Latest news with #WyndhamHotels
Hospitality Net
4 days ago
- Business
- Hospitality Net
Wyndham's First-Annual Owner Trends Report Highlights Positive Long-Term Outlook, Vital Role of Brands
PARSIPPANY, N.J. – Wyndham Hotels & Resorts today unveiled its first-annual Hotel Owner Trends Report. A multi-month effort spanning two industry-wide surveys of hundreds of hotel owners and property developers, the findings paint a picture of an industry that, despite the tumultuous news cycle, remains confident in its resilience and long-term growth prospects. There's a lot of noise in the marketplace right now and yet, more than 90% of hotel owners and developers are optimistic about what the next five years hold for them. That's because they know that in hospitality, they're playing the long game. Case in point: While most admit to having concerns over current economic volatility, four-out-of-five say they still plan to expand their portfolios over the next five years. Amit Sripathi, Chief Development Officer, Wyndham Hotels & Resorts Brands Matter Highlighting the critical role brands play in hotel ownership, virtually all surveyed (98%) said they're currently open to exploring new branded offerings—underscoring the value brands bring to the table versus operating as an independent. Further, most (55%) are interested in traditional or hard brands while just under half (45%) are seeking soft brand opportunities. Here's what owners and developers are also looking for: Support and Leadership Access Ranking the top two factors owners and developers look for when choosing which brand to join, support from industry experts tops the list (including marketing, revenue management and operational expertise), followed by access to executive leadership. Ranking the top two factors owners and developers look for when choosing which brand to join, support from industry experts tops the list (including marketing, revenue management and operational expertise), followed by access to executive leadership. A Strong Loyalty Program More than 80% of hotel owners and developers say a strong loyalty program is very important or critical to a hotel's success, with nearly two-thirds (62%) of those open to joining a brand or switching brands citing it as a top five factor they consider. More than 80% of hotel owners and developers say a strong loyalty program is very important or critical to a hotel's success, with nearly two-thirds (62%) of those open to joining a brand or switching brands citing it as a top five factor they consider. A Robust Array of Brand Offerings When looking at expansion, interest spans virtually all segments. Just over a third (39%) have lifestyle and boutique hotels in their sights, while a similar number (36%) are looking at midscale and upper-midscale. The same is true for economy (35%). Capitalizing on Extended-Stay Extended-stay hotels continue to be front and center for hotel owners and developers. Buoyed by historically high demand and developer ROI, nearly all surveyed (96%) see opportunity in extended-stay, highlighting it as an investment with great potential. Here's what else owners and developers are saying about extended-stay: The Model Matters Operating in extended-stay means operating in a way that's different from traditional brands. Nearly three-out-of-five surveyed (59%) recognize this, a highlight that embracing the unique operating model of extended-stay is critical to success. Operating in extended-stay means operating in a way that's different from traditional brands. Nearly three-out-of-five surveyed (59%) recognize this, a highlight that embracing the unique operating model of extended-stay is critical to success. All Eyes on Infrastructure With historic multi-year infrastructure spend on the rise, 100% of respondents said they anticipate an increase in new business over the next five years (including those outside of the extended-stay segment) as a result of the many projects these investments are funding. With historic multi-year infrastructure spend on the rise, 100% of respondents said they anticipate an increase in new business over the next five years (including those outside of the extended-stay segment) as a result of the many projects these investments are funding. Cross-Sell and Upsell are Key Both in extended-stay and beyond, when it comes to driving increased revenue, more than 80% of hotel owners and property developers say cross-sell and upsell opportunities are key, describing them as either critical or very important to their hotel's success. Fueling the Future with Technology When choosing a brand, the majority of owners and developers list access to best-in-class technology as one of their top five factors. What's more, one-in-five (20%) say investing in technology is how they plan to differentiate their hotel from the competition. Here's what owners and developers are also saying about technology: Investing in Tomorrow's Traveler Recognizing the role technology plays in delivering a great guest experience, nearly two-thirds (61%) of hotel owners have already invested in, or are considering investing in, things like streaming, digital room keys and self-service kiosks. Meanwhile, nearly half (46%) have done or are considering the same when it comes to EV charging stations. Recognizing the role technology plays in delivering a great guest experience, nearly two-thirds (61%) of hotel owners have already invested in, or are considering investing in, things like streaming, digital room keys and self-service kiosks. Meanwhile, nearly half (46%) have done or are considering the same when it comes to EV charging stations. Harnessing the Power of AI Over 90% of hotel owners are already leveraging AI in some capacity. Notably, more than 70% are deploying the technology to support operations while more than 60% are using it for guest-facing services. Over 90% of hotel owners are already leveraging AI in some capacity. Notably, more than 70% are deploying the technology to support operations while more than 60% are using it for guest-facing services. An Interconnected Guest Experience When it comes to guest messaging platforms, one-in-three hotels (33%) are already utilizing this technology, with nearly another third (30%) looking to invest in or increase their investment in it. The same is true for mobile tipping: a third of those surveyed (33%) say they already offer mobile tipping, with nearly another third (30%) expecting to invest or increase their investment in it. The message from today's hotel owners and property developers is clear: it's not just about growing their portfolios, it's about growing their portfolios with the right brands and the right partners. They also want the best. The best technology, the best rewards program, the best support. The good news? T hat's exactly what Wyndham offers, and its why our franchisee retention rate has grown to nearly 96%, including our economy brands, which are among the highest in the industry. Scott Strickland, Chief Commercial Officer, Wyndham Hotels & Resorts Proven Resilience Over the last twenty-five years, select-service hotels, like those owned and operated by most Wyndham franchisees, have repeatedly proven their resilience in weathering challenging environments. From 2000 to 2023, U.S. select-service RevPAR grew at a 2.6% CAGR, and during some of the most historic economic events on record, Wyndham's select-service hotels have consistently outperformed STR's upscale and above segments. In 2001, following the attacks of 9/11, they outperformed by 300 basis points. In 2008, in the wake of the global financial crisis, they outperformed by 500 basis points. And most recently, in 2020, amid the backdrop of the global pandemic, they outperformed by 2,500 basis points. These results are not coincidental and reflect the tested, long-term value proposition of Wyndham's select-service brands. The Wyndham Advantage As the world's largest hotel franchisor, Wyndham takes an OwnerFirst™ approach to franchising, prioritizing the needs of hotel owners and their success. From unprecedented access to Company leaders, to launching new brands designed to take advantage of the extended-stay boom (ECHO Suites® Extended Stay by Wyndham and WaterWalk Extended Stay by Wyndham) to investing nearly $350 million in best-in-class technology since going public in 2018, Wyndham—through the Wyndham Advantage—is making moves that not only help owners succeed today, but also help set them up to innovate and grow their business in the future. A white paper detailing the findings of Wyndham's first-annual Hotel Owner Trends Report is slated to be available for download later this month. To sign-up for early access, click here. For more information on franchising opportunities, visit About Wyndham Hotels & Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of franchised properties, with approximately 9,300 hotels across over 95 countries on six continents. Through its network of approximately 907,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 25 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, ECHO Suites®, Registry Collection Hotels®, Trademark Collection® and Wyndham®. The Company's award-winning Wyndham Rewards loyalty program offers over 115 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit Survey Methodology Managed by Wakefield Research, the Wyndham Survey was conducted among 325 Hotel Owners & Hotel Property Developers, with minimum seniority of VP+, in the United States, Canada, and the Caribbean, between February 4th and February 12th, 2025, using an email invitation and an online survey. A follow-up survey was conducted between May 16th and May 27th, 2025, with another 325 Hotel Owners & Hotel Property Developers, using similar methods. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in both studies, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 6.2 percentage points for the total data, 6.9 percentage for the U.S., 9.8 percentage points for Canada, and 19.6 percentage points for the Caribbean, from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. SOURCE Wyndham Hotels & Resorts
Zawya
16-05-2025
- Business
- Zawya
Almosafer, Wyndham to expand global hospitality network
UAE - Almosafer, a leading travel company, has partnered with Wyndham Hotels & Resorts to expand its global hotel portfolio. The deal will allow travellers to access over 9,300 Wyndham properties across 95 countries. Almosafer will integrate Wyndham's 25 iconic brands into its omni-channel platforms, offering a diverse range of accommodations from budget-friendly stays to upscale resorts. The partnership will provide real-time hotel inventory, competitive pricing, and streamlined booking through Almosafer's digital platforms. The partnership aligns with Almosafer's mission to cater to the travel needs of Saudi Arabia and beyond as the Middle East's leading travel brand. Muzzammil Ahussain, Chief Executive Officer of Almosafer, said: 'Strategic partnerships and collaborations are key to our global reach and resilience. By integrating the offerings of the world's largest hotel franchising company, Wyndham Hotels & Resorts, to Almosafer's omni-channel platform, we seek to enhance the travel experience for our customers. Hospitality brands are integral to the overall travel experience. Almosafer prides itself on offering a seamless booking process encompassing one-touch access to world-class hospitality and airlines, providing a comprehensive package to customers.' Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, said; 'At Wyndham Hotels & Resorts, our mission goes beyond making travel possible for all—it's about delivering the right brands in the right markets to create meaningful experiences for travellers while driving value for our hotel owners. By partnering with Almosafer, the Middle East's leading travel platform, we're making it easier for more travellers to access our diverse hotels—whether they're seeking a budget-friendly stay, a business hub, or an upscale retreat. This collaboration also brings the benefits of Wyndham Rewards to more regional travellers, offering greater affordability, accessibility, and a consistently rewarding experience.' Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Trade Arabia
15-05-2025
- Business
- Trade Arabia
Almosafer, Wyndham to expand global hospitality network
Almosafer, a leading travel company, has partnered with Wyndham Hotels & Resorts to expand its global hotel portfolio. The deal will allow travellers to access over 9,300 Wyndham properties across 95 countries. Almosafer will integrate Wyndham's 25 iconic brands into its omni-channel platforms, offering a diverse range of accommodations from budget-friendly stays to upscale resorts. The partnership will provide real-time hotel inventory, competitive pricing, and streamlined booking through Almosafer's digital platforms. The partnership aligns with Almosafer's mission to cater to the travel needs of Saudi Arabia and beyond as the Middle East's leading travel brand. Muzzammil Ahussain, Chief Executive Officer of Almosafer, said: 'Strategic partnerships and collaborations are key to our global reach and resilience. By integrating the offerings of the world's largest hotel franchising company, Wyndham Hotels & Resorts, to Almosafer's omni-channel platform, we seek to enhance the travel experience for our customers. Hospitality brands are integral to the overall travel experience. Almosafer prides itself on offering a seamless booking process encompassing one-touch access to world-class hospitality and airlines, providing a comprehensive package to customers.' Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, said; 'At Wyndham Hotels & Resorts, our mission goes beyond making travel possible for all—it's about delivering the right brands in the right markets to create meaningful experiences for travellers while driving value for our hotel owners. By partnering with Almosafer, the Middle East's leading travel platform, we're making it easier for more travellers to access our diverse hotels—whether they're seeking a budget-friendly stay, a business hub, or an upscale retreat. This collaboration also brings the benefits of Wyndham Rewards to more regional travellers, offering greater affordability, accessibility, and a consistently rewarding experience.'
Arabian Business
13-05-2025
- Business
- Arabian Business
Wyndham to launch 100 Super 8 hotels in Saudi Arabia
Wyndham Hotels & Resorts, the globally leading hotel franchising company, announced an exclusive development agreement with Le Park Concord Company to launch its iconic Super 8 by Wyndham brand in Saudi Arabia. With plans to open 100 hotels over the next ten years, the agreement reinforces Wyndham's long-term commitment to quality, accessible and sustainable hospitality development in the region. Marriott announces St. Regis Jeddah to open in 2030 Wyndham said the agreement was executed with the active support of the Ministry of Tourism of Saudi Arabia, further underlining the initiative's alignment with the Kingdom's national tourism goals. Wyndham's strategic Saudi expansion As part of the deal, the first Super 8 hotel is expected to debut in 2026. Future locations are planned along the Kingdom's major highways and in key urban and transit hubs, including Riyadh, Jeddah, Makkah, Madinah, Al Khobar/Dammam, and surrounding areas. Many properties will feature smart modular construction and eco-conscious designs, aligning with both brands' focus on efficiency, sustainability, and guest comfort, the companies said. Le Park Concord is a leading Saudi hotel operator and developer, currently managing over 900 rooms across 13 properties with an additional 13 hotels under development, expected to add more than 2,000 rooms to the company's growing portfolio. Wyndham Hotels & Resorts has approximately 9,300 hotels spanning more than 95 countries. Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts, said bringing Super 8 to Saudi Arabia is a strategic move to make quality, affordable travel more accessible. 'As tourism accelerates and millions of travellers visit the country each year, the demand for dependable, budget-friendly accommodation continues to grow, whether you are travelling for business or leisure,' he said. Fiaz Talal Alenezi, Chief Executive Officer, Le Park Concord Company, said Saudi Arabia's tourism growth under Vision 2030 presents a clear need for more branded economy hotels. 'Our partnership with Wyndham Hotels & Resorts allows us to address this gap by combining local insight with strong and trusted international standards,' he said. Alenezi said together, the two will offer affordable, quality stays to meet the needs of a rapidly expanding visitor base. As Saudi Arabia undergoes rapid transformation under Vision 2030, Wyndham and Le Park Concord are set to meet the rising demand for quality, affordable lodging among both international visitors and a growing domestic traveller base. In 2024 alone, the Kingdom welcomed 30 million international tourists, a 9.5 per cent increase from the previous year.
Zawya
13-05-2025
- Zawya
Young Saudis fuel strong growth in domestic tourism: research
A new research report by Wyndham Hotels & Resorts reveals that Saudi Arabia's Generation Z is driving the country's tourism landscape—fueling a surge in domestic travel rooted in cultural exploration, digital engagement, and sustainability. Conducted in partnership with YouGov, the study shows that over half (54%) of Gen Z Saudis have taken a domestic leisure trip in the past six months, with 29% of respondents planning to continue travelling locally in the future. The emerging trends from the research underscore how travel has become a meaningful part of everyday life for young Saudis, not a luxury, but a lifestyle, a result which is driven by the Kingdom's Vision 2030 goals to increase domestic tourism to 55 million trips annually by 2030 and raise tourism's GDP contribution to 10%. 'What we're witnessing is a generational shift,' said Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts. 'Gen Z travellers in Saudi Arabia are increasingly choosing to explore their own backyard, not just out of convenience, but because they're proud of what the Kingdom has to offer. They're driven by a desire to connect with local culture, contribute to the economy, and travel more sustainably. At Wyndham, we're proud to support this transformation by offering stays that meet their expectations for value, comfort, and digital ease, while helping them engage more deeply with Saudi Arabia's nature, heritage, and communities.' Key Trends: Gen Z Travellers in Saudi Arabia 1. Homegrown Adventures Take Centre Stage The appetite for domestic travel is strong, with 54% of Gen Z respondents choosing to explore the Kingdom, reflecting their engagement with Saudi Arabia's fast-growing tourism ecosystem. This enthusiasm is particularly strong among young women, with 55% of female Gen Z travellers opting for local adventures, a sign of growing independence and deeper cultural curiosity. From heritage villages in Al Ula to coastal escapes in Umluj and urban culture in Jeddah and Riyadh, young Saudis are uncovering the richness of their own country. 2. Travel is a Lifestyle, Not a Luxury Among Gen Z not currently in the workforce, a remarkable 72% have travelled recently, showing how deeply travel is woven into youth culture. With increased investment in festivals, giga-projects, and local experiences, short breaks and micro-trips are gaining popularity. 3. Digital-First Discovery In line with Saudi Arabia's status as one of the most connected societies globally, 39% of Gen Z travellers cite social media as their primary source of inspiration. This digital influence is not just about where they discover destinations, it's also about why they go. A striking 64% say they enjoy travelling to places featured in their favourite movies, TV shows, or trending on social media. Furthermore, 81% are open to using AI-powered travel tools, signalling strong readiness for next-gen, tech-driven travel planning. 4. Value Over Status Gen Z is choosing experiences over extravagance, favouring accommodations that offer comfort, community connection, and affordability. Accommodations that feel like a home away from home, enable longer stays, or reflect the local character are especially popular for their authenticity. Wyndham's growing presence in Saudi Arabia, with five active brands and ambitious plans to expand further, including a recent Ramada by Wyndham signing in Makkah, underscores this shift in traveller preference. Ramada Encore by Wyndham Al Khobar Corniche, which opened in 2023, is a standout example, offering modern comfort, affordability, and local flair that captures the kind of grounded yet connected experience today's Gen Z travellers seek. It's hospitality that speaks Gen Z's language, authentic, rooted, and rewarding. 5. Sustainability is a Standard Environmental awareness is increasingly influencing the travel decisions of Saudi Gen Z. The research shows that over a third (35%) actively seek out eco-friendly hotels, while nearly half (45%) prefer using sustainable modes of transport. These preferences align closely with national efforts such as the Saudi Green Initiative, which aims to promote environmental stewardship across industries, including tourism. At Wyndham, sustainability isn't an add-on; it's built into how we operate. Six out of our 10 hotels in Saudi Arabia have earned the Level 1 Wyndham Green Certification or higher—including Wyndham Garden Dammam, which has achieved Level 5, the highest tier in our program. The hotel leads on multiple fronts: it partners with local firms to recycle paper, hazardous materials, and e-waste, earning monthly green certification reports; it engages guests through digital screens and in-room messaging on towel reuse and energy-saving practices; and it's preparing to launch a solar project for its outdoor areas. For Gen Z, responsible travel isn't a trend, it's the baseline. Regional trends confirm this momentum: Across the GCC, Gen Z travellers are setting new expectations for how, why, and where they travel. In the UAE, for example, this generation is driving a shift toward local getaways, cultural discovery, and immersive experiences, often influenced by what they see on TikTok or Instagram. They're choosing hotels that reflect their values: eco-conscious operations, flexible tech-enabled services, and stylish spaces that feel social and shareable. While Saudi Arabia's Gen Z market is at an earlier stage of evolution, it's moving rapidly in the same direction. With one of the youngest populations in the world and a bold national agenda to develop its tourism and cultural economy, the Kingdom is poised to emerge as a regional hub for Gen Z-driven travel. The opportunity to shape this narrative by creating hospitality experiences that resonate with young Saudis is both timely and transformative. Wyndham Hotels & Resorts is transforming Saudi Arabia's tourism sector, contributing to Vision 2030 by making travel more accessible, inclusive, and purpose-driven for the next generation. The brand offers a range of brands, including TRYP by Wyndham, a lifestyle brand focusing on urban connectivity, cultural immersion, and social experiences. TRYP's design-led spaces, curated local experiences, and vibrant communal areas cater to the growing interest in cultural discovery and digital convenience among Gen Z. Wyndham's Wyndham Rewards loyalty programme and Wyndham Green sustainability framework are designed to provide value to value-conscious travellers and ensure environmental responsibility is embedded throughout the guest journey. -TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
