Latest news with #Vessi
Cision Canada
28-04-2025
- Business
- Cision Canada
Vessi Appoints Lorrin Pascoe as Chief Marketing Officer to Accelerate Global Brand Growth
VANCOUVER, BC, April 28, 2025 /CNW/ - Vessi, the Vancouver-based footwear brand known for its 100% waterproof sneakers, is excited to announce the appointment of Lorrin Pascoe as its new Chief Marketing Officer (CMO). This strategic hire signals a significant step forward in Vessi's mission to scale globally and deepen its market position as a category leader in waterproof footwear. Pascoe joins the team with over 20 years of experience and a proven track record of building category-defining brands and leading high-impact marketing strategies across the consumer goods landscape. In his new role, Pascoe will oversee Vessi's marketing strategy, brand storytelling, community engagement and digital marketing efforts as the company continues to scale its presence and deepen its relationship with its growing community. "Lorrin's unique blend of creative vision and data-driven leadership makes him the perfect person to help shape the next chapter of Vessi," said Andy Wang, Co-Founder and CEO of Vessi. "His passion for purpose-led brands and deep expertise in omnichannel marketing will be instrumental as we continue to redefine what it means to be a modern, mission-driven brand." Prior to joining Vessi, Pascoe held senior marketing roles at KOHO, Sonos and Adidas, where he led transformative campaigns, built strong brand communities and delivered sustainable business growth. "Having always had a deep personal connection with water, be it the ocean, rivers, or rain, discovering Vessi was almost life-changing for me, by unlocking the fun of wet weather," said Pascoe. "I'm excited to help lead the brand into its next chapter - scaling with intention, connecting deeply with consumers, and amplifying the values that have made Vessi so beloved by its community." The executive appointment marks a new milestone in Vessi's journey as the company continues to expand its reach, launch new product innovations and invest in customer-first initiatives that reflect its core values. About Vessi Footwear Ltd. Vessi Footwear Ltd. was founded in Vancouver, BC, in 2018. With one goal in mind – to inspire happiness in the rain, Vessi has redefined the way people experience wet weather. Vessi has become the go-to brand for waterproof comfort. Today, Vessi continues to create products that enable you to turn rainy days into opportunities to do more in comfort and style.
Yahoo
25-04-2025
- Business
- Yahoo
EXCLUSIVE: Waterproof Sneaker Brand Vessi Hires Adidas Alum Lorrin Pascoe as Chief Marketing Officer
Canadian waterproof sneaker brand Vessi is adding to its executive team with the naming of its first chief marketing officer. The shoe brand, which launched in 2018 on Kickstarter, has named 20-year marketing veteran Lorrin Pascoe to the new CMO role. More from Footwear News Nike Promotes 14-Year Swoosh Veteran Jennifer Hartley to Chief Strategy Officer The Athlete's Foot Elevates Matt Lafone to Global CEO Pascoe joins Vessi from fintech company Koho, where he most recently served as chief marketing officer. Pascoe is making a return to footwear, after spending nearly 10 years at Adidas. While at the Three Stripes, Pascoe held the roles of senior director of global brand and sports marketing as well as senior manager of global brand marketing, among others. Pascoe has also held marketing roles at home sound system company Sonos. In an exclusive interview with FN, Pascoe said that in his new role, he will be responsible for scaling Vessi, both in the U.S. and globally. The executive added that he will also work on the continual evolution of the brand's omnichannel operations by putting an emphasis on retail. 'In addition to our wholesale business, we have grown to four of our own doors now,' Pascoe told FN. 'It's really important to continue to grow the brand at retail, while also looking at home consumers can experience the brand in fun and unexpected ways.' As for what he's most excited about in his new role, Pascoe said he can't wait to introduce the brand to more people. 'When one of the founders, Andy (Wang), reach out to me to see if I was interested in joining the brand, I hadn't thought about going back into the footwear space,' Pascoe admitted. 'But Andy said something early on, which is this kind of belief that Vessi fosters, which is, 'there isn't bad weather there's just bad clothing.' And he sent me a bunch of pairs, and I tested them out through the rain, and they are actually fully waterproof. So, I really want people to have the same 'aha moment' I had.' Pascoe also noted that he was looking forward to fostering the brand's relationships with retailers as well as positioning Vessi in a way to become part of sneaker culture. 'I have looked at the model of how this works so well for so many brands, and I respect so many footwear brands that are out there,' Pascoe added. 'They're doing incredible things. And so picking partners that we can work with, where we can help them, they can help us, and where we can come lean a little bit more into being a true part of sneaker culture is definitely on my radar.' Best of Footwear News A Complete Calendar of All the Footwear Trade Shows in 2025 A Timeline of Nike's 5 CEOs That Have Held the Role Since 1972 These Theories About How Black Friday Got Started Will Surprise You Sign in to access your portfolio
Buzz Feed
25-02-2025
- Buzz Feed
21 Comfortable Pairs Of Shoes Reviewers Have Worn On Vacation
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Shopping · Every vacay outfit deserves a shoe that's cute *and* comfortable for walking around all day and night. 1. Platform sandals that will surely ~level up~ any casual outfit since these pair nicely with dresses, jeans, and shorts. No matter what color you get these in (and there's plenty to choose from), you won't regret packing them in your bag! Promising review:"I was in need of a comfortable pair of gold sandals to wear with my resort clothes on vacation. I wanted something sturdy but cute in order to elevate my outfits a little. This sandal did the job. It is well constructed and yet lightweight. The gold color stayed true and did not flake off. There were also no imperfections in the gold color or in the macramé on the heel. The holes in the buckle fastener were all punched correctly. I was so impressed with this sandal that I ordered it in another color. This is a win!" — JMilwuakee Get them from Amazon for $18.74+ (available in sizes 5.5–11, wide sizes, and in 42 colors and styles). 2. A pair of Vessi sneakers if you want a walking shoe that will also double as a rain boot in case the weather does a 180 and starts to rain on your parade. These are waterproof, super comfortable, and even machine washable! Vessi Promising review:"Perfect travel shoe. Nice fit, I had not tried this style before, very comfortable and cute. Looks great with light denim jeans. Brought them on holiday, perfect for travel and dealing with wet or dry weather." — Lori T. Get them from Vessi for $125 (available in sizes 5–11 and in eight colors). 3. Hey Dude lace-up loafers that are super easy to slip on and off, making them the perfect shoe to get you through TSA without the struggle of lacing up while the line catches up to you. They're lightweight and have a memory foam insole for ultimate support! FYI, if you have Amazon Prime you can try before you buy! Promising review:"I am 59 years old and being on my feet all day is hard for me. I bought these shoes for vacation. I wore them ALL day walking around Universal Studios, and they were everything they promised to be. I didn't think about my feet at all except for normal fatigue after walking all day. I would highly recommend. Perfect for slipping on and off at the airport, too." — Amazon Customer Get them from Amazon for $19.99+ (available in sizes 5–11 and in 28 colors and styles). 4. Some braided heel sandals, which are actually comfortable so you can go to dinner, the local bar, and the club all without saying "ouch" every step you take. The 2-inch heel is great for anyone who wants just a little height minus the foot pain! Promising review:"I wore these five nights in a row on vacation for dinner and dancing and walking around! Zero blisters and no discomfort! They're super cute. Held up great! If you're thinking about it, get them!" — Amazon Customer Get it from Amazon for $29.99 (available in sizes 6–10 and 20 colors). 5. A pair of platform sandals that'll give you the extra height you're looking for sans the foot pain that usually comes with a high heel. This platform keeps your feet relatively flat and will look stunning for that last fancy dinner of your vacation. Aerosoles / Via Promising review:"I'm so impressed with these heels!! They arrived right before my trip to Napa. They're the only shoes I took with me. I walked through two airports and wore them for three days straight, and I still loved them!!! They're so well made, I've been recommending them to everyone I know!" — Nicole P. Get them from Aerosoles for $99 (originally $135; available in sizes 5–13, wide, and in 30 colors and patterns). 6. A pair of mesh sneakers with some bouncy soles that'll put some real pep in your step. Not only are these super eye-catching, but they're also super practical because of the knitted mesh design that gives soft support. Promising review:"AMAZINGGGGGGG!!! Went on two vacations in these shoes, and on both, I hiked and walked long distances. I walked the strip in Las Vegas and hiked in the Red Rock Canyon and not once did my feet hurt. I also received TONS of compliments. Definitely buy!" — chris and jass Get it from Amazon for $39.09+ (available in sizes 5.5–10.5 and 22 colors). 7. New Balance cross-trainers because dad shoes have been trending, and they're here to stay! These are a comfortable walking shoe and are great for those who love to hit the hotel gym (even when they're on vacation and have already walked miles and miles that day). FYI, if you have Amazon Prime you can try before you buy! Promising review:"Super comfy! I walked about 20 miles in these shoes over a three-day vacation, and my feet felt great. I will definitely buy another pair of these." — Casey S Get them from Amazon for $44.80+ (available in sizes 5–12, narrow, wide, and in three colors). 8. Teva sandals since you sometimes want to let your puppies breathe instead of cramming them into a hiking boot. Many reviewers say that these last for years and are worth every penny. Plus, they come in sooo many different color combinations. FYI, if you have Amazon Prime you can try before you buy! Promising review:"These are the comfiest shoes on the planet. I bought them for my trip to Thailand, which included a heavy amount of walking and hiking. I now wear them all the time, even for nonadventurous activities. They are so darn comfortable, and have great grip." — Caroline V. Get it from Amazon for $39.95+ (available in sizes 5–13 and various colors). 9. Vintage Reebok sneakers that look good with dresses, jeans, skirts, you name it. The padded foam sock liners give it a cushiony feel, so when you arrive at the airport three hours before your flight (thanks, dad), you can stroll the terminal with no pain! Reebok Abby: I was really trying to not bring a lot of shoes on my trip (because they take up SO much luggage space), so I decided to bring these and two other pairs. I ended up wearing these every day of the trip and was comfortable the whole time, even the day we walked more than 20,000 steps. I wore them with semi-dressy and more casual looks, and I didn't feel like they clashed with anything. You really can't go wrong with these on-trend shoes. Promising review:"These shoes are comfy enough to be on my feet for 8 hours at a time for work, and they're still stylish. After my first ones lasted me two years, I have come back to buy a second pair. These shoes are definitely more suited for normal to narrow feet, and I wouldn't recommend them if you have particularly wide feet. They are also super easy to clean in the washing machine or with a wet wipe in a pinch." — Ommy Get them from Amazon for $57.97+ (available in 5–11 and in six colors) or Reebok for $90 (available in sizes 6.5–14.5 and in five colors). 10. Slip-on sneakers — reviewers say these are easy to put on and comfy right out of the box. Whether you choose a solid color or a fun floral pattern, these affordable shoes will be your new favorite vacay kicks! FYI, if you have Amazon Prime you can try before you buy! Promising review:"I purchased these prior to our family beach trip. I found out I was pregnant and needed some type of support when walking around on vacation, rather than flat flip flops. I read the reviews for these shoes, and they were raving. I see why!! These could sell for more money but are reasonably priced. Great quality. There are no laces to tie — elastic bands. I really love these with or without socks. They are roomy but not too big width wise. I would recommend this shoe for anyone traveling as the go-to shoe. They're easy to get on and get off. Super stylish. Definitely a great deal!!" — Nicole_B Get them from Amazon for $44.99 (available in sizes 6–10 and in five colors and patterns). 11. Sperry sneakers that put your regular lace-up shoes to shame. Featuring elastic laces, they're incredibly easy to slip on — perfect for those mornings when you oversleep and realize you're running late for your guided tour. FYI, if you have Amazon Prime you can try before you buy! Promising review: "I LOVE these adorable sneakers. I got three different pairs of sneakers to compare before settling on these. I decided on these because they felt sturdy and comfortable. I want to be able to wear these for a while, and I like that the sole of the shoe is substantial and the canvas on top is sturdy. The style is adorable. These go with anything and make even the most casual outfit feel a little more sophisticated. The insole is a dream. After wearing through two VERY walking-heavy trips, the insoles have held up great and have molded to my feet. They are so, so comfortable. I love the convenience of the slip-on styling. I've walked hundreds of miles in these babies, and they still look great. (They are in need of a wash — but have kept their shape and comfort)." — Lolo Get them from Amazon for $35+ (available in sizes 5–12, wide sizes, and in nine colors and patterns). 12. Tioseban sneakers because the Balenciagas that look like socks that Cardi B was talking about are just a little... okay, a lot... out of your price range. These, on the other hand, are super comfy, and the breathable mesh material makes walking long distances feel like a breeze. FYI, if you have Amazon Prime you can try before you buy! Sizing up a half size if you have wide feet is recommended. Promising review:"I bought these to wear on vacation in Italy. I literally walked an average of 8 miles a day for 10 days straight in these and did not get blisters or rubbing on my normally sensitive ankles/heels. Super comfy — highly recommend!" — J Thacker Get them from Amazon for $38.99+ (available in sizes 5–13, wide, and in 32 colors). 13. Dr. Scholl's slip-ons might just have you kicking your feet because they've got a cushy insole and are easy to take on and off. Many reviewers choose these as their go-to walking shoes when they're on vacation! FYI, if you have Amazon Prime you can try before you buy! Promising review:"I bought these shoes to wear on vacation to the Grand Canyon. I did a lot of walking on that trip, and my feet never hurt and I still looked cute. Then a few months later, we went to Durango, Colorado and did a ton of walking and again, my feet never hurt. I washed them and let them air dry several times over the next year and they came out great every time. They soon became my daily shoes to wear around the house. I have already bought a second pair to replace them so I can still look cute and be comfortable and wear the first pair when I water the garden. I would definitely recommend these shoes!" — J. Perkins Get them from Amazon for $50 (available in sizes 5–13, including wide sizes, and in 30 styles). 14. A pair of steel-toed slip-on Dr. Martens boots that will never go out of style because they are a true staple. No matter how many other shoes you might want to pack for vacay, these will definitely make the cut because they're durable, comfy, and cute! FYI, if you have Amazon Prime you can try before you buy! BuzzFeed Shopping contributor Brittany Ross says, "I bought these boots last year and they quickly became the ones I reach for whenever I'm not wearing sneakers. They're SO comfortable (I've worn them walking around both NYC and Europe for hours on end), and that bit of extra height makes 5' tall me feel like I can take on the world. They're also ridiculously cute and worth every cent of what they cost, thanks to their durability and versatility. I've worn them in the rain and never once worried about slipping! Best of all, they look great with a casual jeans look or gussied up with a slip skirt, which I've paired them with on many occasions. I know they'll last me a long time, but I'm already certain I won't hesitate to buy a replacement pair when they finally give out. 10/10, buy them! Oh, and FYI, they run a little big, so consider sizing down!" Get it from Amazon for $99.20+ (available in whole sizes 5–11 and in three colors. 15. A pair of cork sandals for those of you who swear to never pay full price for Birks because you're all about saving money for your actual vacation rather than your vacation shoes. Thankfully, with these, you get the same cushiony feel and great support thanks to the padded insoles and flexible cork footbed. Promising review:"These sandals are so comfortable and sturdy. It was my go-to on vacation. Took them to the beach, on excursions, and they were perfect for everyday wear with a pair of shorts and a tank. I love how soft the straps are. They mold to your feet, so it's like you're walking on cushions." — Kirsteen Acevedo Get them from Amazon for $29.99+ (available in sizes 5–12, wide, and in 20 colors). 16. Madewell court sneakers because we all need some classic white tennies that will go well with literally! Everything! Reviewers love the quality and comfort of these shoes and how they're logo free! Madewell Promising review:"I purchased these a few weeks before a trip to New York, and they were fantastic! They are very comfortable and stylish. Easy to walk long distances in!" — PEG61 Get them from Madewell for $98 (available in sizes 5–12). 17. Sanuk Yoga Slings with a yoga mat footbed and fabric straps for the most comfortable flops you'll ever wear. While flip-flops usually aren't your go-to shoe for walking, once you try these, you'll find yourself choosing sandals over sneakers every time. FYI, if you have Amazon Prime you can try before you buy! Promising reviews:"After hearing glowing reviews on these, I bought them for our European vacation, which consisted of a TON of walking! I am so glad I did! I have had them since October and just ordered a new pair. I used them on the Europe vacation, Disney vacation, Las Vegas, and a California trip. I am not boasting about vacations but I want you to know how well they hold up with so much walking. If you wear them for just normal every day use they will last much longer. Only con is when they get wet they take forever to dry out." — Cambria "I bought these shoes to take to Barcelona, Spain for a week vacation. I am a size 6.5 in the majority of shoes I wear; I bought the size 6 and they fit perfectly. The straps were easy to put on and the soles are very comfortable. I wore them all day yesterday and walked approximately 5 miles around Dallas, Texas with no blisters and very happy feet. I would highly recommend these!" — Tiffany B. Get them from Amazon for $30.45+ (available in sizes 5–11 and in 10 colors). 18. Reef sandals that look like regular sandals but are actually way cooler because they're waterproof, have adjustable velcro straps, and have an espadrille-inspired look to them. Now you can strut your stuff knowing you have some cute *and* functional kicks. Reef Promising review:"Bought these for a quick Vegas trip! So comfortable to walk in. Felt like I was walking on clouds. You can dress these up or down. Well made." — ReneeAZ Get them from Reef for $60 (available in whole sizes 5–11 and in 13 colors). 19. Classic slip-on sneaks made from breathable canvas material so foot sweat can be the least of your worries on your 10-day trip with the family. These are super easy to get on and perfect for those who have a bone to pick with shoelaces! FYI, if you have Amazon Prime you can try before you buy! Promising review:"I bought these to take on a trip; they arrived and I packed them without breaking them in — no worries, they are so comfortable, I wore them the whole trip. Love, love these shoes! This is my second pair, first have lasted a year, and I wear the old ones still. They wash up nicely, too! Highly recommend!!!" — Lori M. Get them from Amazon for $21.44+ (available in sizes 5.5–12, in wide sizes, and 14 colors and patterns). 20. J. Adams Corby platform sandals to add a little something something to your outfit. And by something, I mean a 3-inch heel and a 2-inch platform — ensuring you still are comfortable when you decide to wear heels! Promising review:"These shoes were the most comfortable platform sandals I've ever worn, straight out of the box. I was leaving a cold climate to vacation in a warm one, so hadn't broken in these shoes at all and immediately was walking long distances over uneven streets with no problem. Feet never hurt. Sandals are sassy and look as good or better than advertised. Easy to dress up your outfit and remain comfortable." — frequentcustomer "THESE ARE AMAZING SHOES!!!! Perfect for a night out or vacation! I wore them in Mexico every night and they were so comfy and cute. I cannot wait to wear them for summer!" — Ally Commito Get them from Amazon for $26.99+ (available in sizes 5.5–11 and in six colors). 21. And a pair of APL slip-on sneakers that I'm sure you'll want to wear well after your vacation comes to an end. These are super lightweight and have a stretchy upper material that moves with your every step. APL / Via
