Latest news with #YangoAds
Zawya
3 days ago
- Business
- Zawya
Yango Ads and Dr Nutrition partner to personalise health retail through AI-powered ad solution
Dubai, UAE — Yango Ads, the ad tech division of Yango Group, has announced a strategic partnership with Dr. Nutrition, one of the Middle East's leading health and wellness retailers. The collaboration brings Yango Ads' 360° Retail Media platform to Dr. Nutrition's digital ecosystem, unlocking new revenue streams while delivering hyper-personalised customer engagement in a fast-growing, data-driven healthcare retail market. Powered by first-party data and real-time targeting, the full-stack integration includes ad management, ad serving, inventory support, audience augmentation, user analytics and exclusive operational oversight by Yango Ads. The solution ensures customers receive product recommendations, content, and highly relevant offers on their online wellness shopping journey. 'In today's research-driven consumer market, precise timing and highly relevant messaging make all the difference. Retail media can help brands connect with today's health-conscious consumers,' said Evgenii Pavlov, General Manager at Yango Ads MEA. 'With Dr. Nutrition, we're combining AI-driven precision and deep consumer insight to create a smarter, more meaningful advertising experience. Through our partnership, the brand can better meet its customers' needs, offering the most relevant recommendations and support at the right moment. The Middle East is one of the most exciting markets for this transformation, with 44% of consumers now shopping online daily or weekly, well above the global average." Dr. Nutrition, with over 200 stores across 10 countries in the GCC and North Africa, is increasingly focused on personalisation to meet the evolving expectations of today's consumer. The new solution will allow the brand to deliver targeted product suggestions and wellness advice in real time, enhancing each user's experience while reinforcing its leadership in the health and supplements sector. As the UAE's eCommerce revenue is projected to reach $8 billion in 2025, the partnership puts Dr. Nutrition in a strong position to leverage this growth with highly tailored digital engagement. 'In a competitive and rapidly changing health sector, retail media gives us the tools to differentiate in a more personalised way,' said Ashraf Gamal, Head of E-commerce at Dr. Nutrition. 'At Dr Nutrition, our mission is to make health and wellness more accessible, relevant, and tailored to each individual. Instead of broad messaging, Yango Ads' data-driven insights enable us to connect with people based on real interest and intent. It helps us reinforce our role as a trusted wellness partner who understands the unique goals of every customer and supports them across every stage of their health journey.' Also commenting on the partnership, Yuliya Kim, Head of Partnerships at Yango Ads MEA, added: 'We're seeing more regional brands adopt retail media to bridge the gap between awareness and conversion. With Dr. Nutrition, the focus is on building a high-performance customer-centric advertising experience, turning data into actionable insights to drive long-term value for both the brand and its users.' The collaboration also aligns with public health initiatives like the UAE's National Strategy for Wellbeing 2031, which emphasises the importance of personalised wellness approaches. As investment in retail media networks is expected to reach $140 billion globally by 2026, Yango Ads is positioned to offer retailers a single platform that integrates ad serving, audience segmentation, measurement, and creative management. By harnessing Yango Ads' advanced adtech capabilities, Dr. Nutrition can dynamically adjust messaging to suit individual customer goals, whether they're starting a new supplement plan or optimising their fitness routine. Yango Ads' Retail Media solution is part of a broader strategy to support e-commerce platforms with end-to-end monetisation tools. For more information, visit About Yango Ads Yango Ads is a global ad platform that helps businesses monetize and grow. We help brands reach relevant audiences through the websites, apps, and services they use daily. With access to one of the largest ad networks, we connect brands to engaged users within the Yango Group ecosystem. Whether you're looking to boost app revenue, run campaigns, or make data-driven decisions, Yango Ads has the tools to make it happen.
Mid East Info
26-05-2025
- Business
- Mid East Info
Yango Ads Wins Silver at SMARTIES MENA for ‘Journey into Her Story' Campaign - Middle East Business News and Information
Yango Ads Wins Silver at SMARTIES MENA for 'Journey into Her Story' Campaign Dubai, UAE, 26 May 2025 – Yango Ads, the Ad Tech division of Yango Group, a global tech company, has won the Silver award in the Real-Time Marketing category at the MMA MENA SMARTIES™ 2025 for its campaign 'Journey into Her Story,' created in partnership with Al-Futtaim Toyota, Memac Ogilvy and PHD Media MENA. Launched to commemorate Emirati Women's Day last year, the campaign transformed a typical navigation experience into a platform for cultural discovery by spotlighting the lives, contributions and legacies of Emirati women who have streets named in their honour across the UAE. The project invited users to engage with UAE heritage through Yango Maps, using branded pins, banners, 3D objects, and audio narratives to surface the stories behind iconic street names such as Latifa Bint Hamdan Street. The campaign recorded over 1.8 million banner impressions, reached more than 200,000 unique users, and saw 668,000 impressions from search menu icons. Interactive 3D objects alone generated over 155,000 impressions with a strong 2.5% click-through rate (CTR), while push notifications achieved an exceptional CTR of 5%. With Bassem Yousri, Head of Agency Partnership at Yango Ads MEA, leading the campaign's execution, the project's success demonstrated the platform's ability to deliver precise, context-aware advertising that resonates with local audiences. 'Our goal was to make advertising feel less like an interruption and more like a discovery,' said Evgenii Pavlov, General Manager at Yango Ads MEA. 'As the UAE's digital advertising market is set to exceed $8 billion in 2025 , brands are seeking smarter, more impactful ways to cut through the noise. Through geo-ads, we're enabling brands to reach people in real-time, making each journey more engaging and relevant. For our team and our partners, this recognition validates our belief that advertising should not only perform well, but it should add value to the user experience and reflect the community it speaks to.' Yuliya Kim, Head of Partnerships at Yango Ads MEA, highlighted the importance of creative and strategic alignment: 'This campaign represents what's possible when storytelling and data work together. We want to build a bridge between brands and the communities they serve, and create impact in the real world. The response, both in terms of user engagement and now industry recognition, reinforces that audiences want more than impressions. They want experiences that matter.' Yango Ads entered this campaign from a strong foundation, having already established a robust portfolio of advertising solutions within its ecosystem. From Geo Ads, Retail Media, App Monetization, to its in-house creative bureau, Yango Ads Campaigns, the company has steadily equipped brands with the tools to monetise space and attention in smarter ways. The introduction of geo-ads, as showcased in this award-winning campaign, marked a major leap forward in delivering location-aware messaging to help brands boost visibility as users navigate their surroundings. The Silver win at the MMA MENA SMARTIES™ 2025 reflects a growing track record of innovation for Yango Ads. With operations across 30+ countries, access to 50,000 websites, and integration with over 20,000 apps, the platform empowers brands with AI-driven tools and more than 600 targeting options. This campaign stands as proof of Yango Ads' ability to turn cultural moments into measurable success, cementing its role in shaping the future of digital advertising across the region. For more information, visit About Yango Ads Yango Ads is a global ad platform that helps businesses monetize and grow. We help brands reach relevant audiences through the websites, apps, and services they use daily. With access to one of the largest ad networks, we connect brands to engaged users within the Yango Group ecosystem. Whether you're looking to boost app revenue, run campaigns, or make data-driven decisions, Yango Ads has the tools to make it happen.
Khaleej Times
22-04-2025
- Business
- Khaleej Times
Some UAE tourists spend over Dh7,000 on luxury experiences; here's why they choose the Emirates
Many tourists are influenced by targeted ads when planning their trips across the UAE, a report by Yango Ads revealed. This statistic highlights a growing importance of data-driven advertising strategies in the tourism sector. Yango Ads, which has released its 2025 Tourism Industry Guide, also stated in its report that the UAE continues to rise as a preferred destination, with over 20 per cent of CIS travellers choosing it in 2024 and many spending over Dh7,000 per trip on premium accommodations and experiences. The top influencing factors for destination choice include pleasant climate which accounts for 58.6 per cent, cost of travel, visa convenience and rich cultural experiences. Dubai's luxury experiences Hotels, airbnbs and travel agents emphasise how they leverage user data to craft personalised advertising campaigns that highlight Dubai's luxury experiences. David Ganji, managing director, The Holidave Travel, said, 'We study booking patterns, reviews and seasonal trends to understand what travellers are looking for.' This helps businesses suggest the right destination, hotels, and experiences to their clients at the right time. 'We personalise travel experiences for UAE-bound tourists by using Google analytics and social media that help us understand what travellers really want. For example, when people search online for luxury hotels, shopping, or family activities in Dubai or Abu Dhabi, we see these trends through targeted ads and customer feedback. This allows us to suggest the perfect holiday based on their interests and budget,' added Ganji. Similarly, if a traveller is interested in a premium experience, agencies make sure to offer luxury hotels. 'This would include offerings like Atlantis The Palm, Armani Hotel at Burj Khalifa, or The Ritz-Carlton Abu Dhabi, along with private airport transfers and VIP-style city tours. 'For adventure lovers, we suggest activities like sky diving, hot air balloon rides, or zip-lining at Jebel Jais — the UAE's highest mountain. Our team follows the latest trends, season offers, and guest reviews to ensure that every traveller gets a trip that matches their preferences — whether it's luxury, adventure, shopping or relaxation. This way, the holiday is not 'one size fits all', but instead feels unique and memorable for each visitor," said the managing director. Smarter campaigns The study also revealed that 41.7 per cent of users use search engines, 21 per cent engage with Telegram ads, and nearly 20 per cent rely on social media — making timing, placement, and content more critical than ever. Evgenii Pavlov, General Manager at Yango Ads MEA, said, 'With data-backed insights like these, UAE tourism operators, hotels, and resorts can run smarter campaigns to attract the right tourists, at the right time, with the right message.' Meanwhile, as travel preferences evolve, even owners of holiday homes are leveraging data-driven insights to craft personalised experiences that cater to the growing demand for luxury, privacy and exclusivity. Shilpa Mahtani, co-founder and managing director of bnbme holiday homes by Hoteliers said, 'We harness user data — including search history, location and demographics — to create highly tailored advertising campaigns showcasing Dubai's luxury offerings. Our personalisation strategies include premium preferences-based personalisation." "High demand for privacy and exclusivity drives us to promote villa-style accommodations, beachfront apartments, and residences with panoramic views of landmarks like the Burj Khalifa. Guests also seek bespoke concierge services, including private chefs, chauffeur-driven cars, yacht charters and desert safaris," she added. After premium preferences-based personalisation, the group focuses on experience-based personalisation. "We curate customised itineraries based on guest profiles — whether solo travellers, corporate visitors, honeymooners, or families — ensuring every aspect of their stay is aligned with their preferences and expectations,' added Mahtani.
Campaign ME
21-04-2025
- Business
- Campaign ME
Yango Ads' 2025 travel report: more than 48 per cent of tourists are influenced by targeted ads
Yango Ads, the Ad Tech division of Yango Group has published its latest report, the 2025 Tourism Industry Guide, revealing a major shift in travel behaviour from emerging markets. Travellers from these regions are increasingly setting their sights on the UAE, which has rapidly emerged as one of the top choices as a vacation destination in the Middle East. The survey included 768 respondents, whose responses highlighted that with rising disposable incomes and a growing interest in cultural and premium experiences, these travellers are no longer just chasing budget getaways. Evgenii Pavlov, General Manager at Yango Ads MEA said, 'There's a tremendous opportunity for businesses in the UAE's tourism sector to unlock new revenue streams. With data-backed insights like these, travel operators, hotels, and resorts can run smarter, better-timed campaigns to attract the right tourists, at the right time, with the right message.' He adds, 'The future of tourism in the UAE is just a campaign away.' Over the past few years, the UAE has seen a remarkable rise in popularity among tourists from emerging markets, with over 20 per cent of travellers from these markets choosing it as a destination in 2024 – solidifying its position as one of the region's top travel choices. The data reveals that 60 per cent of tourists from these regions plan their trips two to three months in advance, and a majority (61.8 per cent) prefer medium-length vacations of eight to fourteen days – giving marketers a clear window to engage them. While once associated with economy travel, nearly half of respondents are now spending up to $2,000 on vacations, and 40 per cent even exceed that threshold, investing in premium accommodations and unique experiences. Comfort is increasingly important to this audience. A significant 67.5 per cent choose four to five-star hotels, while only 28.7 per cent opt for lower-tier properties. Family-centric travel is especially dominant, with 51.9 per cent vacationing with their families, with 36.2 per cent of travellers between 35-44 years of age, highlighting strong demand for bundled offers that include child-friendly entertainment and group transportation. When selecting a destination, tourists prioritise a pleasant climate, which was cited by 58.6 per cent of respondents, followed by affordable travel costs at 44 per cent. Flight convenience, rich cultural attractions, and accessible visa regulations also shape their decisions and are also major decision-making factors. With its warm weather, world-class infrastructure, central location and tourist-friendly policies, the UAE is uniquely positioned to capture attention – If the message is well-timed and targeted. Yango Ads' 2025 travel report showed that tourists are highly responsive to digital channels. According to the report, almost half (48.3 per cent) were influenced by targeted ad campaigns, while 41.7 per cent turned to search engines, 21 per cent responded to Telegram Ads, and almost 20 per cent relied on social media recommendations. With this level of digital responsiveness, there is a clear opportunity for tourism stakeholders to shift investment toward data-driven, high-impact advertising strategies. Pavlov suggests that advertisers consider platforms to support their campaign timings, messaging and targeting across digital platforms and search engines. This will support businesses not only identify when and where to reach travelers but also how to shape offers, from bundled family packages and premium stays to early-bird promotions and loyalty programs. Tour operators and hoteliers can use platforms to access intelligent campaign tools that predict the best advertising periods based on travel patterns, suggest the most effective media channels per market, and help design appealing offers around high-interest themes like culture, local gastronomy, and seasonal escapes. Summer was identified as the most popular travel season at 50.4 per cent, following closely behind spring and autumn at 41.8 per cent,. These insights highlight a valuable opportunity for businesses in the Middle East to tap into a fast-growing and lucrative audience by tailoring their marketing strategies, and planning campaigns two to three months ahead for both visibility and impact.
Web Release
19-04-2025
- Business
- Web Release
Yango Ads' 2025 Travel Report reveals more than 48% of tourists are influenced by targeted ads
Yango Ads, the Ad Tech division of Yango Group, a global tech company that transforms advanced technologies into practical services for people in their daily lives, has published its latest report, the 2025 Tourism Industry Guide, revealing a major shift in travel behaviour from emerging markets. Travellers from these regions are increasingly setting their sights on the UAE, which has rapidly emerged as one of the top choices as a vacation destination in the Middle East. The survey included 768 respondents, whose responses highlighted that with rising disposable incomes and a growing interest in cultural and premium experiences, these travellers are no longer just chasing budget getaways. Yango Ads' insights highlight a valuable opportunity for businesses in the Middle East to tap into a fast-growing and lucrative audience by tailoring their marketing strategies. Over the past few years, the UAE has seen a remarkable rise in popularity among tourists from emerging markets, with over 20% of travellers from these markets choosing it as a destination in 2024—solidifying its position as one of the region's top travel choices. The data reveals that 60% of tourists from these regions plan their trips two to three months in advance, and a majority (61.8%) prefer medium-length vacations of eight to fourteen days—giving marketers a clear window to engage them. While once associated with economy travel, nearly half of respondents are now spending up to $2,000 on vacations, and 40% even exceed that threshold, investing in premium accommodations and unique experiences. Comfort is increasingly important to this audience. A significant 67.5% choose four to five-star hotels, while only 28.7% opt for lower-tier properties. Family-centric travel is especially dominant, with 51.9% vacationing with their families, with 36.2% of travellers between 35-44 years of age, highlighting strong demand for bundled offers that include child-friendly entertainment and group transportation. When selecting a destination, tourists prioritise a pleasant climate, which was cited by 58.6% of respondents, followed by affordable travel costs at 44%. Flight convenience, rich cultural attractions, and accessible visa regulations also shape their decisions and are also major decision-making factors. With its warm weather, world-class infrastructure, central location and tourist-friendly policies, the UAE is uniquely positioned to capture attention—if the message is well-timed and targeted. The report showed that tourists are highly responsive to digital channels. According to the report, almost half (48.3%) were influenced by targeted ad campaigns, while 41.7% turned to search engines, 21% responded to Telegram Ads, and almost 20% relied on social media recommendations. With this level of digital responsiveness, there is a clear opportunity for tourism stakeholders to shift investment toward data-driven, high-impact advertising strategies. Evgenii Pavlov, General Manager at Yango Ads MEA said: 'There's a tremendous opportunity for businesses in the UAE's tourism sector to unlock new revenue streams. With data-backed insights like these, travel operators, hotels, and resorts can run smarter, better-timed campaigns to attract the right tourists, at the right time, with the right message. Yango Ads enables advertisers to automate campaign timing, messaging, and targeting across platforms such as Telegram and search engines. The platform helps businesses not only identify when and where to reach travelers but also how to shape offers, from bundled family packages and premium stays to early-bird promotions and loyalty programs. The future of tourism in the UAE is just a campaign away.' Tour operators and hoteliers can use platforms such as Yango Ads to access intelligent campaign tools that predict the best advertising periods based on travel patterns, suggest the most effective media channels per market, and help design appealing offers around high-interest themes like culture, local gastronomy, and seasonal escapes. With summer identified as the most popular travel season at 50.4% and spring and autumn close behind at 41.8%, planning campaigns two to three months ahead is vital for visibility and impact. Read the full 2025 Tourism Industry Guide here: LINK For more insights and to launch your campaign, visit
