Latest news with #brand
Globe and Mail
5 days ago
- Business
- Globe and Mail
COOFANDY Unveils Stunning New TVC,Dressing for Life's Journey and Triumphant Victories with Style
As the thunderous roar of engines on the racetrack collides with the quiet elegance of a gentleman's wardrobe, a profound dialogue bridging the realms of speed and sophistication unfolds. Recently, COOFANDY, a globally acclaimed men's fashion brand, has launched its highly anticipated brand masterpiece (TVC). Through visually striking storytelling, the film profoundly encapsulates the brand's two core philosophies: "Dress the Journey" and "Dress the Win." This meticulously crafted film traces the evolution of contemporary men, from the vibrant days of campus life to the cutthroat battles of the corporate world; from the romantic bliss of wedding ceremonies to the exhilarating challenges of life's racetracks. Every pivotal life moment is seamlessly woven into the narrative. In each scene, COOFANDY's attire transcends mere clothing, becoming a vivid testament to the male's inner transformation and elevation of identity. The global release of this TVC undoubtedly marks a new era in COOFANDY's brand storytelling, ushering in a fresh chapter in its narrative. Brand Philosophy: Dressing for the Journey and Triumph Dress the Journey: Every man deserves to present his finest self at every stage of life. Whether it's the exuberance of youth during academic pursuits, the ambition in the workplace, the solemn vows at the altar, or the joyous responsibilities of fatherhood, COOFANDY is committed to providing impeccable attire tailored for every significant occasion. To COOFANDY, clothing is far more than a superficial adornment; it is a tangible expression of one's inner ethos and spiritual essence. The brand name, a clever fusion of "Cool" and "Dandy," symbolizes a harmonious blend of modern trends and timeless elegance. This amalgamation encourages men worldwide to break free from conventions, boldly express their true selves, and craft their own extraordinary life narratives through unique sartorial choices. Dress the Win: This is a grand salute to moments of achievement. COOFANDY firmly believes that every victory, no matter how big or small, merits solemn celebration. A well-tailored ensemble serves as a badge of self-reward and a coronation of accomplishment. It inspires men to exude confidence from within through meticulous dressing, radiating their unique personality charm and irresistible allure at life's pinnacle moments. Cross-industry Collaboration: Igniting a Stylish Spirit with Racing Prowess COOFANDY has consistently sought collaborations with outstanding partners across diverse fields to jointly amplify its brand ethos. The launch of this TVC also signifies a new milestone in COOFANDY's partnership with NASCAR's premier team, JGR Racing, and renowned driver Christopher Bell. JGR Racing's exceptional track record and indomitable spirit resonate deeply with COOFANDY's brand values. Bell's confidence, bravery, and perseverance epitomize the modern gentleman's spirit that COOFANDY champions. By providing high-quality dressing solutions for the driver, COOFANDY infuses the pursuit of excellence and confident mastery into every facet of its product design, conveying to consumers that donning COOFANDY is akin to embracing challenges with peak performance on life's racetrack and savoring victories to the fullest. Outlook: Dressing Together for the Next Chapter COOFANDY uses clothing as a medium to profoundly interpret the strength inherent in modern men's growth and the glory that triumph brings. "Dress the Journey" embodies maintaining grace and dignity at every step of life, while "Dress the Win" symbolizes shining brilliantly and being crowned with glory at every high-point moment. Now, a new chapter in the brand's journey has commenced, inviting men worldwide to don COOFANDY and pen the next glorious chapter of their lives in the most exquisite style. Media Contact Company Name: COOFANDY Contact Person: Charlotte Liu Email: Send Email Country: United States Website:
Daily Mail
6 days ago
- Business
- Daily Mail
Will we ever see another pot of Meghan's jam again? Now Duchess 'pauses' production after selling only a limited number of pots in first release
The Duchess of Sussex revealed today she has decided to 'just pause' restocking her As Ever brand after previously selling out of products in less than an hour. Meghan Markle said she wants to wait until it is 'completely stable and we have everything we need' and was trying to avoid being 'annoying' to customers.
Hospitality Net
03-06-2025
- Business
- Hospitality Net
Julia Gosling has been appointed Head of Brand and Marketing at Resident Hotels Ltd (RHL)
Specialist hotel operating and development company Resident Hotels Ltd (RHL) has appointed Julia Gosling to the newly-created role of Head of Brand and Marketing. Gosling joins the group as it continues to expand, building on the recent opening of The Resident Edinburgh for owners Mactaggart Family & Partners and the near-complete transformation of the Sleeperz Hotels portfolio to Four Points Flex by Sheraton, Marriott International's newly launched EMEA Midscale brand, operated under franchise by RHL. Prior to this appointment, Gosling spent eight years at Hand Picked Hotels, a privately owned 21-hotel collection where she oversaw brand development, digital growth, content and PR. She also has a wealth of broader hospitality marketing and PR knowledge within the sector having worked in-house and in-agency, which she now brings to RHL's portfolio. Gosling said: "I am thrilled to be joining RHL at this exciting time in the company's growth and look forward to working across The Resident and Marriott International's Four Points Flex by Sheraton brands, each of which represent great opportunities for owners and investors. The Resident Edinburgh, the sixth hotel in the group, is currently ranking sixth of Edinburgh hotels on TripAdvisor less than six months after its soft opening in late November 2024. The four-strong Sleeperz portfolio, three of which were converted in April to the mid-scale Four Points Flex by Sheraton brand, recently launched by Marriott International with RHL operating the hotels under franchise contracts. The fourth hotel, Cityroomz Edinburgh, will join the stable in June completing a fast-track successful transition. Resident Hotels is currently in discussions over a number of new sites as it continues to look to expansion also through management contracts, with further announcements expected this year.
Yahoo
01-06-2025
- Business
- Yahoo
Hailey Bieber Just Sold Rhode for More Money Than We Could Even Dream Of
It's kind of wild to think about how Rhode, one of the most successful and influential beauty brands in recent history, debuted only three years ago. In 2022, the thought of selling the direct-to-consumer brand was a distant dream for founder Hailey Bieber—but it's already here. E.L.F. Beauty announced today that it is acquiring Rhode. Though this acquisition has been widely reported as a $1 billion deal, in reality, we have no idea yet just how much money will ultimately change hands. But it will certainly be a massive amount: As a press release tells it, that billion-dollar figure is 'comprised of $800 million of consideration payable at closing in a combination of cash and stock, subject to customary adjustments, and an additional potential earnout consideration of $200 million based on the future growth of the brand over a three-year timeframe.' As it stands, the agreement has been approved by the E.L.F. Beauty board of directors, and the transaction is expected to close next year. Allure spoke with Bieber today about what this means for her and her brand. In short: expansion, something Bieber had hoped to achieve since Rhode's conception. 'When you're launching a brand, you're just so focused on what's right in front of you at the time,' Bieber says of Rhode's early days. 'And of course, you always have really big dreams and really big goals for it. This is definitely one of those things being realized. I could never have anticipated that it would happen at this exact time.' That growth is certain with E.L.F. Beauty, which also owns Keys Soulcare, Naturium, Well People, and, of course, the blockbuster drugstore brand E.L.F. Cosmetics, bolstering it. As for the branding of Rhode, it seems that, going forward, it won't change much, if at all. 'We want to nurture Hailey's vision, and that includes providing more resources and investing more in marketing,' says E.L.F. chairman and CEO Tarang Amin, who calls Bieber the most thoughtful founder he's ever met. 'She's built an incredible team that we want to continue to build and expand globally.' Amin and Bieber's excitement to be working together is tangible even through a Zoom thumbnail, though that's to be expected of any two people who just made a deal as potentially lucrative as this one. Bieber says she feels confident about the E.L.F. team as business partners and as people since meeting them. 'Vibes matter,' Bieber says. She believes her new investors are, for lack of a better word, invested in her as a creative force (again, not a surprising thing for someone to say of an entity that's now funding their company). '[The E.L.F. team] care about founders and… supporting [my] vision and giving their resources to take it to the next place.' The first next place is Sephora. It was announced a week ago that Rhode will be expanding beyond its DTC model and arriving on the beauty retailer's digital and brick-and-mortar shelves this fall. 'I'm super excited,' says Bieber, reminding me that Rhode has also done plenty of its own in-person pop-up experiences. 'I think we'll probably still play in that space. But we're really focused on Sephora right now.' That doesn't mean there isn't a lot more for Bieber to do now that Rhode is moving under the E.L.F. umbrella. In fact, her role is set to expand, even trickling over to other parts of E.L.F: 'I'll be the chief creative officer and head of innovation at Rhode and advisor to E.L.F. Beauty,' Bieber tells Allure. 'I feel like at this very moment in time, my vision has never been more clear to me. I want to expand globally, and I have so many more dreams and goals that I want to be realized. And I really believe that E.L.F. is going to help us get there.' My last question about the immediate future of Rhode is whether this new partnership could mean a crossover collection with E.L.F. Cosmetics. When asked, Bieber offers a broad, sly smile. Amin responds, 'Well, that'll depend on our strategic advisor.' In other words: If Bieber wants it, we'll all get it. 'I'm always open to seeing how we can innovate together. I mean, that is the whole point of all this,' she tells Allure. 'I would say nothing's off the table.' More must-reads: This Genius Blush Tip Goes Against Everything You Were Taught Eczema Can Be Tougher on Black and Latinx Skin—Here's Why Is Evolysse the Answer to 'Filler Fatigue?' Now check out Nicole Kidman's new cover shoot: Originally Appeared on Allure Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
19-05-2025
- Business
- Forbes
Culture Starts With You: A Leader's Roadmap To Building A More Competitive And Cohesive Company
Culture is a puzzle that can be solved. Culture vs. Brand Culture refers to the shared values, beliefs, behaviors, practices, traditions, and norms that define a group of people or an organization. It encompasses how people interact, make decisions, and approach work or life. In an organizational context, culture is often described as the "way we do things around here" and is shaped by leadership, history, environment, and internal dynamics. Culture is deeply embedded and can take time to change. Brand refers to the identity, image, and perception an organization or product conveys to the outside world. It encompasses visual elements, such as logos and design, but also extends to the company's reputation, promise, messaging, and how it communicates its values and purpose to its customers and stakeholders. Culture primarily focuses on employees and the internal community, whereas the brand is aimed at customers, prospects, and the broader public. Aligning culture and brand is crucial for creating a cohesive and authentic experience for employees and customers. When a company's culture and brand are in sync, it leads to greater employee engagement, customer satisfaction, and long-term success. Conversely, misalignment can lead to confusion, frustration, and a lack of trust. Culture is often quantified through metrics, but perhaps the most transformative catalyst within an organization isn't a statistic, but a sentiment: compassion. In embracing compassion, organizations not only enhance their culture, they unlock their full potential. 'As a people leader, you have the greatest potential to be a culture carrier. You have an outsized opportunity to create norms around the type of culture you want to build.' offers Sarah Feely, Chief Learning Officer at Compassionate Leaders Circle.' It begins with leaders setting the tone, but flourishes when every team member embraces and embodies compassion. Implementing culture change requires focus and resources, but it can also enhance your company's productivity. Competitive Advantage Recent research highlights that a company's culture is increasingly recognized as a competitive advantage: Healthy Cultures Drive Revenue and Stock Performance. A joint study by Grant Thornton and Oxford Economics found that companies with extremely healthy cultures are: Adaptable Cultures Enhance Financial Performance. Research from the Berkeley Haas School of Business indicates that firms with strong, adaptable cultures—those that encourage risk-taking and responsiveness to change—experience higher revenue, net income growth, and ROI, especially during economically turbulent periods. Great Cultures Improve Retention. According to a 2023 SHRM report, employees who rate their workplace culture as "good" or "excellent" are: Leader's Roadmap Understanding your role as a leader in creating a resilient and healthy culture is a foundation for implementing effective strategies, which can lead to more profit. You can begin with this five-step roadmap, which I have developed and honed over the last 30+ years while working with leaders who want to create better organizations: Step One: Heart - Become a more compassionate and effective executive. Understand the ROI of leading with love and strive to be a more heart-centered leader. This starts with being self-aware and connecting your actions to culture-building. Culture is created in every meeting, every decision, and every act of leadership. It's in how you listen, how you hire, how you promote, and how you recognize your team. Compassion in the workplace transcends mere kindness. It's about creating environments where employees feel seen, heard, and valued. Step Two: Soul - Revisit your organization's vision, purpose, and values. Review them with your team and update them if needed to ensure everyone understands and knows how to apply them to day-to-day activities. Step Three: Talent - Enhance your approach to talent acquisition and development by fostering a positive culture. Talent can include DEIB (Diversity, Equity, Inclusion, Belonging) recruiting and onboarding initiatives. The quality of people you hire is the most crucial element in creating a healthy culture. Step Four: Quality - Create excellence through the power of purpose and continuous improvement. Quality encompasses the processes you have in place for updating standards or SOPs, learning and training, and regularly analyzing the effectiveness of both on an ongoing basis. Step Five: Spirit - Infuse humanness and energy into whatever gives your company culture a personality. This step included upgrading how you reward performance, celebrate your culture and successes, and communicate internally. Compassionate Leaders Circle offers practical tools for leading compassionate culture change initiatives in your organization through Culture Labs that expand upon this roadmap. Chief Compassion Officer Meryl Eriksen leads these programs and offers, 'Compassionate cultures provide psychological safety, where people are truly seen and empowered to thrive.'
