Latest news with #VikramGrover
Finextra
16-07-2025
- Business
- Finextra
Xero to triple high-quality bank feed connections in the US through Plaid partnership
Xero, the global small business platform, today announced a strategic partnership with Plaid, a leading financial data network, to eventually triple the number of high-quality bank feeds available to customers in the United States. 0 This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. For the many small businesses that form the backbone of local economies, access to community-focused finance providers is crucial, given the vast number of banks and credit unions nationwide. This partnership will significantly improve these business owners' access to reliable bank connections, giving them a clearer, real-time view of their finances which, in turn, will empower them to make more informed decisions, supporting their growth, their employees, and the communities they serve. "This partnership with Plaid is expected to supercharge bank connections. It will provide more robust integrations and higher-quality information from a wide range of financial institutions including smaller banks and credit unions," said Vikram Grover, SVP Global Partnerships for Xero. This partnership gives Xero's customers access to more than a thousand secure, direct connections through Plaid's expansive network of US financial institutions, delivering better reliability, data quality, and peace of mind for small businesses. Starting this year, Plaid will power an increasing portion of Xero's US bank feed sources, offering customers more dependable connections to their financial data. "This partnership with Plaid is expected to supercharge bank connections. It will provide more robust integrations and higher-quality information from a wide range of financial institutions including smaller banks and credit unions. This will in turn make managing the finances a lot smoother, more precise and successful, as well as save valuable time for small business owners, accountants and bookkeepers," said Vikram Grover, SVP Global Partnerships for Xero. Xero is continuing to invest in more reliable direct (OAuth) bank feeds, offering a significant improvement by using secure tokens for connections built directly with bank systems. Xero will proactively migrate customers to direct bank feeds available through Plaid, ensuring a more stable flow of financial data. "We're excited to partner with Xero to deliver best-in-class financial data connectivity for U.S. small businesses," said Adam Yoxtheimer, Head of Partnerships at Plaid. "By combining Plaid's secure, direct bank feeds with Xero's powerful accounting platform, we're giving customers faster, more reliable access to their financial information and freeing up time for them to focus on what really matters: growing their business." Xero will ensure a smooth transition to Plaid-powered feeds with clear, proactive instructions to guide customers through the easy setup process. The new Plaid bank feed options for US customers will start to become available from late 2025, with a phased rollout designed to ensure a smooth and well-managed experience. This will include both the introduction of new feeds and the transition of some existing connections to the enhanced service.
Yahoo
21-05-2025
- Business
- Yahoo
Constant Contact and Xero collaborate to fuel small business growth
Seamless integration automates marketing and accounting for small business growth, freeing up valuable time and streamlining workflows. WALTHAM, Mass., May 21, 2025 /PRNewswire/ -- Constant Contact, the leading provider of digital marketing tools for small businesses and nonprofits, today announced a powerful new integration with Xero, the global small business accounting platform. This collaboration fuels small business growth by providing an automated workflow between digital marketing and accounting systems — thereby saving time and streamlining operations. The integration connects two essential resources small businesses rely on every day — their marketing platform and financial management systems. In just a few clicks, Constant Contact users can automatically sync their Xero contacts into email campaigns, making it easy to send targeted, high-impact messages and measure results. Xero customers gain access to Constant Contact's robust digital marketing platform, including AI-powered email, automations, SMS, social media, event tools, and more. By unifying marketing and customer contact data, the integration helps small businesses boost campaign engagement and save time. "The average small business is pressed for time with under an hour each day to dedicate to marketing and even less time to chase payments," said Stephanie Ting, Chief Strategy Officer at Constant Contact. "This integration is a game-changer because it connects the dots between a business owner's marketing and finance systems, enabling these two critical functions to work together for business growth. By eliminating the time spent manually syncing contacts between marketing and accounting, small businesses can now focus on running and growing their business. Xero shares our mission to help small businesses grow, and together, we're giving small business owners the tools they need to work efficiently, connect with customers and thrive." "We're excited about the benefits this partnership with Constant Contact will provide to small businesses," said Vikram Grover, SVP of Partnerships at Xero. "In today's digital landscape, effective online marketing is vital for reaching customers and growing a business. By creating a seamless, automated workflow between digital marketing and finance through this integration, we're helping businesses save time, improve cash flow, and ultimately drive greater efficiency—allowing them to focus on connecting with customers and thriving in the digital world." The integration is available starting today for US-based Constant Contact and Xero small business customers. Future expansion will include additional regions, enhanced data integrations that incorporate financial insights for improved audience segmentation, and marketing automations driven by unified customer data. Additionally, Constant Contact customers can get Xero free for 6 months on any business plan, and Xero customers qualify for 50 percent off Constant Contact for 6 months on any Constant Contact plan. About Constant ContactConstant Contact makes digital marketing easy and effective for small businesses and nonprofits across the globe. Whether just starting or managing complex multi-channel campaigns, SMBs benefit from our powerful SaaS platform that delivers a simplified marketing experience with less time spent and better results. With cutting-edge technology, best-in-class deliverability, and award-winning customer support, we help the small stand tall. View original content to download multimedia: SOURCE Constant Contact Sign in to access your portfolio
Cision Canada
21-05-2025
- Business
- Cision Canada
Constant Contact and Xero collaborate to fuel small business growth
Seamless integration automates marketing and accounting for small business growth, freeing up valuable time and streamlining workflows. WALTHAM, Mass., May 21, 2025 /CNW/ -- Constant Contact, the leading provider of digital marketing tools for small businesses and nonprofits, today announced a powerful new integration with Xero, the global small business accounting platform. This collaboration fuels small business growth by providing an automated workflow between digital marketing and accounting systems — thereby saving time and streamlining operations. The integration connects two essential resources small businesses rely on every day — their marketing platform and financial management systems. In just a few clicks, Constant Contact users can automatically sync their Xero contacts into email campaigns, making it easy to send targeted, high-impact messages and measure results. Xero customers gain access to Constant Contact's robust digital marketing platform, including AI-powered email, automations, SMS, social media, event tools, and more. By unifying marketing and customer contact data, the integration helps small businesses boost campaign engagement and save time. "The average small business is pressed for time with under an hour each day to dedicate to marketing and even less time to chase payments," said Stephanie Ting, Chief Strategy Officer at Constant Contact. "This integration is a game-changer because it connects the dots between a business owner's marketing and finance systems, enabling these two critical functions to work together for business growth. By eliminating the time spent manually syncing contacts between marketing and accounting, small businesses can now focus on running and growing their business. Xero shares our mission to help small businesses grow, and together, we're giving small business owners the tools they need to work efficiently, connect with customers and thrive." "We're excited about the benefits this partnership with Constant Contact will provide to small businesses," said Vikram Grover, SVP of Partnerships at Xero. "In today's digital landscape, effective online marketing is vital for reaching customers and growing a business. By creating a seamless, automated workflow between digital marketing and finance through this integration, we're helping businesses save time, improve cash flow, and ultimately drive greater efficiency—allowing them to focus on connecting with customers and thriving in the digital world." The integration is available starting today for US-based Constant Contact and Xero small business customers. Future expansion will include additional regions, enhanced data integrations that incorporate financial insights for improved audience segmentation, and marketing automations driven by unified customer data. Additionally, Constant Contact customers can get Xero free for 6 months on any business plan, and Xero customers qualify for 50 percent off Constant Contact for 6 months on any Constant Contact plan. About Constant Contact Constant Contact makes digital marketing easy and effective for small businesses and nonprofits across the globe. Whether just starting or managing complex multi-channel campaigns, SMBs benefit from our powerful SaaS platform that delivers a simplified marketing experience with less time spent and better results. With cutting-edge technology, best-in-class deliverability, and award-winning customer support, we help the small stand tall.
