Latest news with #WTC)Final2025
Time of India
04-07-2025
- Business
- Time of India
ICC WTC Final 2025 sees 75% ad volume drop despite record viewership: TAM adex
Despite setting new benchmarks in viewership, the ICC World Test Championship (WTC) Final 2025 between South Africa and Australia saw a sharp decline in advertising volumes, according to the latest data released by TAM AdEx. As per the report, ad volumes for the third edition of the ICC Test Championship Final plummeted by 74.77 percent compared to the 2023 showdown between India and Australia. The drop was nearly 73 percent when compared to the inaugural final held in 2021 between India and New Zealand. The difference is clear when you compare it to the 2023 final, where ad volumes jumped 7% over 2021. The Indian team being in those earlier finals really drove advertiser interest. But that won't happen in 2025 since India isn't playing in the big game. As per the report, the number of advertising categories, advertisers, and brands shrank over 70 percent in the 2025 final compared to the 2023 edition. The categories saw 70 percent decline in 2025 as compared to 2023 whereas the number of advertisers declined by 71 percent and brands declined by 80 percent. This sharp drop highlights the considerable sway the Indian team holds over commercial interest in major cricketing events. According to Anil Solanki, senior director, media lead, Dentsu X, Test cricket, while rich in legacy, continues to face challenges in attracting advertisers compared to the high-octane T20 formats. 'This year's drop in ad volumes can be attributed to a few key factors—India not being in the final match significantly impacted viewership sentiment, and brands are increasingly favoring moment-driven formats with sharper ROI.' He further added, 'Long-format cricket demands sustained attention, which is harder to justify in today's fragmented, attention-short consumer landscape.' Another senior media planner on the condition of anonymity shared a similar opinion that the absence of India in the ICC WTC 2025 final has impacted advertiser interest, with ad volumes seeing a notable decline. 'India's participation typically guarantees higher viewership, particularly from a cricket-obsessed market that drives premium ad rates,' he added. While Maruti Suzuki India led the advertising charts in ICC TC'23, Star India (JioHotstar) emerged as the top advertiser in 2025. Interestingly, the top five advertisers in ICC TC'25 accounted for more than 65 percent of the total ad volumes, a significant concentration compared to the 28 percent contribution by top advertisers in 2023. Glaxo Smithkline, Billion Brains Garage Ventures, Apple Computer India and Apetch were among the top five advertisers in 2025. The top five advertising categories collectively made up nearly 40 percent of total volumes in both editions. Perfumes/Deodorants and Ecom-Media/Entertainment/Social Media were consistent performers, featuring among the top five categories in both 2023 and 2025. However, while the 2023 final saw strong representation from the Auto sector, the 2025 edition saw a shift toward Services sector categories. We have reached out to JioStar for their comments and the story will be updated once we hear back from them. According to the ICC official release, the WTC Final 2025 shattered viewership records . The match became Star Sports Network's highest-rated and most-watched non-India Test match, garnering 2.94 billion viewing minutes and reaching 47 million viewers on television in India alone. Digital engagement also soared, with 225 million digital views, rivaling numbers from the 2023 final that featured India. The game at Lord's Cricket Ground attracted a total in-stadium attendance of 109,227 over four days from June 11 to 14, where South Africa defeated Australia by five wickets in a thrilling contest.
Int'l Cricket Council
30-06-2025
- Sport
- Int'l Cricket Council
WTC Final Broadcast & Digital viewership in India hits new high for Test Cricket
The ICC World Test Championship (WTC) Final 2025 between South Africa and Australia at Lord's earlier this month has achieved record-breaking broadcast and digital numbers in India, a testament to the continued popularity of the traditional five-day format of the game and to the impactful marketing and production efforts of JioStar. The final of the third WTC cycle, which saw South Africa defeat Australia by five wickets, has become the highest-rated and most watched (2.94 billion minutes of viewing) non-India Test match on TV with the highest reach (47 million) garnered on the Star Sports network. The WTC Final also recorded the highest-ever viewership on Digital with 225 million views, which rivalled viewership for the final of the last edition, despite India taking on Australia in that final at The Oval. Mr. Jay Shah, Chairman of the ICC, said he was pleased with the broadcast and digital numbers in India, which reflected the significance of Test cricket for cricket fans. The Test match at the Lord's Cricket Ground was also watched by 109,227 in-stadia fans. Mr. Shah said: 'The remarkable viewership numbers for the ICC World Test Championship Final, across both broadcast and digital platforms, are a powerful testament to the appeal of high-quality Test cricket and the elevated context of the WTC Final. This format continues to command a loyal and passionate global following and remains an integral part of our sport's identity.' 'What makes this success even more special is the enthusiasm shown by fans in regions beyond the two competing nations, reaffirming that cricket's reach is truly international, and that the purest form of the game can thrive beyond national affiliations.' 'A special mention to JioStar, whose innovative and immersive coverage, captured the drama, emotion, and atmosphere of the 'Ultimate Test' in a way that deeply resonated with audiences around the world.'
The Hindu
13-06-2025
- Sport
- The Hindu
WTC Final Live Score, SA vs AUS Day 3 Updates: Australia hopes to extend lead against South Africa; Starc, Lyon at crease
Hello and welcome to Sportstar's LIVE coverage of Day 3 of the WTC Final 2025 between South Africa and Australia at Lord's Cricket Ground. SA vs AUS WTC FINAL 2025 - SCORECARD HOW TO WATCH WTC FINAL 2025 The World Test Championship (WTC) Final 2025 between South Africa and Australia will be televised live on Star Sports Network. The match will also be streamed live on JioHotstar app and website. Live action from the third day will begin at 3 PM IST. PLAYING XI South Africa Playing XI: Aiden Markram, Ryan Rickelton, Wiaan Mulder, Temba Bavuma (c), Tristan Stubbs, David Bedingham, Kyle Verreynne (wk), Marco Jansen, Keshav Maharaj, Kagiso Rabada, Lungi Ngidi. Australia Playing XI: Usman Khawaja, Marnus Labuschagne, Cameron Green, Steven Smith, Travis Head, Beau Webster, Alex Carey (wk), Pat Cummins (c), Mitchell Starc, Nathan Lyon, Josh Hazlewood.
Time of India
12-06-2025
- Sport
- Time of India
WTC Final 2025, South Africa vs Australia: Full schedule, day-wise match dates, timings, scorecard & SA vs AUS Squad
WTC Final 2025, South Africa vs Australia: The ICC World Test Championship (WTC) Final 2025 between South Africa and Australia is being played at the historic Lord's Cricket Ground in London from June 11 to June 15, 2025. The match commenced on June 11, with the toss scheduled at 2:30 PM IST and the game starting at 3:00 PM IST (10:30 AM local time). This final marks South Africa's first-ever appearance in a WTC final. Whereas, Australia enters as the defending champions, aiming to retain their title. SA vs AUS Squad and Team News for WTC Final 2025 Australia has made strategic changes to their lineup, with Marnus Labuschagne opening the batting for the first time. Cameron Green returning at number three after injury, and Josh Hazlewood reclaiming his spot in the XI. All-rounder Beau Webster adds balance to the side. South Africa has also made bold choices, including promoting Wiaan Mulder to number three despite his limited experience. It shows the team's confidence in his red-ball capabilities. Both teams have named strong squads, with captains Pat Cummins and Temba Bavuma leading their sides. SA Vs AUS, WTC Final 2025: Day-wise Match Dates and Timings Day 1: June 11, 2025 – Toss at 3:00 PM IST, Play from 3:30 PM IST June 11, 2025 – Toss at 3:00 PM IST, Play from 3:30 PM IST Day 2: June 12, 2025 – Play starts at 3:00 PM IST June 12, 2025 – Play starts at 3:00 PM IST Day 3: June 13, 2025 – Play starts at 3:00 PM IST June 13, 2025 – Play starts at 3:00 PM IST Day 4: June 14, 2025 – Play starts at 3:00 PM IST June 14, 2025 – Play starts at 3:00 PM IST Day 5: June 15, 2025 – Play starts at 3:00 PM IST All sessions are held at Lord's Cricket Ground, London, with play typically running for around six hours per day. SA Vs AUS, WTC Final 2025: Live Scorecard and Match Updates On Day 1, Australia scored 212 runs in their first innings. Beau Webster was the top scorer with 72 runs. South Africa had a tough start and finished the day at 43 for 4. They still trail by 169 runs. Josh Hazlewood and Pat Cummins led the Australian pace attack with precision. Their bowling kept constant pressure on the South African batters. Kagiso Rabada stood out for South Africa, taking a five-wicket haul. The match remains evenly balanced. South Africa's batting now faces a big test against Australia's relentless bowlers. SA Vs AUS, WTC Final 2025: Live Streaming Platforms Below is the required Live Streaming Platforms for SA vs AUS, WTC Final 2025: Star Sports Network JioHotstar (app and website) Prime Video (Australia) SuperSport (South Africa) DSTV apps (South Africa) (free streaming via Tamasha with VPN) How to Watch Australia vs South Africa WTC Final 2025 in India? To watch the Australia vs South Africa WTC Final 2025 in India, viewers can tune in to the Star Sports Network for live TV telecast. The match will be streamed live online on the JioHotstar app and website. The final is scheduled to start at 3:00 PM IST, with the toss taking place at 2:30 PM IST. WTC 2025: SA Team Squad Aiden Markram, Tony de Zorzi, Ryan Rickelton, Tristan Stubbs, Temba Bavuma (c), David Bedingham, Kyle Verreynne (wk), Marco Jansen, Keshav Maharaj, Kagiso Rabada, Dane Paterson, Senuran Muthusamy, Wiaan Mulder, Lungi Ngidi, Corbin Bosch. WTC 2025: AUS Team Squad Sam Konstas, Usman Khawaja, Marnus Labuschagne, Steven Smith, Travis Head, Beau Webster, Alex Carey (wk), Pat Cummins (c), Mitchell Starc, Nathan Lyon, Scott Boland, Josh Hazlewood, Josh Inglis, Cameron Green, Matthew Kuhnemann. FAQs 1. When and where is the WTC Final 2025 between South Africa and Australia? Answer: The WTC Final 2025 is being played from June 11 to June 15, 2025, at the historic Lord's Cricket Ground in London. 2. How can I watch the Australia vs South Africa WTC Final 2025 live in India? Answer: In India, the WTC Final 2025 is broadcast live on Star Sports Network and streamed online on the JioHotstar app and website. 3. What happens if the WTC Final 2025 ends in a draw or tie? Answer: If the match ends in a draw or tie, the World Test Championship mace will be shared between South Africa and Australia, as there is no Super Over or tiebreaker in Test cricket. 4. Is there a reserve day for the WTC Final 2025? Answer: Yes, June 16, 2025, is reserved as a reserve day to make up for lost time due to weather interruptions during the scheduled five days of play. 5. What is the prize money for the winners of the WTC Final 2025? Answer: The winners of the WTC Final 2025 will receive a record prize money of USD 3.6 million, while the runners-up will get USD 2.16 million. Stay ahead of the game with the latest updates, match highlights, and insider stories from IPL, WTC, cricket, WWE, and more! Click here.
The Hindu
11-06-2025
- Sport
- The Hindu
SA vs AUS Live Score Day 1, WTC Final 2025: Australia 2/0; Khawaja, Labuschagne off to cautious start after South Africa opts to bowl
Hello and welcome to Sporstar's LIVE coverage of the WTC Final 2025 between South Africa and Australia, being held at Lord's Cricket Ground in London. TOSS South Africa won the toss and elected to bowl. HOW TO WATCH WTC FINAL 2025 The World Test Championship (WTC) Final 2025 between South Africa and Australia will be televised live on Star Sports Network. The match will also be streamed live on JioHotstar app and website. THE SQUADS South Africa Playing XI: Aiden Markram, Ryan Rickelton, Wiaan Mulder, Temba Bavuma (c), Tristan Stubbs, David Bedingham, Kyle Verreynne (wk), Marco Jansen, Keshav Maharaj, Kagiso Rabada, Lungi Ngidi. Australia Playing XI: Usman Khawaja, Marnus Labuschagne, Cameron Green, Steven Smith, Travis Head, Beau Webster, Alex Carey (wk), Pat Cummins (c), Mitchell Starc, Nathan Lyon, Josh Hazlewood.
