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Yahoo
39 minutes ago
- Business
- Yahoo
Recyclable Beverage Packaging Market 2025 Sustainability and Growth Insights
According to Towards Packaging consultants, the global recyclable beverage packaging market is projected to reach its 2034 level, increasing from its 2024 level at a compound annual growth rate during the forecast period from 2024 to 2034. Ottawa, July 30, 2025 (GLOBE NEWSWIRE) -- The global recyclable beverage packaging market size stood at its 2025 level and is projected to reach its 2034 level, according to a study published by Towards Packaging, a sister firm of Precedence recyclable beverage packaging market is witnessing significant growth due to increasing consumer demand for sustainable and eco-friendly products, coupled with stringent government regulations on plastic waste reduction. Rising environmental awareness has pushed manufacturers to adopt recyclable materials such as paper, aluminium, and glass. Innovations in packaging technologies and the use of biodegradable and reusable materials are enhancing product appeal. Additionally, major beverage brands are focusing on circular economy models, further boosting the adoption of recyclable packaging solutions across the industry. What is the Recyclable Beverage Packaging Market? Recyclable beverage packaging refers to packaging materials used for drinks that can be collected, processed, and reused to manufacture new products, thus minimizing environmental impact and reducing waste. Common materials used in recyclable beverage packaging include glass, aluminum, paperboard, and certain types of plastics like PET. These materials are selected not only for their recyclability but also for their ability to preserve the freshness and safety of the beverage. The process typically involves the collection of used containers, followed by cleaning, sorting, and reprocessing into raw materials that can be used again in the packaging or other industries. Recyclable packaging plays a crucial role in promoting sustainability by conserving resources, reducing landfill waste, and lowering greenhouse gas emissions. Beverage companies are increasingly adopting recyclable packaging as part of their environmental responsibility strategies, responding to consumer demand for greener alternatives and aligning with global regulations aimed at reducing plastic pollution and encouraging a circular are the Latest Trends in the Recyclable Beverage Packaging Market? Tethered caps (tethered closures): Mandated in the EU from 2024, these caps remain attached to bottles, reducing litter and improving recyclability. Major brands like Coca‑Cola have already rolled them out. Smart/intelligent caps: Incorporate indicators such as freshness sensors or touch‑based warnings to signal product quality and support recycling. Biodegradable, compostable, and bio‑based materials: Innovations include seaweed‑based, PLA, mycelium, agricultural waste composites, and wood‑fiber or sugarcane‑based bottles, offering fully compostable or recyclable options. Paper‑based bottles: Examples like those from Pulpex and Frugal Bottle (Target's Collective Good wines) use high recycled content and significantly cut carbon emissions versus glass. AI‑ and IoT‑powered recycling & packaging: AI helps in sorting recyclables, optimizing design for recyclability, enabling smart labels (QR, NFC), and traceability links to circular models. Minimalist and zero‑waste design: Reduction in layers, inks, adhesives, and unnecessary components—often paired with refill and return models—simplifies recycling or composting. Refillable, reusable, and returnable systems: Circular models like deposit‑return schemes, reusable glass bottles, and digital tracking platforms (e.g., Reusably) are gaining traction globally. Advanced recycling technologies: Chemical recycling and advanced mechanical recycling aim to turn mixed waste plastics into high‑grade, food‑safe recyclate. Clear recyclable glass with metal closures: Reimagined lightweight glass bottles paired with recyclable metal caps offer premium recycling potential and aesthetics. What is the Potential Growth Rate of the Recyclable Beverage Packaging Market? Rising Environmental Awareness Increasing global concerns about plastic pollution, ocean waste, and carbon emissions are encouraging consumers and companies to shift toward sustainable packaging. Public awareness campaigns and eco-conscious behaviour are pushing beverage brands to adopt recyclable materials to align with consumer expectations for greener practices. Stringent Government Regulations Governments worldwide are implementing strict regulations to reduce plastic waste and encourage recycling. Bans on single-use plastics, mandatory recycling targets, and extended producer responsibility (EPR) programs are compelling beverage manufacturers to adopt recyclable packaging solutions. The Food Safety and Standards Authority (FSSAI) of India unveiled new rules governing beverage packaging, such as the requirement to use recycled PET (r-PET) and stricter labeling specifications. These modifications are a part of a larger initiative to advance sustainability and raise the bar for food safety in the beverage and food sector. Important Regulatory Shifts: PET Mandate: The FSSAI required that all newly produced PET food and drink bottles must have a minimum of 30% r-PET. Labeling the front of the package (FOPL): To assist customers, packaging will have prominent, unambiguous nutrition labels on the front. Dates of Visible Expiration: The packaging must clearly and conspicuously display the expiration dates. R-PET Quality Standards: R-PET for food contact can only be produced by specific authorized recycling procedures. Corporate Sustainability Goals Leading beverage companies are setting ambitious sustainability targets, including commitments to use 100% recyclable, compostable, or reusable packaging. These corporate goals, often driven by environmental, social, and governance (ESG) frameworks, are accelerating the transition toward recyclable materials in packaging. Limitations & Challenges in the Recyclable Beverage Packaging Market Limited Recycling Infrastructure & Contamination, and Sorting Challenges The key players operating in the market are facing issues due to the performance limitations of recyclable materials and sorting challenges. Recyclable or sustainable packaging materials often cost more than conventional options like virgin plastic, making it less attractive for small and medium-sized manufacturers with tight margins. In many regions, especially in developing countries, the lack of proper recycling facilities and collection systems hinders the efficiency and feasibility of recyclable packaging. Improper disposal, mixing of materials, and contamination (e.g., food residue in packaging) reduce the recyclability of products and complicate the recycling process. More Insights of Towards Packaging: Plastic Packaging for Food and Beverage Market - The plastic packaging for food and beverage market is accelerating, with forecasts predicting hundreds of millions in revenue growth between 2025 and 2034. Beverage Packaging Machine Market - The beverage packaging machine market is anticipated to grow from USD 11.34 billion in 2025 to USD 20.06 billion by 2034. Beverage Container Market - The beverage container market is forecast to grow from USD 258.27 billion in 2025 to USD 408.62 billion by 2034, driven by a CAGR of 5.23% from 2025 to 2034. Food and Beverage Packaging Materials Market - The food and beverage packaging materials market is expected to witness substantial growth from 2025 to 2034. Nordic Beverage Packaging Market - The Nordic beverage packagingmarket is projected to reach USD 2.85 billion by 2034, growing from USD 2.19 billion in 2025. Beverage Closures Market - The global beverage closures market size reached US$ 7.30 billion in 2024 and is projected to hit around US$ 11.18 billion by 2034, expanding at a CAGR of 4.35%. Alcoholic Beverage Glass Packaging Market - The alcoholic beverage glass packaging market is expected to increase from USD 43.94 billion in 2025 to USD 60.67 billion by 2034. Aseptic Packaging for Non-Carbonated Beverages Market - the aseptic packaging for non-carbonated beverages market will expand from USD 1.93 billion in 2024 to USD 2.94 billion By 2034. Non-Alcoholic Beverage Packaging Market - The non-alcoholic beverage packaging market size is set to grow from USD 202.51 billion in 2025 to USD 334.99 billion by 2034. Alcoholic Beverage Packaging Market - The alcoholic beverage packaging market is projected to reach USD 132.47 billion by 2034, growing from USD 78.67 billion in 2025, at a CAGR of 5.8%. Regional Analysis: Who is the leader in the Recyclable Beverage Packaging Market? Europe holds a dominant position in the recyclable beverage packaging market due to its strong regulatory framework, high environmental awareness, and well-established recycling infrastructure. The European Union's stringent policies, such as the Single-Use Plastics Directive and extended producer responsibility programs, actively promote the use of recyclable materials across the beverage industry. Additionally, consumers in Europe show a strong preference for sustainable and eco-friendly packaging, encouraging brands to innovate and invest in recyclable solutions. Countries like Germany, France, and the Netherlands lead in recycling rates and circular economy practices, making Europe a frontrunner in adopting sustainable beverage packaging formats. Germany Market Trends Germany leads the region with one of the highest recycling rates globally. The country's strict waste management laws, efficient deposit-return system (Pfand), and strong public awareness have made recyclable beverage packaging a standard across brands and retailers. France Market Trends France has implemented aggressive policies to phase out single-use plastics and boost recycling. The government supports innovations in recyclable materials, and major beverage companies are adopting eco-friendly packaging to meet evolving consumer expectations. U.K. Market Trends Despite Brexit, the UK continues to align with EU-like sustainability goals. It is rolling out deposit-return schemes and extended producer responsibility regulations to drive the use of recyclable beverage packaging across sectors. Netherlands Market Trends The Netherlands is known for its advanced recycling systems and circular economy initiatives. Beverage companies in the country are investing in fully recyclable PET bottles, biodegradable caps, and paper-based packaging formats. Italy Market Trends Italy is rapidly catching up, with increased focus on sustainable packaging in its beverage industry. Government incentives and growing consumer demand are encouraging brands to switch to recyclable materials. How is the Opportunistic Rise of the Asia Pacific in the Recyclable Beverage Packaging Market? The Asia-Pacific region is experiencing the fastest growth in the recyclable brewery packaging market due to rising urbanization, increasing beer consumption, and growing environmental consciousness among consumers. Governments across countries like China, India, Japan, and Australia are implementing stricter regulations to control plastic waste and promote sustainable packaging practices. Additionally, rapid expansion of the brewery industry, particularly among younger demographics, is driving demand for innovative and eco-friendly packaging solutions. Local and international breweries are investing in recyclable materials such as glass bottles, aluminum cans, and biodegradable cartons to align with sustainability goals, boosting the market's growth in this region. China Market Trends China leads in beer production and consumption, driving demand for recyclable packaging. Government policies promoting green manufacturing and recycling infrastructure, along with consumer shifts toward eco-friendly products, are encouraging breweries to adopt recyclable cans and glass bottles. India Market Trends India is witnessing a surge in craft breweries and a young consumer base inclined toward sustainable products. Government initiatives like the Plastic Waste Management Rules and growing awareness about environmental issues are pushing breweries to transition toward recyclable and reusable packaging. Japan Market Trends Japan has a highly efficient waste segregation and recycling system. Consumers prefer neatly sorted, recyclable packaging, and breweries comply by using high-quality glass bottles, aluminum cans, and paper-based materials that fit into Japan's well-organized recycling stream. Australia Market Trends Australia has implemented strict packaging and recycling laws, including container deposit schemes that encourage the use of recyclable brewery packaging. Local breweries are embracing circular economy models and sustainable packaging innovations to meet regulatory and consumer expectations. South Korea Market Trends South Korea's strong focus on reducing plastic waste and promoting sustainability is pushing breweries to adopt recyclable and biodegradable packaging. Government incentives and eco-conscious consumer behaviour further support this transition in the brewery sector. How Big is the Success of the North American Recyclable Beverage Packaging Market? North America is witnessing notable growth in the recyclable beverage packaging market due to rising environmental concerns, increased consumer demand for sustainable products, and supportive regulatory frameworks. The region benefits from advanced recycling infrastructure and strong participation in circular economy initiatives. Beverage companies across the U.S. and Canada are investing in eco-friendly packaging solutions like aluminum cans, recycled PET bottles, and paper-based alternatives to align with corporate sustainability goals. Government policies, including bans on single-use plastics and incentives for sustainable packaging innovation, are further driving market growth. Additionally, awareness campaigns and retailer pressure are accelerating the shift toward recyclable packaging. How Crucial is the Role of Latin America in the Recyclable Beverage Packaging Market? Latin America is experiencing considerable growth in the recyclable beverage packaging market due to increasing environmental awareness, growing urbanization, and rising consumer demand for sustainable products. Governments across the region, particularly in Brazil, Mexico, and Chile, are implementing policies aimed at reducing plastic waste and encouraging recycling. Local and international beverage companies are investing in recyclable materials such as aluminum cans, glass bottles, and biodegradable plastics to align with evolving regulations and consumer preferences. Additionally, partnerships between governments, NGOs, and the private sector to improve recycling infrastructure and promote circular economy practices are further driving the region's market expansion. How does the Middle East and Africa lead the Recyclable Beverage Packaging Market? The Middle East and Africa region holds significant untapped potential in the recyclable beverage packaging market, driven by growing urban populations, rising consumption of packaged beverages, and increasing awareness of environmental issues. While current recycling rates remain relatively low compared to other regions, the opportunity lies in the region's shift toward sustainability, supported by government initiatives and private sector interest. Countries are beginning to implement waste management reforms, support green packaging, and attract foreign investment in eco-friendly manufacturing. Middle East Trends Gulf countries like the UAE and Saudi Arabia are actively promoting sustainable development through national visions (e.g., UAE Vision 2030, Saudi Vision 2030). These plans encourage investments in circular economy practices, including recyclable packaging. Growing tourism and premium beverage demand are also pushing brands to use environmentally responsible packaging formats. South Africa Trends South Africa is leading the continent in recycling initiatives, with extended producer responsibility (EPR) regulations and growing collaboration between government, industry, and NGOs. The beverage sector here is embracing recyclable packaging, particularly aluminum and glass, due to consumer demand and policy pressure. Rest of Africa Trends While infrastructure and awareness are still developing, there is a growing opportunity in countries like Kenya, Nigeria, and Egypt, where urbanization and packaged beverage consumption are rising rapidly. International brands expanding into African markets are expected to bring recyclable packaging practices with them, creating opportunities for local suppliers and Outlook Material Insights The recyclable plastic segment holds dominance in the recyclable beverage packaging market due to its lightweight nature, cost-effectiveness, and wide availability. Plastics such as PET (polyethylene terephthalate) are highly preferred for beverage packaging as they are easily moldable, shatter-resistant, and compatible with recycling systems in most regions. Their ability to preserve beverage freshness and extend shelf life adds to their appeal. Additionally, advancements in recycling technologies and increasing use of post-consumer recycled (PCR) plastics are making plastic packaging more sustainable. The growing demand for bottled water, soft drinks, and functional beverages further drives the dominance of recyclable plastics. The biodegradable or compostable material segment is the fastest-growing in the recyclable beverage packaging market due to increasing environmental concerns, stringent government regulations on plastic usage, and growing consumer preference for sustainable alternatives. These materials, derived from natural sources like cornstarch, sugarcane, or cellulose, offer a lower carbon footprint and decompose without harming the environment. Beverage companies are adopting compostable packaging to align with eco-friendly branding and circular economy goals. Innovations in biopolymer technology and the rising demand for on-the-go beverages in sustainable packaging further accelerate the growth of this segment across global markets. Packaging Type Insights The bottles segment dominates the recyclable beverage packaging market due to several compelling factors. Bottles, whether made of PET, HDPE, or glass, offer versatility across beverage categories like water, juices, sodas, and alcohol, and account for over 60% of market share because of their convenience, resealability, and consumer familiarity. They integrate seamlessly with automated filling, capping, and labeling lines, enabling efficient mass production and consistent quality. Bottles also deliver strong branding opportunities through shape, embossing, and labels, and durable protection for contents, enhancing shelf life and preventing spoilage. Their widespread acceptance in global recycling systems further reinforces their dominance in recyclable beverage packaging. The kegs and drums segment is emerging as the fastest-growing packaging type in the recyclable beverage packaging market due to several compelling reasons. Bulk-serving venues like hotels, restaurants, cafes, and events are increasingly adopting reusable kegs and drums (typically in stainless steel or HDPE) to minimize packaging waste and enhance sustainability. These containers reduce per-unit cost and transport packaging volume by enabling refillable systems. They are highly durable, fully recyclable, and support circular economy goals. As institutional and large-scale beverage supply (HoReCa) expands worldwide, demand for bulk, refillable, and recyclable packaging options continues accelerating, reinforcing the kegs and drums segment's rapid growth trajectory. Beverage Type Insights The carbonated soft drinks (CSDs) segment holds dominance in the recyclable beverage packaging market due to its massive global consumption, driven by prominent brands like Coca-Cola and PepsiCo. These beverages require durable yet lightweight packaging such as PET bottles and aluminum cans that can preserve carbonation and freshness while reducing shipping weight and waste. Additionally, leading CSD companies are heavily investing in sustainable practices, pledging to use 100% recyclable packaging and increase the use of recycled content. Government-backed recycling infrastructure and bottle deposit schemes further support this trend. The convenience, portability, and strong branding opportunities offered by recyclable CSD packaging also make it highly appealing to consumers. Together, these factors contribute to the continued leadership of the carbonated soft drinks segment in the recyclable beverage packaging market. The ready‑to‑drink (RTD) beverage packaging segment is experiencing the fastest growth within the recyclable beverage packaging market, driven by key consumer and sustainability drivers. Urban consumers increasingly demand portable, single‑serve formats like canned coffees, juices, and teas—perfect for on‑the‑go lifestyles, which are often packaged in lightweight, resealable, and recyclable materials. As environmental awareness grows, brands are innovating with mono‑material designs, recycled PET, aluminum cans, and compostable films, enhancing recyclability while meeting circular economy goals. Technological advancements such as aseptic lightweighting and smart labeling further improve shelf life and consumer information transparency, making RTD packaging both functional and eco‑friendly. End-Use Insights The retail or on-the-go consumption segment is the dominant end-use industry in the recyclable beverage packaging market due to the increasing consumer demand for convenience, portability, and sustainability. As lifestyles become more fast-paced, especially in urban areas, consumers prefer ready-to-consume beverages in single-use, lightweight, and recyclable packaging formats such as PET bottles, aluminum cans, and tetra packs. These packaging solutions are not only easy to carry and store but also align with growing environmental concerns. Additionally, retail channels such as supermarkets, vending machines, and convenience stores drive higher product visibility and accessibility, further fueling demand for eco-friendly, recyclable beverage packaging solutions. The institutional or industrial bulk use segment serving sectors like hotels, restaurants, corporate cafeterias, and large-event catering is the fastest-growing end‑use segment in the recyclable beverage packaging market due to several strategic advantages. Bulk purchasers increasingly adopt reusable kegs, drums, and large-format containers made from stainless steel or HDPE. These solutions significantly reduce per-serving packaging costs, minimize transport volume, and improve operational efficiency. Institutional buyers also prioritize sustainability and corporate social responsibility, favouring packaging that is fully recyclable or reusable and supports circular economy goals. The rapid expansion of HoReCa (hotels, restaurants, cafés) and event services globally is fueling demand, as these bulk systems allow for large‑volume beverage dispensing while cutting waste and emissions. Distribution Channel Insights The supermarkets and hypermarkets segment dominates the distribution channel in the recyclable beverage packaging market due to its wide consumer reach, strong product visibility, and comprehensive range of beverage options. These retail outlets offer one-stop shopping experiences, allowing consumers to easily compare, select, and purchase beverages in eco-friendly packaging formats such as PET bottles, cans, and cartons. The presence of established recycling programs and clear labeling at these points of sale encourages sustainable purchasing behavior. Moreover, major beverage brands prioritize shelf space in these outlets, ensuring that recyclable packaging is prominently displayed, driving both consumer awareness and adoption of sustainable packaging choices. The online retail or e‑commerce channel is experiencing the fastest growth in the recyclable beverage packaging market, powered by several key dynamics. As consumers increasingly shift toward online grocery and beverage purchases, demand for durable, lightweight, and recyclable packaging ideal for shipping is rising sharply. Brands and online sellers emphasize sustainable packaging solutions to meet eco-conscious consumer expectations and enhance brand image, promoting recyclable materials, clear labeling, and eco-certifications. The convenience and scale of e‑commerce platforms enable broad product reach, while logistics innovations (optimized parcel packing, minimal materials, smart labeling) further enhance packaging sustainability and delivery efficiency. Elevate your packaging strategy with Towards Packaging. Enhance efficiency and achieve superior results - schedule a call today: Recent Breakthroughs in the Global Market: In February 2025, according to Tetra Pak, it is the first business in India's food and beverage packaging sector to use ISCC PLUS-certified recycled polymers in its packaging materials, which is in line with new national laws pertaining to the management of plastic waste. In June 2025, UFlex Ltd., a leading supplier of flexible packaging and solutions, unveiled an FSSAI-compliant solution using a single-pellet solution to recycle PET for food and drink packaging. By combining recycled and virgin PET into a single pellet, the method eliminates the need for producers should combine various materials when creating packaging for the food and beverage industry. Top Recyclable Beverage Packaging Market Players Amcor plc Ball Corporation Crown Holdings Tetra Pak WestRock Mondi plc Smurfit Kappa Berry Global Inc. Sonoco Ardagh Group S.A. Stora Enso Trivium Packaging Graham Packaging SIG Oji Holdings Corporation Global Recyclable Beverage Packaging Market Segments By Material Recyclable Plastic (e.g., PET, HDPE) Aluminum Glass Paperboard/Cartons (e.g., Tetra Pak) Biodegradable/Compostable Materials (e.g., PLA, bagasse) By Packaging Type Bottles Cans Cartons and Boxes Pouches and Sachets Kegs and Drums By Beverage Type Carbonated Soft Drinks (CSDs) Bottled Water Juices and Nectars Dairy and Dairy Alternatives Alcoholic Beverages (Beer, Wine, Spirits) Ready-to-Drink Tea and Coffee Functional and Nutritional Drinks By End Use Retail / On-the-Go Consumption Foodservice and Hospitality Institutional / Industrial (bulk use) By Distribution Channel Supermarkets and Hypermarkets Convenience Stores Online Retail / E-Commerce Specialty Beverage Shops Foodservice Outlets and Vending Machines By Region North America U.S. Canada Europe Germany UK France Italy Spain Sweden Denmark Norway Asia Pacific China Japan India South Korea Thailand Latin America Brazil Mexico Argentina Middle East and Africa (MEA) South Africa UAE Saudi Arabia Kuwait Invest in Premium Global Insights @ If you have any questions, please feel free to contact us at sales@ About Us Towards Packaging is a leading global consulting firm specializing in providing comprehensive and strategic research solutions. With a highly skilled and experienced consultant team, we offer a wide range of services designed to empower businesses with valuable insights and actionable recommendations. We stay abreast of the latest industry trends and emerging markets to provide our clients with an unrivalled understanding of their respective sectors. We adhere to rigorous research methodologies, combining primary and secondary research to ensure accuracy and reliability. Our data-driven approach and advanced analytics enable us to unearth actionable insights and make informed recommendations. We are committed to delivering excellence in all our endeavours. Our dedication to quality and continuous improvement has earned us the trust and loyalty of clients worldwide. Our Trusted Data Partners: Precedence Research | Statifacts |Towards Automotive | Towards Healthcare | Towards Food and beverages | Towards Chemical and Materials | Towards Consumer Goods | Towards Dental | Towards EV Solutions | Nova One Advisor | Healthcare Web Wire | Packaging Web Wire | Automotive Web Wire For Latest Update Follow Us: in to access your portfolio
Associated Press
3 hours ago
- Business
- Associated Press
Splash Beverage Group Announces Continuation of Its Listing on NYSE American Following NYSE Compliance Determination
FORT LAUDERDALE, FL - July 30, 2025 ( NEWMEDIAWIRE ) - Splash Beverage Group, Inc. (NYSE American: SBEV) ('Splash' or the 'Company'), a portfolio company of leading beverage brands, is pleased to announce that it has regained full compliance with the continued listing standards of the NYSE American. As a result, the ".BC' indicator has been removed from the list of noncompliant issuers effective at the open of trading as of July 29, 2025. The NYSE American formally notified the Company in a letter dated July 28, 2025, confirming that Splash has successfully addressed and resolved all deficiencies related to Sections 1003(a)(i), (ii), and (iii) of the NYSE American Company Guide. Robert Nistico, CEO of Splash Beverage Group, commented, 'We are thrilled to share this important news with our shareholders, partners, and team. Preserving our NYSE American listing is a critical achievement that reflects the tremendous effort we've made this year to strengthen our financial foundation and position the Company for growth. We appreciate the NYSE American for their constructive engagement throughout this process, and we look forward to building long-term value for our shareholders as we move ahead.' 'We've fortified our balance sheet, built a world-class team, and are positioned to execute with precision. Our focus is on scaling intelligently, capturing high-value opportunities, and delivering outsized returns for our shareholders.' - Bill Devereux, Chief Financial Officer The Company will remain subject to NYSE American's continued listing monitoring procedures and remains committed to maintaining strong financial discipline and governance going forward. For additional information, please refer to the Company's Form 8-K to be filed with the Securities and Exchange Commission on July 29, 2025. About Splash Beverage Group, Inc. Splash Beverage Group, Inc. owns and operates a portfolio of alcoholic and non-alcoholic beverage brands, including Copa di Vino wine by the glass, Chispo tequilas, and Pulpoloco sangria. The Company's strategy includes developing early-stage brands, as well as acquiring and accelerating brands with established market presence or category innovation. Led by an experienced management team, Splash is focused on expanding its portfolio and global distribution network. For more information, visit: Follow Splash Beverage Group on Twitter: Forward-Looking Statements This press release includes forward-looking statements within the meaning of U.S. federal securities laws. Forward-looking statements reflect management's current expectations and assumptions regarding future events and performance, and they involve risks and uncertainties. Actual results may differ materially from those expressed or implied in these statements due to various factors, including but not limited to risks disclosed in the Company's filings with the U.S. Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q. The Company undertakes no obligation to update any forward-looking statements, except as required by applicable law. SBEV has 1,552,693 shares issued and outstanding with a float of 1,381,427 shares. Contact Information: Splash Beverage Group / 954-745-5815 [email protected] Dennis Burns 567-237-4132 [email protected]
Entrepreneur
3 hours ago
- Business
- Entrepreneur
4 Steps to Rebrand Your Product So Customers Actually Want It
Rebranding can be a complicated process, but it doesn't have to be. Here's how one beverage company fixed its messaging problem in a few key steps. This story appears in the July 2025 issue of Entrepreneur. Subscribe » When O2 launched in 2014, it called itself an "oxygenated recovery drink." What's that? It means it's infused with oxygen to improve recovery. O2 was marketed to young men who exercise hard, like its founders, Dave Colina and Dan Kim, and it did great in gyms. But it struggled to reach wider retail. Then it became clear. Retail buyers didn't understand the phrase "oxygenated recovery," and consumer research revealed a surprising disconnect: O2's most engaged customers were women ages 35 to 55 — not young men! It was time for a change. O2 hired the branding agency We Are Bill. Here's how they tore the brand down and then built it back up. Related: Customers Want More Than Just a Product — Here's How to Meet Their Expectations Step 1: Define the Problem. This is the original O2 design. We Are Bill pointed out a few problems: "The logo could be interpreted as a kind of recycling symbol. The waves can communicate water, but also make the logo busy." The silver metallic top was also a problem. It's often associated with energy drinks, which are not perceived as healthy — one of O2's greatest selling points. It also leans more masculine. Step 2: Rethink the Vibe. These are a series of alternative designs from We Are Bill. Here's their thinking about each can: 1. It's a simplification of the existing logo. The blues help to communicate hydration. Real ingredients are on the front. Saturated colors communicate full flavor. 2. This was inspired by the Lewis Structure, which is a way of communicating the molecular structure of oxygen. The scientific design helps create a sense of authority. 3. This is the simplest way to communicate "water with oxygen in it." The drop of water shows it's a hydrating drink. The scientific structure of O2 lends some authority. 4. This makes the brand slightly more premium. The custom form of the serif "O" is bold and memorable. The "2" nested in the "O" allows for a symmetrical balance. Related: Why Most Branding Advice Is Wrong — and What Actually Works Step 3: Refine the Approach. O2 gravitated toward Option 1, which bears the closest resemblance to their original branding. "We already had several hundreds of thousands of customers drinking O2 somewhat regularly," Colina says. "So we didn't want a redesign that confused them." But the changes still marked fundamental, clarifying shifts. They swapped out the "oxygenated recovery" language for the simplicity of "hydration," and described the beverage as "a new kind of sports drink." They ditched silver for white to create a sense of clean healthfulness and an approachable premium feel. The bright colors helped communicate the full flavor even though the liquid is clear. Step 4: Finalize the Decision. Once the O2 team picked their favorite design, it was refined for further clarity. They added "non-carbonated" at the top of the can, and tweaked the description and nutritional fact bubbles. Related: 10 Reasons Why Branding Is Important, Even For Startups They also thought about how the cans would appear in retail. "When you have several cans side by side, the color blocking on the bottom curves up to mimic a wave," We Are Bill CEO and cofounder Scott Roslyn says. The final result: O2 began life as an "oxygenated recovery" drink for hyperathletic men, but is now a gender-neutral, flavor-focused, clean hydration drink for everyone. That's what unlocked growth for O2, which you can now find nationwide at CrossFit gyms, yoga studios, and Life Time fitness clubs. Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.
Yahoo
3 hours ago
- Business
- Yahoo
Diageo names Deirdre Mahlan as interim CFO
(Reuters) -Diageo said on Wednesday it has appointed Deirdre Mahlan as interim finance chief to succeed Nik Jhangiani who took over as interim CEO of the world's biggest spirits maker earlier this month. A veteran in the spirits and beverage industry, Mahlan previously served as the finance chief of Diageo for five years. She was the CEO of U.S.-based luxury wine producer The Duckhorn Portfolio, ahead of its sale last year. Sign in to access your portfolio
Reuters
4 hours ago
- Business
- Reuters
Diageo names Deirdre Mahlan as interim CFO
July 30 (Reuters) - Diageo (DGE.L), opens new tab said on Wednesday it has appointed Deirdre Mahlan as interim finance chief to succeed Nik Jhangiani who took over as interim CEO of the world's biggest spirits maker earlier this month. A veteran in the spirits and beverage industry, Mahlan previously served as the finance chief of Diageo for five years. She was the CEO of U.S.-based luxury wine producer The Duckhorn Portfolio, ahead of its sale last year.
