Latest news with #Zid
Arabian Business
15-05-2025
- Business
- Arabian Business
Trendyol, Zid join forces to grow revenue for SMEs in Saudi Arabia and UAE
Trendyol, an Istanbul-based e-commerce marketplace, and Zid, Saudi Arabia's leading e-commerce enablement platform, have partnered to accelerate growth opportunities for merchants in the Kingdom and the UAE. The partnership will provide local merchants with the tools to increase reach, scale, and grow digitally. The partnership with Zid will enable sellers to connect their stores to Trendyol, giving them instant access to over three million customers on the platform, the company said. 'Our focus has always been on empowering local businesses and enhancing the regional e-commerce ecosystem,' said Mohamad ElAnsari, CEO, Trendyol Gulf. 'This partnership opens new doors for brands and entrepreneurs to grow and marks an important step toward our longer-term ambition of enabling two-way commerce to and from Saudi,' he said. ElAnsari said their platform has already welcomed 1,000 local SMEs in a short time, and with Zid, it will be well positioned to expand that reach and support even more businesses in their digital journey. Mazen AlDarrab, CEO of Zid, said with Trendyol as a key sales channel, Zid merchants can now set up their store and seamlessly sync their inventory, product listings, logistics, and payments, gaining access to one of the region's fastest-growing digital marketplaces with millions of active, purchase-ready shoppers. 'Through Zid's unified dashboard, they can manage all sales channels in one place, online and offline,' he said.
Arab News
15-05-2025
- Business
- Arab News
Trendyol and Zid partner to drive revenue growth and expansion for SMEs in KSA, UAE
Trendyol, one of the world's fastest-growing e-commerce marketplaces, and Zid, Saudi Arabia's leading e-commerce enablement platform, have partnered to accelerate growth opportunities for merchants in the Kingdom and UAE by providing them with the tools to increase reach, scale, and grow digitally. This strategic partnership with Zid enables sellers to connect their stores to Trendyol, giving them instant access to over 3 million customers on the platform. 'Our focus has always been on empowering local businesses and enhancing the regional e-commerce ecosystem,' said Mohamad El-Ansari, CEO, Trendyol Gulf. 'Zid shares many core values with us — from being a digital-first business to aiming to make a real impact on the local community and contributing toward the economic development of the region. This partnership opens new doors for brands and entrepreneurs to grow and marks an important step toward our longer-term ambition of enabling two-way commerce to and from Saudi. We've already welcomed 1,000 local SMEs to our platform in a short time, and with Zid, we're well positioned to expand that reach and support even more businesses in their digital journey.' Zid supports sellers to grow through a unified approach to digital and physical retail. The integration with Trendyol delivers on Zid's Total Commerce vision, enabling merchants to manage every sales channel — online, offline, physical stores, and social commerce — through a single platform. 'With Trendyol as a key sales channel, Zid merchants can now set up their store and seamlessly sync their inventory, product listings, logistics, and payments, gaining access to one of the region's fastest-growing digital marketplaces with millions of active, purchase-ready shoppers. Through Zid's unified dashboard, they can manage all sales channels in one place, online and offline. 'This powerful integration expands access to high-growth markets while equipping merchants with the tools and insights they need to scale. It reflects our commitment to being a catalyst for growth, unlocking regional opportunities for our merchants,' added Mazen AlDarrab, CEO of Zid. This collaboration reflects Trendyol's ongoing commitment to building a localized, inclusive marketplace that meets the evolving needs of Gulf consumers and businesses. As the company continues to grow its partner ecosystem, it remains focused on enabling more brands to scale seamlessly and succeed in the digital economy, as well as grow across borders.
Zawya
14-05-2025
- Business
- Zawya
Trendyol and Zid partner to drive revenue growth and expansion for SMEs in KSA & UAE
Riyadh, Saudi Arabia / Dubai, UAE – Trendyol, one of the world's fastest-growing e-commerce marketplaces, and Zid, Saudi Arabia's leading e-commerce enablement platform, have partnered to accelerate growth opportunities for merchants in the Kingdom and UAE by providing local merchants with the tools to increase reach, scale, and grow digitally. This strategic partnership with Zid enables sellers to connect their stores to Trendyol, giving them instant access to over three million customers on the platform. 'Our focus has always been on empowering local businesses and enhancing the regional e-commerce ecosystem,' said Mohamad ElAnsari, CEO, Trendyol Gulf. 'Zid shares many core values with us – from being a digital-first business to aiming to make a real impact on the local community and contributing towards the economic development of the region. This partnership opens new doors for brands and entrepreneurs to grow and marks an important step toward our longer-term ambition of enabling two-way commerce to and from Saudi. We've already welcomed 1,000 local SMEs to our platform in a short time, and with Zid, we're well positioned to expand that reach and support even more businesses in their digital journey.' Zid supports sellers to grow through a unified approach to digital and physical retail. The integration with Trendyol delivers on Zid's Total Commerce vision, enabling merchants to manage every sales channel - online, offline, physical stores, and social commerce - through a single platform. 'With Trendyol as a key sales channel, Zid merchants can now set up their store and seamlessly sync their inventory, product listings, logistics, and payments, gaining access to one of the region's fastest-growing digital marketplaces with millions of active, purchase-ready shoppers. Through Zid's unified dashboard, they can manage all sales channels in one place, online and offline. 'This powerful integration expands access to high-growth markets while equipping merchants with the tools and insights they need to scale. It reflects our commitment to being a catalyst for growth, unlocking regional opportunities for our merchants.' added Mazen AlDarrab, CEO of Zid. This collaboration reflects Trendyol's ongoing commitment to building a localized, inclusive marketplace that meets the evolving needs of Gulf consumers and businesses. As the company continues to grow its partner ecosystem, it remains focused on enabling more brands to scale seamlessly and succeed in the digital economy, as well as grow across borders. About Trendyol Founded in Istanbul in 2010, Trendyol is one of the world's leading e-commerce platforms with a multi-category offering that includes its own private label brand, Trendyol Collection. It connects more than 250,000 sellers and well-known global brands with over 40 million customers on dedicated local language apps in Türkiye, Germany, Azerbaijan, Bulgaria, Poland, Czech Republic, Slovakia, Hungary, Romania, Greece, Saudi Arabia, UAE, Qatar, Kuwait, Bahrain and Oman. About Zid Founded in 2017 by Mazen AlDarrab and Sultan AlAsmi, Zid is Saudi Arabia's leading omni-channel e-commerce SaaS platform, headquartered in Riyadh. Serving over 13,500 local merchants and offering consumers more than two million SKUs, Zid provides a comprehensive suite of solutions that enable businesses to efficiently launch, manage, and scale their operations. Zid's services includes online payments through ZidPay, in-store point-of-sale solutions with ZidPOS, and streamlined shipping via ZidShip. Additionally, its mobile app marketplace, Mazeed, aggregates top-tier products and stores to deliver seamless customer experiences. With a team of 250 employees, Zid is at the forefront of driving digital transformation and growth in Saudi Arabia's retail sector, aligned with the Kingdom's Vision 2030. Zid is backed by local and regional investors including IMPACT46, Wa'ed Ventures (Saudi Aramco's VC fund), Endeavour.
Campaign ME
24-04-2025
- Business
- Campaign ME
Keeping up with changes in the Saudi consumer market
Saudi Arabia has become an increasingly vital market for all types of retailers – from luxury to FMCG. But is the Saudi consumer market changing shopping habits, spending patterns, preferences, or all of the above? The answer lies in the dynamic and evolving consumer landscape, and brands must be ready to adapt. Several factors are driving this transformation. Salaries are on the rise, and more women are joining the workforce, contributing to an increase in household income. Saudi Vision 2030, with its ambitious goals of economic diversification, social reforms, urban expansion, and digital transformation, is reshaping lifestyles. Emerging sectors such as sports, culture, and entertainment are also playing a role, influencing how Saudis allocate their spending – what they buy, where they shop, and how they shop. One of the most significant shifts has been in e-commerce. With the Kingdom's digital transformation in full swing, online shopping has skyrocketed. Local digital retail platforms like Zid and Salla are thriving, while global players – particularly fast fashion brands such as Shein, Temu, and Trendyol have eagerly entered the market. However, retailers face stiff competition in this fast-evolving environment, finding it increasingly challenging to keep pace with digital consumption trends. For brands, this presents an exciting opportunity, but success requires more than simply entering the market. Understanding the nuances of Saudi culture, behavior, and shopping motivations is essential. This is where digital platforms come into the picture. The Saudi consumer market While many global markets lean on influencers and celebrities for shopping inspiration, Saudis turn to their inner circles-close friends and family- for trusted advice. Saudis use digital platforms like Snapchat to share purchases and discuss recommendations with those who matter most, making it the Kingdom's top app for sharing shopping choices – 41 per cent more popular than competitor apps on average. Shoppers in Saudi Arabia are nearly eight times more likely to rely on their close connections for purchase decisions than on influencers or celebrities. This cultural insight offers brands a powerful opportunity. By being present on digital platforms where these connections thrive, they can reach consumers in the moments that matter most. Snapchat's advertising approach is evolving to align with shifting market demands, increasingly focusing on lower funnel, direct response advertising. This strategy aims to ensures stable and predictable outcomes by engaging a larger and more diversified base of advertisers. Moments and timing are also crucial in Saudi retail. Seasonal celebrations, such as Ramadan and Eid, are deeply ingrained in Saudi culture, and brands can benefit by aligning their messaging and campaigns with these key periods. Aromatic, for example, almost tripled its ad spend during the Saudi National Day campaign while maintaining an impressive ROAS of 6.52, achieving a 118 per cent increase in purchases. While the increase in spending power has not fundamentally altered Saudi consumer culture, it has accelerated changes in how and where people shop. For brands to remain relevant, they must prioritise the cornerstone of Saudi society – connections By focusing on authentic relationships, leveraging advanced technologies, and aligning with cultural moments, brands can unlock significant opportunities in this rapidly evolving market. Regionally, 6thStreet set out to reach and acquire new audiences across the GCC. Using digital platforms such as Snapchat, the brand tapped into a unique and engaged base of high-intent shoppers and was able to celebrate 192 per cent Higher ROAS. As the saying goes, it's not just about what you know – It's about who you know. And in Saudi Arabia, knowing how to connect with the right people, at the right time, on the right platform, can make all the difference. By Antoine Challita, Head of Sales at Snap Inc. MENA
