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Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home decor shopping
Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home decor shopping

The Hindu

timea day ago

  • Business
  • The Hindu

Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home decor shopping

Google Cloud and Myntra announced a collaboration to launch the AI-powered 'Dream Room Inspirations' tech feature that will let home furniture shoppers generate visuals of rooms and different decor styles just with text prompts. The new 'Dream Room Inspirations' feature is powered by Google's Imagen 3 AI model on Vertex AI. The widget allows customers to use text prompts to visualise a room and make it fit their desired style and generate inspiration pictures for their shopping experience. 'Myntra's Home category has emerged as one of its fastest-growing segments, recording an impressive 60% year-on-year growth in demand. Categories like Living & Decor and Kitchen & Appliances witnessed over 100% growth YoY. Over the last year, Myntra scaled up its offerings by 70% YoY, now featuring over 500,000 styles from 1700+ brands,' said the company in a press release. Some available aesthetics or home styles that shoppers can visualise with AI at present include Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, per the company. 'Myntra's innovative 'Dream Room Inspirations' feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC.

Google's Veo 3 turns viral distracted boyfriend meme into hilarious AI-powered video
Google's Veo 3 turns viral distracted boyfriend meme into hilarious AI-powered video

Express Tribune

time2 days ago

  • Entertainment
  • Express Tribune

Google's Veo 3 turns viral distracted boyfriend meme into hilarious AI-powered video

Google has recently launched Veo 3, its latest AI-powered video generator that allows users to create videos from text prompts, complete with audio. This advanced tool, which integrates dialogue, sound effects, and even lip-syncing, has been making waves among AI enthusiasts. Available to U.S. subscribers of Google's $249.99 Ultra subscription plan, as well as through Google's Vertex AI platform, Veo 3 has sparked a flurry of creative videos, including unique takes on internet memes. Good lord, Veo-3. I keep alternating between being stunned and laughing my ass off. — Theoretically Media (@TheoMediaAI) May 21, 2025 Scary — Barkin • ברקין • Баркин • 巴尔金 (@B2RKN) May 26, 2025 One of the most notable and trending recent uses of Veo 3 has been the transformation of the internet's beloved 'Distracted Boyfriend' meme into a full-fledged video. A user leveraged the AI's video generation capabilities to animate the iconic meme and bring it to life. Someone used Google's Veo 3 AI to bring this meme to life — Dexerto (@Dexerto) May 26, 2025 It features a man checking out another woman while his girlfriend gives him a disapproving look. This new video rendition adds movement, dialogue, and sound effects, bringing the meme to life in an unexpected and entertaining way. -X. The "Distracted Boyfriend" meme, which originated in a stock photo taken by Spanish photographer Antonio Guillem, became a global sensation after it was shared widely in 2017. With labels placed on each character to create various humorous scenarios, the meme became versatile and applicable to any 'either-or' situation making it one of the most viral memes in internet history.

Myntra taps Google Cloud's AI to elevate home decor shopping journey
Myntra taps Google Cloud's AI to elevate home decor shopping journey

Business Standard

time2 days ago

  • Business
  • Business Standard

Myntra taps Google Cloud's AI to elevate home decor shopping journey

Myntra has joined forces with Google Cloud to launch Dream Room Inspirations, an artificial intelligence-driven feature designed to reshape the home décor shopping experience for users across India. The feature integrates generative AI capabilities to allow customers to visualise personalised room aesthetics through high-quality, style-specific images. Built on Google Cloud's Vertex AI and powered by its Imagen 3 model, the tool converts text prompts into richly detailed visuals, enabling shoppers to explore a wide array of interior design styles before making purchasing decisions. The e-commerce platform aims to transform how users engage with home décor, offering a more immersive and customised shopping journey within the Myntra app. With the adoption of generative AI, Myntra seeks to strengthen its presence in India's growing home and lifestyle category. 'Since the introduction of this category, we realised curation and inspiration-based shopping is core to the customer journey. Customers search for décor inspirations on the web before they decide on what to purchase,' said Lakshminarayan Swaminathan, Vice President, Product Management and Design, Myntra. 'We are offering an experience that is both intuitive and immersive, ensuring that every home reflects the unique style of individuals.' Taking the next step towards solving customer needs and catering to this growing demand, Dream Room Inspirations blends inspiration with shopping directly within the app. The feature, currently live with themes such as Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, simplifies the inspiration–discovery–purchase journey, helping users visualise aesthetics and make more informed decisions for their home furnishing needs. "The feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions and Technology, Google Cloud APAC. 'This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalise on the significant online demand in the home and furniture category.' Myntra's Home category has emerged as one of its fastest-growing segments, recording 60 per cent year-on-year growth in demand. Categories such as living and décor, and kitchen and appliances, witnessed over 100 per cent year-on-year growth. Over the past year, Myntra scaled up its offerings by 70 per cent, now featuring over 500,000 styles from more than 1,700 brands. To meet rising demand, the platform adds about 40,000 new selections every month.

Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home furniture shopping
Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home furniture shopping

The Hindu

time3 days ago

  • Business
  • The Hindu

Google Cloud and Myntra create AI-powered ‘Dream Room Inspirations' experience for home furniture shopping

Google Cloud and Myntra announced a collaboration to launch the AI-powered 'Dream Room Inspirations' tech feature that will let home furniture shoppers generate visuals of rooms and different decor styles just with text prompts. The new 'Dream Room Inspirations' feature is powered by Google's Imagen 3 AI model on Vertex AI. The widget allows customers to use text prompts to visualise a room and make it fit their desired style and generate inspiration pictures for their shopping experience. 'Myntra's Home category has emerged as one of its fastest-growing segments, recording an impressive 60% year-on-year growth in demand. Categories like Living & Decor and Kitchen & Appliances witnessed over 100% growth YoY. Over the last year, Myntra scaled up its offerings by 70% YoY, now featuring over 500,000 styles from 1700+ brands,' said the company in a press release. Some available aesthetics or home styles that shoppers can visualise with AI at present include Bohemian Chic, Eclectic Flair, Chic Coastal, Modern Minimalist, and Indie Corner, per the company. 'Myntra's innovative 'Dream Room Inspirations' feature exemplifies how generative AI can bridge the gap between inspiration and purchase, providing users with high-quality, visually stunning room images generated from text with remarkable precision. This collaboration highlights the potential of our technology to empower leading platforms like Myntra to redefine customer journeys and capitalize on the significant online demand in the home and furniture category,' said Mitesh Agarwal, Managing Director, Customer Growth Engine, Architecture, Solutions & Technology, Google Cloud APAC.

New ASCO AI Tool Promises Fast, Accurate Guidelines Access
New ASCO AI Tool Promises Fast, Accurate Guidelines Access

Medscape

time5 days ago

  • Health
  • Medscape

New ASCO AI Tool Promises Fast, Accurate Guidelines Access

The American Society of Clinical Oncology (ASCO) and Google Cloud have recently launched an artificial intelligence (AI)–powered search tool to provide accurate and fast access to ASCO's full library of evidence-based clinical guidelines, the society announced this week. Developed with Google Cloud's Vertex AI platform and Gemini models, the ASCO Guideline Assistant will offer clinicians 'a more dynamic user experience, allowing them to ask follow-up questions for intuitive, easy integration of expert information into their patient care plans,' based on ASCO's published clinical practice guidelines, according to a society press release. 'This partnership unlocks the value of ASCO's trusted guidelines knowledge,' ASCO's chief executive officer, Clifford Hudis, MD, said in a statement. 'Google Cloud's AI expertise is the engine that will drive faster access to critical information, empowering oncology professionals to make rapid, evidence-based decisions for their patients.' At ASCO's annual meeting next week, attendees will have a chance to explore the tool and learn more about 'Oncology and AI.' Notably, the ASCO Guideline Assistant is designed to circumvent 'accuracy concerns often associated with publicly available AI tools,' according to ASCO. While AI tools can help doctors make more informed decisions, save time, and optimize care, experts have also highlighted challenges and concerns with their use. 'Data-related concerns and human biases that seep into algorithms during development and post-deployment phases affect performance in real-world settings, limiting the utility and safety of AI technology in oncology clinics,' Medscape contributor Ravi B. Parikh, MD, and Likhitha Kolla wrote in a 2024 article in Cancer . By providing access to timely, relevant information, the new tool can help alleviate the challenges oncologists face from rising cancer rates in younger Americans, a growing number of cancer survivors, rapidly expanding treatment options, greater fiscal constraints and a projected shortage of oncologists, ASCO noted. 'This is huge!' Sneha Singh, MD, posted on X in response to the announcement. 'Thank you @ASCO and @googlecloud for this guidelines agent!' Another X user, Chiara Corti, MD, encouraged others to 'Try and play with it!' 'All the feedback will be welcomed by @ASCO and @googlecloud,' Corti added.

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