Latest news with #VinayNair
Business Standard
28-05-2025
- Business
- Business Standard
Limca Records Rs2800 Crore in 2024, Powers Coca-Cola India's Sparkling Growth
PRNewswire New Delhi [India], May 28: Limca, Coca-Cola India's iconic homegrown beverage, has crossed the Rs2800 crore mark in 2024, driving the lemon-lime category forward with strong momentum across India. For over five decades, Limca has been the ultimate beverage of summer refreshment with its signature cloudy bubbles and the unmistakable Lime 'n' Lemoni taste. Since its inception in 1971, Limca has been a driving force in strengthening the company's sparkling portfolio with demand soaring across both urban and rural markets. Today, the brand is witnessing strong double-digit growth in key states such as Delhi, Punjab and Haryana, gaining share across both traditional trade and emerging retail formats. Central to Limca's enduring success are its innovative brand campaigns that keep the brand contemporary while celebrating its legacy. In 2025, Limca ushered in a new era of refreshment with a campaign featuring Triptii Dimri. With a fresh take on Limca's signature Lime 'n' Lemoni refreshment, the campaign invited consumers to rediscover the charm and revitalizing rush that only a Limca moment can deliver. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said "Our goal has always been to build brands that go beyond the product - brands that become part of daily life and collective memory. And Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook - innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers." As India's lifestyle evolves, so does Limca. In 2024, Limca entered the advanced hydration category introducing Limca GlucoCharge, a functional beverage enriched with glucose and electrolytes, designed to meet the needs of today's active consumers. The launch campaign, featuring Olympic gold medalist Neeraj Chopra, inspired millions with its message of perseverance that resonate with both athletes and everyday heroes. This commitment to excellence is not limited to the sports field. It forms the very ethos of Limca - a brand that has always believed in recognizing and celebrating extraordinary Indian achievements. This belief is embodied in the Limca Book of Records, launched in 1990 as an extension of the brand's philosophy. Whether it's sporting milestones or artistic achievements, the Book continues to inspire a nation to dream bigger. As Limca continues to innovate and connect with new generations, its legacy as India's most loved lemon-lime beverage remains stronger than ever, driving growth and refreshing millions across the country. About Coca-Cola India Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of 'Beverages For Life' offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market. The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain. Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at and follow us on Twitter, Instagram, Facebook and LinkedIn. Logo:
Business Upturn
28-05-2025
- Business
- Business Upturn
Limca Records ₹2800 Crore in 2024, Powers Coca-Cola India's Sparkling Growth
NEW DELHI, May 28, 2025 /PRNewswire/ — Limca, Coca-Cola India's iconic homegrown beverage, has crossed the ₹2800 crore mark in 2024, driving the lemon-lime category forward with strong momentum across India. For over five decades, Limca has been the ultimate beverage of summer refreshment with its signature cloudy bubbles and the unmistakable Lime 'n' Lemoni taste. Since its inception in 1971, Limca has been a driving force in strengthening the company's sparkling portfolio with demand soaring across both urban and rural markets. Today, the brand is witnessing strong double-digit growth in key states such as Delhi, Punjab and Haryana, gaining share across both traditional trade and emerging retail formats. Central to Limca's enduring success are its innovative brand campaigns that keep the brand contemporary while celebrating its legacy. In 2025, Limca ushered in a new era of refreshment with a campaign featuring Triptii Dimri. With a fresh take on Limca's signature Lime 'n' Lemoni refreshment, the campaign invited consumers to rediscover the charm and revitalizing rush that only a Limca moment can deliver. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said 'Our goal has always been to build brands that go beyond the product – brands that become part of daily life and collective memory. And Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook – innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers.' As India's lifestyle evolves, so does Limca. In 2024, Limca entered the advanced hydration category introducing Limca GlucoCharge, a functional beverage enriched with glucose and electrolytes, designed to meet the needs of today's active consumers. The launch campaign, featuring Olympic gold medalist Neeraj Chopra, inspired millions with its message of perseverance that resonate with both athletes and everyday heroes. This commitment to excellence is not limited to the sports field. It forms the very ethos of Limca – a brand that has always believed in recognizing and celebrating extraordinary Indian achievements. This belief is embodied in the Limca Book of Records, launched in 1990 as an extension of the brand's philosophy. Whether it's sporting milestones or artistic achievements, the Book continues to inspire a nation to dream bigger. As Limca continues to innovate and connect with new generations, its legacy as India's most loved lemon-lime beverage remains stronger than ever, driving growth and refreshing millions across the country. About Coca-Cola India Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of 'Beverages For Life' offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market. The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain. Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at and follow us on Twitter, Instagram, Facebook and LinkedIn. Photo: Logo: View original content to download multimedia: Disclaimer: The above press release comes to you under an arrangement with PR Newswire. Business Upturn takes no editorial responsibility for the same.
Yahoo
28-05-2025
- Business
- Yahoo
Limca Records ₹2800 Crore in 2024, Powers Coca-Cola India's Sparkling Growth
NEW DELHI, May 28, 2025 /PRNewswire/ -- Limca, Coca-Cola India's iconic homegrown beverage, has crossed the ₹2800 crore mark in 2024, driving the lemon-lime category forward with strong momentum across India. For over five decades, Limca has been the ultimate beverage of summer refreshment with its signature cloudy bubbles and the unmistakable Lime 'n' Lemoni taste. Since its inception in 1971, Limca has been a driving force in strengthening the company's sparkling portfolio with demand soaring across both urban and rural markets. Today, the brand is witnessing strong double-digit growth in key states such as Delhi, Punjab and Haryana, gaining share across both traditional trade and emerging retail formats. Central to Limca's enduring success are its innovative brand campaigns that keep the brand contemporary while celebrating its legacy. In 2025, Limca ushered in a new era of refreshment with a campaign featuring Triptii Dimri. With a fresh take on Limca's signature Lime 'n' Lemoni refreshment, the campaign invited consumers to rediscover the charm and revitalizing rush that only a Limca moment can deliver. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said "Our goal has always been to build brands that go beyond the product - brands that become part of daily life and collective memory. And Limca's story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook - innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers." As India's lifestyle evolves, so does Limca. In 2024, Limca entered the advanced hydration category introducing Limca GlucoCharge, a functional beverage enriched with glucose and electrolytes, designed to meet the needs of today's active consumers. The launch campaign, featuring Olympic gold medalist Neeraj Chopra, inspired millions with its message of perseverance that resonate with both athletes and everyday heroes. This commitment to excellence is not limited to the sports field. It forms the very ethos of Limca - a brand that has always believed in recognizing and celebrating extraordinary Indian achievements. This belief is embodied in the Limca Book of Records, launched in 1990 as an extension of the brand's philosophy. Whether it's sporting milestones or artistic achievements, the Book continues to inspire a nation to dream bigger. As Limca continues to innovate and connect with new generations, its legacy as India's most loved lemon-lime beverage remains stronger than ever, driving growth and refreshing millions across the country. About Coca-Cola India Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of 'Beverages For Life' offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market. The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain. Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at and follow us on Twitter, Instagram, Facebook and LinkedIn. Photo: View original content to download multimedia:
Business Standard
19-05-2025
- Business
- Business Standard
Coca-Cola's Fanta Surges Ahead with 50% Market Share in Orange-Flavoured CSD Category
PRNewswire New Delhi [India], May 19: Coca-Cola India's iconic flavourful beverage, Fanta, has cemented its position as the undisputed leader in the orange-flavoured carbonated soft drink (CSD) category, commanding over 50% market share. With its delicious orange taste and playful spirit, Fanta continues to connect powerfully with India's youth, blending nostalgia with a fresh, culturally relevant appeal. Originally launched globally in 1940, Fanta has evolved into a cultural phenomenon in India, resonating especially with young adults who seek authenticity, fun, and bold self-expression. The brand has consistently been recording strong double-digit growth for the last 5 years, strengthening its presence across urban and rural markets alike. Today, Fanta is available in close to 2 million retail outlets, spanning offerings from 200ml pack @Rs10 to 2.25L family packs, catering to a wide range of consumption occasions. Globally, Fanta is available in over 180 markets, reinforcing its position as one of the world's most delicious & loved beverage brands. Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia , said, "Fanta's momentum reflects not only strong execution across channels but also our broader strategy to drive category growth through flavour-led innovation, portfolio agility, and deeper regional relevance. The brand's ability to blend cultural relevance with a bold, digital-forward presence has helped it connect meaningfully with young consumers. This approach strengthens our position in a critical segment and reinforces our ability to anticipate and shape consumer demand that vibe with today's lifestyles and tomorrow's trends." For decades, Fanta has been more than just a beverage -- fun, playful, and bursting lip-smacking delicious flavour, it has been the go-to choice for those who embrace life's little joys without hesitation. Its unmistakable orange hue and effervescent bubbles make it a true icon of taste and fun, instantly uplifting any celebration or gathering. Nowhere is this playful spirit more evident than during Holi, India's very own festival of colours, where Fanta's joyful presence adds to the exuberance of the occasion being celebrated with friends. With every sip, Fanta brings an extra splash of delight, perfectly capturing the festive mood. Building on this spirit, Fanta continues to celebrate the thrill of cravings, inspiring consumers to give in to the ultimate craving. The latest 'Fanta Mangta' campaign puts cravings front and center, featuring youth icon Kartik Aaryan, amplifying this further by tapping into young adults' digital DNA. With a creator-driven approach, meme-forward, the campaign transformed a simple phrase into a cultural cue for spontaneous fun and refreshment. High view-through rates (VTRs), Engagement rates & strong creator collabs like Mac Macha, and vibrant media engagement helped strengthen Fanta's connect with the new generation of consumers. Today, Fanta's rise is not just about numbers -- it's about cultural relevance, digital swagger, and staying truly in the moment. Backed by Coca-Cola's legacy of building iconic brands, Fanta continues to lead the orange-flavoured CSD category, redefining cravings for India's young and restless. About Coca-Cola India Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of 'Beverages For Life' offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy-based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market. The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain. Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at and follow us on Twitter, Instagram, Facebook and LinkedIn. Photo: Logo:
Business Upturn
19-05-2025
- Business
- Business Upturn
Coca-Cola's Fanta Surges Ahead with 50% Market Share in Orange-Flavoured CSD Category
NEW DELHI , May 19, 2025 /PRNewswire/ — Coca-Cola India's iconic flavourful beverage, Fanta, has cemented its position as the undisputed leader in the orange-flavoured carbonated soft drink (CSD) category, commanding over 50% market share. With its delicious orange taste and playful spirit, Fanta continues to connect powerfully with India's youth, blending nostalgia with a fresh, culturally relevant appeal. Originally launched globally in 1940, Fanta has evolved into a cultural phenomenon in India , resonating especially with young adults who seek authenticity, fun, and bold self-expression. The brand has consistently been recording strong double-digit growth for the last 5 years, strengthening its presence across urban and rural markets alike. Today, Fanta is available in close to 2 million retail outlets, spanning offerings from 200ml pack @₹10 to 2.25L family packs, catering to a wide range of consumption occasions. Globally, Fanta is available in over 180 markets, reinforcing its position as one of the world's most delicious & loved beverage brands. Vinay Nair , Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia , said, 'Fanta's momentum reflects not only strong execution across channels but also our broader strategy to drive category growth through flavour-led innovation, portfolio agility, and deeper regional relevance. The brand's ability to blend cultural relevance with a bold, digital-forward presence has helped it connect meaningfully with young consumers. This approach strengthens our position in a critical segment and reinforces our ability to anticipate and shape consumer demand that vibe with today's lifestyles and tomorrow's trends.' For decades, Fanta has been more than just a beverage — fun, playful, and bursting lip-smacking delicious flavour, it has been the go-to choice for those who embrace life's little joys without hesitation. Its unmistakable orange hue and effervescent bubbles make it a true icon of taste and fun, instantly uplifting any celebration or gathering. Nowhere is this playful spirit more evident than during Holi, India's very own festival of colours, where Fanta's joyful presence adds to the exuberance of the occasion being celebrated with friends. With every sip, Fanta brings an extra splash of delight, perfectly capturing the festive mood. Building on this spirit, Fanta continues to celebrate the thrill of cravings, inspiring consumers to give in to the ultimate craving. The latest 'Fanta Mangta' campaign puts cravings front and center, featuring youth icon Kartik Aaryan, amplifying this further by tapping into young adults' digital DNA. With a creator-driven approach, meme-forward, the campaign transformed a simple phrase into a cultural cue for spontaneous fun and refreshment. High view-through rates (VTRs), Engagement rates & strong creator collabs like Mac Macha , and vibrant media engagement helped strengthen Fanta's connect with the new generation of consumers. Today, Fanta's rise is not just about numbers — it's about cultural relevance, digital swagger, and staying truly in the moment. Backed by Coca-Cola's legacy of building iconic brands, Fanta continues to lead the orange-flavoured CSD category, redefining cravings for India's young and restless. About Coca-Cola India Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of 'Beverages For Life' offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy-based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market. The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain. Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at and follow us on Twitter, Instagram, Facebook and LinkedIn. Photo: Logo:
