Latest news with #WarnerBros.DiscoveryGlobalConsumerProducts
Hype Malaysia
20-05-2025
- Entertainment
- Hype Malaysia
New Superman x Fossil Collection Is Our Timepiece Superhero With A Cape!
This is our kryptonite, fam! Fossil has teamed up with Warner Bros. Discovery Global Consumer Products for a heroic new launch: the Superman x Fossil collection, created in celebration of DC Studios' highly-anticipated film 'Superman,' directed by James Gunn and set to hit cinemas this July. This special-edition drop brings together Fossil's signature craftsmanship and the timeless legacy of Superman in a collection that's built for fans, collectors, and anyone who dreams a little bigger. At the heart of the collection are two standout timepieces: S-Shield Watch Set (RM1,129) : A bold silver-tone stainless steel watch featuring the iconic Superman S-Shield on a cracked gray dial. Metropolis Watch Set (RM1,029): A sleek mix of silver and gold tones with a navy leather strap, showing Superman flying high over Metropolis. Both watches are individually-numbered and come in exclusive movie-themed packaging. The collection also features a range of stylish accessories, including: Sliding 2-in-1 Wallet (RM499) with a hidden Superman reveal, Money Clip Bifold Wallet (RM399) with a striking gold S-Shield, Stainless Steel Beaded Bracelet (RM399) in navy blue, Two-Tone Stainless Steel Cuff Links (RM419) for a heroic finishing touch. Each piece comes packaged in a collectible 'Superman' movie tin with a certificate of authenticity. The Superman x Fossil collection is available now at and select Fossil retail stores.
Campaign ME
24-04-2025
- Entertainment
- Campaign ME
PUMA taps emotional appeal with Harry Potter collaboration
PUMA and Warner Bros. Discovery Global Consumer Products has brought the magical world of the Harry Potter franchise to life with a limited-edition collection. Inspired by PUMA's sports heritage and driven by consumer-led design, the partnership comprises apparel, footwear, and accessories that are designed around two of Hogwarts' iconic houses, Gryffindor and Slytherin. Featuring richly detailed designs that take cues from the Hogwarts Quidditch pitch, the collection features tracksuits, jerseys, hoodies, t-shirts and two reimagined PUMA Palermo drops that include tasteful accents such as the Golden Snitch and Hogwarts house-inspired crests. 'With Harry Potter, we're not just selling products — we're connecting with a story people love,' said Jonathan Bannister, Head of Marketing GCC at PUMA Middle East. He explained that brand collaborations such as this aim to resonate with consumers in a way that increases brand value and brand perception. 'When you blend that magic with PUMA's sport heritage, it creates something that feels personal. That emotional pull builds stronger brand love and gives our audience something truly unique,' he said. The global recognition of the Harry Potter franchise inspired the collection. Bannister said, 'Harry Potter is huge globally, and we saw strong fan energy in the Middle East.' He also explained that PUMA took on the collaboration to allow consumers to express their identity through their style. 'The Hogwarts houses gave us a perfect way to tie identity into fashion, and that idea of self-expression really clicked with what our consumers are looking for,' he explained. In terms of the feedback to the collection from consumers in the region, Bannister said PUMA stores in the Middle East 'benefited greatly by the unisex capsule release which was reflected in the overall sales performance of the product range.' According to him, the success of the collaboration boils down to integral detailing that brought to life the 'Hogwarts persona'. For witches, wizards, and Muggles alike, the PUMA x Harry Potter is available on the PUMA website, flagship stores and selected PUMA retailers.
