Latest news with #algorithms
Washington Post
2 days ago
- Business
- Washington Post
Colorado's governor vetoes landmark ban on rent-setting algorithms
Democratic Gov. Jared Polis has vetoed a bill that would have made Colorado the first state to ban landlords from using rent-setting algorithms, which many advocates have blamed for driving up housing costs across the country. RealPage is the target of a federal lawsuit filed last year that accuses the real estate software company of facilitating an illegal scheme to help landlords coordinate to hike rental prices. Eight other states, including Colorado, have joined the Department of Justice's lawsuit, though RealPage has vehemently denied any claims of collusion and has fought to have the lawsuit dismissed.
Emirates 24/7
4 days ago
- Politics
- Emirates 24/7
Latifa bint Mohammed: We need media that leads the content industry with cultural depth
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority, attended the Arab Media Summit 2025, held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. This year's edition, , organised by the Dubai Press Club, held from 26 to 28 May, convened a distinguished gathering of prominent ministers, industry leaders, content creators, and influencers from across the UAE and the Arab world. During the event, Her Highness delivered a powerful keynote speech under the theme 'The Role of Media in the Age of Algorithms.' In her address, Her Highness underscored that we are navigating a critical juncture—where media intersects with digital transformation, where the rules of communication and influence are being redefined, and where the roles of institutions and individuals are undergoing rapid shifts. She stressed the importance of pausing to reflect on urgent questions: What kind of media do we want? What defines true influence? And how can we protect our societies from digital disorder without isolating them from innovation? Her Highness affirmed that algorithms and artificial intelligence are tools of our own making, powerful yet controllable: 'Algorithms and artificial intelligence are tools we have created whose keys remain in our hands. It is we who breathe life into them, define their purpose, and shape their outcomes.' She went on to describe the evolving nature of our world, no longer defined by borders or geography but shaped by algorithms that determine our exposure to content and connection to communities. In this digital era, identity is increasingly anchored in ideas, affiliations, and shared values rather than location or nationality. These emerging digital communities have become spaces for dialogue, expression, and influence, offering people visibility and belonging, especially those previously marginalised by mainstream narratives. Her Highness remarked that we have moved beyond the age of centralised media into an era of decentralised content, where every individual can become a media outlet in their own right. With countless sources and fragmented facts, the responsibility of media has expanded—and so must our standards of trust and integrity. A Parallel Reality Her Highness further highlighted that digital communities have evolved into a parallel reality, shaping identities, relationships, and decisions in ways that often rival, or even surpass, our physical environments. She shared compelling statistics to illustrate this shift: with the global population expected to exceed 8 billion in 2025, over 5 billion are now active social media users, representing nearly 65% of humanity. In the last year alone, 241 million new users joined, at a rate of roughly 660,000 per day. These numbers, she noted, reflect more than just growth; they signal a profound transformation in how we experience the world. Through vivid examples, Her Highness described this new global connectivity: a young anime fan in the UAE finds a connection with peers in Tokyo. A teenager in the Netherlands feels closest to a football star in Brazil. A student in Britain shares his story of overcoming bullying, and his voice resonates from Egypt to Lebanon, Australia to Jordan, all connected through a global network that transcends borders and continents, discovering in this new form of belonging a sense of connection that often feels deeper, and perhaps even more authentic, than their ties to the physical places they call home. Her Highness concluded this section by affirming that digital communities are not merely gatherings but evolving cultures and ecosystems reshaping communication, loyalty, and identity. She said in this regard: 'I speak to you today as a participant in this evolving landscape. In Dubai, we've long believed in the power of storytelling and the necessity of cultural dialogue, and now, as we navigate this digital frontier, I see our youth building bridges across continents. A young anime fan in the UAE finds a connection with peers in Tokyo. A teenager in the Netherlands feels closest to a football star in Brazil. A student in Britain shares his story of overcoming bullying, and his voice resonates from Egypt to Lebanon, Australia to Jordan, all connected through a global network that transcends borders and continents, discovering in this new form of belonging a sense of connection that often feels deeper, and perhaps even more authentic, than their ties to the physical places they call home.' Her Highness noted that today's influencers have played a significant role in shaping public awareness and have become part of the cultural memory of our time. Their ability to reach audiences swiftly and directly has positioned them as new voices of influence that increasingly compete with traditional media in guiding public opinion, shaping behaviours, and setting social trends. Media and Digital Communities Against this backdrop of rapid transformation, Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum called for a reexamination of the media's evolving role and its relationship with the public. 'How can the media meaningfully engage with the millions of digital communities emerging across platforms? And how can it understand, communicate with, and reflect the new identities shaped by algorithms?' she asked. Her Highness emphasised that the media must remain anchored in its core responsibility as a guide and trusted source even amid technological disruption. She underscored the ethical and professional imperative to verify information, counter misinformation, and offer content that is credible, inclusive, and rooted in truth. Her Highness addressed media institutions: 'The media need not compete with influencers in a race for trends. Its true role lies in creating meaning, rebuilding trust, and offering a deeper human story in a way that would rise above the tide of fleeting, fast-paced content to leave a lasting impact.' She emphasised the importance of the media embracing the digital era while remaining anchored in the authenticity of its values. The media must go beyond reporting — it must interpret facts, translate ideas, and promote understanding rooted in shared human values, not deepen divisions. In doing so, it can reclaim its place as a conscious and responsible narrator—one defined by integrity, authenticity, and openness. Her Highness also urged the public to view digital communities not as threats but as opportunities to build bridges, foster dialogue, and create meaningful, value-driven content. She stressed that in today's world, we urgently need to spread messages of hope, goodness, and optimism. 'This is the true calling of the media,' she said, 'to serve as a source of inspiration, a voice of hope, and a light that guides us towards a brighter, more compassionate, and promising future.' She addressed the influencers: 'You are not simply entertainers or trendsetters. You are storytellers of your generation. You are shaping the tone of public discourse, the values we promote, and the ideas we carry forward. Use that power with intention. Let your content uplift, inform, and inspire. And know that we the media need not compete with influencers in a race for trends. Its true role lies in creating meaning, rebuilding trust, and offering a deeper human story in a way that would rise above the tide of fleeting, fast-paced content to leave a lasting impact.' A New Media Discourse Her Highness called on media institutions, influencers, and opinion leaders to come together to shape a new media discourse grounded in responsibility, guided by awareness, and anchored in ethical and professional standards. In her closing remarks, Her Highness emphasised that digital communities are a natural extension of human connection born from a universal need to build bonds, exchange ideas, and engage meaningfully. She called on all participants to build on the momentum of this summit and strive for more ambitious, far-reaching goals: to invest in social media as a force for good and to cultivate positive, engaged communities, both physical and virtual, that transcend borders and bring us closer to our shared human aspirations. As a step toward this vision, Her Highness launched a new hashtag during the session —#YourContentYourImpact — as a collective call to leave a meaningful digital footprint that reflects our values, amplifies our impact, and honours the spirit of this gathering. She said, 'This hashtag is more than a digital symbol; it is a thread that connects us wherever we are. It reflects our awareness, our values, and the principles we hold dear. It captures our collective aspiration to create and share content that uplifts, inspires, and leaves a meaningful mark. And finally, it is a call to pause, reflect, and take responsibility before we publish.' Her Highness pointed out that #YourContentYourImpact' is not just a hashtag or a slogan but rather a message to all of us to examine ourselves before publishing any content and a pledge to harness our voices and digital presence to bring about change and positive impact in our lives and communities, to be beacons of goodness and hope for all.' 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Globe and Mail
5 days ago
- Business
- Globe and Mail
Seosets Unveils 2025's Top 10 On-Page SEO Elements for Maximum Search Visibility
SEO changes like a living thing. What was working yesterday may kill your rankings today, and in 2025, on-page SEO entered a completely different league. It's no longer about keywords. It's about knowing the mindset of the searcher, providing real value, and formatting your content in ways both humans and search engines like. If you're still treating SEO as a mechanical to-do list, it's time to shift your perspective. In this article, we're exploring the 10 most crucial on-page SEO factors that are relevant in 2025 — and why they're your key to improved rankings, increased traffic, and more satisfied users. 1. Understanding Search Intent: The Cornerstone of Relevance Search intent is not only an SEO phrase — it's the centerpiece of content strategy today. In 2025, Google has developed a suspiciously good understanding of human behavior. Algorithms are now able to understand whether your content actually meets a query. So what exactly is search intent? It's the motivation for a search. Is the user looking to learn? To buy? To compare? If your content bombs here, you might as well stop. Let's say someone types in "best running shoes for flat feet 2025." If you cut them off with a generic blog on "why running is awesome," you've already lost 'em — and Google recognizes it. To excel at search intent, you have to put yourself in the minds of your audience. Ask yourself: what would I want if I typed that phrase into Google? The aim is to write content that's not only keyword-optimized but purpose-perfect. 2. Title Tags That Command Attention Amidst a blue ocean of links, your title tag is your headline, your handshake, your hook. It's the first people see in search results, and it usually makes or breaks if they click — or scroll right on by you. Coming up with the ideal title tag in 2025 is as much art as it is strategy. You do need to put your target keyword right up front, sure. But more than that, you need to stir up curiosity and clarity. Let's say a little less robotic and a little more human. Humans don't react to "2025 SEO Techniques." They react to "10 Game-Changing SEO Techniques for 2025. Use active voice, emotional triggers, and where appropriate, add brackets or parentheses to enhance scannability. The titles that work best are ones that make a promise, and then the content below fulfills it. 3. Meta Descriptions That Pull the Reader In Meta descriptions aren't a direct ranking signal, but they're still incredibly powerful. They are the advert copy for your content. A good meta description will massively drive up your click-through rate, particularly when it addresses the user's issue or question in particular. In 2025, meta descriptions must be personal and compelling. They shouldn't ever come across as an afterthought. Think about the person debating between five options on a search page. Your meta is your opportunity to be like, "Hey, this is precisely what you're looking for — and here's why." The sweet spot? About 155 characters. Space to describe, but not enough to prattle on. Emphasize the reader benefit. Not what the article is, but what it does for them. 4. Utilization of Headers for Smooth Structure and Flow Imagine headers as road signs. They'll navigate the reader through your content, assist in breaking up complicated subjects, and provide Google with valuable context regarding your article's structure. A well-crafted page in 2025 is much like a well-planned city. There's a primary headline (H1), some districts (H2s), neighborhoods (H3s), and even side streets (H4s). They all have a function or role to play, and they all assist in putting information into place so that the user isn't confused. Using headers also increases accessibility and scannability — two aspects Google now favors. You don't always read from top to bottom. You skim. If you have interesting and informative headers, you can bring them back in even if they breeze over the introduction. 5. Content Depth: Deeper than Shallowness Here's a blunt reality: shallow content is buried. In 2025, content must go deep, or it doesn't move at all. Depth doesn't equal 3,000 words for the purpose of it. It equals discussing the subject exhaustively. Preempting questions. Offering original ideas, examples, comparisons, and actual value. If your blog post is reducible to a tweet, it likely won't rank well — no longer. Google's natural language processing is more mature these days. It seeks semantically dense content, topical completeness, and subject authority. If your site only touches the surface but your competitor really gets down to it, the algorithm understands who to reward. Ask yourself: "If I were my reader, what would I still be wondering by the end of this post?" Then answer it. 6. E-E-A-T: Trust is Now a Ranking Factor Hello again to Google's beloved acronym: E-E-A-T, or Experience, Expertise, Authoritativeness, and Trustworthiness. In 2025, this is not only a recommendation — it's a determining factor on whether your content ranks at all, particularly in YMYL (Your Money, Your Life) topics such as health or finance. So, how do you demonstrate E-E-A-T? Begin by being honest. Use an authentic author bio, display credentials when appropriate, and quote sources that are credible. If you're writing a review, demonstrate that you used the product. If you're offering advice, indicate that it's from actual experience and not a wild guess. Briefly, don't pose as an expert — demonstrate it. 7. Internal Linking: Connect the Dots Your site isn't a series of pages. It's an ecosystem. Internal linking keeps the system healthy by telling Google how your content is interlinked — and keeping people on your site longer. Suppose someone's reading a tutorial on on-page SEO. Why not point them over to your advanced tutorial on structured data or content audits? Done correctly, internal linking increases authority, enhances navigation, and lowers bounce rates. But avoid the trap of spamming links. Every link should feel natural and relevant. Use descriptive anchor text, not vague phrases like 'click here.' When your pages link to each other with purpose, you're not just improving SEO — you're building a better user journey. 8. Core Web Vitals 2.0: UX Metrics That Matter Page speed and performance are no longer developer issues alone — they're at the heart of SEO. Google's Core Web Vitals, now in version 2.0, focus on how actual users feel your page. So, what's new in 2025? The metric "Interaction to Next Paint" (INP) has taken over from "First Input Delay" (FID), which shows how quickly your site reacts to taps and clicks. A slow, janky site won't only annoy people — it'll bring you down in rankings. Other key metrics like Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) are still in play. That means you've got to optimize your images, stabilize layout shifts, and ensure everything loads smoothly — especially on mobile. Performance is now inseparable from SEO. A slow site is a silent killer. 9. Schema Markup: Speak Google's Language You could write the most brilliant content ever… but if Google doesn't fully understand it, you're missing out. Enter schema markup — the structured data that translates your page into a language search engines can digest quickly and clearly. Schema is more important than ever in 2025. It's what gets you rich results like star ratings, FAQs, how-to guides, and even recipe cards. These features make your listings stand out on the SERP and drive click-through rates through the roof. You don't have to add schema to every corner of your site. But implementing it on your most important pages — product pages, blog posts, service offerings — can unlock serious exposure. Consider schema as SEO's secret nod. 10. Mobile UX and Accessibility: Built In, Not Bolted On Unless your site is mobile-first, it isn't SEO-first. As of 2025, Google crawls and indexes mobile versions of your pages first — not desktop. That means subpar mobile performance will totally destroy your rankings. In addition to mobile friendliness, accessibility is the new hotness of on-page SEO. Having your site accessible to everyone, including those with disabilities, isn't just the right thing to do — it's smart. Use alt text for every image. Make buttons large and readable. Use readable color contrast. Enable keyboard navigation. These little details matter, and Google is taking notice. A place that's open to all is rewarded by algorithms — and far more importantly, by users. Bonus Insight: Authenticity Beats AI Every Time Let's not dance around it: AI-ified content is rampant everywhere. But in 2025, real human content is breaking through the noise. Google is doubling down on originality, experience, and real-world insight. That means content farms, AI regurgitations, and copycat fluff are getting filtered out — hard. Want to be different? Add personality. Tell stories. Share genuine experiences. Use AI as a tool, absolutely, but never a crutch. Your authentic voice is your unfair advantage. If you're ready to turn these on-page SEO strategies into real-world results, tools like SEOSets can give you a serious edge. From analyzing title tags and meta descriptions to tracking performance and optimizing structured data, SEO Sets offers a clean, user-friendly platform built for both beginners and pros. It's the kind of tool that makes staying ahead in 2025 not just doable — but intuitive. Last Thoughts: Build for People, Optimize for Search SEO on-page in 2025 isn't about trying to trick the system. It's about creating something so helpful, so transparent, and so worth it that Google has no option but to rank it. We're no longer keyword-spewing bots anymore. We're content creators, teachers, and writers. And the more we delight our audience, the more we rank in search. So keep these 10 factors in mind. Build them into your workflow. And keep in mind: your greatest SEO tool is empathy — knowing what people want, and giving it to them, beautifully. FAQs 1. Is keyword density still important in 2025? Not so much the way it did before. Google prefers semantic relevance and natural language more than ever. Write simply, use synonyms, and emphasize context. 2. How can I tell if my content is aligned with search intent? Check the top 5 results for your keyword on Google. Do they provide similar content to you? If not, it's time to rethink your strategy. 3. Does Google read meta descriptions anymore? Yes — even when it rewrites them occasionally. A good meta description will boost CTR and have an indirect effect on your rankings. 4. Do I need to write longer articles to rank higher? Only when the subject requires it. Depth is more important than length. If you can express it in 1,000 words clearly enough, don't fill it with superfluous words. 5. Can AI-written content rank well? Yes, but only if it's heavily edited, fact-checked, and provides real value. AI raw content without human touch falls flat. Media Contact Company Name: Seosets Contact Person: Harry Johnson Email: Send Email Address: 5900 Balcones Drive STE 100 City: Austin State: TX 78731 Country: United States Website:
Entrepreneur
20-05-2025
- Business
- Entrepreneur
We're Falling for AI's Charm — But Who Pays When It Goes Wrong?
Automated AI Agents are changing business, but who is responsible when they mess up? Opinions expressed by Entrepreneur contributors are their own. There's a wave of automation sweeping across everything we do. AI agents are being handed the keys to our inboxes, our calendars, our customer service, our social media and even our bank accounts. They're crafting our emails, running our marketing campaigns, handling client interactions and, in many cases, doing a scarily good job of it. But here's the question nobody wants to ask out loud: What happens when AI messes up? Like, really messes up. Not just a spelling mistake or a wrong calendar booking. I mean gross negligence. I mean something that costs a client their livelihood, a business its credibility, or heaven forbid, a mistake that leads to someone getting seriously hurt, or worse. We are now on the brink of a silent revolution. One where our roles, voices, choices and responsibilities are being handed off to algorithms. And the rate at which this is happening is staggering. AI doesn't sleep, doesn't ask for bonuses and doesn't come with HR complaints. It's seductive to the bottom line. But seduction without caution is a cliff in disguise. As the saying goes: "Look before you leap, because the ground isn't always where it used to be." We can't just automate our way out of responsibility The problem isn't AI. It's blind trust. It's assigning responsibility to something that can't be held responsible. If an AI drafts an email that breaches a contract, who pays for it? If an AI trades on your behalf and loses your life savings, who's liable? If an AI filters your hiring candidates with biased logic, who gets sued? And in a not-so-distant future, if an AI manages a healthcare protocol or transport system and someone dies, is it a bug, or is it manslaughter? Right now, the chain of accountability is vague at best. We've created a power structure without a power of attorney. AI agents don't sign NDAs. They don't face jail time. There are no AI ombudsmen or ethics courts. And no one seems to be building that infrastructure fast enough. Related: I Trusted AI With Confidential Info — And It Came Back to Haunt Me Yes, we must embrace with a helmet on Let's be clear, I love AI. I use it daily. It's reshaping business, creating new levels of efficiency, and unlocking capabilities we only dreamed of a few years ago. But delegation without oversight is not innovation, it's abdication. We shouldn't be giving AI agents full access to accounts, social platforms or sensitive data unless there are AI-level managers, AI compliance officers, AI C-suites and yes, maybe even AI nannies and police in place. Let's say we create a smart, autonomous AI to handle our finances. Who's vetting its decision-making matrix? What framework is in place to audit its logic or override bad calls? The more we hand over, the more essential it becomes to have equally intelligent systems keeping everything in check. The solution isn't to stop innovation. It's to build responsibility into the architecture. Just like every powerful tool before it, electricity, cars, planes and the need structure, laws, and culture to support safe and fair use. Related: Deepfake Fraud Is Becoming a Business Risk You Can't Ignore. Here's the Surprising Solution That Puts You Ahead of Threats. Don't wait for disaster to ask the right questions History has shown us time and time again that humanity tends to react after a catastrophe. But with AI, we might not get that luxury. So before we plug in the next-gen agent and give it control of our payroll, our CRM, or our lives, we have to ask: Who's monitoring the AI? Who's accountable when it breaks? What rights do we have when it fails? Because until we can confidently answer those questions, the smartest move any entrepreneur can make is to keep a hand on the wheel. The future is coming fast, I implore you to embrace it. Just make sure it doesn't run you over on autopilot.
WIRED
14-05-2025
- Business
- WIRED
Google DeepMind's AI Agent Dreams Up Algorithms Beyond Human Expertise
May 14, 2025 11:00 AM A new system that combines Gemini's coding abilities with an evolutionary approach improves datacenter scheduling, chip design, and fine-tune large language models. Photo-Illustration:A key question in artificial intelligence is how often models go beyond just regurgitating and remixing what they have learned and produce truly novel ideas or insights. A new project from Google DeepMind shows that with a few clever tweaks these models can at least surpass human expertise designing certain types of algorithms—including ones that are useful for advancing AI itself. The company's latest AI project, called AlphaEvolve, combines the coding skills of its Gemini AI model with a method for testing the effectiveness of new algorithms and an evolutionary method for producing new designs. AlphaEvolve came up with more efficient algorithms for several kinds of computation, including a method for calculations involving matrices that betters an approach called the Strassen algorithm that has been relied upon for 56 years. The new approach improves the computational efficiency by reducing the number of calculations required to produce a result. DeepMind also used AlphaEvolve to come up with better algorithms for several real-world problems including scheduling tasks inside datacenters, sketching out the design of computer chips, and optimizing the design of the algorithms used to build large language models like Gemini itself. 'These are three critical elements of the modern AI ecosystem,' says Pushmeet Kohli, head of AI for science at DeepMind. 'This superhuman coding agent is able to take on certain tasks and go much beyond what is known in terms of solutions for them.' Matej Balog, one of the research leads on AlphaEvolve, says that it is often difficult to know if a large language model has come up with a truly novel piece of writing or code, but it is possible to show that no person has come up with a better solution to certain problems. 'We have shown very precisely that you can discover something that's provably new and provably correct,' Balog says. 'You can be really certain that what you have found couldn't have been in the training data.' Sanjeev Arora, a scientist at Princeton University specializing in algorithm design, says that the advancements made by AlphaEvolve are relatively small and only apply to algorithms that involve searching through a space of potential answers. But he adds: 'search is a pretty general idea applicable to many settings.' AI-powered coding is starting to change the way developers and companies write software. The latest AI models make it trivial for novices to build simple apps and websites, and some experienced developers are using AI to automate more of their work. AlphaEvolve demonstrates the potential for AI to come up with completely novel ideas through continual experimentation and evaluation. DeepMind and other AI companies hope that AI agents will gradually learn to exhibit more general ingenuity in many areas, perhaps eventually generating ingenious solutions to a business problem or novel insights when given a particular problem. Josh Alman, an assistant professor at Columbia University who works on algorithm design, says that AlphaEvolve does appear to be generating novel ideas rather than remixing stuff it's learned during training. 'It has to be doing something new and not just regurgitating,' he says. The DeepMind researchers found that they could sometimes give an idea for an algorithm as a prompt and produce interesting new results. Alman says this raises the prospect that human scientists could collaborate with a system like AlphaZero. "That seems really exciting to me," he says. AlphaEvolve is not the only DeepMind program to demonstrate real ingenuity. The company's famous boardgame-playing program AlphaZero was able to devise original moves and strategies through its own form of experimentation. Balog says that the evolutionary approach used by his group could be coupled with the reinforcement learning method employed in AlphaZero—a process that lets a program learn through positive and negative feedback—to create something that explores new ideas in other areas. Two previous DeepMind projects also used AI to push the boundaries of computer science. AlphaTensor, from 2022, used the reinforcement learning method to produce novel algorithms. Fun Search, from 2024, used an evolutionary method to generate more efficient code for a given problem. Neil Thompson, a scientist at MIT who studies the way algorithms affect technological progress, says that a key question is not just whether AI algorithms can exhibit original ideas, but how generally this may apply to scientific research and innovation. 'If these capabilities can be used to tackle bigger, less tightly-scoped problems, it has the potential to accelerate innovation—and thus prosperity,' Thompson says. What do you make of AlphaEvolve? What novel problems would you like to see AI take on? Let me know by emailing hello@ or adding to the comments section below.
