Latest news with #Weekenders
Business Standard
05-08-2025
- Business
- Business Standard
Piramal Vaikunth's Weekenders Initiative Drives Community Engagement in Thane
VMPL Mumbai (Maharashtra) [India], August 5: Piramal Realty recently concluded 'Weekenders at Piramal Vaikunth', a six-weekend experiential campaign aimed at showcasing the spirit of community living through curated on-ground experiences for residents, homeowners, and prospective buyers. Held at the brand's flagship mixed-used development Piramal Vaikunth in Thane, the campaign received a tremendous response, offering a first-hand look into the integrated lifestyle envisioned at the township. The initiative featured six themed weekends--Wellness, Energy, Biophilia, Entertainment, Culinary, and Creativity--each designed to foster connection, wellbeing, and community interaction. Activities ranged from guided yoga and fitness sessions to nature trails, culinary workshops, live performances, and hands-on art experiences for all age groups. More than a product showcase, 'Weekenders' became a platform for deeper community engagement. The Biophilia Chapter, for instance, included a nature trail at Sanjay Gandhi National Park, followed by a gardening workshop, and a tree plantation drive within the project premises --further reinforcing the development's commitment to green living, which aligned with Piramal Vaikunth' s practice of gifting a sapling to each family at the time of handover, now culminating in over 1,600 plants across the community. Speaking on the success of the initiative, Abhijeet Maheshwari, CEO, Piramal Realty, said, "Weekenders was envisioned as more than a marketing initiative--it was designed to reflect the very ethos of Piramal Vaikunth as a ready, thriving, community-first development. Every chapter of the campaign showcased how the project goes beyond just physical infrastructure to offer a deeply engaging and balanced lifestyle. The enthusiastic participation from residents, homeowners and prospects reaffirmed our belief that people today are seeking not just homes, but holistic living experiences rooted in connection, wellbeing and belonging." Spanning across 32 acres with over 1.71 lakh sq. ft. of amenities and 40% open spaces, Piramal Vaikunth has emerged as a modern community anchored in wellness, sustainability, and social connection. At its heart is Club V, a 47,000 sq. ft. clubhouse serving as the cultural and recreational hub, complemented by landscaped walkways and Maharashtra's first ISKCON temple within a gated residential complex. As families continue to move in and the township evolves, the Weekenders campaign has helped reinforce the brand's core proposition--of not just building homes, but nurturing thriving communities rooted in shared experiences. About Piramal Realty: Founded in 2012, Piramal Realty, the real estate development arm of Piramal Group is one of India's leading developers with 13 Mn. sq. ft of residential real estate under development in and around Mumbai. Piramal Realty aims to set gold standards in architectural design, quality, safety, and customer centricity in both residential and commercial real estate. Piramal Realty's innovative developments not only capture a cutting-edge and contemporary ethos but also aim to adopt a more intuitive interpretation of luxury. This distinctive approach celebrates the harmonious integration of nature, greenery, spaciousness, natural light, ventilation and the inherent connection with biophilia encapsulating the essence of community living.
Hans India
05-08-2025
- Business
- Hans India
Piramal Vaikunth' s Weekenders Initiative Drives Community Engagement in Thane
Mumbai: Piramal Realty recently concluded 'Weekenders at Piramal Vaikunth', a six-weekend experiential campaign aimed at showcasing the spirit of community living through curated on-ground experiences for residents, homeowners, and prospective buyers. Held at the brand's flagship mixed-used development Piramal Vaikunth in Thane, the campaign received a tremendous response, offering a first-hand look into the integrated lifestyle envisioned at the township. The initiative featured six themed weekends—Wellness, Energy, Biophilia, Entertainment, Culinary, and Creativity—each designed to foster connection, wellbeing, and community interaction. Activities ranged from guided yoga and fitness sessions to nature trails, culinary workshops, live performances, and hands-on art experiences for all age groups. More than a product showcase, 'Weekenders' became a platform for deeper community engagement. The Biophilia Chapter, for instance, included a nature trail at Sanjay Gandhi National Park, followed by a gardening workshop, and a tree plantation drive within the project premises —further reinforcing the development's commitment to green living, which aligned with Piramal Vaikunth' s practice of gifting a sapling to each family at the time of handover, now culminating in over 1,600 plants across the community. Speaking on the success of the initiative, Abhijeet Maheshwari, CEO, Piramal Realty, said, 'Weekenders was envisioned as more than a marketing initiative—it was designed to reflect the very ethos of Piramal Vaikunth as a ready, thriving, community-first development. Every chapter of the campaign showcased how the project goes beyond just physical infrastructure to offer a deeply engaging and balanced lifestyle. The enthusiastic participation from residents, homeowners and prospects reaffirmed our belief that people today are seeking not just homes, but holistic living experiences rooted in connection, wellbeing and belonging.' Spanning across 32 acres with over 1.71 lakh sq. ft. of amenities and 40% open spaces, Piramal Vaikunth has emerged as a modern community anchored in wellness, sustainability, and social connection. At its heart is Club V, a 47,000 sq. ft. clubhouse serving as the cultural and recreational hub, complemented by landscaped walkways and Maharashtra's first ISKCON temple within a gated residential complex. As families continue to move in and the township evolves, the Weekenders campaign has helped reinforce the brand's core proposition—of not just building homes, but nurturing thriving communities rooted in shared experiences. About Piramal Realty: Founded in 2012, Piramal Realty, the real estate development arm of Piramal Group is one of India's leading developers with 13 Mn. sq. ft of residential real estate under development in and around Mumbai. Piramal Realty aims to set gold standards in architectural design, quality, safety, and customer centricity in both residential and commercial real estate. Piramal Realty's innovative developments not only capture a cutting-edge and contemporary ethos but also aim to adopt a more intuitive interpretation of luxury. This distinctive approach celebrates the harmonious integration of nature, greenery, spaciousness, natural light, ventilation and the inherent connection with biophilia encapsulating the essence of community living.
The Wire
08-07-2025
- Business
- The Wire
NATURE, NURTURED: WEEKENDERS AT PIRAMAL VAIKUNTH MAKES GREEN LIVING A COMMUNITY RITUAL
Through its nature trails and tree plantation drives, Piramal Vaikunth brings biophilic design to life — one weekend at a time. Mumbai, 8th July 2025: As part of its ongoing 'Weekenders at Piramal Vaikunth' campaign - a six-week celebration featuring immersive experiences across themes such as Wellness, Energy, Biophilia, Entertainment, Culinary and Creativity - Piramal Realty brought the Biophilia chapter to life. This first-of-its-kind experiential platform is designed to help homebuyers live the lifestyle before they buy into it. Rooted in the philosophy of nature-inspired living, the Biophilia Chapter reflected the brand's commitment to sustainability through meaningful hands-on engagement with nature. Held on 6th July 2025, the event brought together residents, prospective homebuyers and nature enthusiasts for a guided trail through Sanjay Gandhi National Park, followed by a sustainable gardening workshop and a tree plantation drive at Piramal Vaikunth. As part of the apartment handover experience at Piramal Vaikunth, every family is gifted a sapling to plant within the development — a symbolic gesture of new beginnings, rootedness, and shared responsibility. Over time, this tradition has grown into a living legacy of over 1,500 plants across the community. With 100 more saplings planted during the Biophilia Chapter, the initiative has now evolved into a collective movement, reinforcing the township's long-term commitment to green, conscious living. Speaking on this initiative, Abhijeet Maheshwari, CEO, Piramal Realty said, 'At Piramal Vaikunth, biophilic living isn't an add-on—it's at the very core of how we design, build, and live. Through our Biophilia Chapter under the Weekenders campaign, we are not just planting trees, we are nurturing a lifestyle mindset—one that connects people to nature and to each other. From the guided trails at Sanjay Gandhi National Park to the hands-on gardening workshops and community tree plantation drives, every activity is designed to help our residents reconnect with nature and build a conscious way of living.' The guided nature walk offered participants a chance to engage with the local ecosystem and experience firsthand the biophilic ethos that shapes Piramal Vaikunth — a design philosophy that fosters deeper connection between people and nature. Spread across 32 acres in Balkum, Thane, Piramal Vaikunth is envisioned as a mix use development, with over 1.71 lakh sq. ft. of curated amenities, verdant green spaces and a ~47,000 sq. ft. lifestyle clubhouse, Club V. At its heart lies Maharashtra's first Sri Sri Radha Govindadeva Mandir by ISKCON in a residential development, making Piramal Vaikunth a gated community with a spiritual and cultural nucleus. With its focus on blending environment, emotion and engagement, Piramal Realty is not just building homes — it's building a future where conscious community living takes root. About Piramal Realty Founded in 2012, Piramal Realty, the real estate development arm of Piramal Group is one of India's leading developers with 13 Mn. sq. ft. of residential real estate under development in and around Mumbai. Piramal Realty aims to set gold standards in architectural design, quality, safety, and customer centricity in both residential and commercial real estate. Piramal Realty's innovative developments not only capture a cutting-edge and contemporary ethos but also aim to adopt a more intuitive interpretation of luxury. This distinctive approach celebrates the harmonious integration of nature, greenery, spaciousness, natural light, ventilation and the inherent connection with biophilia encapsulating the essence of community living. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).
Business Standard
08-07-2025
- Lifestyle
- Business Standard
Nature, Nurtured: Weekenders at Piramal Vaikunth Makes Green Living a Community Ritual
VMPL Mumbai (Maharashtra) [India], July 8: As part of its ongoing 'Weekenders at Piramal Vaikunth' campaign - a six-week celebration featuring immersive experiences across themes such as Wellness, Energy, Biophilia, Entertainment, Culinary and Creativity - Piramal Realty brought the Biophilia chapter to life. This first-of-its-kind experiential platform is designed to help homebuyers live the lifestyle before they buy into it. Rooted in the philosophy of nature-inspired living, the Biophilia Chapter reflected the brand's commitment to sustainability through meaningful hands-on engagement with nature. Held on 6th July 2025, the event brought together residents, prospective homebuyers and nature enthusiasts for a guided trail through Sanjay Gandhi National Park, followed by a sustainable gardening workshop and a tree plantation drive at Piramal Vaikunth. As part of the apartment handover experience at Piramal Vaikunth, every family is gifted a sapling to plant within the development -- a symbolic gesture of new beginnings, rootedness, and shared responsibility. Over time, this tradition has grown into a living legacy of over 1,500 plants across the community. With 100 more saplings planted during the Biophilia Chapter, the initiative has now evolved into a collective movement, reinforcing the township's long-term commitment to green, conscious living. Speaking on this initiative, Abhijeet Maheshwari, CEO, Piramal Realty said, "At Piramal Vaikunth, biophilic living isn't an add-on--it's at the very core of how we design, build, and live. Through our Biophilia Chapter under the Weekenders campaign, we are not just planting trees, we are nurturing a lifestyle mindset--one that connects people to nature and to each other. From the guided trails at Sanjay Gandhi National Park to the hands-on gardening workshops and community tree plantation drives, every activity is designed to help our residents reconnect with nature and build a conscious way of living." The guided nature walk offered participants a chance to engage with the local ecosystem and experience firsthand the biophilic ethos that shapes Piramal Vaikunth -- a design philosophy that fosters deeper connection between people and nature. Spread across 32 acres in Balkum, Thane, Piramal Vaikunth is envisioned as a mix use development, with over 1.71 lakh sq. ft. of curated amenities, verdant green spaces and a ~47,000 sq. ft. lifestyle clubhouse, Club V. At its heart lies Maharashtra's first Sri Sri Radha Govindadeva Mandir by ISKCON in a residential development, making Piramal Vaikunth a gated community with a spiritual and cultural nucleus. With its focus on blending environment, emotion and engagement, Piramal Realty is not just building homes -- it's building a future where conscious community living takes root. About Piramal Realty Founded in 2012, Piramal Realty, the real estate development arm of Piramal Group is one of India's leading developers with 13 Mn. sq. ft. of residential real estate under development in and around Mumbai. Piramal Realty aims to set gold standards in architectural design, quality, safety, and customer centricity in both residential and commercial real estate. Piramal Realty's innovative developments not only capture a cutting-edge and contemporary ethos but also aim to adopt a more intuitive interpretation of luxury. This distinctive approach celebrates the harmonious integration of nature, greenery, spaciousness, natural light, ventilation and the inherent connection with biophilia encapsulating the essence of community living.
The Age
27-06-2025
- Business
- The Age
Why Japan is so in love with Aussie coffee (and vice versa)
'But now, everyone's getting it,' he says. 'It's growing so much, it's exponential.' Yee recalls being at Weekenders cafe in Kyoto when a barista pulled out a bag of coffee and asked if he'd heard of the roaster: the beans were from Yee's own Artificer Coffee. Even in a back lane in Kanazawa, he chanced upon Artificer being served at Nonstop Coffee. Australia's influence on Japan's caffeine habits is undeniable, but the reverse is also true. Single O specialises in coffee, but the fastest-growing menu item at its Brisbane and Sydney cafes is matcha. And %Arabica – established in Kyoto in 2014 – will soon open its first Australian store at Bondi. 'They know their clients,' says Okada. %Arabica's location by Kyoto's landmark Togetsukyo Bridge is highly Instagrammable, and he suspects Bondi was chosen for a similar reason: its beach doubles as a photogenic backdrop for coffee snapshots. 'It's iconic.'
