Latest news with #beautytech
Associated Press
9 hours ago
- Business
- Associated Press
Ruvo Ala Mask: The World's First AI-Powered Beauty Mask Revolutionizing Makeup Application
Ruvo unveils the world's first AI-powered makeup mask, offering flawless makeup in minutes with precision facial mapping. Pre-order today for early access! 'The Ruvo Ala Mask is a game-changer in the beauty industry, bringing innovation and convenience to daily routines with AI-powered makeup application in minutes.'— Nicole Lorenzana VANCOUVER, BC, CANADA, June 22, 2025 / / -- Ruvo Ala, a pioneering beauty tech company, is excited to announce the official launch of its flagship product, the Ruvo Ala Mask. This groundbreaking device utilizes AI-powered facial mapping technology and micro-spray technology to apply a full face of makeup in minutes, offering a contactless, mess-free, and precision makeup application experience. With pre-order sales now open, Ruvo is set to revolutionize the beauty industry by delivering flawless, professional-grade makeup with ease. The Ruvo Ala Mask was designed to simplify and enhance the beauty routine while ensuring high-quality results. By utilizing AI facial mapping technology, the device scans the user's face to detect its unique features, adjusting the makeup application accordingly. This customization ensures a flawlessly blended, even finish, without the need for brushes, sponges, or traditional tools. 'We believe that makeup should be effortless and accessible to everyone,' says Nicole Lorenzana, Founder of Ruvo. 'The Ruvo Ala Mask makes achieving a perfect makeup look quick and easy, without compromising quality. We are excited to offer this cutting-edge product to beauty enthusiasts everywhere, and we believe it will change the way people approach their beauty routines.' A Game-Changer in the Beauty Industry The Ruvo Ala Mask is a first-of-its-kind product, designed to be both functional and sustainable. Its eco-conscious design features premium materials, ensuring both durability and lightweight portability. Available in three elegant colors – Rose Gold, Black Onyx, and Frost White – the mask's minimalist and ergonomic design makes it easy to incorporate into daily routines. The device is powered by micro-spray technology, which disperses the makeup from a cartridge system in precise amounts, creating an airbrushed, flawless finish. Whether it's for daily use, special occasions, or professional content creation, the Ruvo Ala Mask adapts to any user's needs. The mask is compact, travel-friendly, and designed for convenience, making it an ideal solution for beauty lovers on the go. Why Pre-Order? Hundreds of beauty enthusiasts have already joined the waitlist for the Ruvo Ala Mask, showing excitement for the innovative technology it brings. With limited spots available for pre-order, early access is filling up quickly. Consumers can secure their own Ruvo Ala Mask today by participating in the exclusive pre-order campaign, which offers special pricing and VIP perks. The device is expected to ship in late 2026, with limited quantities available, making pre-ordering the perfect opportunity to get early access to the innovative beauty tech product. By pre-ordering, customers will also receive a discount code exclusive to pre-order buyers, as well as priority access to future updates and product releases. With the mask set to revolutionize the beauty industry, those who pre-order will have the opportunity to experience this cutting-edge technology ahead of the general release. What's Next for Ruvo? Ruvo is committed to continuing its innovation in the beauty tech space. The company plans to expand its product offerings, focusing on the development of AI-driven beauty solutions that make beauty routines more personalized, efficient, and enjoyable. 'Our mission is simple: to bring innovation to the beauty industry, making it easier, faster, and more inclusive,' adds Lorenzana. 'The Ruvo Ala Mask is just the beginning, and we are excited to continue developing products that push the boundaries of beauty technology.' About Ruvo Founded by Nicole Lorenzana, Ruvo Ala is a Vancouver-based beauty tech company dedicated to reimagining the beauty industry through AI-powered solutions. The company's flagship product, the Ruvo Ala Mask, is designed to simplify beauty routines while ensuring high-quality, professional-grade results. With a focus on sustainability, innovation, and premium design, Ruvo aims to transform the beauty experience for people worldwide. For more information about the Ruvo Ala Mask, to place a pre-order, or to stay updated on upcoming releases, visit Media Contact: Nicole Lorenzana Ruvo Ala Email: [email protected] Website: Nicole Lorenzana ruvo ala [email protected] Visit us on social media: Instagram Facebook YouTube TikTok X Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Geek Wire
09-05-2025
- Business
- Geek Wire
Bold move in beauty: Technology is the foundation of Boise startup's viral makeup maker
GeekWire's startup coverage documents the Pacific Northwest entrepreneurial scene. Sign up for our weekly startup newsletter , and check out the GeekWire funding tracker and venture capital directory . The BoldHue system features a 'magic wand' to measure skin tone, left, the device that helps create a custom mix of foundation, center, and the finished product after it's dispensed and ready to be stirred and applied. (BoldHue Photos) When Rachel Wilson moved from Southern California to Boise, Idaho, she was coming off running and scaling her own company, navigating large, international distribution channels as a young entrepreneur. Her goal was to step back, get a 9-to-5 job and be 'normal' for a while. 'I stayed normal about a year and a half,' Wilson said, before she began the journey of launching another startup. More than five years later, and alongside co-founder and CTO Karin Layton, Wilson is the CEO of BoldHue, a technology company with a beauty concept that is upending traditional cosmetics practices, going viral on social media, and selling out in just two months. BoldHue makes a tech-enabled kit featuring a device that can skin your skin and then mix a custom shade of foundation based on the readings in just one minute. The goal is to take the guesswork out of selecting such makeup in stores or online and create a more inclusive foundation-buying environment for the many varied types of customers and skin tones. BoldHue co-founder and CEO Rachel Wilson. (Eli Ritter Photo) The startup has raised almost $7 million, led by Lucas Venture Group and other investors, including Tacoma Venture Fund, Mark Cuban, Kevin Huvane, and others. BoldHue's product is the result of years of listening to makeup wearers, consulting with experts from giant cosmetics companies, creating a custom algorithm, and going through multiple prototypes to come up with the 'Keurig for makeup,' as it was called by Forbes earlier this year. 'You can't just make something and sell it,' Wilson told GeekWire. 'You've got to be sure, especially when you build a robot, that there is market fit, that there's a big enough pain point.' In story after story, Wilson discovered that the problem of inequity in the beauty industry was bigger than she imagined and one that she wanted to solve. Layton is the former aerospace engineer behind the creation of the main device, the code that powers it and the app that customers use to interact with it all. Wilson calls Layton a phenomenal painter and color theorist who was perfect for the job of figuring out foundation shade matches from just a few base colors. After a 'magic wand' is held against a user's face in three different locations to get an aggregate of skin tone, it's returned to the main BoldHue device where the software goes to work. A custom foundation mix is created from six onboard color cartridges and dispensed into a glass pod, with enough to last for about a week. Screenshots of the BoldHue app, which walks users through creating their foundation shade. (BoldHue Images) The app is used to track a user's foundation history and make it easy create a repeat of a previous mixture, or order backup cartridges. The entire kit, with the device, full cartridge system, and beauty accessories such as sponges, costs $295. Cartridges run about $15 to $35. Madin Akpo-Esambe, a general partner at Tacoma Venture Fund, said his firm backs exceptional founders regardless of the industry. 'When we first saw BoldHue we were blown away on the innovative take on an everyday need, and the early demand for the product serving an often unseen customer,' Akpo-Esambe said. 'BoldHue sees them and is serving them. Since launch, they've been able to show the world and their customers that they matter and their solution matters and we've been thrilled by the early response.' Building in Boise has been a fun part of the process for BoldHue — even if Wilson says the airport location makes it tough to get to New York City. Wilson said she's grateful for the venture ecosystem that has grown over time in the city. 'I don't think there's anything wrong about having a company out here,' Wilson said. 'It does make us a little bit different, but it does really show that you can still be connected no matter where you're at.' The startup's social presence on TikTok and Instagram is a testament to that connection, where its videos have attracted millions of views. BoldHue, which currently employs seven people, plans to lean more heavily into its technology rather than compete to become a leading foundation maker. The goal would be to license its tech so that cosmetics brands and retail partners could be more successful in helping more customers find what they're looking for — perhaps from a foundation that's already on the market. 'It's really just giving consumers full control over personalization and customization whenever they need it,' Wilson said.
