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Fashion Value Chain
5 days ago
- Entertainment
- Fashion Value Chain
Sony India Expands BRAVIA Lineup with the Launch of the Next-Generation BRAVIA 5
Sony India announces the launch of the highly anticipated BRAVIA 5, the latest addition to its iconic BRAVIA television lineup. The new launch is designed to redefine home entertainment, the BRAVIA 5 offers an immersive viewing experience like never before. The BRAVIA 5 is available in multiple screen sizes to suit diverse viewing preferences and living spaces, ensuring there's a perfect fit for every home. Powered by Sony's most advanced visual and audio technologies, this latest innovation setting a new benchmark for home entertainment in India. BRAVIA XR Mini LED 1. With Advanced AI Processor XR, BRAVIA 5 delivers scenes with enhanced picture quality The BRAVIA 5's Advanced AI Processor XR combines artificial intelligence, which analyzes signals and data using machine learning, with cognitive intelligence that processes content based on how humans see and hear. This dual approach delivers unmatched realism and enhanced picture quality by making images appear more natural and lifelike. 2. Experience eye-popping visuals with BRAVIA 5's XR Backlight Master Drive With XR Backlight Master Drive technology, the TV uses advanced technology that delivers brighter highlights, deeper blacks, which makes the visuals appear more realistic, natural, and immersive with a wider dynamic range. 3. Experience cinematic HDR visuals and multidimensional surround sound with Dolby Vision and Atmos With Dolby Vision and Atmos, BRAVIA 5 delivers a truly cinema like experience at home. Customers can now experience picture quality with richer colors, deeper contrast, and better brightness along with improved sound quality by creating immersive, 3D and spatial audio. Together, these technologies elevate both visuals and sound, making BRAVIA 5 an ideal choice for a complete cinematic experience at home. 4. Experience true cinematic visuals with Studio Calibrated Mode, presenting content exactly as the creators envisioned BRAVIA 5 equipped with Studio Calibrated Mode that reproduce the image quality intended by film content creators in a home setting. In addition to the existing established Netflix Adaptive Calibrated Mode and Sony Pictures Core Calibrated Mode, Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series and for the first time, live sports. 5. SONY PICTURES CORE, allows customers to access a vast library of movies in near 4K Blu-ray quality, including IMAX Enhanced titles With SONY PICTURES CORE feature, BRAVIA 5 offers Sony Pictures movies in the highest image quality and more enhanced formats at home. Whether its the latest blockbusters or timeless classics, Sony Pictures Core ensures that viewers can enjoy high-quality content with stunning detail and depth, making the most of the TV's advanced display and sound technologies. 6. XR Contrast Booster 10 offers improved black levels, brightness, as well as natural contrast Experience high picture quality with the new BRAVIA 5's XR Contrast Booster 10 technology. The device elevates both brightness and black levels to produce a more lifelike and immersive viewing experience for the audiences. Whether it's a dimly lit medieval drama or a high-definition moonlit scene, this feature brings out the subtle gradations and vibrant clarity that define premium picture quality. 7. Witness stunning colours with XR Triluminos Pro and remarkable clarity with XR Clear Image technology XR Triluminos Pro in the BRAVIA 5 reproduces over a billion colours, capturing subtle differences in saturation and hue that enable natural shades in every detail. This technology ensures that every hue and shade is rendered accurately, making images appear true to life. With XR Clear image's all new AI algorithm, the new BRAVIA 5 delivers amazingly realistic Picture quality. With this technology, customers can now experience improved and expanded color quality along with better clarity experience. 8. With XR Motion Clarity technology, the new BRAVIA 5 offers smooth action scenes like never before With XR Motion Clarity technology, the new BRAVIA 5 delivers ultra-smooth and crisp action scenes, even during fast-paced sequences. It is also packed with Sony's Intelligent XR processor which uses the AI-driven scene recognition to optimize motion handling in real time. Whether its high-speed sports, action films, or dynamic gaming, BRAVIA 5 makes sure to provide realistic textures, offering a truly immersive and cinematic viewing experience for everyone 9. With Acoustic Multi-Audio feature, BRAVIA 5 comes with improved Sound Positioning Tweeters and dual down-firing full range speakers to offer immersive audio quality BRAVIA 5 comes with the Acoustic Multi-sound technology, that offers immersive and spatially accurate sound quality. With the improved Sound Positioning Tweeters and dual down-firing full range speakers, you can experience immersive audio with clear dialogue and wider surround sound. 10. Voice Zoom 3™ for Clearer Dialogue Powered by AI, Voice Zoom 3™ analyses audio in real time to detect and isolate human voices, automatically adjusting their volume for better clarity. Whether you're watching a dramatic film or a lively talk show, dialogues remain crisp and easy to follow, even over background music and sound effects. 11. Advanced Gaming Features – HDMIâ¯2.1 with 4K@120â¯Hz, VRR, ALLM and PS5 optimization including Auto HDR Tone Mapping The new BRAVIA 5 comes with a Game Menu 2 feature, making gaming more streamlined and intuitive than ever before. Gamers can adjust the Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR) or toggling Auto HDR Tone Mapping at a fingertip for a smoother, more immersive experience. Price and Availability: Model Best Buy (in INR) Availability Date K-85XR55A 4,17,990 Available Now K-75XR55A 2,84,990 Available Now K-65XR55A 1,73,840 Available Now K-55XR55A 1,37,740 Available Now These models are now available at all Sony Center, major electronic stores and e-commerce portals in India. Sony is also offering a comprehensive one-year warranty on the Bravia 5. About Sony India Pvt. Ltd. Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.
Rakyat Post
03-07-2025
- Entertainment
- Rakyat Post
The Death Of The 'Sit Back' Rule: Sony's 98-Inch TV Revolution
Subscribe to our FREE Remember when your mom used to yell at you for sitting too close to the TV? 'You'll ruin your eyes!' she'd shriek, as you inched closer to catch every pixel of your favourite cartoon. Well, Sony just threw that ancient wisdom out the window with their latest The Japanese tech giant dropped their massive new screen this week, but here's the kicker: they're telling people you don't need to rearrange your entire living room to accommodate it. No more measuring tape. No more pushing your couch against the back wall like you're hosting a middle school dance. This thing is designed for real homes with real furniture arrangements. From L-R: Yusuke Sawauchi (Head of Marketing, Sony Malaysia), Mikio Nakazawa (Managing Director, Sony Malaysia), Chiw Yew Meng (Head of Sales, Sony Malaysia), and Lee Kok Seng (Home Entertainment Product Marketing Head, Sony Malaysia) at the launch of the Sony Expo where the 98″ BRAVIA 5 is the main highlight. (Pix: Sony Malaysia) Size Doesn't Matter (Distance Does) For decades, we've been slaves to the 'viewing distance formula' – that mythical calculation that determined how far you needed to sit based on screen size. Got a 55-incher? Better have a football field for a living room. But Sony's engineers apparently decided that math was bullshit. The new BRAVIA 5 uses some seriously smart tech called XR Backlight Master Drive (yes, it sounds like a Transformer) that essentially makes every pixel work smarter, not harder. Instead of blasting your retinas with raw brightness, it intelligently controls light and shadow, allowing you to sit wherever you want without feeling like you're staring into the sun. The Sony BRAVIA 5 features cutting-edge Mini LED technology and an AI-enhanced XR Processor for improved picture quality and realism. (Pix: Sony Malaysia) Netflix and Actually Chill Here's where it gets interesting for us regular humans. With streaming services pumping out content faster than we can binge-watch, having a screen that doesn't require a specific seating arrangement is actually revolutionary. You can sprawl on your couch, curl up in that weird corner chair, or even watch from the kitchen while making midnight snacks – the picture quality adapts. The TV comes loaded with what Sony calls 'Studio Calibrated modes' for Netflix, Disney+, and their own Sony Pictures service. Translation: the colours and contrast are tuned to match what the director actually intended, not what some factory setting thought looked 'punchy.' The Sound of Not Needing a Sound System Sony is also claiming that their Acoustic Surface Audio+ technology turns the entire screen into a speaker. Sounds gimmicky until you realise it means dialogue comes from where the actor's mouth is, not from some random speaker placement. It's like having surround sound without the wire nightmare or the 'honey, where should we put the subwoofer?' arguments. At RM29,999, this isn't exactly impulse-buy territory. However, Sony is throwing in a soundbar, wireless subwoofer, and some digital credits to sweeten the deal. Freedom From Furniture Tetris What Sony is really selling here isn't just a massive TV – it's the end of living room tyranny. For too long, our furniture has been held hostage by screen size calculations and viewing angle requirements. This 98-inch monster is essentially saying: 'Put me wherever, sit wherever, we'll make it work.' Whether that's worth nearly thirty grand is between you and your bank account. However, for anyone who has ever had to explain to guests why their couch is positioned at a peculiar angle due to the 'optimal viewing distance,' Sony might just be onto something. Rounding out Sony's latest BRAVIA lineup: the The Sony Expo runs until Sunday (6 July) at Mid Valley Megamall, where you can see this beast in person. Just don't blame us if you start measuring your living room walls on the way home. An expo attendee examines Sony's impressive 85″ BRAVIA 3 display, featuring 4K HDR, Dolby Vision and Atmos support, as vibrant content showcasing the TV's superior picture quality captivates viewers with its stunning visual performance. (Pix: Fernando Fong) A lineup of Sony's premium headphones showcased at the Sony Expo, featuring the sleek WH-1000X series in various colourways, demonstrating Sony's commitment to delivering exceptional audio experiences alongside their visual technology offerings. (Pix: Fernando Fong) Expo attendees get hands-on experience with Sony's latest camera technology, including the GP-VPT3 shooting grip and tripod (priced at RM499), as they explore the brand's comprehensive range of imaging solutions at the Sony Expo. (Pix: Fernando Fong) Sony Expo at Midvalley's centre court showcases an impressive array of BRAVIA displays and cutting-edge technology in an exhibition space designed to captivate visitors with immersive visual experiences and innovative Sony products for every lifestyle and need. (Pix: Fernando Fong) Sony's impressive Alpha camera lineup at the expo, featuring the cutting-edge FE 50-150mm lens and the flagship Sony A1 II, alongside a comprehensive display of lenses and accessories that showcase Sony's 'Leading Full Frame' technology for professional and enthusiast photographers. (Pix: Fernando Fong) READ MORE : READ MORE : READ MORE : Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
