5 days ago
Zone Delivery Services launches heartwarming ‘Beat the Heat' campaign for all UAE delivery riders
The initiative offers free ice creams and juices to delivery riders across Dubai, Abu Dhabi, Sharjah, and other major cities
As the scorching summer heat grips the UAE, Zone Delivery Services has launched a heartwarming campaign titled 'Beat the Heat with Zone Delivery Services,' aimed at providing comfort and relief to the country's hardworking delivery riders. Running until September 15, 2025, the initiative offers free ice creams and juices to delivery riders across Dubai, Abu Dhabi, Sharjah, and other major cities, regardless of the company they work for.
At the core of the campaign is a simple yet powerful message: kindness has no uniform. Through this gesture, Zone is not only helping riders cool off during their long shifts but also sparking a wider conversation about empathy, respect, and appreciation for those who keep the country's logistics and food delivery systems running smoothly.
Specially branded Zone cars have been stationed at high-traffic areas across the UAE, serving as cooling hubs where delivery riders can stop by, grab a refreshing drink or ice cream, and take a much-needed break. The initiative has been widely applauded for its inclusivity, as it welcomes riders from all companies with equal warmth and respect.
'This initiative is about more than just beating the heat,' said Shahid Nadeem, founder of Zone Delivery Services. 'It's about respect, appreciation, and unity. Every delivery rider out there - regardless of their company is helping our cities function smoothly. They deserve to be seen, supported, and celebrated.'
The campaign has gone viral on social media, with users sharing photos and videos of riders enjoying their treats, and praising Zone's leadership and values. The hashtag #BeatTheHeatWithZone has been trending in local circles, with heartfelt messages pouring in from both riders and customers alike. One rider, Ali, who works with a different delivery company, shared, 'In my four years as a delivery rider, I've never seen something like this. I felt respected, not just like a worker, but as a human being.'
Zone Delivery Services has a history of supporting its workforce, but this campaign marks a significant expansion of its efforts by including riders beyond its own fleet. 'We are not just building a business; we are building a community,' said Mehreen, CEO of Zone Delivery Services. 'Through this campaign, we're showing that real leadership means caring for people — not just your people, but all people.'
Buoyed by the overwhelming response, Zone has announced that the campaign will continue through the peak summer months and is currently in talks with local businesses and beverage brands to broaden its reach and impact. The move underscores the company's commitment to fostering a culture of care and inclusivity within the delivery sector.
In an era dominated by metrics and margins, Zone's initiative stands out as a reminder of the humanity that powers every delivery. It highlights the importance of corporate responsibility, especially in a country known for its high standards of service and infrastructure. By putting people first, Zone Delivery Services has not only elevated its brand but has also set a compelling example of compassion in action.
