Latest news with #Zimpler
Finextra
08-07-2025
- Business
- Finextra
Zimpler introduces ID+ layer for digital payments
Zimpler, a leading Swedish company in Pay-by-bank solutions, today announced the launch of Zimpler ID+, a new identity layer designed to simplify compliance and accelerate user conversion within digital payment environments. 0 By embedding biometric identification and regulatory checks directly into the first user interaction, Zimpler ID+ reduces friction in sectors with complex onboarding requirements. 'Zimpler ID+ gives our partners a direct path to compliance and conversion - cutting onboarding time, reducing drop-offs, and removing the need to build identity infrastructure in-house,' said Tobias Gunnesson, Chief Product Officer at Zimpler. 'While most verification flows still rely solely on deposit-based triggers or cookie tracking, we're the first to enable verification at the point of entry - meeting compliance head-on and delivering a better user experience from the start.' Zimpler ID+ serves industries where compliance is critical and abandonment rates are costly, such as iGaming and financial services. It ensures users are verified from the start, without requiring deposits or post-registration identity checks. Key features include: • Quick onboarding: Verification and collection of KYC data takes place at the first point of contact, not only at the point of payment • Seamless return user experience: Returning users can identify with biometric technology and are recognized with the help of cookies • Works even without cookies: If cookies are unavailable, the user can easily identify themselves using a passkey • Built-in compliance: Regulatory assurance at every step of the customer journey By functioning as a unified identity layer from sign-up through repeat visits, Zimpler ID+ helps businesses minimize onboarding churn and maximize regulatory confidence. The launch of Zimpler ID+ comes as businesses across Europe face rising pressure to improve digital onboarding while maintaining regulatory standards. National ID systems remain foundational - but they weren't built to optimize every business touchpoint. Zimpler ID+ complements these systems by offering operators a plug-in layer of biometric identification and gathering of KYC information tailored to business needs. It removes the need for deposit triggers, repeated logins, or re-verification after a device change. 'With Zimpler ID+, we're introducing a flexible approach that gives businesses more control over identity flows - without compromising security or relying solely on external systems' said Gunnesson. Product availability Zimpler ID+ is now available as a value-added service to select partners in Finland, with more markets to be added in the future. By embedding advanced onboarding capabilities directly into its existing infrastructure, Zimpler expects ID+ to strengthen customer retention and enhance platform value across regulated sectors for years to come.
Finextra
04-06-2025
- Business
- Finextra
Zimpler becomes Certified Payment Institution in Brazil
Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. 0 Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimpler's plans and structure in Brazil. 'We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment', says Johan Strand, CEO of Zimpler. The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimpler's seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market. 'This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil,' said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil. 'Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil's dynamic digital economy.' The Brazilian Open Finance ecosystem has more than 64 million active consents and more than 42 million clients, according to the Open Finance Brasil website. As one of the most innovative markets, it keeps attracting leading fintechs from all over the world. One of them is Zimpler, which has recently become the first payment initiator for Swish, the Swedish equivalent of Pix, revolutionizing Sweden's financial ecosystem and turning the company into one of Europe's leading payments fintechs. 'With our experience powering over 80% of Sweden's population through Swish, we're bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We're looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth', Strand added. The authorization by the Central Bank is another step in strengthening Zimpler's foundation in Brazil, following the opening of its São Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.
