rs. 9,999 (Joining Fee) 24 complimentary domestic lounge visits per year (Max.. 6 per quarter), for primary & add-on cardholders 2 complimentary domestic lounge visits in a quarter for guests Unlimited complimentary international lounge visits for add-on cardholders, 4 complimentary international lounge visits for guests in a year Source: Paisabazaar Before subscribing, check the conditions for usage However, given how expensive they are, one should not only evaluate the frequency of their travel, but also read the fine print associated with these benefits before taking the card. The Axis Magnus for Burgundy credit card only allows complimentary domestic lounge visits if you have spent Rs 50,000 using this credit card in the past 3 months. Similarly, complimentary domestic lounge visits in the subsequent quarter are applicable on the YES Bank Marquee Credit Card only if you have spent Rs 1 lakh in the previous quarter. The HDFC Infinia credit card charges guests for lounge access, with guest visits using Priority Pass chargeable at $27 + GST per visit per guest. Also, you can only opt for the Yes Bank Marquee credit card if you have a minimum net salary of Rs 3 Lakhs per month or an Income Tax Return of Rs 36 Lakhs and above. Apart from this, the Kotak Solitaire credit card also allows 4 complimentary lounge visits for guests per primary cardholder, limited to 2 domestic and 2 international lounge visits. Cards such as SBI Auurum partner with Dreamfolk, another airport lounge access provider, to offer 4 complimentary domestic airport lounge visits per quarter, which is also applicable for add-on cardholders (s) as well.

'Super Trio' To Hold 30th Anniversary Concert In Genting; Ticketing & Seating Plan Announced
'Super Trio' To Hold 30th Anniversary Concert In Genting; Ticketing & Seating Plan Announced

Hype Malaysia

time7 days ago

  • Entertainment
  • Hype Malaysia

'Super Trio' To Hold 30th Anniversary Concert In Genting; Ticketing & Seating Plan Announced

The beloved Hong Kong comedy game show 'Super Trio' (獎門人系列) has made an exciting return with their special live concert 'Wow! Super! Happy 30 Years'. Following the buzz around the special episode 'Super Trio – TVB Anniversary Special 2024', fans have been eagerly anticipating more news about the show's comeback and what's next for this long-running favourite. Set to take the stage in July, the legendary host Eric Tsang (曾志偉) will host a 30th anniversary concert of the iconic series. Joining him are familiar faces Chin Ka Lok (錢嘉樂), Louis Yuen (阮兆祥), Mayanne Mak (麥美恩), and Kirby Lam (林秀怡), promising fans a nostalgic and laughter-filled reunion. The iconic show first aired on TVB back in 1995 and quickly became a hit in Hong Kong's entertainment scene. It was known for its wild games, celebrity appearances, and playful humour. Although its original run ended in 2005, it returned with spin-offs like 'Super Trio Supreme' and 'Super Trio Returns'. Each episode featured celebrities taking on quirky challenges for laughs and prizes. The concert will feature interactive elements throughout the show, bringing the audience into the heart of the action, making it a truly immersive and memorable experience. Additionally, attendees will have the opportunity to receive exclusive 30th anniversary memorabilia, celebrating this once-in-a-lifetime celebration. So if you're excited to see these stars in action, here are the details: 'Wow! Super! Happy 30 Years' in Malaysia: Date: 19th July 2025 (Saturday) 19th July 2025 (Saturday) Time: 6pm 6pm Venue: Arena of Stars, Resorts World Genting Arena of Stars, Resorts World Genting Ticketing: RM1,068 (VIP), RM898 (PS1), RM788 (PS2), RM588 (PS3), RM388 (PS4) GRC Gold Members & above, and VISA cardholders will be able to buy their tickets early from 27th May (Tuesday) at 12pm. Public sales will begin on 3rd June (Tuesday) at 12pm. To purchase the tickets and get more information on discounts, you can visit and follow their official social media. Zaima Humaria contributed to this article

Altery becomes Visa principal member
Altery becomes Visa principal member

Finextra

time26-05-2025

  • Business
  • Finextra

Altery becomes Visa principal member

Altery Ltd, a UK fintech startup, has officially announced its new status as a principal member of VISA, one of the world's leading payment networks. 0 This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. With its new principal partnership, Altery gains direct access to VISA's global card network, giving it greater control over the processes and the flexibility to move faster when launching new features or responding to customer needs. As a principal member of VISA, Altery is introducing business cards for the first time, expanding its offering to better serve digital-first, globally active businesses. Companies will be able to issue and manage cards through the Altery portal or automate processes via Altery's API solutions. For individuals, it means more access and less delays. «Becoming a principal member of VISA gives us the flexibility to build and manage card products directly. It's a major step in shaping the kind of infrastructure that supports scale, speed, and a better customer experience. From multi-currency support to smarter spend controls, this opens up a lot of exciting possibilities. This partnership removes a long-standing dependency in the card-issuing chain and brings us closer to our vision of empowering digital business growth in a globally connected economy,» says Bisi Giwa, Managing Director of Altery Ltd, commenting on the milestone. This strategic alliance allows Altery to expand its reach, deepen its product offering and deliver more responsive, scalable card solutions to its customers. The launch of virtual and physical business cards is a first and direct result of Altery's principal membership with VISA. Altery is currently in a soft launch phase with early users. The next milestone is completing Apple Pay and Google Pay certification, allowing virtual cards to be tokenised and used in-store immediately. A rollout of plastic cards is scheduled for the end of Q2 2025. Altery has started implementation of new business cards and is currently in a soft launch phase with early users. The next milestone is completing Apple Pay and Google Pay certification, allowing cardholders to tokenise their virtual cards and begin using it in-store immediately. A rollout of plastic cards is planned for release by the end of Q2 2025. As the payments industry shifts toward more integrated, end-to-end solutions, this partnership allows Altery to respond faster to customer needs, deliver a more localised experience and better serve the evolving needs of digital-first businesses operating globally.

Top News Headlines In Cambodia, Indonesia, Laos, Myanmar, Singapore, & Thailand: May 26, 2025
Top News Headlines In Cambodia, Indonesia, Laos, Myanmar, Singapore, & Thailand: May 26, 2025

Barnama

time26-05-2025

  • Business
  • Barnama

Top News Headlines In Cambodia, Indonesia, Laos, Myanmar, Singapore, & Thailand: May 26, 2025

National flag carrier, Air Cambodia, will complete the delivery of three ATR 72-600 aircraft this year. The first aircraft is scheduled to arrive at Phnom Penh International Airport today. The carrier operates domestic and international flights to China, Thailand and Vietnam. The government initiated a street food hygiene pilot project in Kampong Thom province to raise traders' awareness of food safety. As part of a national campaign, the project aims to promote public health and engage the informal economy. CHINA INK DEALS TO BOOST LOCAL CURRENCY USE AND EXPAND BILATERAL COOPERATION -- JAKARTA GLOBE Indonesia and China on Sunday agreed to promote the use of their respective national currencies in bilateral trade, marking a significant step toward reducing dependency on the US dollar. The agreement was formalised through a memorandum of understanding signed by Bank Indonesia and the People's Bank of China during Chinese Premier Li Qiang's official visit to Jakarta. HERBAL DRINK AS NATION'S HEALTH SYMBOL: BPOM -- ANTARA The National Food and Drug Agency (BPOM) emphasised that traditional herbal drink jamu is not merely a legacy of the past but a symbol of Indonesia's future health sector. The agency's Deputy for Traditional Medicines, Health Supplements, and Cosmetics Supervision stated that jamu represents local wisdom supported by strong scientific research and evidence. LAOS PAYMENT WITH VISA SUPPORT -- VIENTIANE TIMES The Agricultural Promotion Bank Co Ltd has partnered with VISA to promote cross-border digital payments. The launch of APB World-Remit with the support of VISA B2B Connect will help Lao businesses link up with international markets. OFFICIALS IRON OUT BILATERAL ISSUES -- VIENTIANE TIMES Traditional partners Laos and Thailand held talks on a wide range of issues from political and security cooperation to trade and investment. Foreign Ministry officials also discussed protecting Lao migrant workers' rights in neighbouring Thailand. MYANMAR KEY TO NATION'S STABILITY AND PROGRESS, SAYS LEADER -- THE GLOBAL NEW LIGHT OF MYANMAR State Administration Council Chairman Senior General Min Aung Hlaing said Myanmar is a union nation based on genuine multiparty democracy and a federal system. All parties have to unite to promote peace and stability in the country. EDIBLE FROG FARMING -- THE GLOBAL NEW LIGHT OF MYANMAR Rising demand and lucrative prices for edible frogs in the local market are encouraging more farmers to venture into the business. Called the 'Thai frog', it takes about three months to breed the frogs, which feed on bran and floating fish feed. SINGAPORE HAS REACHED 'CONSENSUS' ON TRADE, US TARIFFS AND POWER GRID AHEAD OF SUMMIT: ANWAR -- THE STRAITS TIMES Prime Minister Anwar Ibrahim is bullish that 'very constructive' outcomes will result from the Asean Summit and related meetings that Malaysia is hosting as regional leaders began meeting on May 23, citing progress on a regional power grid and the Myanmar civil war. TO SIGN IMPROVED CHINA, INTERNAL TRADE DEALS AS BLOC WEIGHS 'BOLDER' MOVES TO TACKLE US TARIFFS -- CNA Easier trade among members of the Association of Southeast Asian Nations (ASEAN) as well as with the regional bloc's top economic partner, China, is on the horizon as the grouping pushes ahead with 'bolder' moves to stave off the threat of steep US tariffs. THAILAND MINISTRY CRACKS DOWN ON ILLEGAL TOURS TO RESTORE TRUST -- THE NATION Natreeya Taweewong, Permanent Secretary of the Ministry of Tourism and Sports, has outlined the government's comprehensive plan to ensure the safety of tourists in Thailand, an issue that remains a top priority. SPENDING TIGHTENS -- BANGKOK POST Quiet tourist attractions with fewer guests and complaints from local merchants about stagnant purchasing power have become more pronounced, as the Thai economy braces for another slump in the second quarter, which is typically a low season for spending. -- BERNAMA BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; BERNAMA TV on Astro 502, unifi TV 631 and MYTV 121 channels and BERNAMA Radio on FM93.9 (Klang Valley), FM107.5 (Johor Bahru), FM107.9 (Kota Kinabalu) and FM100.9 (Kuching) frequencies. Follow us on social media : Facebook : @bernamaofficial, @bernamatv, @bernamaradio Twitter : @ @BernamaTV, @bernamaradio Instagram : @bernamaofficial, @bernamatvofficial, @bernamaradioofficial TikTok : @bernamaofficial

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