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USABLE LIFE STRENGTHENS FOCUS ON GROWTH, APPOINTS RACHEL BECHTEL AS EVP OF CORPORATE STRATEGY AND DEVELOPMENT
USABLE LIFE STRENGTHENS FOCUS ON GROWTH, APPOINTS RACHEL BECHTEL AS EVP OF CORPORATE STRATEGY AND DEVELOPMENT

Associated Press

time27-05-2025

  • Business
  • Associated Press

USABLE LIFE STRENGTHENS FOCUS ON GROWTH, APPOINTS RACHEL BECHTEL AS EVP OF CORPORATE STRATEGY AND DEVELOPMENT

LITTLE ROCK, Ark., May 27, 2025 /PRNewswire/ -- Life & Specialty Ventures (LSV) LLC, the holding company of USAble Life and its affiliates, today announced that Rachel Bechtel has joined the company to serve in the newly created position of Executive Vice President, Corporate Strategy and Development. Bechtel brings over 20 years of experience as a health and ancillary product development executive and leader to USAble Life, a leading provider of comprehensive ancillary insurance products. Bechtel is responsible for shaping and implementing USAble Life's critical growth strategies and initiatives, including identifying new partners and markets, enhancing USAble Life's brand, and unlocking new opportunities to expand the company's footprint in existing markets. Previously, Bechtel enjoyed a 25-year career with Florida Blue (an equity partner of LSV), where she excelled in several positions, including leadership roles in product development, operations, and service organization. Most recently, she was Senior Vice President of Strategy and New Market Solutions. While at Florida Blue, Bechtel served on LSV's board of directors. 'Rachel has an extensive record of driving business growth and shaping market strategies that deliver strong results,' said Rich Macy, USAble Life's President and Chief Executive Officer. 'We've worked closely with Rachel for more than a decade. She's been a valuable partner who has helped us develop the strategies that have contributed to USAble Life's continuing growth and success. She is an exceptional leader well suited to help guide our company to new heights.' 'I'm excited to join USAble Life and contribute to a company that's clearly focused on innovation, partnership, and long-term growth,' said Bechtel. 'There's strong momentum behind the strategy, and I'm looking forward to accelerating our impact and delivering meaningful value to our customers and partners.' Bechtel holds a Bachelor of Business Administration from Jacksonville University. About USAble Life Headquartered in Little Rock, Ark., USAble Life provides best-in-class ancillary insurance solutions (dental, supplemental, life, and disability products) that align and integrate with health plan offerings. Uniquely owned by a joint venture of independent Blue Cross® and Blue Shield® plans, USAble Life employs more than 600 people with additional offices in Jacksonville, Fla.; Portland, Ore.; and Honolulu, Hawaii. USAble Life products are licensed to sell in 49 states and the District of Columbia. USAble Life maintains an 'A' excellent rating from A.M. Best. Learn more at View original content to download multimedia: SOURCE USAble Life

Youspi Consulting GmbH Launches Strategic Business Workshop Focused on Human-Centered Experience Design
Youspi Consulting GmbH Launches Strategic Business Workshop Focused on Human-Centered Experience Design

Yahoo

time24-05-2025

  • Business
  • Yahoo

Youspi Consulting GmbH Launches Strategic Business Workshop Focused on Human-Centered Experience Design

Castle of Lost Magic introduces immersive executive program to redefine corporate strategies through emotional storytelling and user-centered innovation SALZBURG, AUSTRIA / / May 24, 2025 / Youspi Consulting GmbH, an established name in experience strategy and user-centered innovation, announces the official launch of its latest executive workshop format: Castle of Lost Magic. The three-day program is designed to help business leaders, creative directors, and marketing professionals rethink corporate strategies through the lens of human-centered experience design. Youspi Consulting GmbH launches "Castle of Lost Magic," a strategic workshop empowering leaders through emotional storytelling and human-centered design. Taking place in a historic castle setting, the workshop reflects Youspi Consulting GmbH's commitment to integrating strategic planning with emotional impact and storytelling. The initiative marks a significant step in the company's broader mission to transform how organizations engage with their customers in a digitally saturated world. Strategic Shift: From Functionality to Emotional Engagement The workshop emphasizes the growing need for companies to go beyond functional product development. Participants will explore how emotional connection, user empathy, and immersive experience design can shape sustainable business strategies. Through expert-led sessions, attendees will be guided to create impactful narratives and align them with business objectives. Executive Quote on Initiative "Businesses today must create real resonance with their audiences," says Johannes Robier, Founder and CEO of Youspi Consulting GmbH. "With Castle of Lost Magic, we offer a structured yet immersive experience to explore how emotional storytelling and human needs can shape the future of business strategy." Expertise Without Name-Dropping Drawing on over 120 years of combined experience from the workshop's facilitators, the program provides an intensive, real-world toolkit for executives. Rather than relying on case studies from major entertainment brands, the focus lies on actionable insights, strategy development, and cross-disciplinary collaboration. Corporate Milestone for Youspi Consulting GmbH The launch of this workshop marks a strategic development for Youspi Consulting GmbH, further solidifying its position as a pioneer in integrating business strategy with user experience. The initiative also reflects the company's growth in the DACH region and its evolving service portfolio in the areas of leadership transformation and innovation consulting. About Youspi Consulting GmbH Youspi Consulting GmbH is an Austrian-based strategy consultancy focused on experience design, user research, and human-centered innovation. The company partners with organizations across industries to craft meaningful and measurable experiences that drive business success. Contact Details youspi Consulting GmbH Johannes Robier+43 664 Company Websitehttps:// SOURCE: Youspi Consulting GmbH View the original press release on ACCESS Newswire

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