Latest news with #brandedresidences
Forbes
5 days ago
- Business
- Forbes
See Inside Waldorf Astoria Residences Yas, Which Sold Out In A Day
Waldorf Astoria Residences Yas is the first branded residences on Abu Dhabi's Yas Island Would you live on an island with a Formula One race circuit and Disney theme park? Well, if you answered yes, you're not alone. Yas Island, long-established as the home of the Abu Dhabi Grand Prix, is known across the United Arab Emirates as an entertainment hub. Its reputation as a vibrant, family-friendly destination is further cemented with the recent announcement of a landmark Disney theme park—the first in the Middle East. Evidently, Yas Island is also a coveted place to live. Waldorf Astoria Residences Yas, the first-ever branded residential development on the island, broke records as one of the fastest-selling properties by Aldar, the leading real-estate developer in Abu Dhabi. Developed by Aldar, Waldorf Astoria Residences broke records as one of the fastest selling properties globally Each of the 133 residences, priced at AED 3.8 million price per unit, were sold in 24 hours—an amazing feat for any new product, let alone a property. Since it launched on May 22, it has already generated AED 850 million in sales. What's the appeal? Firstly, the high-end development is on a quieter side of Yas Island and offers sweeping views of the Yas Links Golf Course as well as the Yas Marina Circuit. The new Waldorf Astoria Residences Yas will have three buildings, which are being designed according to biophilic principles by Nordic Office Architects. The development has sweeping views of the Yas Links Golf Course Aldar is also committed to a more sustainable approach, employing low carbon concrete and steel during construction. It also aims to create homes that are 35% more energy efficient and 45% more water efficient when compared to similar developments. The furnished homes, which include one-to-three-bed apartments, one-bed duplexes, and four-bed ultra-luxurious penthouses, will have interiors that speak of the signature glamor associated with the Waldorf Astoria brand. The cherry on top? Luxury amenities and services including a residents' lounge, spa and wellness facilities, as well as a 24/7 personal concierge. Waldorf Astoria Residences Yas has 133 units that sold out in a day Interestingly, the future homeowners of Waldorf Astoria Residences Yas are a global group, with international buyers largely from the UK and China making up 76% of the sales. Majority of the buyers are Xennials—individuals born between the late 1970s and early 1980s that sit on the cusp of Generation X and the Millennials—with 66% under the age of 45.
Khaleej Times
22-05-2025
- Business
- Khaleej Times
Dubai's branded residences experience exceptional growth
Dubai's branded residence market has experienced remarkable growth, establishing itself as a prominent segment within the city's real estate landscape. In the first quarter of 2025, the number of branded residence transactions surged by 50% compared to Q1 2024, data from Provident Real Estate shows. In line with the growing interest, Dubai has seen a steady increase in the number of branded residence projects. According to Global Branded Residences (GBR), over 13,000 branded residential units were transacted in 2024, reflecting a 43% year-on-year increase from 2023. Currently, the city has more than 140 branded residences either completed or under construction. Dubai today hosts over 81,200 millionaires, including 237 centimillionaires and 20 billionaires. The city's ultra-high-net-worth individual (UHNWI) population is anticipated to grow by 30% by 2028, which will likely further stimulate demand in the branded residential sector. Currently, Dubai is home to 51 operational branded residential projects, with over 70 more anticipated by 2028. Cashing in on this trend, a number of branded residences were recently launched in the emirate. Hilton launches Double Tree residences at Jumeirah Garden City Hilton and WestF5 recently signed an agreement to launch DoubleTree by Hilton Residences, Dubai Jumeirah Garden City. The total project value is estimated at nearly AED 500 million. WestF5 is a strategic alliance between the retail powerhouse West Zone Group and real estate investment and development leader Fortune 5. Strategically located behind Sheikh Zayed Road, Jumeirah Garden City is rapidly transforming into one of Dubai's most desirable residential communities. Positioned between the coastline and the city's business core, the area offers unmatched convenience, with easy access to top destinations such as DIFC, Downtown Dubai, and Jumeirah Beach. As Dubai continues to attract investment across sectors, branded residential real estate remains a key growth driver, drawing new players and established names alike. Dan Wakeling, Vice President, Development, Luxury & Residential, Europe, Middle East & Africa, Hilton, commented: 'We are pleased to be partnering with WestF5 to launch DoubleTree by Hilton Residences Dubai - Jumeirah Garden City, further expanding our presence in the UAE's branded residential sector. We look forward to bringing Hilton's world-class service and hospitality expertise to residential living in this new and upcoming locality in Dubai.' Prem Gopalani, Partner, WestF5, emphasized the strategic importance and value that a hospitality leader like Hilton can bring. 'We are proud to partner with Hilton on a project that brings together hospitality excellence and forward-thinking urban living. Hospitality brands like Hilton add immense value to branded residences by delivering not just design and branding, but a complete lifestyle ecosystem supported by world-class service. Jumeirah Garden City is a rising star in Dubai's urban landscape, with its central location, infrastructure upgrades, and alignment with Dubai's 2040 Urban Master Plan. It is rapidly emerging as a key investment corridor and we believe this development will set a new standard for community-focused, high-return city living.' Cledor to launch first Arthouse residences outside US in RAK The branded residences scene is not limited to Dubai. Ras Al Khaimah, which will play host to the region's first integrated gaming resort by Wynn, is also witnessing a surge in activity. Clédor, a premier real estate development management company, has officially signed a partnership agreement with Arthouse Hotel, NYC. Coming to the iconic Al Marjan Islands in Ras Al Khaimah, Al Marjan Arthouse, valued at Dh400 million, will be the brand's first residences outside of the USA. With a project development pipeline valued at over Dh2.1 billion, Clédor continues to make bold strides in reshaping the region's real estate landscape. These branded residences are part of Clédor's vision to deliver high-yield, design-forward communities that offer 150%+ investor returns. 'Al Marjan Island is already a powerhouse for leisure and entertainment, drawing visitors and investors from all over the world. Through this partnership with Arthouse, we hope to add a new layer to the island's story, a place where art and culture live side by side with lifestyle and hospitality. We are truly grateful to Arthouse NYC, and Marjan leadership and our strategic partner Prospect for believing in our vision. Together our partnership will continue to add to the UAE's every-growing and vibrant real estate landscape,' said Omar Gull, Founder & Chairman of Clédor. 'We chose the UAE, and especially Al Marjan Island, because of the robust growth of real estate, vision of the leadership, and ambition and forward-thinking outlook of the region. This is the beginning of more projects to come to this region from the Arthouse brand portfolio. We would like to express our gratitude to all our stakeholders for the trust and partnership, said Karim El Aqabi, spokesperson of Arthouse. 'The exquisite mix of fascinating nature and well-preserved history of Ras Al Khaimah has been attracting luxurious facilities and projects to the emirate, elevating our iconic island to one of the UAE's top destinations for tourism and growth, attracting the best of investments. It is with great pleasure that we welcome Arthouse Residences to Al Marjan Island. Their presence reflects our continued commitment to developing a world-class destination defined by architectural excellence, cultural enrichment, and exceptional quality of life. We look forward to the unique character and prestige Arthouse Residences will bring to our evolving landscape and growing community,' said Arch. Abdulla Al Abdouli, CEO, Marjan. Biltmore Residences, a distinct brand of the Millennium Hotels & Resorts, a 5 star luxury hotel apartment residences nestled in the prestigious Al Sufouh, Dubai. After Los Angeles, Tbilisi and London, this is the second Biltmore property in Dubai. The 44-stories, elegant tower combines exceptional design with panoramic views and fully-furnished, premium amenities, offering residents a lifestyle of unparalleled elegance. The project's architecture harmonizes with Dubai's iconic skyline while setting itself apart with innovative design elements that prioritize environmental responsibility. The Atmosphere Collection—a limited release of 12 exceptional penthouses at Biltmore Residences Sufouh. These 12 penthouses, ranging up to 4,600 sq. ft., are positioned on the 39th to 44th floors, boasting breathtaking, unobstructed views of Palm Jumeirah, the iconic Burj Khalifa, and the dynamic Sheikh Zayed Road. Designed to redefine contemporary elegance, each residence features meticulously curated interiors, floor-to-ceiling windows, and bespoke luxury finishes. Residents will enjoy access to a private Zen Garden terrace, a selection of gourmet dining experiences, and world-class concierge services, including private high-speed elevators exclusively serving penthouse floors. Scheduled for completion in 2026, this project is already 65% sold and now their most coveted and exclusive units are available.
Trade Arabia
21-05-2025
- Business
- Trade Arabia
Lux Collective unveils first branded homes in Sultan Haitham City
Global hospitality group The Lux Collective, has announced the official launch of its key project - Socio By The Lux Collective - the first-ever hotel and branded residences in Sultan Haitham City in partnership with Adanté Realty. The landmark agreement between Adanté Realty and The Lux Collective brings 219 branded residences keys and 170 hotel keys to Plot 97 to 99 within Yenaier Residences, the flagship sustainable development of Sultan Haitham City, said The Lux Collective in a statement. The signing ceremony took place at the Oman Real Estate Expo at the Oman Convention & Exhibition Centre, marking a milestone moment in Oman's real estate evolution. Strategically located in Phase 1 of Oman's first smart city, Socio By The Lux Collective introduces a vibrant lifestyle destination that combines luxury design, community driven experiences, and long-term investment potential. Designed for modern urban living, the project offer residents premium hospitality services, smart home features, and seamless integration with retail, wellness and green spaces, said the statement. Socio By The Lux Collective is a bold expression of contemporary living of the future - where design meets purpose and form, community is cultivated, and global citizens come together. Located on Plots 97, 98 and 99 within Sultan Haitham City, Oman's first smart and sustainable city, the project features a total of 389 units, including 170 hotel keys, 123 branded serviced apartments and 96 branded non-serviced apartments. These branded residences form an integral part of the broader Yenaier Residences masterplan, which comprises over 780 residential units. Designed to set a new benchmark in urban luxury, it will offer world-class hospitality services, refined interiors, wellness-driven amenities, and a lifestyle experience that blends seamlessly with nature and community-centric living, said the developer. Inspired by the warmth of Omani culture, it is a space where tradition, innovation and sustainability coexist, and where conscious travellers belong, it added. On the key partnership, Adanté Realty CEO Dr Aadil Alexander said: "With the official signing now complete, we are thrilled to formally launch Socio By The Lux Collective, a bold new chapter for residential living in Oman." "This partnership reflects our shared vision to create elevated living experiences grounded in purpose, sustainability and global design," he stated. "Socio By The Lux Collective will not only redefine branded residences in the region but will also serve as a catalyst for future-ready communities in Sultan Haitham City. We believe this is the kind of project that will attract international attention and long-term value, not only for residents but for the nation as a whole," he added. The Lux Collective CEO Olivier Chavy said: "We are truly honoured to embark on this like-minded partnership with Adanté Realty - one that is built on creativity and a shared belief in future living." "As part of our Group's strategic global expansion and strong commitment to the Middle East region, we are proud to announce the signing of our new urban lifestyle brand Socio in Oman – Socio By The Lux Collective," he stated. This milestone marks a continuation of our Group's journey, grounded in shared history and cultural resonance - from the recent opening of LUX Marijani in Zanzibar, once part of the sultanate of Oman, to this significant step into Muscat. "Socio By The Lux Collective is a bold expression of modern urban living - where modernity meets meaningful community, rooted in Omani heritage and expressed with global confidence," said Chavy.
Hospitality Net
07-05-2025
- Business
- Hospitality Net
Ennismore Accelerates Growth of Branded Residences with New Concept for Our Habitas
Ennismore, the fastest-growing lifestyle and leisure hospitality company, announces a new branded residential concept for cultural-defining brand, Our Habitas, accelerating the group's global growth in the segment. As with its hotels, Ennismore brings its creative design expertise and ability to create a genuine sense of community through unique programming, carefully curated F&B elements, and exceptional services. With over 45 residential projects launched and under development across 20 countries, including the US, Spain, Mexico, Saudi Arabia, and UAE, Ennismore's expansion in the branded residence market underscores its commitment to redefining lifestyle, bringing its globally renowned brands, including Mondrian, Hyde, Rixos and now Our Habitas, to homeownership. Ennismore has seen significant growth in its branded residences, having recently signed and launched flagship standalone properties, including 25hours Heimat Dubai, SLS Madrid Infantas Residences, Rixos Financial Center Road Dubai Residences, Rixos Tersane Istanbul Residences, Hyde Residences Dubai Hills and SLS Residences at Palm Jumeirah. Our Habitas residences will be designed for those seeking meaningful connections, holistic well-being, and curated experiences, transforming traditional living into an inspired lifestyle. Drawing on the brand's signature ethos, each space will be thoughtfully crafted with warm, natural materials and artisanal craftsmanship, blending contemporary luxury with soulful design to create a vibrant living environment that epitomises effortless luxury. Our Habitas residences will extend an invitation to a lifestyle where luxury and authenticity coexist, with spaces that flow effortlessly between indoor and outdoor. Each residential project will be a true sanctuary - a distinctive, thoughtfully curated space that reflects the rich character and vibrant diversity of its surroundings. More than simply places to live, Our Habitas residences will foster a sense of belonging, creating a dynamic community where kindred spirits come together to share inspiration, forge meaningful connections, and embrace a life of purpose and possibility. We have always been about creating spaces where people come together in meaningful ways, and Our Habitas branded residences are a natural extension of that vision. With Ennismore's proven expertise in curating lifestyle hospitality experiences and innovative approach to branded residences, we are confident that Our Habitas will set a new benchmark in the market, offering something truly unique and transformative. Ennismore's growth in the branded residential market over the last couple of years has shown a genuine desire for beautifully designed spaces and exceptional programming, which are at the core of our lifestyle brands. With Our Habitas, we look forward to introducing a new type of luxury lifestyle to the market, centred around wellness and community, where our residents can create meaningful connections with each other or their surroundings. We are exploring projects located beside the hotel concept and standalone in communities. Louis Abi Abboud, Regional Head of Lifestyle Collective MEAIT at Ennismore The branded residential market is one of the fastest-growing sectors in real estate, and lifestyle is the fastest-growing category in hospitality. According to Savills, the branded residential market has grown by 160% in the last decade and is set for double growth by 2030. Lifestyle-branded residences appeal to a new generation of homeowners seeking design-led brands with unique personalities that celebrate modernity, creativity, compelling food and drink offerings, and extraordinary experiences, combined with providing top residential management services delivered with hospitality expertise. ABOUT ENNISMORE Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. It curates and manages unique properties and experiences in some of the most exciting destinations worldwide. Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021 to create a new autonomous entity, with Accor holding a majority shareholding. Creating the world's fastest-growing lifestyle hospitality company, it brings together Ennismore's know-how in building brands with creative storytelling, design, and authentic experiences, with Accor's wealth of knowledge in delivering scale, network growth and distribution. Under Sharan Pasricha, Founder & Co-CEO, and Gaurav Bhushan, Co-CEO, Ennismore comprises 14 brands - with over 100 operating properties and a further 140+ in the pipeline - and a collection of over 190 culturally relevant and diverse restaurants and nightlife destinations. Ennismore puts innovation at the center of everything it does, with four dedicated in-house specialist studios, which obsess every guest touchpoint, including Carte Blanched – a fully integrated F&B concept platform; a creative studio of interior and graphic designers; a digital product and tech innovation lab, and a partnerships and collaborations division. Ennismore has been included in Fast Company's World's Most Innovative Companies lists in 2020 and 2021; ranked#29 in FT1000: Europe's Fastest-Growing Companies; and is part of FT Future 100 - the UK's fastest-growing businesses that are shaping the future of their sector. The Ennismore brands: 21c Museum Hotel, 25hours Hotels, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working From. Marcos Eleftheriou VP of Corporate Communications, Ennismore Ennismore
Gulf Business
07-05-2025
- Business
- Gulf Business
Luxury island living: Welcome to the Four Seasons Private Residences Bahrain Bay
Images: Supplied Set in the heart of Bahrain Bay, where turquoise, tranquil waters meet a stunning skyline, the Four Seasons Private Residences Bahrain Bay recently marked a major milestone – the completion and handover of its first batch of bespoke homes. Since pioneering the concept of branded residences in 1985, Four Seasons has redefined luxury living by blurring the lines between home and hotel, offering residents a unique blend of privacy, exclusivity and world-class hospitality. More than just a new address in the well-planned waterfront district, these 112 elegantly crafted and curated homes are an invitation to experience island living at its most refined. Seamlessly connected to the iconic exceptional amenities that blend luxury, comfort, and personalised service. A warm welcome The unveiling of the first batch of the residences was celebrated in style earlier this month, with media, VIPs and important guests in attendance. Guests were treated to a curated afternoon hosted by the residences' hospitality team, led by the poised and gracious Valencia Albuquerque, Director of Residences. Speaking at the launch, Yusuf Haji, Sales Director at Bayside Developments, the visionary Bahrain-based company powering the project, said: 'We are proud to become the brand's 57th residences. It is the culmination of our ambition to introduce the world-renowned Four Seasons brand to Bahrain's residential market, and to meet its exceptional standards without compromise.' Haji added: 'The project team has taken into account the impeccable standards required by this global hospitality marque, combined with the extraordinary vision of interior masters Rive Gauche London, which everyone can see brought to life here.' Indeed, the project is more than just bricks and mortar – it's a celebration of design and detail. Crafted by global architecture firm Gensler, each home opens to sweeping views of Bahrain Bay, the iconic Bahrain World Trade Center, or the shimmering sea. Residents are welcomed through an elegant porte cochere into a sunlit lobby featuring five-metre-high glass walls overlooking the bay, creating an inviting atmosphere for both casual and formal gatherings. For leisure and entertainment, the development boasts a private open-air swimming pool with a landscaped deck inspired by the renowned designer Roberto Burle Marx, providing a chic space to relax and enjoy the year-round sunshine. A state-of-the-art fitness centre offers natural lighting and views of the pool terrace, catering to individual workouts and personal training sessions. The resident's lounge, adorned with sculpted crystal chandeliers and artful furnishings, serves as a serene retreat for socialising or unwinding with a morning coffee. Entertainment options include a private cinema equipped with red velvet chairs, leather walls, and advanced audiovisual technology, accommodating up to 15 guests for an immersive viewing experience. Families will appreciate the dedicated children's area, designed to stimulate creativity and learning, complete with a PlayStation-equipped room for older children. Additionally, a multi-purpose room is available for hosting celebrations or business events, enhanced by world-class cuisine from the neighboring Four Seasons Hotel. But perhaps what makes the residences truly extraordinary is the everyday luxury residents can expect. With a dedicated in-house concierge team, homeowners can enjoy everything from private chefs and spa treatments to housekeeping and personalised wellness services – all arranged effortlessly and tailored to their preferences. 'Living at the Four Seasons Private Residences will be unlike any other home ownership experience in the kingdom,' assured Haji. A stunning location Bahrain Bay itself is the jewel that frames this residential masterpiece. A neighbourhood of landscaped gardens, sunlit promenades, and calming water features, it offers serenity just minutes from the action. Residents are within walking distance from The Avenues Bahrain and MODA Mall, and just a short ride from the hotel's pristine beach and fine dining options. With Bahrain's Golden Visa providing long-term residency to foreign investors and families, the Residences offer not just a home, but a lasting connection to Bahrain – one that blends tradition and innovation, urban energy and island calm. Click
